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Wira Bharata
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INDONESIA
Jurnal Administrasi Bisnis FISIPOL UNMUL
Published by Universitas Mulawarman
ISSN : 23555408     EISSN : 23555416     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Administrasi Bisnis FISIPOL UNMUL is a journal that publishes current original research on business studies using an interdisciplinary perspective. This publication contains various scientific writings in the form of research results, theoretical and conceptual studies, practical applications from academics and business practitioners. The following are suggested areas of interest: Marketing Management Information System Human resources Entrepreneurship Operation Management Consumer Behavior Financial Strategic Management Taxation Corporate Governance Auditing Business Ethics Knowledge Management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 201 Documents
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PENGARUH KOMUNIKASI VERTICAL DAN KOMUNIKASI HORIZONTAL TERHADAP KINERJA KARYAWAN PADA PT.KALTIM DIAMOND COAL SITE LOA GAGAK KUTAI KARTANEGARA Silpiter Sului
Jurnal Administrasi Bisnis Fisipol Unmul Vol 9, No 3 (2021): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v9i3.5783

Abstract

This research aim to to test vertical communications and communications of horizontal by simultan have an effect on signifikan to employees performance, to test vertical communications and communications of horizontal by parsial have an effect on signifikan to employees performance and to test among vertical communications and communications of horizontal most having an effect on [of] signifikan to employees performance at PT. Kaltim Diamond Coal Site Loa Crow of Kutai Kartanegara.This Type Research of researcher use quantitative research, with amount of sampel rounded up to become 86 research sampling employees the used propabilitas sampel. used Data analysis in the form of used doubled linear regresi to know influence of independent variable (X) which consist of vertical communications (X1) and communications of horizontal (X2) to variable of dependen that is Performance Employees ( Y).Result of research of showed that doubled linear regression test by simultan found that entire/all independent variable that is Vertical Communications and Communications of Horizontal have an effect on signifikan to variable of dependen Performance Employees at PT. Kaltim Diamond Coal Site Loa Crow of Kutai Kartanegara, by parsial found that independent variable that is Vertical Communications not have an effect on signifikan to variable of dependen Performance Employees and Communications of Horizontal have an effect on signifikan to variable of dependen Performance and variable test most having an effect on to be known that Communications variable of Horizontal represent most having an effect on variable to Performance Employees at PT. Kaltim Diamond Coal Site Loa Crow of Kutai Kartanegara.
Job Safety Analysis (JSA) Implementation In Effort To Reduce Work Accidents At PT Geoservices In Sangatta Selvi Sampe
Jurnal Administrasi Bisnis Fisipol Unmul Vol 9, No 2 (2021): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v9i2.4878

Abstract

Occupational Safety and Health (K3) is the main means for the prevention of workplace accidents, disabilities, and deaths for employees. One way to identify hazards is to use a work safety analysis or better known as the Job Safety Analysis (JSA), which can examine work methods and find hazards from the design of machines, tools, materials, environment, and work processes needed for workers to prevent interference with work safety. This study aims to analyze and determine the implementation of Job Safety Analysis (JSA) to reduce the number of work accidents at PT. Geoservices Sangatta. Job Safety Analysis (JSA) (X) is used as an independent variable while Work Accident (Y) is the dependent variable. Primary data obtained through interviews directly with 5 employees of PT. Geoservices Sangatta. Secondary data obtained through data that is already available at PT. Geoservices Sangatta. The results showed that in the process of carrying out the work of PT. Geoservices Sangatta had made a policy that was committed to implementing occupational safety and health, as well as identifying hazards and prevention at each stage of the job namely by Job Safety Analysis (JSA). The implementation of Job Safety Analysis (JSA) at PT. Geoservices Sangatta can reduce the number of work accidents as seen from the decreasing number of work accidents that occurred at PT. Geoservices Sangatta in early 2020, although in the implementation there are still some lacking especially in the implementation of safety talk which only runs documents or administration, in practice, they are not routinely carried out. PT. Geoservices Sangatta should follow up with the socialization of Job Safety Analysis (JSA) procedures to all employees, one of which is by conducting training on occupational safety and health so that all employees truly understand and realize how important K3 is to employee safety and health.
PENGARUH KUALITAS PRODUK, HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA BEST FRIED CHICKEN (BFC) CABANG SENTOSA SAMARINDA Mauli Diana
Jurnal Administrasi Bisnis Fisipol Unmul Vol 9, No 3 (2021): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v9i3.6023

Abstract

This reseach was conductad at one of the franchise located in Samarinda, which is location on street Sentosa Gg Kembali, namely Best Fried Chicken (BFC). The rose of this study was to examine the effect of product quality, price and brand image of purcasing decisions at Best Fried Chicken (BFC) Sentosa branch Samarinda. And to find out among the variable of produc quality, price and brand image that have a dominant influence on purchasing decisions at Best Fried Chicken (BFC) Sentosa Samarinda Branch. The sampling tachnique used is non probability sampling. The number of sample used was 91 respondent. Data obatained from distribusing questionnaires. The conclusion of this study is that the calculation of this study is that the calculation of the F test variable product quality, price and brand image simultaneously has a significant effect on purchasing decisions as Best Fried Chicken Sentosa Samarinda Branch. while the calculation of the t-test of product quality variables partially does not have a significant effect on purchasing decisions for best fried chicken (BFC) Sentosa Samarinda Branch. In the dominant test, the brand image variable is the most influential variable.
EFFECT OF JOB SATISFACTION TOWARDS ORGANIZATIONAL BEHAVIOR ORGANIZATIONAL BEHAVIOR (OCB) IN EMPLOYEES IN THE FIELD OF PT ARTANUSA BETON SAMARINDA Hika Matul Muka Romah Sodiq
Jurnal Administrasi Bisnis Fisipol Unmul Vol 9, No 2 (2021): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v9i2.5449

Abstract

Companies that pay less attention to the conditions of their employees tend to cause employee dissatisfaction. Companies need to improve employee job satisfaction because employees feel satisfied. then the employees will provide remuneration to the company and weigh the attitude of the Citizenship Organization (OCB). OCB itself shows the attitude of employees who are willing to work more than what is determined by the company. This attitude will increase employee productivity which in turn has a good impact on the company. This study aims to see the influence of the sub-variables of job satisfaction, namely the job itself (X1), salary (X2), promotion (X3), supervisors (X4) and co-workers (X5) on the OCB (Y) variable. The subjects of this study were employees of the field section of PT Artanusa Beton with a population of 95 people. The sample in this study were 62 respondents using purposive sampling technique with the criteria of respondents who have worked for more than one year. Data analysis was performed using multiple linear regression analysis. The results of this study indicate that simultaneously there is a significant influence between job satisfaction variables consisting of the job itself, salary, promotion, supervisors and co-workers on the OCB variable. The partial variables of the job itself, salary, supervisors and co-workers have a significant effect on OCB. While promotion has no significant effect on OCB and the variables that have dominant influence on OCB are colleagues.
Evaluasi Harga Jual Dengan Metode Cost Plus Pricing Pendekatan Full Costing Pada UMKM Saputra Snack Di Kota Bontang Nita wulandari
Jurnal Administrasi Bisnis Fisipol Unmul Vol 9, No 3 (2021): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v9i3.5885

Abstract

This study aims to determine whether there is a difference in the calculation in determining the selling price between the UMKM Saputra Snack method with the cost plus pricing method with full costing approach and to know the selling price use the cost plus pricing method with full costing approach at the UMKM Saputra Snack can be able to competitive. The type of research is used quantitative. The research method used case study. The analysis technique used to calculation of the selling price using the cost plus pricing method with a full costing approach. The data used in this study are data on production costs and non-production costs during 2019. The results show that there are differences in setting the selling price because of the inaccuracy in treating cost components, namely the components of factory overhead costs such as equipment depreciation costs, production building depreciation, administrative costs, marketing costs in calculating the cost of goods manufactured which are used as the basis for determining the selling price. So that the calculation of the selling price with the cost plus pricing method, the full costing approach is greater than selling price of UMKM Saputra Snack. The results of the evaluation of the selling price of product using the cost plus pricing method of the full costing approach at UMKM Saputra Snack can still compete with similar products, because the selling price of similar products on the market is still high. Therefore, the results of the evaluation of the selling price of UMKM Saputra Snack's product are still reasonable and the selling price of the product can be increased so that it can increase the profit as expected.
Pengaruh Ekuitas Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Kosmetik Wardah (Survei Pada Mahasiswi Administrasi Bisnis Angkatan 2016-2018 Universitas Mulawarman, Samarinda) IIS NURLAILA
Jurnal Administrasi Bisnis Fisipol Unmul Vol 9, No 2 (2021): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v9i2.4953

Abstract

This study aims: (i) to find out the Brand Equity and Product Quality variables simultaneously have a significant effect on purchasing decision (ii) To find out the Brand equity and product quality variables partially have a significant effect on purchasing decision (iii) To find out between the brand equity product quality variable that most influence on costumer purchasing decision at business administration class 2016-2018, social science and politics faculty of Mulawarman University, Samarinda. This study uses tree variables namely the brand equity, product quality and purchasing decision. This type of research is a correlation method with a quantitative approach. The populations in this research were all business administration class 2016-2018 social Science and politics faculty of Mulawarman University, Samarinda with 81 respondents as research samples and the sampling technique used non-probability sampling with saturation sampling method. Data collection techniques: field research (questionnaires, documentation) and library research. Then the analysis technique used is multiple linear regression using the test: validity test, reability test, classic assumption test (normality test, multicollinearity, heteroscedasticity), hypothesis test (partial, simultaneous, dominant), multiple linear regression analysis. The result obtained in this study are (i) brand equity and product quality simultaneously had a significant effect on purchasing decision, (ii) Brand equity and Product quality partially had a significant effect on purchasing decision (iii) Product quality is a variable that has the most influence on consumer purchasing decision at business administration class 2016-2018, social Science and politics faculty of Mulawarman University, Samarinda
STRATEGI PENGEMBANGAN DAYA TARIK WISATA PEMANDIAN SERAYU LESTARI DI SAMARINDA Yunita Marsari
Jurnal Administrasi Bisnis Fisipol Unmul Vol 9, No 3 (2021): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v9i3.6118

Abstract

Serayu Lestari Baths is an artificial tourist destination and one of the leading tourist destinations in Samarinda. This study aims to find out and analyze how the strategy for developing the tourist attraction of the Serayu Lestari Baths in Samarinda and what obstacles are faced by managers in developing Serayu Lestari Baths tourism. This type of research is qualitative. Sources of research data are Key Informants and Informants. Data collection techniques in this study were in the form of observation, interviews, documentation and literature study. Data analysis techniques used are data redaction, data presentation and conclusion drawing. The results of this study indicate that the Serayu Lestari Baths Tourism Attraction Development Strategy in Samarinda, the manager of the Serayu Lestari Baths has made developments in terms of, Accessibility has made road improvements, made directions to tourist sites and can be passed by public or online transportation. In Amenities, the manager has completed adequate facilities for visitors. In Hospitality at the Serayu Lestari Baths, the surrounding community and employees are very friendly to visitors. In the Serayu Lestari Baths Attraction, several attractions are still under construction. And the obstacle in developing the sustainable Serayu Baths is the lack of budget funds to develop the attractions in the Serayu Lestari Baths.
PENGARUH PENGGUNAAN MEDIA SOSIAL, WORD OF MOUTH MARKETING DAN TRUST TERHADAP KEPUTUSAN PEMBELIAN PADA DISTRO MUTIMUV STORE SAMARINDA Fitri Yani
Jurnal Administrasi Bisnis Fisipol Unmul Vol 9, No 2 (2021): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v9i2.5528

Abstract

In this study, there are four variables, namely Social Media (X1), Word Of Mouth Marketing (X2), Trust (X3) and Purchasing Decision (Y) variables at Mutimuv Store Samarinda Distro. The purpose of this study was to determine and test the effect of the use of social media, word of mouth marketing and trust on purchasing decisions at the Mutimuv Store Samarinda distribution, either partially or simultaneously. The analysis tool used is multiple linear regression with the help of statistical software SPSS version 25.0. The sampling technique in this study is an accidental sampling technique based on who was found when the author conducted the research and the sample used was 75 consumers at the Mutimuv Store Samarinda Distro. This research is a survey research, in which the information collected from respondents using a questionnaire. The method used in this research is quantitative method. The results showed that Social Media, Word of Mouth Marketing and Trust together had a significant influence on purchasing decisions at Mutimuv Samarinda Distro. These results mean that variations in purchasing decisions are jointly influenced by Social Media, Word of Mouth Marketing and Trust. Partially, individual Word of Mouth Marketing has no significant effect on purchasing decisions at Mutimuv Samarinda Distro. Of the three independent variables that have a dominant influence on purchasing decisions are social media variables.
PENGARUH KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN CONSIGNMENT PADA PT.MATAHARI DEPARTMENT STORE DI PLAZA MULIA SAMARINDA Suci Amala
Jurnal Administrasi Bisnis Fisipol Unmul Vol 9, No 3 (2021): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v9i3.5819

Abstract

Organizational commitment are important for companies who want to improve employe performance. PT. Matahari Department Store Plaza Mulia Samarinda is a branch of PT. Matahari Department Store, tbk which is distributedin several parts of Indonesia. PT. Matahari Department Store is a company that’s sells a wide variety of fashion needs ranging from clothing for children to adult, shoes, slippers, beauty products, accessories, children’s toys to household needs. This research aims to determine the influenceof organizational commitment to the consignment employee performance of PT. Matahari Department Store Plaza Mulia in Samarinda. The organizational commitment (X) are used as independent variables while the employee performance as dependent variables. Primary data is obatained by conducting interviewsto 57 respondent using questionnaris. Secondary data is obtained by conducting field observation. Analysis data uses a simple linear regression technique with SPSS 22 software. The result showed that the organizational commitment variables (X) significantly influence to employee performance (Y) PT. Matahari Department Store Plaza Mulia in Samarinda. Suggestions for PT. Matahari Department Store Plaza Mulia in Samarinda the company should build an emotional bond, convince employees to last long in company, make employees aware that leaving the company will harm the employees themselves, pay attention to loyalty outside the working hours that have been given by employees in order to reduce the level of permits or delays.
The Effect of Brand Image and Service Quality with Word of Mouth on The Decision to Stay at Swiss-Belhotel Borneo in Samarinda Rachel Novia Atan
Jurnal Administrasi Bisnis Fisipol Unmul Vol 9, No 2 (2021): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v9i2.5273

Abstract

Brand Image and Quality Service with Word of Mouth are important applied by service company in the hotel sector who wants to increase the number of guests to use or stay at the hotel. Swiss-Belhotel Borneo in Samarinda is one of the service companies in the hotel sector that depends on the number of guests who decide to stay at the hotel in order to make a profit. However, the number of guests who decide to stay at a hotel has not yet reached the target set and even the percentage of guests has fluctuated. This study aims to determine the effect of Brand Image, Service Quality, and Word of Mouth on the decision to stay at Swiss-Belhotel Borneo in Samarinda. The variables used in this study consisted of independent variables are brand image, service quality, and word of mouth, while the dependent variable was the stay decision. The population in this study are guests who are staying or have stayed at Swiss-Belhotel Borneo in Samarinda. Therefore, sampling was conducted for this study. The sample in this study was 100 respondens. The sampling technique in this study was conducted with non-probability sampling. The type of non-probability sampling used is accidental sampling. Data collection methods using a questionnaire. The analysis technique used is multiple linear regression analysis. The result of the showed that brand image, service quality, and word of mouth had a positive and significant effect on the decision to stay. Hypothesis testing as a whole proves the hypothesis influential and significant on the decision to stay together is accepted (Ho rejected and Ha accepted). The results of the t Test found that Word of Mouth variable was the most significant variable and had a positive influence on the decision to stay at Swiss-Belhotel Borneo in Samarinda.

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