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INDONESIA
Jurnal Administrasi Bisnis FISIPOL UNMUL
Published by Universitas Mulawarman
ISSN : 23555408     EISSN : 23555416     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Administrasi Bisnis FISIPOL UNMUL is a journal that publishes current original research on business studies using an interdisciplinary perspective. This publication contains various scientific writings in the form of research results, theoretical and conceptual studies, practical applications from academics and business practitioners. The following are suggested areas of interest: Marketing Management Information System Human resources Entrepreneurship Operation Management Consumer Behavior Financial Strategic Management Taxation Corporate Governance Auditing Business Ethics Knowledge Management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 201 Documents
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Pengaruh Daya Tarik Wisata Dan Promosi Terhadap Jumlah Kunjungan Wisatawan Di Pantai Panrita Lopi Kecamatan Muara Badak Fahmi Ahmadin
Jurnal Administrasi Bisnis Fisipol Unmul Vol 10, No 1 (2022): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v10i1.6484

Abstract

This study aims to determine whether or not the influence of the factors of interest in visiting, namely tourist attraction and promotion on the number of tourist visits to Panrita Lopi Beach, Kec. Kutai Kartanegara Rhino Estuary. The subjects in this study were tourists who visited Panrita Lopi Beach, Kec. Muara Badak, with the number of samples used as many as 100 respondents and with an age limit above the age of 18 years - 50 years who can be respondents in this study. The results of this study indicate if there is an influence between Tourist Attraction and Promotion with the Number of Tourist Visits at Panrita Beach Lopi Kec. Muara Badak, Kutai Kartanegara Regency with a standardized regression value of (0.256). The results of the t test show t count (2.168) with a significance value of 0.01 using a confidence level of = 95% (0.05). Then other results found that there is no influence between promotion and interest in visiting is explained by the coefficient value of the promotion variable from the standardized regression equation of (0.082). The results of the t test show t count (0.843) with a significance value of 0.40. By using = 95% (0.05). Then the results of all the variables when tested together get results. Based on the F test, the calculated F is 3.909 with a significance level of 0.02. Because the probability is much smaller than 0.05 (0.02 <0.05) and F count is greater than F table (3.909 > 3.09) which means that there is a significant influence between attractiveness and promotion on the number of tourist visits, with the results of the coefficient showing a number of 0.560 which can be interpreted if the tourist attraction and promotion variable contributes 56% to the number of tourist visits at Panrita Beach Lopi Kec. Muara Badak, Kutai Kartanegara Regency and the remaining 44% of the contribution was given by variables or other factors outside of this research.
PENGARUH KUALITAS PELAYANAN DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN HERBALIFE DI SPECIAL CLUB SAMARINDA Ganis Lasia Dewi Ramadhan
Jurnal Administrasi Bisnis Fisipol Unmul Vol 9, No 4 (2021): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v9i4.5956

Abstract

The Influence of Service Quality and Brand Image on Herbalife Purchase Decisions at Special Club Samarinda, this study aims to analyze the effect of Service Quality (X1) and Brand Image (X2) on Herbalife Purchase Decisions (Y) at the Special Club Samarinda. Data collection techniques are carried out by observation, interviews, and questionnaires, analysis tools use validity, reliability tests and classical assumption test, multiple linear regression analysis, and hypothesis testing. The results of this study concluded that the variable Service Quality (X1) and Brand Image (X2) simultaneously had a positive effect on Herbalife Purchasing Decisions at the Samarinda Special Club (Y). The results of this study also show that the brand image variable (X2) partially has a significant effect on Herbalife Purchasing Decisions at the Samarinda Special Club (Y), while the Service Quality variable (X1) partially has no significant effect on Herbalife Purchasing Decisions at Special Club Samarinda (X2). The brand image variable (X2) is the variable with the strongest influence on Herbalife Purchasing Decisions at the Samarinda Special Club. The suggestions given should Herbalife improve service quality and maintain the brand image of its products so that they can always be well accepted by the community.
Pengaruh Citra Merek Dan Promosi Terhadap Loyalitas Pelanggan Pada Mie Densus 999 Di Samarinda Muhammad Ridzky Kasthalani
Jurnal Administrasi Bisnis Fisipol Unmul Vol 10, No 1 (2022): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v10i1.6796

Abstract

Being the first step towards a predetermined goal that is starting with good discipline. There are many shortcomings in employee performance, one of which is the low level of supervision carried out by the employee leadership which is usually carried out during inspections carried out by higher leaders. Many civil servants are still busy with their own business, one of which is not coming to work which is a violation. Employees who get work performance rarely get verbal awards or promotions. When the morning ceremony few people came, many attended but few attended. This study aims to determine the work discipline of civil servants at the Citra Niaga Market office, Samarinda City. The research method used is qualitative with interview, observation, and documentation data collection techniques. The object of research is the Commercial Market of Samarinda City. The results showed that judging from all indicators, it can be concluded that the work discipline of civil servants at the Citra Niaga Market office in Samarinda City has not been running well.
STRATEGI PROMOSI DALAM MENINGKATKAN TAMU HOTEL GRAND BARUMBAY SAMARINDA SEBERANG Yovan Ferdian
Jurnal Administrasi Bisnis Fisipol Unmul Vol 9, No 4 (2021): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v9i4.6120

Abstract

Precisely on the opposite side of Samarinda City which limits the flow of the Mahakam river, Grand Barumbay Hotel Samarinda Seberang is one of the resort hotels that has its own unique characteristics located in Samarinda Seberang. The purpose of this research is to find out and identify how the hotel promotion strategy in increasing Grand Barumbay hotel guests and what are the obstacles faced by the manager in promoting the Grand Barumbay Hotel Samarinda. This study aims to determine the hotel promotion strategy in increasing the number of guests visiting the Grand Barumbay hotel, Samarinda opposite. This type of research is qualitative. Sources of research data are key informants and informants. Data collection techniques in this research are in the form of observation, interviews, documentation, and literature study. Data analysis techniques used are data reduction, data presentation, and drawing conclusions. The results of this study indicate that the Grand Barumbay Samarinda Hotel Promotion Strategy is running with a promotional strategy that is applied, namely the marketing mix which includes Advertising, Personal Selling, Publicity, and Sales Promotion. The conclusion in this study is that the Personal Selling of the Grand Barumbay Samarinda hotel opposite is not in accordance with the theory because it is inefficient in promoting a hotel because of its individual nature in offering a product or service personally, Advertising, Publicity and Sales Promotion of Grand Barumbay Samarinda Hotel are in accordance with the theory, for hotel promotions, it is expected to update the latest promotional advertisements, create separate social media, especially Instagram and collaborate with tourism agencies or institutions for example travel, tourist attractions, tourism offices, organizations, and companies, and improve again in terms of appearance the front view of the hotel which can be seen clearly and attractively when viewed, especially guests or hotel visitors.
PENGARUH MANAJEMEN FUNDRAISING DAN KUALITAS PELAYANAN TERHADAP KEPERCAYAAN MUZAKKI PADA WAHDAH INSPIRASI ZAKAT CABANG KALIMANTAN TIMUR Riyani Riyani
Jurnal Administrasi Bisnis Fisipol Unmul Vol 9, No 4 (2021): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v9i4.6344

Abstract

This study aims to determine the effect of fundraising management and service quality on muzakki trust. This research was conducted at Wahdah Inspirasi Zakat (WIZ) East Kalimantan branch with a total sample of 92 respondents. Collecting data in this study using a questionnaire distributed to respondents. The results showed that 92 respondents obtained a correlation coefficient (R) of 0.766, which means that the relationship between the independent variable and the dependent variable is strong. The coefficient of determination (R2) obtained is 0.586 or 58.6%, which means that the influence of fundraising management variables and service quality is 58.6% on Muzakki's trust and 41.4% is influenced by other variables. The F test obtained is very significant, the effect of fundraising management and service quality on muzakki's trust is 63,116> 3,10, there is a simultaneous significant effect on muzakki's trust. The t test (partial) on the fundraising management variable on Muzakki's trust was 1.307 <1.986, which means that fundraising management did not have a significant effect on Muzakki's trust, while the t (partial) test on the variable service quality on Muzakki's trust was 8.387 <1.986 which This means that the quality of service has a significant effect on Muzakki's trust.
Strategi Badan Usaha Milik Kampung Rindang Jaya Tembudan Dalam Pengembangan Destinasi Wisata Tulung Ni Lenggo Di Kecamatan Batu Putih Kabupaten Berau Yogi Prasetyo Putra
Jurnal Administrasi Bisnis Fisipol Unmul Vol 10, No 1 (2022): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v10i1.6548

Abstract

This study aims to find out about the strategies and obstacles of the Rindang Jaya Tembudan Village Owned Enterprise in developing the Tulung Ni Lenggo tourist destination in Batu Putih District, Berau Regency. In analyzing the strategies and barriers of this research, the authors focus on five aspects in the development of tourist destinations, namely attractions, accessibility, amenities, public and institutional facilities and the application of the concept of sustainable tourism development. This research is a descriptive research with qualitative research methods that use data collection in the form of observation, interviews and documentation. Based on theoretical studies and field analysis, the strategy implemented by the Rindang Jaya Tembudan Village Owned Enterprise in the development of the Tulung Ni Lenggo tourist destination has been going well. This is indicated by the implementation of a strategy that has been based on five aspects of tourism destination development and the application of the concept of sustainable tourism. The obstacles faced are the awareness and concern of the people of Tembudan Village towards the development of the Tulung Ni Lenggo tourist destination which is still low and the budget for the construction of the Tulung Ni Lenggo facility from the government is uncertain.
ANALISIS DAYA TARIK WISATA DAN PROMOSI TERHADAP MINAT KUNJUNGAN WISATAWAN DI MUSEUM KAYU TUAH HIMBA KABUPATEN KUTAI KARTANEGARA Ariansyah Ariansyah
Jurnal Administrasi Bisnis Fisipol Unmul Vol 9, No 4 (2021): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v9i4.5602

Abstract

This study aims to determine whether or not the influence of interest visiting factors, namely tourist attraction and promotion, on the interest of tourist visits to the Kayu tuah himba Kutai Kartanegara museum. The subjects in this study were tourists who came or had visited the Kayu Tuah Himba Museun, with a total sampling of 100 respondents. The results of this study indicate if there is an influence between attractiveness and interest in tourist visits at the KTH Museum, Kutai Kartanegara Regency with a standardized regression value of 0.734. The t test results show t count 8.920 with a significance value of 0.000 using the confidence level α = 95% (0.05). Then other results found that there is no influence between promotion and interest in visiting is explained by the value of the promotion variable coefficient from the standardized regression equation of (0.098). The t test results show t count (1.189) with a significance value of 0, 237. By using α = 95% (0.05). And then the results of all variables when tested together get the results. Based on the F test, it is obtained that F count is 45.131 with a significance level of 0.000. Therefore the probability is much smaller than (0.000 <0.05) and F count is greater than F table (45.131> 3.09) which means that there is a significant influence between attractiveness and promotion on interest in visits, with the coefficient results. shows a figure of 0.471 which can be interpreted if the attractiveness and promotion variables contribute 47.1% to the interest of tourist visits at the KTH Museum, Kutai Kartanegara Regency and the remaining 52.9% of the contribution is given by variables or other factors outside of this study.
Pengaruh Kualitas Terhadap Kepuasan Pelanggan Bus Jurusan Samarinda Bontang Pada Terminal Lempake Di Kota Samarinda AL Halim
Jurnal Administrasi Bisnis Fisipol Unmul Vol 10, No 1 (2022): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v10i1.6869

Abstract

The purpose of this study is to test the Quality of Service on Customer Satisfaction. The population in this study were 96 passengers on the bus of Samarinda Bontang Department at Lempake Terminal in Samarinda City. The variables used in this study consisted of the independent variable, namely the Service Quality variable (X), and the dependent variable, namely Customer Satisfaction (Y). The results of the analysis using simple regression analysis. Data collection techniques are based on the source, including primary data through observation, interviews, questionnaires or questionnaires, and include documentation. Secondary data, among others, by searching for literature in the form of previous research journals, and textbooks that are related to the variables to be studied. The data analysis technique used the validity test and reliability test. Whereas for the data analysis technique method using the Determination Analysis method, hypothesis testing using the t test. The results show that the Service Quality (X) variable simultaneously has a significant effect on Customer Satisfaction (Y) Buses in Samarinda Bontang Department at Lempake Terminal in Samarinda City.
Peran Media Sosial Instagram Dinas Pariwisata Kota Samarinda Sebagai Media Promosi Pariwisata Selama Pandemi Covid-19 Mohammad Tahta Aji Surya Nusantara
Jurnal Administrasi Bisnis Fisipol Unmul Vol 10, No 1 (2022): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v10i1.6454

Abstract

The tourism office of the City of Samarinda is an element of local government staff led by the head of the service who is under the Mayor and is responsible to the Mayor of Samarinda. This study aims to determine the role of social media Instagram of the tourism office of Samarinda City as a medium for tourism promotion during the Covid 19 Pandemic, supporting factors, and inhibiting factors of social media Insagram of the Samarinda City tourism office during the Covid 19 Pandemic. This type of research is descriptive qualitative. Sources of research data are key informants, and related informants in this study. The data collection techniques in this study were methods, interviews, documentation, and literature studies. The data analysis technique used is data collection, data reduction, data presentation, and drawing conclusions. The results of this study indicate that the Samarinda City tourism office Instagram carries out tourism promotion using social media such as: Instagram, Facebook, Twitter, and Youtube. In addition, in the midst of the Covid-19 pandemic, tourism activities are also carried out, especially in the city of Samarinda. Supporting factors for the wider community, especially followers of @dispar.samarinda can see the activities held by @dispar.samarinda through available social media. And the inhibiting factor is the lack of a collection of photos and videos during the Covid-19 Pandemic which affects the performance of @dispar.samarinda in carrying out tourism promotion activities.
PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK BREADLIFE DI MALL LEMBUSWANA SAMARINDA Abednego Suruanto Putranda Pali
Jurnal Administrasi Bisnis Fisipol Unmul Vol 9, No 4 (2021): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v9i4.6340

Abstract

Bread is a necessity that is sought after by young to old people. The level of demand for bread in various region is very large and is one of them. In samarinda bread sales market there is a tight competition so that many businesses to increase sales to survive. This makes product quality and and promotion important enough to continue to innovate in offering a product. In this study there are two independent variables (free) including product quality and promotion. While the dependent variable is the purchase decision. The pusrpose of this study was to find out and analyze the influence of product quality variables and promotion influential simultaneously and partially on Breadlife product purchasing decisiuns at Mall Lembuswana Samarinda. To find out which variables have dominant influence on Breadlife product purchasing decisions at Mall Lembuswana Samarinda. The method used is a method with a sample of 96 respondents with an unknown population. Data collection techniques are libreary research and field research in thefrom of questionnaires, observations and interviews. Whhile the data analysis technique uses multiple linear analysis. The results of this study note that Product Quality (X1) and Promotion (X2) at Breadlife Mall Lembuswana Samarinda Simultaneously and partially have a significant influence on the decision to purchase Breadlife products at Mall Lembuswana Samarinda at 51.1%.

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