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Wira Bharata
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INDONESIA
Jurnal Administrasi Bisnis FISIPOL UNMUL
Published by Universitas Mulawarman
ISSN : 23555408     EISSN : 23555416     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Administrasi Bisnis FISIPOL UNMUL is a journal that publishes current original research on business studies using an interdisciplinary perspective. This publication contains various scientific writings in the form of research results, theoretical and conceptual studies, practical applications from academics and business practitioners. The following are suggested areas of interest: Marketing Management Information System Human resources Entrepreneurship Operation Management Consumer Behavior Financial Strategic Management Taxation Corporate Governance Auditing Business Ethics Knowledge Management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 201 Documents
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STRATEGI PENINGKATAN JUMLAH PENDAFTAR UNTUK MENINGKATKAN PROFITABILITAS (STUDI KASUS PADA BISNIS SD BAITURRAHMAN) Salsabila Tarisha Putri; Cecep Safa'atul Barkah
Jurnal Administrasi Bisnis Fisipol Unmul Vol 9, No 3 (2021): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v9i3.6045

Abstract

The marketing strategy carried out by the company has an impact called marketing performance. and evaluation of benchmarks is something that is very much needed. To get an evaluation as well as a benchmark, a marketing performance measurement is needed. One of the tools to measure marketing performance is marketing materials where in this measurement there is a calculation of financial metrics. Measurement with financial metrics is usually oriented to measuring profitability with financial ratios of profit on sales from the business carried out by SD Baiturrahman. The method used in this research is descriptive analysis research with a quantitative approach. Where this research will explore the company's performance which is calculated through the marketing metric of profit on sales. Based on this research, the marketing strategy process carried out by Baiturrahman Elementary School to increase the interest of parents to send their children to school is by conducting strategic analysis and internal and external analysis of the company, conducting strategic planning, and developing marketing programs.
Pengaruh Pelatihan Dan Pengembangan Terhadap Kinerja Karyawan Departemen Produksi Pada PT. Kaltim Diamond Coal Site Loa Gagak Kutai Kartanegara Wijayanti Wijayanti Wijayanti
Jurnal Administrasi Bisnis Fisipol Unmul Vol 9, No 2 (2021): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v9i2.5729

Abstract

The results of the analysis using multiple linear regression equations show the following regression equation: Y = 5.622 + 0.488 (X1) + 0.329 (X2). Data collection techniques are based on the source, including primary data through observation, interviews, questionnaires or questionnaires, and include documentation. Secondary data, among others, by searching for literature in the form of previous research journals, and textbooks that are related to the variables to be studied. The data analysis technique used the validity test, reliability test, and classical assumption test. As for the data analysis technique method using Multiple Linear Regression, Correlation Analysis, Analysis of Determination (R2), hypothesis testing using the F test, T test and variable test which have the most influence. The results showed that the Training (X1) and Development (X2) variables simultaneously had a significant effect on the Employee Performance (Y) of the Production Department of PT. Kaltim Diamond Coal Site Loa Gagak Kutai Kartanegara.“The results of multiple linear regression tests simultaneously found that the Training and Development variables had a significant effect on the Employee Performance of the Production Department“at PT. Kaltim Diamond Coal Site Loa Gagak”Kutai Kartanegara.”The results of”the multiple linear regression test partially found that training and development had a significant influence on the performance of the production department“employees at PT. Kaltim Diamond Coal Site Loa Gagak Kutai Kartanegara”. The results of the most influential variable test, it is known that the training variable is the variable that has the most dominant influence on the Employee Performance of the Production Department at PT. Kaltim Diamond Coal Site Loa Gagak Kutai Kartanegara.
PENGARUH EFIKASI DIRI DAN PENDIDIKAN KEWIRAUSAHAAN TERHADAP MOTIVASI MENJADI TECHNOPRENEUR MAHASISWA TEKNIK INFORMATIKA ANGKATAN 2016 UNIVERSITAS MULAWARMAN FAHREZA HAMZI
Jurnal Administrasi Bisnis Fisipol Unmul Vol 9, No 3 (2021): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v9i3.5872

Abstract

This Research is quantitative research. Data collection techniques In this study used a questionnaire with the number of respondents 80 students of Informatics Engineering FKTI Unmul Samarinda class of 2016. Analysis tools used was multiple linear regression. Based on the results of research with multiple linear regression obtained means there is a low influence between self-efficacy and entrepreneurship education on motivation to become a technopreneur. With the results of the T test between self-efficacy on motivation to become technopreneur which means there is a significant influence. While the results of the T test between entrepreneurship education on motivation to be a technopreneur means there was no significant effect. From the results of research conducted, researchers give advice to the Informatics Engineering Study Program, namely: 1) Improve the facilities and infrastructure of the classroom information engineering laboratory and supply library space to support student activities. 2) Reactivate activities such as industrial visits or field trips to startup company and create bazaar to show student new discovery. 3) Implement OJT (On The Job Training) activities through cooperation in technology-based companies such as Telkom or Indonesian Bank for Informatics Engineering students to improve students ' entrepreneurial knowledge and skills. 4) empowering and building a partnership with alumni information engineering student program in implementation of technology based entrepreneurship program.
PENGARUH WORD OF MOUTH, BRAND IMAGE, DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN PRODUK INSTINCT FOOTWEAR (STUDI PADA KONSUMEN INSTINCT FOOTWEAR KOTA SAMARINDA) Yan Khanafi
Jurnal Administrasi Bisnis Fisipol Unmul Vol 9, No 2 (2021): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v9i2.5398

Abstract

This study aims to see the influence of Word of Mouth, Brand Image, and Brand Trust on the Purchase Decision of Instinct Footwear Products in Samarinda City. Word of Mouth (X1), Brand Image (X2), and Brand Trust (X3) are used as independent variables while Purchase Decision (Y) is the dependent variable. Primary data obtained by interviewing 130 respondents using a questionnaire. Secondary data obtained by making field observations. Data analysis used multiple linear regression techniques with the help of statistical software SPSS version 22. The results showed that the independent variables consisting of Word of Mouth, Brand Image, and Brand Trust (simultaneously) significantly influence Purchase Decisions and (partially) each of the two independent variables Brand Image and Brand Trust affect the Purchasing Decision. Meanwhile, Word of Mouth (partially) has no significant positive effect on Purchasing Decisions. Instinct Footwear can continue to develop a brand image that has been well attached to local scale brand products, a good brand image will generate a positive word of mouth, then increase and increase brand trust from consumers by continuously improving product quality and providing positive value. will create a sense of security and trust in the company or product being marketed. These three roles are very important simultaneously to achieve competitive advantage in business.
PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA BERLIAN BEAUTY CLINIC SAMARINDA Weni Maulina
Jurnal Administrasi Bisnis Fisipol Unmul Vol 9, No 3 (2021): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v9i3.5926

Abstract

This study aims to determine the effect of product quality and service quality on customer satisfaction at Berlian Beauty Clinic Samarinda ,. The analytical tools used are descriptive analysis and quantitative analysis with the help of SPSS statistical software version 22. The sampling technique in this study used a saturated sampling technique (census), which is a method that takes all populations to become respondents in this study. The number of taking samples was 83. Derived from the Berlian beauty Clinic sample on A. Wahab Syahranie street No.199A Samarinda. Data collection used is the technique of observation, questionnaires, and literature writing. While the analytical tool used is multiple linear regression analysis. The results of the study concluded that the product quality variable (X1) with a significant value of 0.05 because tcount = 7.569> ttable = 1.990 and the sig = 0.000 <0.05. The results of this study concluded that the variable service quality (X2) with a significant value of 0.05 because tcount = 4.554> ttable = 1.990 and the sig = 0.000 <0.05. thus the service quality variable has a partial effect on customer satisfaction (Y).
Analisis Penanganan Cargo Outgoing terhadap Kelancaran Operasional Pada Terminal Kargo PT Angkasa Pura 1 Balikpapan Anri yani
Jurnal Administrasi Bisnis Fisipol Unmul Vol 9, No 2 (2021): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v9i2.5661

Abstract

The data analysis tool used is an interview that describes an object of research in its true state. This study aims to explore facts which are then described with guidelines on the question items in observation, interviews and field documentation. Data collection techniques using observation, interviews, documentation, and literature. The results of the analysis show that the handling of outgoing cargo starting from acceptance, weighing goods, making documents (documentation, marking, labeling & x-tray cargo, storage, build-up and loading, is smooth, but there are several things that must be considered, namely every year. Outgoing cargo increases the number of employees and employees must pay more attention to the existing SOP in order to minimize the obstacles that will occur. It is hoped that this research can become a better input for the handling of outgoing cargo to the smooth operation of outgoing cargo handling.
PENGARUH HARGA, KUALITAS PRODUK, KUALITAS LAYANAN, TERHADAP KEPUASAN PELANGGAN PADA RUMAH MAKAN BEBEK DAN AYAM GORENG PAK NDUT DI SAMARINDA Yuni Diah Saraswati
Jurnal Administrasi Bisnis Fisipol Unmul Vol 9, No 2 (2021): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v9i2.4490

Abstract

The problem occurred in Rumah Makan Bebek Pak Ndut based on observations conducted by researchers after conducting interviews to customers showed that customers still feel less satisfied with the price, quality of products and services. The price applied is still at a value less precise by some customers, the quality of the product is less in accordance with the expected and the service that looks less to customers who ask for orders that do not come. This research aims to determine the significance of the effect of price (X1), product quality (X2) and quality of service (X3) partially and simultaneously to customer satisfaction (Y) as well as to know and analyze the most influential customer satisfaction in the Pak Ndut restaurant in Samarinda ". Primary Data is obtained by spreading the questionnaire to the customers. Secondary Data is obtained by conducting field observations. Data was analyzed using simple linear regression techniques with the help of SPSS statistical version 22. The results of this study were price variables and service quality variables partially influential insignificant to the customer satisfaction variables while the product quality variables partially impact significantly on the customer satisfaction variables, price variables, product quality and service quality simultaneously influence insignificant to the customer satisfaction variables and the most significant product quality variables against customer satisfaction variables. Rumah Makan Bebek Dan Ayam Goreng Pak Ndut The price that is set by the restaurant should be adjusted again with the quality of the customer received, in terms of quality products can be done by providing training to employees in the field of condiments so that the taste is maintained and does not eliminate the characteristic and improve the quality of service.
IMPLEMENTASI STRATEGI BAURAN PEMASARAN DALAM MENINGKATKAN VOLUME PENJUALAN PADA CONFETTI PROJECT SAMARINDA KALIMANTAN TIMUR Esy Vita Tresia Waty
Jurnal Administrasi Bisnis Fisipol Unmul Vol 9, No 3 (2021): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v9i3.6008

Abstract

The background of this research is to remember the importance of marketing to be able to maintain and increase product sales from Confetti Project.The purpose of this research is to find out the marketing strategies used by Confetti Project  in increasing the number of sales of these products. This research uses descriptive research methods in the form of written or oral data from interviews with industry owners.The results of this study indicate thet the implementation of the mareting mix strategy in increasing sales volume at Confetti Project Samarinda Kalimantan Timur has been going very well.
Pengaruh Kualitas Pelayanan, Harga dan Kepercayaan Konsumen terhadap Keputusan Penggunaan Jasa Pencucian Mobil Si Galuh Samarinda Masrulin Dwi Manfi
Jurnal Administrasi Bisnis Fisipol Unmul Vol 9, No 2 (2021): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v9i2.5406

Abstract

The purpose of this study was to determine the effect of Service Quality, Price and Consumer Trust on Service Usage Decisions at Si Galuh Car Wash. There are three independent variables in this study, namely Service Quality (X1), Price (X2) Consumer Confidence (X3) and one dependent variable, namely Service Use Decision (Y). The number of samples in this study were 100 consumers in Si Galuh Car Wash and data analysis used SPSS version25 software. The tests carried out in this study are validity test, reliability test, classical assumption test, multiple linear regression test, correlation coefficient test, determination coefficient test, t test and f test. The results in this study are the service quality variable partially has a positive and significant effect while the price and consumer trust variables partially have a positive but insignificant effect on the decision to use services at Si Galuh Car Wash. The results of the f test (simultaneous) show that service quality, price and consumer trust simultaneously have a positive and significant effect on the decision to use services at Si Galuh Car Wash. There are deficiencies in Si Galuh Car Wash, namely the less comfortable waiting room, this is evidenced by 44 of the 100 respondents who were researched, 44 stated that the waiting room at Si Galuh Car Wash was uncomfortable and 16 people stated that it was uncomfortable. It is recommended that Si Galuh Car Wash create a more comfortable waiting room for consumers so that consumers who wash their vehicles can feel comfortable while waiting for their vehicles to be washed.
PENGUATAN PENGELOLAAN BACK OFFICE E-COMMERCE UNTUK PENINGKATAN KAPASITAS UKM DI KOTA SAMARINDA Muhammad Zaini; Riyadi Riyadi
Jurnal Administrasi Bisnis FISIPOL UNMUL Vol 9, No 3 (2021): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v9i3.6330

Abstract

The low business capacity of SMEs is the result of the majority of SMEs (93.33%) still being managed traditionally. The limited capacity of SMEs can be overcome if SMEs are willing and able to change the way their business is managed, which is still traditionally replaced with web-based information technology, which is able to manage business and transaction processing without limits on space and time, such as the Prestashop back office application system. This application provides 2 types of modules, namely Back Office which consists of purchasing, sales, inventory, cash and bank modules, Front Office which functions as cash sales, so it is very easy to use by SMEs.

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