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Wira Bharata
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INDONESIA
Jurnal Administrasi Bisnis FISIPOL UNMUL
Published by Universitas Mulawarman
ISSN : 23555408     EISSN : 23555416     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Administrasi Bisnis FISIPOL UNMUL is a journal that publishes current original research on business studies using an interdisciplinary perspective. This publication contains various scientific writings in the form of research results, theoretical and conceptual studies, practical applications from academics and business practitioners. The following are suggested areas of interest: Marketing Management Information System Human resources Entrepreneurship Operation Management Consumer Behavior Financial Strategic Management Taxation Corporate Governance Auditing Business Ethics Knowledge Management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 201 Documents
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Pengaruh Promosi, Lokasi Dan Kualitas Pelayanan Terhadap Keputusan Menginap Di Selyca Mulia Hotel Samarinda Frannanda Clara Sri Sepvia Haling
Jurnal Administrasi Bisnis Fisipol Unmul Vol 10, No 1 (2022): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v10i1.6530

Abstract

The purpose of this study was 1) to determine the effect of promotion, location and service quality simultaneously and partially on the decision to stay at Selyca Mulia Hotel Samarinda. 2) to find out which one has the most influence on the decision to stay at Selyca Mulia Hotel Samarinda. This research was conducted at Selyca Mulia Hotel Samarinda which is located on Jl. Bhayangkara No.58 Bugis, Samarinda City. This research is a type of quantitative research. The population of this study were guests of Selyca Mulia Hotel Samarinda. And the sample amounted to 100 respondents. The analysis technique used is validity test, reliability test, classical assumption test, multiple linear regression analysis, hypothesis testing. The results showed that the promotion variable (X1), location (X2), service quality (X3) simultaneously affected the decision to stay (Y). This is evidenced by F count = 45.591 > 3.09 and sig value 0.000 < 0.05. In the results of the t test, the service quality variable (X3) partially affects the decision to stay (Y). This is evidenced by the t arithmetic (X3) 0.000 <0.05 and the t-count value = 7.692 > T table 1.984. The test results of the most influential variable is the service quality variable (X1) with a result of 0.579. It is recommended to Selyca Mulia Hotel Samarinda to be able to improve the quality of service with fast, agile and consistent service, polite, responsive and agile employees as well as employees who have communication skills and mastery of employee knowledge about hotel products.
PENGARUH PERCEIVED QUALITY, PERCEIVED PRICE DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP PURCHASE INTENTION (Survei Pada Konsumen Mobil Second Prabu Motor Ponorogo) Riskiy Rahmawati Dewi; Naning Kristiyana
Jurnal Administrasi Bisnis Fisipol Unmul Vol 9, No 4 (2021): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v9i4.6392

Abstract

This study aims to determine perceived quality, perceived price, electronic word of mouth on purchase intention (Survey of second-hand car consumers of Prabu Motor Ponorogo). In this study, it was obtained from the presentation of data from respondents' answers and questionnaires and analysis using the SPSS 25.0 program. This research uses quantitative research with data collection techniques using interviews and questionnaires. The data analysis method in this study used multiple linear regression, T test (partial), F test (simultaneous) and the coefficient of determination R2. The results of this study are, (1) Perceived quality (X1) has an effect on purchase intention (Y). (2) Perceived price (X2) has an effect on purchase intention (Y). (3) Electronic word of mouth (X3) has an effect on purchase intention (Y). (4) Perceived quality (X1), perceived price (X2) and electronic word of mouth (X3) simultaneously have an influence on Purchase intention (Y).
Strategi Pengembangan Usaha Dengan Metode Analisis SWOT Pada Home Industri Wen-Dang Jahe Di Kabupaten Kukar Mardiyana Mardiyana
Jurnal Administrasi Bisnis Fisipol Unmul Vol 10, No 1 (2022): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v10i1.6462

Abstract

The study aims as a consideration for a strategy that matches application with mingidentify internal factor and externally at Home Industrial Wen-Dang in Kukar district. Ingathering primary data is conduction through deep interviews of informants, and the informants in the study are business owners, sellers and consumers while the skunders are gathered throught library studies, journal-journal research and general images of objeck research, a vision and mission of a company acquired directly from wenker home industrie’s. The method used is a descriptive method of paster-qualitative. Results derived from this research a workable home strategy Wen-Dang ginger Industry in kukar district maintains its trademark produk flavor and improved product quality in order to increase market demand and expand consignment sales. The internal factor is strength of Wen-Dang ginger has P-IRT clearance, Wen-dang ginger has halal MUI, Have good quality (both taste and packaging), Wen-Dang ginger products in kukar county are worth up to 6 months, reasonable price. Weaknesses of Home industry marketing Wen-Dang ginger in kukar district is just offline, just having one type product, has no target of production, has no target sale, managed with only family members. The exsternal factor is Opportunity of user the internet as a promotional medium, public trust in the product, have regular customers, provide convenience for consumers, people’s lifestyles consume natural product as the main choice. Threat of unstable raw material prices, there is a shortage of raw material, many substitute products with various variants, there are other products that are cheaper, emergence of new competitors.
PENGARUH EXPERIENTIAL MARKETING, KUALITAS PELAYANAN, DAN NILAI PELANGGAN TERHADAP KEPUASAN KONSUMEN (Survei Pada Pelanggan Goodboy Barbershop Ponorogo) Catur Prasetyawan
Jurnal Administrasi Bisnis Fisipol Unmul Vol 9, No 4 (2021): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v9i4.6361

Abstract

This study aims to determine the effect of experiential marketing, service quality, and customer value on customer satisfaction at GoodBoy Barbershop Ponorogo customers. The sample in this study were 110 respondents. The testing stages used include instrument testing, classical assumption test, coefficient of determination test and hypothesis testing. The analysis used in this study is multiple linear regression analysis. The results of this study indicate that: (1) Experiential marketing has a positive and significant effect on consumer satisfaction. (2) Service quality has a positive and significant effect on customer satisfaction. (3) Customer value has a positive and significant effect on customer satisfaction. (4) Experiential marketing, service quality, and customer value simultaneously have a positive and significant effect on customer satisfaction.
Business Feasibility Analysis In Coffee Shop Kedai Cokelat Kendari (A Study Of Four Indicators On The Marketing Aspect) Yusna Yusna; Indrawan Tobarasi; Saasa Saasa; Komeyni Rusba; Andi Muh. Dzulfadli
Jurnal Administrasi Bisnis Fisipol Unmul Vol 10, No 1 (2022): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v10i1.6655

Abstract

This study aims to analyze business feasibility in terms of marketing aspects at Coffee Shop (Warkop) Kedai Cokelat Kendari which is focused on product share, market share, market strategy and forecasting indicators. This study used descriptive qualitative methods, research data sourced from interviews research informants, observations and secondary data from various literatures. The results show that in running its business Warkop Kedai Cokelat Kendari has implemented a product share strategy, market share, and market strategy indicators, but has not done forecasting indicator to predict various possibilities that will be faced by Warkop Kedai Cokelat in the future. Based on these results, it is concluded that Warkop Kedai Cokelat Kendari has not met the standard of business feasibility in terms of marketing aspects.
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PENGUNJUNG PADA WATERPARK KINGDOM ANIMALIA CITRALAND DI SAMARINDA Titin Karisma
Jurnal Administrasi Bisnis Fisipol Unmul Vol 9, No 4 (2021): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v9i4.6117

Abstract

The purpose of this study was to determine and analyze the effect of service quality variables consisting of tangible (X1), responsiveness (X2), reliability (X3), assurance (X4), empathy (X5), both simultaneously and partially, on visitor satisfaction at Waterpark Kingdom Animalia Citraland in Samarinda, and to find out which service quality variable has the most influence on visitor satisfaction. The population in this study were visitors to Waterpark Kingdom Animalia Citraland, while the sample in this study was 100 respondents. Methods of collecting data with a questionnaire. The analysis technique used is multiple linear regression. The results of the simultaneous test (f test) show that the tangible, responsiveness, reliability, assurance, and empathy variables together have a significant effect on visitor satisfaction at Waterpark Kingdom Animalia Citraland in Samarinda. The results of the partial test (t test) show that all variables affect visitor satisfaction at the Waterpark Kingdom Animalia Citraland in Samarinda. The results of the comparison of standard regression coefficients indicate that the most influential variable is the assurance variable. Based on the analysis and discussion, it is suggested that the Waterpark Kingdom Animalia Citraland should prioritize attention on these variables, such as adding a parking lot expansion game facility, physical appearance (paint colors of statues and rides) Waterpark Kingdom Animalia Citraland Samarinda.
Analisis Perbedaan Tingkat Online Engagement Antara Tipe Dan Waktu Post Pada Akun Instagram Klien Kenalkan.Co Di Samarinda Thalita Rizky Amalia
Jurnal Administrasi Bisnis Fisipol Unmul Vol 10, No 1 (2022): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v10i1.6577

Abstract

Companies can use social media, Instagram to interact and share information. This study aims to determine how post type and time post  have effect on online engagement and as a recommendation for managing posts to increase online engagement. This research uses post data from December 2018 to November 2019 on Kenalkan.co client's. The hypothesis was tested using comparison test. The result is type post has  significant effect on likes and does’nt have a significant effect on comments. Month post has a significant influence on online engagement. Days post does’nt have a significant effect on online engagement.
ANALISIS PENERAPAN KOMPETENSI KARYAWAN DALAM MENGATASI TINGKAT KECELAKAAN KERJA (Studi Kasus Pada Operator Unit Alat Berat Pt. Kaltim Diamond Coal Site Loa Gagak) Imanuel Sulo
Jurnal Administrasi Bisnis Fisipol Unmul Vol 9, No 4 (2021): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v9i4.6234

Abstract

This study aims to analyze and determine the implementation of employee competence in overcoming the level of accidents at heavy equipment operator PT Kaltim Diamond Coal. Competence (X) is used as the dependent variable while Work Accident (Y) is the dependent variable. Primary data were obtained through data available at PT Kaltim Diamond Coal. The results showed that employee competence increases employee awareness to be able to work safely, so as to reduce the level of potential hazards that occur at work. Knowledge enables employees to be able to recognize each work tool and also improves employee analysis skills, skills enable an employee to carry out each unit worked, and attitudes increase employee commitment to work so that they are able to act according to correct work procedures, so as to avoid potential work accidents. PT Kaltim Diamond Coal should improve the competence of each employee with the aim of increasing the ability of employees to carry out their responsibilities in accordance with work procedures, so as to avoid any dangerous actions that can lead to work accidents.
Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Paket Wisata Di Biro Perjalanan Wisata Cv. Sandy Trip Travel Samarinda Daud Fitter Fredrik
Jurnal Administrasi Bisnis Fisipol Unmul Vol 10, No 1 (2022): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v10i1.6677

Abstract

This study aims to determine whether or not the influence of the marketing mix on the decision to purchase a tour package at CV Sandy Trip Travel Samarinda is true or not. The number of sampling used is 100 respondents with a minimum age limit of 18 years. The subjects in this study were users and potential users of CV Sandy Trip Travel Samarinda services. The results of this study indicate that there is an influence between the product and the decision to purchase a tour package at CV Sandy Trip Travel Samarinda with a t-count value of the product variable of 2.845 and a significance level of 0.019 using a confidence level = 95% (0.05). Then there is an influence between Price and Decision to Purchase Tour Packages at CV Sandy Trip Travel Samarinda with a t-count value of the Price variable of 1.742 and a significance level of 0.511 using a confidence level = 95% (0.05). Furthermore, there is an influence between the Place variable and the decision to purchase a tour package at CV Sandy Trip Travel Samarinda, that the t-count value of the Place variable is 1.769 and a significance level of 0.636 using a confidence level = 95% (0.05) and there is no influence between Promotion and decision purchasing a tour package at CV Sandy Trip Travel Samarinda with a t-count value of the Place variable of -1.317 and a significance level of 0.795 using a confidence level = 95% (0.05). Then there is a simultaneous or joint effect between variables X and Y with a calculated F value of 2.691 and F calculation greater than F table (2,465), meaning that there is an influence between the marketing mix on purchasing decisions. Furthermore, the coefficient value has a value of 0.66, which means that the marketing mix variable contributes 66% to the decision to purchase tour packages at CV Sandy Trip Travel Samarinda and the remaining 36% contribution is given by variables or other factors outside of this research.
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR YAMAHA TIPE MX KING (Studi pada Pengguna Sepeda Motor Yamaha Tipe MX King Di Sangatta) ANDI MUKLIS
Jurnal Administrasi Bisnis Fisipol Unmul Vol 9, No 4 (2021): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v9i4.6005

Abstract

This study aims to determine the influence of independent variables consisting of Price (x1) and Product Quality (x2) on dependent variables of Purchasing Decisions (Y) both partially and simultaneously and to know one of the two variables that have the most effect on Purchasing Decisions. The type of research used is a type of quantitative research. The population in this study was users of Yamaha MX King motorcycles in Sangatta. The sample count used was 90 users of Yamaha MX King motorcycles in Sangatta. The sampling technique used is incidental sampling. The data analysis techniques used in this study are validity test and reliability test, classic assumption test, multiple linear analysis, the most influential variables. The results of the calculation of test F (simultaneous) show that independent variable Price (x1), Product Quality (x2) simultaneously has an influence on dependent variables Purchase Decision (y). From the results of the T test analysis (partial) shows that the Price (x1) partially has a significant effect on the Purchase Decision (y) and Product Quality (x2) partially also affects the Purchase Decision (y) of Yamaha motorcycle type MX King in Sangatta. The variable that most affects the Purchase Decision is the Product Quality variable.

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