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INDONESIA
Kalatanda : Jurnal Desain Grafis dan Media Kreatif
Published by Universitas Telkom
ISSN : 14646912     EISSN : 14649329     DOI : https://doi.org/10.25124/kalatanda.v1i2
Core Subject : Humanities, Art,
Arts Humanities
Terbitan berkala ilmiah Kalatanda adalah jurnal penulisan hasil karya ilmiah yang berbasis penelitian, temuan, dan kebaruan ide dari karya seni atau desain. Tujuan jurnal untuk meningkatkan kapasitas dan kapabilitas civitas akademik perguruan tinggi, praktisi, serta peneliti, dan bagi masyarakat umum dalam upaya pengembangan ilmu pengetahuan di ruang lingkup kesenian, desain, dan kebudayaan. Terbitan berkala ilmiah ini diterbitkan sekurang-kurangnya dua edisi tiap volumenya, dengan menggunakan format sesuai standar akreditasi.
Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan
Articles 84 Documents
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Perancangan Animate pada Film Animasi Hybrid Panatayungan Panjalu sebagai Media Informasi Wisata Lengkong Panjalu Riwan Adisuryo Utomo; Afif, Riky Taufik; Rully Sumarlin
KalaTanda Vol 7 No 1 (2025): Kalatanda September 2025
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/kalatanda.v3i1.9763

Abstract

Banyak dari permata tersembunyi Indonesia masih belum diketahui oleh masyarakat luas, hanya sedikit yang memiliki signifikansi sejarah yang besar. Salah satu dari permata tersebut adalah Situ Lengkong, sebuah danau yang terletak di kecamatan Panjalu, kabupaten Ciamis. Situs ini dulunya berfungsi sebagai pusat administrasi Kerajaan Panjalu dan memainkan peran penting dalam penyebaran awal Islam di Pulau Jawa. Mengakui perlunya menjaga dan mempromosikan warisan budaya situs ini kepada penonton, muncul kebutuhan akan media yang dapat menginformasikan penonton tentang Situ Lengkong Panjalu. "Panatayungan Panjalu" dimaksudkan sebagai film animasi yang bertujuan untuk melestarikan dan mempromosikan warisan budaya dan nilai-nilai lokal di Situ Lengkong Panjalu, Ciamis kepada penonton. Makalah ini menggunakan pendekatan penelitian kualitatif, dengan mengamati, meninjau literatur, dan menganalisis karya sejenis untuk memberikan informasi dalam pengonseptualisasian film animasi.
Perancangan Brand Attribute Wisata Kampung Adat Cikondang Desa Lamajang bersama Traveloka dalam Menciptakan Recognition pada Generasi Z di Bandung Laila Nur Fauziah; Rangga Lawe, I Gusti Agung; Aisyi Syafikarani
KalaTanda Vol 7 No 1 (2025): Kalatanda September 2025
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/kalatanda.v3i1.9794

Abstract

Indonesia memiliki potensi pariwisata yang beragam, terutama dalam sektor pariwisata budaya. Desa wisata, sebagai bagian dari pariwisata budaya, memainkan peran penting dalam melestarikan warisan budaya lokal dan meningkatkan perekonomian masyarakat setempat. Desa Wisata Lamajang, yang terletak di Kabupaten Bandung, merupakan salah satu desa yang memiliki potensi besar untuk berkembang sebagai destinasi wisata budaya, terutama melalui Kampung Adat Cikondang. Meskipun demikian, Kampung Adat Cikondang masih belum dikenal luas oleh masyarakat, khususnya oleh generasi muda. Penelitian ini fokus pada perancangan brand attribute untuk Kampung Adat Cikondang dalam upaya meningkatkan kesadaran dan daya tarik terhadap destinasi ini, terutama bagi generasi Z di Bandung. Dengan menggandeng Traveloka sebagai mitra, penelitian ini bertujuan untuk merancang elemen visual yang kuat seperti logo, maskot, supergrafis, tagline, dan signage. Melalui strategi promosi yang efektif, diharapkan Kampung Adat Cikondang dapat menjadi destinasi wisata yang dikenal luas dan diminati oleh wisatawan, khususnya generasi muda. Metodologi yang digunakan meliputi observasi, wawancara, kuesioner, dan studi pustaka untuk mengumpulkan data yang relevan. Analisis SWOT, 4A, AISAS, Analisis Matrik Perbandingan dan AIO digunakan untuk memahami situasi saat ini dan mengembangkan strategi yang tepat. Hasil penelitian ini diharapkan dapat memberikan kontribusi dalam pengembangan pariwisata budaya di Indonesia dan meningkatkan kunjungan wisatawan ke Kampung Adat Cikondang.
Perancangan Webseries Wisata Budaya Kampung Adat Cikondang Bersama Bobobox Dalam Meningkatkan Awarness Untuk Generasi Z Ghani Rizki, Irham; Rangga Lawe, I Gusti Agung; Syafikarani, Aisyi
KalaTanda Vol 6 No 1 (2024): Kalatanda
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/kalatanda.v6i1.8369

Abstract

Tourist destinations that implement sustainable tourism, provide education, and empower local communities have a greaterappeal to tourists. One example is visiting cultural village tourism, where visitors can enjoy local life and culture, gainingunforgettable experiences. In West Java, there are several cultural village tourism sites that preserve Sundanese culturalheritage well, such as Lamajang Village in Pangalengan. The natural and cultural potential of Lamajang Village in Pangalengan needs to be optimally utilized to attract tourists. One such potential is Kampung Adat Cikondang, which preservesancestral customs and offers an experience of traditional Sundanese community life from the past. However, the main challenge currently faced is the lack of awareness and knowledge among tourists about this cultural village, hindering its visitorpotential. To address this issue, a promotional strategy needs to be designed along with the appropriate media selectionto ensure visitors receive information that increases the number of visitors to Kampung Adat Cikondang. To support thisdesign, qualitative research methods will be employed, including data collection through observation, interviews, and questionnaires. Several analytical methods such as SWOT analysis, 4A analysis, AOI analysis, AISAS and Matrix analysis willbe used to formulate the promotional media design. A webseries video commercial will be chosen as the primary media,supported by other media to strengthen the campaign and enhance awareness of Kampung Adat Cikondang.
Perancangan Kemasan Borondong Andreprok 202 Bagi Dewasa Muda Di Luar Jawa Barat Ni Wayan, Valentina Gayatri Dewi; Alifaprilina Supriadi, Olivine; Eka Nastiti, Nisa
KalaTanda Vol 6 No 1 (2024): Kalatanda
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/kalatanda.v6i1.8371

Abstract

Indonesia is a country rich in diversity, one of which is the diversity of traditional foods. However, traditional food has beenshifted by more attractive contemporary food so that the younger generation is less interested in eating traditional food,one of which is the packaging factor. The people of West Java, especially the Sundanese, have a variety of traditionalfoods, one of which is borondong. There are quite a number of borondong MSMEs in Ibun Subdistrict, most of which areless aware of the importance of visual identity, as well as inappropriate selection for packaging. These are the problemsfaced by Andeprok 202. Therefore, this research aims to design packaging with a distinctive visual identity and choosethe right packaging for Andeprok 202 products. The methods used in data collection are observation, interviews, literature,questionnaires, which are analyzed by visual analysis, comparison matrix, and SWOT analysis. This design is expected tobe a solution to the problems faced by Andeprok 202, so that the packaging can be characterized and can maintain productdurability, which can help borondong compete as a traditional food in the midst of the rise of contemporary food.
Perancangan Strategi Promosi Destinasi Wisata Alam Taman Kopi Guntang Bersama Fujifilm Untuk Keluarga Muda Di Kota Bandung Putra Adrianto, Rizky; Wiba Pamela, Apsari; Muthmainnah, Ligar
KalaTanda Vol 6 No 1 (2024): Kalatanda
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/kalatanda.v6i1.8373

Abstract

Taman kopi guntang is a new tourist destination located within the Mount Puntang natural tourist area. Visitors can enjoythe cool air because the tourist spot is surrounded by lots of plants and trees. Visitors can also enjoy the beautiful viewsof Mount Puntang. Taman kopi guntang is located in Campaka Mulya Village, Cimaung District, Bandung Regency. Tamankopi guntang is managed directly by the Bandung City Forestry Company. Taman kopi guntang is a one stop destinationand has a coffee shop, villa, glamping and camping ground which is one of the main destinations for visitors. If you lookat the problem of the Taman kopi guntang, there is still a lack of awareness that has not been formed. The designer usedqualitative research methods and carried out observation techniques, questionnaires, interviews with the management ofTaman kopi guntang and the target audience. It is hoped that by designing creative media such as photobooths, touristscan get free vouchers for a staycation with their family by taking the most exciting photos using a photobooth and uploadingthem to social media then tagging @tamankopiguntang and @fujifilm, this promotional media can be used and is useful forthe management of Taman kopi guntang in its development and in the future . Taman kopi guntang Tourism is for men andwomen aged 28 – 35 years who enjoy outdoor activities, are interested in natural beauty, can increase togetherness withfamily, enjoy chatting with family, have comfortable trips with family and immortalize moments with family
Perancangan Interior Inkubator Bisnis Kuliner Di Kota Tasikmalaya Dengan Pendekatan Visual Merchandising Zashika Rizki, Salsabila; Sarihati, Titihan; Adli Wismoyo, Erlana
KalaTanda Vol 6 No 1 (2024): Kalatanda
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/kalatanda.v6i1.8374

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a significant role in Indonesia’s economy, especially in TasikmalayaCity, which has seen rapid growth in culinary MSMEs with 1,056 businesses. However, there remains a lack of adequatephysical facilities to support these MSMEs’ potential. This study focuses on developing the interior of a culinary businessincubator to address issues such as layout affecting consumer purchasing power, inadequate facilities according to businessincubator standards, and hygiene concerns. The research methodology employed qualitative descriptive methods involvingliterature review, interviews, field observations, and benchmarking studies. The analysis results advocate for visual merchandising as a solution to enhance the marketing of culinary MSME products and create a positive and efficient spatialexperience. The goal of this design is to tackle identified local challenges, aiming for the incubator to improve marketingfor culinary MSME products, foster business growth, and provide facilities that support operational efficiency and productinnovation. The study concludes that implementing visual merchandising based on specified parameters can create interiordesigns that capture attention and enhance consumer experiences. The benefits include creating positive experiences thatinfluence consumer purchasing behavior and enhance customer loyalty, ultimately fostering local economic development,increasing national income through MSME contributions, and facilitating culinary entrepreneurs in enhancing the quality oftheir products and services.
Perancangan Kemasan Produk Sumadira Marantie Untuk Dewasa Muda Di Kota Bandung Utami, Tiara; Alifaprilina Supriadi, Olivine; Eka Nastiti, Nisa
KalaTanda Vol 6 No 1 (2024): Kalatanda
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/kalatanda.v6i1.8375

Abstract

Sumadira Marantie is an MSME that produces herbal drinks, namely jamu. This product has a packaging and marketingsystem that is still limited to young adults. This happens because the potential of Sumadira Marantie’s herbal products isnot accompanied by a brand identity. Therefore, it is necessary to update the packaging to increase young adults’ interest inherbal products. In this design using data collection methods observation, interviews, questionnaire surveys and literaturestudies then analyzed using visual analysis methods, similar comparison analysis, and SWOT analysis. The data searchwas conducted on Jl. Kp Caringin RT 01 RW 06 Mekarmaju Village, Kec. Pasirjambu, Bandung Regency, West Java. Thevisual identity is expected to help the process of recognizing and disseminating information about Sumadira Marantie to thepublic, especially young adults. Of course, this work can serve as an effective visual communication media for local brands,especially those related to herbal products. Where plants for traditional medicines are Indonesian cultural heritage that mustbe preserved.
Perancangan Destination Branding Sebagai Sarana Desa Pariwisata Dan Budaya Aprilhani Suparyono, Zellita; Eka Nastiti, Nisa; Alifaprilina Supriadi, Olivine
KalaTanda Vol 6 No 1 (2024): Kalatanda
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/kalatanda.v6i1.8376

Abstract

Indonesia’s cultural diversity is enormous, not only culture but history, and also united customs. Jelekong Arts Village is avillage in Bandung Regency which has an abundance of cultural and artistic diversity, the people of Jelekong themselveshave also been trained in arts that have been passed down from generation to generation. Examples of culture and art in theJelekong Art Village include painting craftsmen, Wayang Golek craftsmen, and even Wayang Golek performances. However,unfortunately, interest in visitors to the Jelekong Art Village has greatly decreased and the people there do not have strongand interesting information media, so that many Jelekong people have not continued their culture and art and there are stillmany people from Bandung and outside Bandung who do not know about the Jelekong Art Village. With this, the researchthat has been carried out uses a qualitative method which is based on the theory of Visual Communication Design byobtaining data through observation activities, surveys, question and answer activities with the Jelekong community andliterature regarding the Jelekong Art Village. With the final result in the form of destination branding as an informationmedium for the Jelekong Arts Village so that the people of Bandung and also outside Bandung have an interest in theJelekong Arts Village and have a lot of curiosity about the Jelekong Arts Village.
Perancangan Kemasan Borondong Andreprok 202 Bagi Dewasa Muda Di Luar Jawa Barat Ni Wayan Valentina Gayatri Dewi; Olivine Alifaprilina Supriadi
KalaTanda Vol 6 No 2 (2024): Kalatanda
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/kalatanda.v6i2.8724

Abstract

Indonesia is a country rich in diversity, one of which is the diversity of traditional foods. However, traditional food has beenshifted by more attractive contemporary food so that the younger generation is less interested in eating traditional food,one of which is the packaging factor. The people of West Java, especially the Sundanese, have a variety of traditionalfoods, one of which is borondong. There are quite a number of borondong MSMEs in Ibun Subdistrict, most of which areless aware of the importance of visual identity, as well as inappropriate selection for packaging. These are the problemsfaced by Andeprok 202. Therefore, this research aims to design packaging with a distinctive visual identity and choosethe right packaging for Andeprok 202 products. The methods used in data collection are observation, interviews, literature,questionnaires, which are analyzed by visual analysis, comparison matrix, and SWOT analysis. This design is expected tobe a solution to the problems faced by Andeprok 202, so that the packaging can be characterized and can maintain productdurability, which can help borondong compete as a traditional food in the midst of the rise of contemporary food
Perancangan Webseries Wisata Budaya Kampung Adat Cikondang Bersama Bobobox Dalam Meningkatkan Awarness Untuk Generasi Z Irham Ghani Rizki; I Gusti Agung Rangga Lawe; Aisyi Syafikarani
KalaTanda Vol 6 No 2 (2024): Kalatanda
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/kalatanda.v6i2.8725

Abstract

Tourist destinations that implement sustainable tourism, provide education, and empower local communities have a greaterappeal to tourists. One example is visiting cultural village tourism, where visitors can enjoy local life and culture, gainingunforgettable experiences. In West Java, there are several cultural village tourism sites that preserve Sundanese culturalheritage well, such as Lamajang Village in Pangalengan. The natural and cultural potential of Lamajang Village in Pangalengan needs to be optimally utilized to attract tourists. One such potential is Kampung Adat Cikondang, which preservesancestral customs and offers an experience of traditional Sundanese community life from the past. However, the main challenge currently faced is the lack of awareness and knowledge among tourists about this cultural village, hindering its visitorpotential. To address this issue, a promotional strategy needs to be designed along with the appropriate media selectionto ensure visitors receive information that increases the number of visitors to Kampung Adat Cikondang. To support thisdesign, qualitative research methods will be employed, including data collection through observation, interviews, and questionnaires. Several analytical methods such as SWOT analysis, 4A analysis, AOI analysis, AISAS and Matrix analysis willbe used to formulate the promotional media design. A webseries video commercial will be chosen as the primary media,supported by other media to strengthen the campaign and enhance awareness of Kampung Adat Cikondang.

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