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INDONESIA
JOURNAL SCIENTIFIC OF MANDALIKA (JSM)
Published by Institut Penelitian dan Pengembangan Mandalika Indonesia
ISSN : -     EISSN : 27455955     DOI : -
Core Subject : Humanities, Education,
Humanities Languange, Linguistic, Communication & Media Other
This journal is a means of scientific publication to develop knowledge and information. This journal specifically contains the results of research carried out in all scientific fields. Apart from publishing research results, this journal also accepts manuscripts from literature reviews and other reports for publication. This journal is published every month since August 2020.
Arjuna Subject : Ilmu Sosial - Pendidikan
Articles 5 Documents
 1 
Search results for , issue "Vol. 5 No. 11 (2024)" : 5 Documents clear
Pengaruh Social Media Marketing, Kualitas Produk dan Citra Merek Terhadap Keputusan Pembelian Smartphone Realme di Kabupaten Bima Mawardin; Amirulmukminin; M.Rimawan
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 5 No. 11 (2024)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol5iss11pp457-468

Abstract

The research objectives are to find out and analyze the influence of social media marketing on realme smartphone purchasing decisions in Bima Regency, to find out and analyze the influence of product quality on realme smartphone purchasing decisions in Bima Regency, to find out and analyze the influence of brand image on realme smartphone purchasing decisions in Bima Regency, to find out and analyze the influence of social media marketing, product quality and brand image on realme smartphone purchasing decisions in Bima Regency. This research is causal associative research, the data analysis of this research uses a quantitative approach, the instrument in this research uses a questionnaire with a Likert scale, the data analysis technique uses the SPSS 26 application. Based on the research results, it can be concluded that social media marketing does not have a significant effect on decisions. purchasing a realme smartphone in Bima district, product quality has a significant influence on the decision to purchase a realme smartphone in Bima district, brand image has a significant influence on the decision to purchase a realme smartphone in Bima district, social media marketing, product quality, and brand image have a significant influence on the decision to purchase a realme smartphone in Bima district.
Pengaruh Pyhsical Evidence, Lokasi dan Harga Terhadap Keputusan Loyalitas Pelanggan Pada Green Cafe Kota Bima Raflin Setiawan; Ita Purnama; Sri Ernawati
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 5 No. 11 (2024)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol5iss11pp476-487

Abstract

contains: (1) To determine whether there is a significant simultaneous influence between physical evidence, location and price on customer loyalty decisions at the Green Cafe in Bima City,(2) This type of research is associative, the instrument in this research is using a questionnaire with a Likert scale, the population is all the people of the city of Bima who have visited the green cafe, the number of which cannot be known (unown population) where the sample in this study is 96 with purposive sampling technique, data collection technique, namely through observation, questionnaires and literature study with data analysis techniques, namely: validity test, reliability test, classical assumption test, multiple linear regression test, multiple correlation coefficient, determination, t test and f test (3) The results of this research are physical evidence, location and price have a significant effect on customer loyalty at the Green Cafe, Bima City.
Hubungan Pengetahuan dan Sikap Pasangan Usia Subur Tentang Kesehatan Reproduksi Keluarga Berencana di Wilayah Kecamatan Tabunganen Sri Jamilah; Sri Purwanti Ariani; Putri
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 5 No. 11 (2024)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol5iss11pp469-475

Abstract

Men and women have equal rights to access information and receive equal opportunities in meeting reproductive health needs. Efforts to promote reproductive health are not solely an individual concern but also a family responsibility. Gender equality and male responsibility in relation to reproductive health and Family Planning (FP) represent a new paradigm within the FP program, established through the Cairo Agreement of 1994. One challenge in increasing male participation in FP efforts is the ongoing misconception in society that tends to make women the primary focus of reproductive health issues. This may be due to a lack of family knowledge about women's reproductive health issues.
Pengaruh Subsidi Pemerintah Terhadap Keberlanjutan Usaha Pedagang Kecil: Studi Pada Pasar Tradisional Dony Hidayat; Lalu Adiyatma Taopikul Hadi; Junaidin
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 5 No. 11 (2024)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol5iss11pp450-456

Abstract

Small traders often face various challenges in developing their businesses, such as competition from modern retailers, limited capital, low access to technology, and lack of understanding in financial management and business management. This study aims to analyze the effect of government subsidies on the business sustainability of small traders in traditional markets. This study uses a quantitative approach with a sample of 100 people in Sweta Traditional Market, Mataram, West Nusa Tenggara from February to July 2024 who have received subsidies from the government. Descriptive analysis was used to describe the characteristics of respondents and simple linear regression analysis was used to test the effect of government subsidies on the sustainability of small traders' businesses. The results showed that government subsidies have a positive influence on the sustainability of small-scale traders' businesses (p-value 0.02). Thus, government subsidies have a positive effect on the sustainability of small traders' businesses in traditional markets, especially in improving profitability and competitiveness
Figurative Language Found In Olivia Rodrigo’s Album “Guts” Hilwa Sabrina; I Komang Sumaryana Putra; Ni Made Suwari Antari
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 5 No. 11 (2024)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol5iss11pp488-495

Abstract

This study aimed to identify the type and analyze the meaning of figurative language in the “Guts” album song lyrics. The data were obtained from 12 songs entitled: “All-American Bitch”, “Bad Idea Right?”, “Vampire”, “Lacy”, “Ballad of a Homeschooled Girl”, “Making the Bed”, “Logical”, “Get Him Back!”, “Love is Embarrassing”, “The Grudge”, “Pretty isn’t Pretty”, and “Teenage Dream”. This study used a descriptive qualitative method. This study used the theory of types of figurative language from Abrams and Harpham (2015) and the theory from Leech (1981) to analyze the meaning of figurative language. Out of the 14 types of figurative language, the writer only found seven types of figurative language, namely, simile, metaphor, hyperbole, kenning, paradox, irony, and aporia. They were followed by some meanings, which were connotative and affective.

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