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All Journal JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Jurnal Riset Rumpun Ilmu Bahasa (JURRIBAH) Journal of Research and Development on Public Policy Elysian Journal : English Literature, Linguistics, and Translation Studies International Journal of Education, Language, Literature, Arts, Culture, and Social Humanities
Ni Made Suwari Antari
Udayana University
Arts Humanities Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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The Meaning Of Signs In Expedition Advertisement Ni Komang Ayu Udyani; Ni Luh Sutjiati Beratha; Ni Made Suwari Antari
International Journal of Education, Language, Literature, Arts, Culture, and Social Humanities Vol. 2 No. 2 (2024): May : International Journal of Education, Language, Literature, Arts, Culture,
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/ijellacush.v2i2.799

Abstract

Language is one way to keep relationships in harmony. People use language to communicate, convey messages verbally and directly, and express feelings. Advertisements result from a combination of communication arts with aesthetics, are persuasive, and are aimed at some parts of society. This article analyzes the meaning of verbal and visual signs on the J&T Express Advertisement. It aims to identify the verbal and visual signs and explain the meaning of the verbal and visual signs in Expedition advertisements. This analysis used J&T Express advertisement as a primary data and documentation method to collect data. This article used a qualitative method, and the data was analyzed descriptively. The results show that five data points were discussed. The verbal and visual signs analyzed used semantic theory by de Saussure to find the signifier and signified; all data have the signifier and signified. This article used Barthes' theory to analyze the meaning and find the denotative and connotative meanings. In general, verbal signs have both denotative and connotative meanings. The two verbal signs discovered in the data, all the verbal signs have denotative and connotative meaning. Two visual signs in the advertisements also convey their meanings to enhance the delivery of the value of the products.
Marxist Feminism as Portrayed by The Main Characters in The Movie Hidden Figures Pinontoan, Marcela; Ni Made Suwari Antari; Putu Ayu Asty Senja Pratiwi
ELYSIAN JOURNAL : English Literature, Linguistics and Translation Studies Vol. 4 No. 2 (2024): Elysian Journal: English Literature, Linguistics, and Translation Studies
Publisher : Prodi Sastra Inggris Fakultas Bahasa Asing Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/elysian.v4i2.9100

Abstract

This article examined Marxist Feminism as portrayed by the main characters in the film Hidden Figures. The researcher aimed to find the violation of Marxist Feminism in the movie and to identify personality traits of the main characters in facing daily discrimination in relation to Marxist Feminism violation. This research utilized the documentation method to collect data and the descriptive-qualitative method to present as well as explain how the data from the movie supports the objective of this study. In addition, Hartmann's Marxist Feminism theory (1979) and Murphy's characterization theory (1972) are used to analyze the data in this research. The findings of this research showed that the main characters in this film successfully coped with all of their problems caused by Marxist feminism stereotypes and violations with a righteous attitude. The three main characters are described as strong-willed women, which helps them deal with the daily discrimination that colored women faced at the time. Being determined, dedicated, outspoken, smart, and decisive helps them deal with everyday problems.
Linguistic Sexism On The Portrayal Of Female And Male Celebrities In News Coverage Sherina Brenda Sopyani; Ni Made Suwari Antari; I Komang Sumaryana Putra
Journal of Research and Development on Public Policy Vol. 3 No. 2 (2024): Juni : Journal of Research and Development on Public Policy
Publisher : Lembaga Pengkajian Dan Pengembangan Sumberdaya Pembangunan (lppsp)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58684/jarvic.v3i2.145

Abstract

News articles always play a vital role, it has a broad impact and is gradually becoming a part of daily life. Celebrity lifestyle also draws attention and quite eager to be read, and this paper aims to investigate the expression of linguistic sexism against female celebrities in the various news media. Adopting a feminist stylistic within word level and discourse level, this paper attempt to analyze 22 written news. The selected features at the word level include transitivity which requires naming categories and material actor versus material goal. While the discourse level include modality and passivization. It reveals that linguistic sexism is present in celebrity news coverage, with several subtle forms of sexism.
Figurative Language Found In Olivia Rodrigo’s Album “Guts” Hilwa Sabrina; I Komang Sumaryana Putra; Ni Made Suwari Antari
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 5 No. 11 (2024)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol5iss11pp488-495

Abstract

This study aimed to identify the type and analyze the meaning of figurative language in the “Guts” album song lyrics. The data were obtained from 12 songs entitled: “All-American Bitch”, “Bad Idea Right?”, “Vampire”, “Lacy”, “Ballad of a Homeschooled Girl”, “Making the Bed”, “Logical”, “Get Him Back!”, “Love is Embarrassing”, “The Grudge”, “Pretty isn’t Pretty”, and “Teenage Dream”. This study used a descriptive qualitative method. This study used the theory of types of figurative language from Abrams and Harpham (2015) and the theory from Leech (1981) to analyze the meaning of figurative language. Out of the 14 types of figurative language, the writer only found seven types of figurative language, namely, simile, metaphor, hyperbole, kenning, paradox, irony, and aporia. They were followed by some meanings, which were connotative and affective.
Positive Politeness Strategies in “All the Bright Places” Movie Ni Made Budiartini; Ni Made Suwari Antari; Ni Wayan Sukarini
Jurnal Riset Rumpun Ilmu Bahasa Vol. 4 No. 1 (2025): April : Jurnal Riset Rumpun Ilmu Bahasa (JURRIBAH)
Publisher : Pusat riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurribah.v4i1.4813

Abstract

This research explores positive politeness strategies in the 2020 film All the Bright Places by analyzing the characters' dialogue. It is based on Brown and Levinson's (1987) theory of positive politeness, supported by Halliday and Hasan's (1989) context of situation framework. Using a qualitative descriptive method, the study analyzes the film script. Data is collected through documentation, including note-taking and recording techniques, to identify relevant utterances. The findings show that fourteen out of fifteen positive politeness strategies from Brown and Levinson's theory appear in the film. Strategy 4, which uses in-group identity markers, is the most common. The characters often try to build solidarity and emotional connection. Other frequently used strategies include noticing the listener, offering or promising, and seeking agreement. These strategies reflect the characters' efforts to build and maintain relationships, show empathy, and manage social interactions. The study concludes that positive politeness strategies are essential in shaping the film's interpersonal relationships and emotional development. Overall, the research highlights how language use in film reflects psychological and social aspects of communication, offering insights into the role of pragmatics in fictional narratives.
Code Switching Occur in Susah Sinyal Movie Verani Natalia Ferdi; Putu Ayu Asty Senja Pratiwi; Ni Made Suwari Antari
Jurnal Riset Rumpun Ilmu Bahasa Vol. 4 No. 2 (2025): Agustus : Jurnal Riset Rumpun Ilmu Bahasa
Publisher : Pusat riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurribah.v4i2.5431

Abstract

This study explores the phenomenon of code-switching as portrayed in the Susah Sinyal movie. Code-switching is the practice of alternating between two or more languages within a single conversation, commonly done by bilingual individuals for different social and communicative reasons. The objective of this research is to examine the types of code-switching using the framework of Romaine (1989) and to describe its communicative functions based on the theory of Appel and Muysken (2006). The data were obtained from the movie using documentation techniques and analyzed using a descriptive qualitative method. The analysis revealed three types of code-switching, namely intra-sentential, inter-sentential, and tag-switching. Additionally, the study identified six functions of code-switching: referential, directive, expressive, phatic, metalinguistic, and poetic. Overall, the use of code-switching in Susah Sinyal movie demonstrates how the characters strategically shift between languages to clarify meaning, convey feelings, direct actions, maintain social bonds, reflect identity, and enhance expression, reflecting the dynamic nature of bilingual communication in Indonesian popular media.
Co-Authors Hilwa Sabrina I Komang Sumaryana Putra I Wayan Mulyawan Ida Ayu Made Puspani Ni Komang Ayu Udyani Ni Luh Nyoman Yenni Priyastini Ni Luh Sutjiati Beratha Ni Made Budiartini Ni Putu Diah Antari Suwawi Ni Putu Tika Asri Astuti. K Ni Wayan Sukarini Pinontoan, Marcela Putu Ayu Asty Senja Pratiwi Sherina Brenda Sopyani Verani Natalia Ferdi