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Paku Kusuma
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INDONESIA
Kalatanda : Jurnal Desain Grafis dan Media Kreatif
Published by Universitas Telkom
ISSN : 14646912     EISSN : 14649329     DOI : https://doi.org/10.25124/kalatanda.v1i2
Core Subject : Humanities, Art,
Arts Humanities
Terbitan berkala ilmiah Kalatanda adalah jurnal penulisan hasil karya ilmiah yang berbasis penelitian, temuan, dan kebaruan ide dari karya seni atau desain. Tujuan jurnal untuk meningkatkan kapasitas dan kapabilitas civitas akademik perguruan tinggi, praktisi, serta peneliti, dan bagi masyarakat umum dalam upaya pengembangan ilmu pengetahuan di ruang lingkup kesenian, desain, dan kebudayaan. Terbitan berkala ilmiah ini diterbitkan sekurang-kurangnya dua edisi tiap volumenya, dengan menggunakan format sesuai standar akreditasi.
Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan
Articles 91 Documents
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Perancangan Strategi Promosi Destinasi Wisata Alam Taman Kopi Guntang Bersama Fujifilm Untuk Keluarga Muda Di KotaBandung Rizky Putra Adrianto; Apsari Wiba Pamela; Ligar Muthmainnah
KalaTanda Vol 6 No 2 (2024): Kalatanda
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/kalatanda.v6i2.8726

Abstract

Taman kopi guntang is a new tourist destination located within the Mount Puntang natural tourist area. Visitors can enjoythe cool air because the tourist spot is surrounded by lots of plants and trees. Visitors can also enjoy the beautiful viewsof Mount Puntang. Taman kopi guntang is located in Campaka Mulya Village, Cimaung District, Bandung Regency. Tamankopi guntang is managed directly by the Bandung City Forestry Company. Taman kopi guntang is a one stop destinationand has a coffee shop, villa, glamping and camping ground which is one of the main destinations for visitors. If you lookat the problem of the Taman kopi guntang, there is still a lack of awareness that has not been formed. The designer usedqualitative research methods and carried out observation techniques, questionnaires, interviews with the management ofTaman kopi guntang and the target audience. It is hoped that by designing creative media such as photobooths, touristscan get free vouchers for a staycation with their family by taking the most exciting photos using a photobooth and uploadingthem to social media then tagging @tamankopiguntang and @fujifilm, this promotional media can be used and is useful forthe management of Taman kopi guntang in its development and in the future . Taman kopi guntang Tourism is for men andwomen aged 28 – 35 years who enjoy outdoor activities, are interested in natural beauty, can increase togetherness withfamily, enjoy chatting with family, have comfortable trips with family and immortalize moments with family
Perancangan Kemasan Produk Sumadira Marantie Untuk Dewasa Muda Di Kota Bandung Tiara Utami; Olivine Alifaprilina Supriadi; Nisa Eka Nastiti
KalaTanda Vol 6 No 2 (2024): Kalatanda
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/kalatanda.v6i2.8727

Abstract

Sumadira Marantie is an MSME that produces herbal drinks, namely jamu. This product has a packaging and marketingsystem that is still limited to young adults. This happens because the potential of Sumadira Marantie’s herbal products isnot accompanied by a brand identity. Therefore, it is necessary to update the packaging to increase young adults’ interest inherbal products. In this design using data collection methods observation, interviews, questionnaire surveys and literaturestudies then analyzed using visual analysis methods, similar comparison analysis, and SWOT analysis. The data searchwas conducted on Jl. Kp Caringin RT 01 RW 06 Mekarmaju Village, Kec. Pasirjambu, Bandung Regency, West Java. Thevisual identity is expected to help the process of recognizing and disseminating information about Sumadira Marantie to thepublic, especially young adults. Of course, this work can serve as an effective visual communication media for local brands,especially those related to herbal products. Where plants for traditional medicines are Indonesian cultural heritage that mustbe preserved.
Perancangan Interior Inkubator Bisnis Kuliner Di Kota Tasikmalaya Dengan Pendekatan Visual Merchandising Salsabila Zashika Rizki; Titihan Sarihati; Erlana Adli Wismoyo
KalaTanda Vol 6 No 2 (2024): Kalatanda
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/kalatanda.v6i2.8728

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a significant role in Indonesia’s economy, especially in TasikmalayaCity, which has seen rapid growth in culinary MSMEs with 1,056 businesses. However, there remains a lack of adequatephysical facilities to support these MSMEs’ potential. This study focuses on developing the interior of a culinary businessincubator to address issues such as layout affecting consumer purchasing power, inadequate facilities according to businessincubator standards, and hygiene concerns. The research methodology employed qualitative descriptive methods involvingliterature review, interviews, field observations, and benchmarking studies. The analysis results advocate for visual merchandising as a solution to enhance the marketing of culinary MSME products and create a positive and efficient spatialexperience. The goal of this design is to tackle identified local challenges, aiming for the incubator to improve marketingfor culinary MSME products, foster business growth, and provide facilities that support operational efficiency and productinnovation. The study concludes that implementing visual merchandising based on specified parameters can create interiordesigns that capture attention and enhance consumer experiences. The benefits include creating positive experiences thatinfluence consumer purchasing behavior and enhance customer loyalty, ultimately fostering local economic development,increasing national income through MSME contributions, and facilitating culinary entrepreneurs in enhancing the quality oftheir products and services.
Perancangan Destination Branding Sebagai Sarana Desa Pariwisata Dan Budaya Zellita Aprilhani Suparyono; Nisa Eka Nastiti; Olivine Alifaprilina Supriadi
KalaTanda Vol 6 No 2 (2024): Kalatanda
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/kalatanda.v6i2.8729

Abstract

Indonesia’s cultural diversity is enormous, not only culture but history, and also united customs. Jelekong Arts Village is avillage in Bandung Regency which has an abundance of cultural and artistic diversity, the people of Jelekong themselveshave also been trained in arts that have been passed down from generation to generation. Examples of culture and art in theJelekong Art Village include painting craftsmen, Wayang Golek craftsmen, and even Wayang Golek performances. However,unfortunately, interest in visitors to the Jelekong Art Village has greatly decreased and the people there do not have strongand interesting information media, so that many Jelekong people have not continued their culture and art and there are stillmany people from Bandung and outside Bandung who do not know about the Jelekong Art Village. With this, the researchthat has been carried out uses a qualitative method which is based on the theory of Visual Communication Design byobtaining data through observation activities, surveys, question and answer activities with the Jelekong community andliterature regarding the Jelekong Art Village. With the final result in the form of destination branding as an informationmedium for the Jelekong Arts Village so that the people of Bandung and also outside Bandung have an interest in theJelekong Arts Village and have a lot of curiosity about the Jelekong Arts Village.
Penerapan Lokalitas Budaya Sunda pada Perancangan Ulang Interior House of Sangkuriang Hotel Kota Rifqi Ali Musyaffa; Akhmadi, Akhmadi; Hendi Anwar
KalaTanda Vol 7 No 2 (2025): Desember 2025
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/kalatanda.v7i2.9565

Abstract

House of Sangkuriang, sebuah hotel butik di Bandung, menggabungkan arsitektur tradisional Sunda dengan desain Art Deco untuk menciptakan pengalaman menginap yang unik dan harmonis. Meskipun hotel ini memiliki arsitektur menarik, penerapan nilai-nilai lokal dalam desain interior masih kurang maksimal. Penelitian ini menunjukkan bahwa dengan mengintegrasikan elemen budaya Sunda dalam desain interior, House of Sangkuriang dapat meningkatkan daya tariknya dan berfungsi sebagai media pelestarian budaya. Konsep desain mengutamakan penggunaan material alami dan bentuk organik yang mencerminkan filosofi rumah panggung Sunda, sementara aksen Art Deco menambah sentuhan modern. Penerapan warna, bentuk, dan pencahayaan dirancang untuk menciptakan suasana yang "homey" dan nyaman. Dengan pendekatan ini, hotel ini tidak hanya menawarkan akomodasi yang estetik tetapi juga berperan penting dalam memperkenalkan dan melestarikan budaya Sunda di tengah arus globalisasi.
Perancangan Ulang Auto2000 Cirebon dengan Pendekatan Brand Identity Viana Raisya Rachmadiani; Haristianti, Vika; Athifa Sri Ismiranti
KalaTanda Vol 7 No 2 (2025): Desember 2025
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/kalatanda.v7i2.9597

Abstract

Auto2000 merupakan jaringan jasa penjualan, perawatan, perbaikan dan penyediaan suku cadang resmi dari merek Toyota. Sebagai dealer showroom, Auto2000 memiliki hubungan yang baik dengan pelanggannya hal itu dibuktikan dengan beberapa penghargaan yang didapat oleh Auto2000 sebagai dealer mobil terbaik di Indonesia. Dengan slogan "Urusan Toyota Jadi Mudah!", Auto2000 berusaha mempermudah dan memberikan kenyamanan kepada pelanggannya dari segi fasilitas dan pelayanan. Dari hasil penelitian, kemudahan dan kenyamanan yang diklaim oleh Auto2000 belum sepenuhnya diterapkan ke dalam Auto2000 Cirebon khususnya pada ruang kerja dan beberapa fasilitas untuk pelanggan. Auto2000 Cirebon harus menyeimbangi perkembangan sesuai dengan standar dan identitas brand Auto2000, yakni kemudahan dan kenyamanan. Analisis terhadap permasalahan menggunakan pendekatan brand identity dengan tema "Introducing Warmth and Loyalty” sebagai solusi dari permasalahan. Introducing memiliki arti memperkenalkan seperti Auto2000 yang memperkenalkan produknya kepada masyarakat, warmth and loyalty memiliki arti kehangatan dan kesetiaan dimana Auto2000 membangun hubungan baik dengan pelanggannya. Sehingga tema ini dapat mempresentasikan tentang Auto2000 sebagai dealer showroom yang membangun hubungan hangat dengan pelanggannya dan mempermudah pelanggannya dalam jual beli dan service mobil.
2d Animated Design of “Menembus Debus Dan Melampauinya” as Media Information and Education About Debus Ciburial Aisya Fathinannisa Junaedy; Fiandra, Yosa; Muhammad Yudhi Rezaldi
KalaTanda Vol 7 No 2 (2025): Desember 2025
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/kalatanda.v7i2.9645

Abstract

Lack of knowledge of young people in the city of Bandung about Debus martial arts in Ciburial village due to the era ofmodernization. The design of 2D Animation as a medium for cultural preservation and education about Debus martial arts inCiburial Village aims to introduce, inform, and educate the public, especially young people in Bandung who do not know theDebus martial arts in Ciburial Village. this research uses qualitative and quantitative methods, where researchers conductobservations and interviews in Ciburial Village. the quantitative method that researchers use is distributing questionnairesto young people who live in Bandung. to strengthen data about their ignorance about Debus martial arts and whether theanimation can attract teenagers’ interest in Debus martial arts. many young people in Bandung City know what Debusmartial arts is, but they don’t know the existence of Debus in Ciburial Village. after watching the animation ”MENEMBUSDEBUS AND MELAMPAUINYA”, the message in the animation about Debus Ciburial was conveyed well, many youngpeople in Bandung City claimed to be interested in knowing more about this culture. Based on the data and research resultsin the design of this 2D animation, it can be concluded that there are still many young people in Bandung who do not knowhow the Debus martial art in Ciburial Village. therefore the author designed a 2D animation entitled ”MENEMBUS DEBUSAND MELAMPAUINYA” as a media of information and education about the Debus martial art in Ciburial Village.
Designing 2d Animation ”Duka Di Balik Harapan” About Renewal of the Legend of Telaga Warna for Teenagers as an Effort in Preserving West Javanese Culture M Wahyu Riza; Sumarlin, Rully; Riky Taufik Afif
KalaTanda Vol 7 No 2 (2025): Desember 2025
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/kalatanda.v7i2.9819

Abstract

The Legend of Telaga Warna is one of the folk tales originating from the culture of West Java. However, this legend is notwidely known among teenagers in Bandung due to their lack of interest and the limited digital media presence of the story.Therefore, preservation efforts are needed to keep it relevant for future generations. One way to do this is through adaptingthe story into 2D animation. Existing adaptations have already existed, but mainly targeted children demographic, so there’sa need for a fresh adaptation that appeals to teenagers to trigger their interest in the legend of Telaga Warna. Hence, thewriter plans to design a 2D animation update of the Telaga Warna story as a means of preserving West Javanese culture.The designer will employ qualitative methods, collecting data through interviews with folklore experts, studying similaranimations, and reviewing literature. The aim is for this 2D animation design to captivate teenagers’ interest, encouragingthem to enjoy and learn about the legend of Telaga Warna, thus contributing to the preservation of West Javanese culture.
Desain Buku Ilustrasi Berjudul Marragam Kuliner Media Informasi Kekayaan Kuliner Kota Padangsidimpuan Alya Hendrahmi; Hidayat, Syarip; Asep Kadarisman
KalaTanda Vol 7 No 2 (2025): Desember 2025
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/kalatanda.v7i2.9864

Abstract

Banyak kuliner unik yang belum dikenal masyarakat di Padangsidimpuan, kota di Sumatera Utara. Tujuan dari penelitian ini merancang buku informasi kuliner yang menampilkan hidangan khas kota tersebut, mempermudah akses informasi bagi masyarakat luar kota Padangsidimpuan sebagai wisatawan. Penelitian menggunakan metode kualitatif, meliputi observasi ke rumah makan lokal, wawancara dengan pelaku kuliner, dan analisis literatur. Buku ilustrasi dipilih sebagai media yang sesuai untuk menyajikan informasi kuliner secara terstruktur dan menarik. Buku ini mencakup deskripsi mendetail, ilustrasi, dan panduan kuliner untuk hidangan seperti holat, ikan salai gulai, dan bolu salak. Dengan desain komunikasi visual yang menarik, buku ini bertujuan memperkenalkan kekayaan kuliner kota Padangsidimpuan, memberikan informasi komprehensif, meningkatkan pengetahuan masyarakat, menarik wisatawan, serta berkontribusi pada pelestarian budaya kuliner daerah.
Katarsis Sebagai Ide Penciptaan Karya Seni Lukis Surealis Dengan Menggunakan Teknik Otomatisme Abdul Muhid Nugroho; Yuningsih, Cucu Retno; Iqbal Prabawa Wiguna
KalaTanda Vol 7 No 2 (2025): Desember 2025
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/kalatanda.v7i2.9971

Abstract

Setiap hari penulis konsisten melakukan kegiatan melukis ataupun menggambar, dalam satu hari penulis membuat 1 karya pada media kertas, menggunakan pensil, spidol, cat, kuas, dan lainnya. Dimanapun dan kapanpun penulis tetap menggambar atau melukis yang ternyata dalam ilmu psikologi di sebut dengan katarsis yang merupakan sebuah teknik penyembuhan atau terapi dan proses pembersihan diri bagi seseorang dengan cara mengeluarkan emosi-emosi negatif yang sebelumnya terpendam. Setiap karya terkadang memiliki judul dan makna atau arti yang berbeda-beda dikarenakan penulis langsung menggoreskan cat dan spidol secara langsung dan spontan terkesan tidak beraturan dalam membuat sebuah karya, hal ini juga mempengaruhi teknik yang digunakan atau simbolik ekspreksi yang disebut Otomatisme atau proses kreatif sebagai aktivitas produksi mandiri yang melibatkan penggunaan tangan dan intuisi untuk menghasilkan sebuah karya. Dengan begitu bagaimana proses penciptaan dengan didasari katarsis tersebut sehingga menjadi suatu karya surealis yang tujuannya dapat mengetahui, mengggali dan mengekpresikan perasaan, emosi, keinginan dari diri dengan lebih mendalam.

Page 9 of 10 | Total Record : 91

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