cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Anhar
Contact Email
alsharfjurnalekonomiislam@gmail.com
Phone
+6285277750570
Journal Mail Official
alsharfjurnalekonomiislam@gmail.com
Editorial Address
Jl. Gaperta No.26, Tj. Gusta, Kec. Medan Helvetia, Kota Medan, Sumatera Utara 20125
Location
Unknown,
Unknown
INDONESIA
Al-Sharf: Jurnal Ekonomi Islam
Published by Rahmat Islamiyah Press
ISSN : -     EISSN : 27235440     DOI : http://dx.doi.org/10.30596%2Fal-sharf.v1i3.98
Core Subject : Economy,
Economics, Econometrics & Finance
Al-Sharf: Journal of Islamic Economics published by the Rahmat Islamiyah Foundation, Medan, Indonesia. In this journal the articles contain articles about the fields of Islamic scientific research and Islamic education. Al-Sharf: Journal of Islamic Economics received manuscripts in the field of research including scientific fields that are relevant to: Islamic economics, especially in the field of sharia management and sharia banking. Al-Sharf: Journal of Islamic Economics published three times published in February, June, and October. ISSN 2723-5440 (Online)
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 201 Documents
 17   18   19   20   21 
Analysis of Factors Influencing Muslim Consumers’ Intention to Boycott Unilever Products Related to the Israel–Palestine Conflict (A Study on Generation Z Muslims in Semarang City) Wibowo, Rahma Putri Allisa; Fuadi, Ariza
Al-Sharf: Jurnal Ekonomi Islam Vol 7, No 1 (2026)
Publisher : Yayasan Rahmat Islamiyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56114/al-sharf.v7i1.12704

Abstract

This study aims to analyze the influence of attitude toward behavior, subjective norms, perceived behavioral control, and Fatwa MUI No. 83 of 2023 on the boycott intention of Generation Z Muslims in Semarang City toward Unilever products. Data were collected through an offline survey involving 110 respondents and analyzed using multiple linear regression. The results indicate that all four variables significantly affect the intention to boycott. This study also reinforces the validity of the TPB within the context of boycott behavior and provides practical implications for multinational companies, particularly Unilever, to be more responsive to social and religious issues in order to maintain consumer loyalty amid sensitive geopolitical circumstances.

Page 21 of 21 | Total Record : 201

 17   18   19   20   21 

Filter by Year

2020 2026


Reset
Filter By Issues
All Issue Vol 7, No 1 (2026) Vol 6, No 3 (2025) Vol 6, No 2 (2025) Vol 6, No 1 (2025) Vol 5, No 3 (2024) Vol 5, No 2 (2024) Vol 5, No 1 (2024) Vol 4, No 3 (2023) Vol 4, No 2 (2023) Vol 4, No 1 (2023) Vol 3, No 3 (2022) Vol 3, No 2 (2022) Vol 3, No 1 (2022) Vol 2, No 3 (2021) Vol 2, No 2 (2021) Vol 2, No 1 (2021) Vol 1, No 3 (2020) Vol 1, No 2 (2020) Vol 1, No 1 (2020) More Issue