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International Journal of Business, Economics, and Social Development
Published by Research Collaboration Community
ISSN : 27221164     EISSN : 27221156     DOI : https://doi.org/10.46336/ijbesd
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International Journal of Business, Economics and Social Development (IJBESD) is published 4 (four) times a year and is the flagship journal of the Research Collaboration Community (RCC). It is the aim of IJBESD to present papers which cover the theory, practice, history or methodology of Business, Economics and Social Development. However, since Business, Economics and Social Development are primarily an applied science, it is a major objective of the journal to attract and publish accounts of good, practical case studies. Consequently, papers illustrating applications of Business, Economics and Social Development to real problems are especially welcome. GENERAL BUSINESS AND MANAGEMENT e-Business International Business Business Strategy Marketing Supply Chain Management Organization Studies Entrepreneurship and Business Development Enterprise Innovation Human Resource Management Business Ethics Business Economics Business Communication Business Finance International Business and Marketing Organizational Development and Challenges Leadership and Corporate Governance Tourism Operations Management Human Resources Economics Regional Economics Industrial Economics Financial Economics Labor Economics Law and Economics Regulatory Economics Economic Growth and Development Policy Technological Change, Innovation Research and Development Economic Systems GENERAL ECONOMICS Economic Methodology Schools of Economics Production and Organizations Market Structure and Pricing Welfare Economics Public Finance & Public Choice Prices, Business Fluctuations Economic Policy International Finance International Economics Institutional & Corporate Finance Accounting Insurance and Risk Management Monetary Banking Marketing Management Issues Innovation and Change Management Banking and Finance Natural Resource Economics Microeconomics Economics in Development and Sustainability Issues Comparative Economic Systems Stock Exchange Business Economics Capital Market Macroeconomics Economics Theory and Policy Issues Energy Economics and Policy Monetary Economics Public Economics Other areas of Economics COMMUNITY DEVELOPMENT Social Work Health and Sport Sciences Human Development Quality of Life Psychology Communication Public Administration Leadership Style Sociology Anthropology Religious Studies Civilizations Social Innovation Other areas of Social Studies and Art & Humanities Political Science Public Policy Political Psychology Protection of Children and Women Political Party System Education Social Sciences Education Science Education Pre-School Education Measurement and Evaluation Talent Development Education Management Education technology Street Children Education Ethnoscience and many more
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Articles 12 Documents
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Search results for , issue "Vol 6, No 3 (2025)" : 12 Documents clear
The Influence of Brand Image and Lifestyle on Iphone Purchasing Decisions in Cirebon City Ramadhan, Nauval; Siswanto, Hary; Maulany, Soesanty
International Journal of Business, Economics, and Social Development Vol 6, No 3 (2025)
Publisher : Research Collaboration Community (RCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v6i3.950

Abstract

Background: The development of lifestyle trends and increasingly strong brand image in Indonesia has a major influence on consumer purchasing decisions, especially in the technology product category such as the iPhone. This creates very tight competition in the gadget market. Purpose: This study aims to analyze the influence of lifestyle and brand image on purchasing decisions for iPhone products, especially for consumers in Indonesia. Design/methodology/approach: Product purchasing decisions will be influenced by lifestyle factors and brand image owned by consumers. In this study, primary data were collected using a Likert scale questionnaire. The questionnaire was systematically designed to collect responses relevant to the research topic and consisted of a series of questions distributed to respondents aged 18 to 35 years, with a calculation of the coachran formula of 380 respondents. The data analysis method was carried out using Structural Equation Modeling - Partial Least Square (SEM-PLS). Findings/Results: The results of the study show that lifestyle and brand image have a significant influence on the decision to purchase an iPhone product. Conclusion: This means that these two independent variables together drive the decision to purchase an iPhone, with lifestyle and brand image playing an important role in shaping consumers' desire to purchase the product. Originality/value (State of the art): A modern lifestyle and positive brand image are the main factors that drive the decision to purchase an iPhone product. This shows that consumers choose products based on social identity and brand quality that can meet their lifestyle needs.
The Effect of Message Source Credibility and Discount Framing on Purchase Intention of Emina Products with Brand Image as Mediation Salsabillah, Tazkiya; Ariani, Savitri; Curatman, Aang; Ayuningtyas, Farah Noor
International Journal of Business, Economics, and Social Development Vol 6, No 3 (2025)
Publisher : Research Collaboration Community (RCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v6i3.967

Abstract

The development of the beauty industry in Indonesia is driven by the increasing use of social media and e-commerce. Emina is one of the local brands that attracts attention, especially for teenagers in considering purchasing beauty products. This study aims to analyze the effect of message source credibility and discount framing on purchase intention of Emina products, with brand image as a mediating variable. A quantitative approach was used through an online survey with a total sample of 217 respondents and data analysis was carried out using the Partial Least Square Structural Equation Modeling (PLS-SEM) technique. The results show that message source credibiliy and discount framing have a positive and significant effect on purchase intention, both directly and indirectly through brand image as mediation.
The Effect of Social Media, Online Food Delivery Service (OFDS), Digital Wallet on the Progress of Micro, Small and Medium Enterprises (MSMEs) in Cirebon City Imaya, Karoma Nur; Anita, Anita; Astuti, Ramah Puji
International Journal of Business, Economics, and Social Development Vol 6, No 3 (2025)
Publisher : Research Collaboration Community (RCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v6i3.924

Abstract

In this research, we look at how using Online Food Delivery Service (OFDS), social media, and digital wallets on progress of culinary Micro, Small, and Medium Enterprises (MSMEs) in Cirebon City. As digital technology develops, MSMEs are required to adapt to improve competitiveness and business sustainability. Using methods from multiple linear regression analysis, this study took a quantitative approach, involving 369 respondents from a total of 4,830 culinary MSMEs in Cirebon. According to the findings, all three factors significantly and favorably affect the development of MSMEs. Social media acts as an effective marketing tool to increase visibility and interaction with customers. OFDS facilitates consumer access to MSME products without the need for physical stores, thus expanding the market and improving distribution efficiency. Meanwhile, digital wallets simplify transactions, increase payment security, and help with financial record-keeping. With these findings, the study suggests that MSMEs should increasingly actively utilize digital technology to expand markets and improve operational efficiency. The implications of this research can serve as a reference for businesses, government, and digital service providers in support of MSME growth in the digital era.
Structural Barriers and Facilitators to Green Innovation in BRICS+ countries Bangura, Dr Samuel; Munyeka, Dr Wiza
International Journal of Business, Economics, and Social Development Vol 6, No 3 (2025)
Publisher : Research Collaboration Community (RCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v6i3.951

Abstract

Green innovation has emerged as a strategic imperative for balancing economic growth with environmental sustainability, especially within BRICS+ nations such as Brazil, Russia, and India. These rapidly industrializing economies face escalating ecological pressures while navigating distinct structural, institutional, and policy landscapes that influence their capacity for eco-innovation. This study adopts a qualitative integrative literature review to examine the barriers and facilitators shaping green innovation across these countries. Drawing on 35 peer-reviewed articles and empirical studies published between 2007 and 2024, the research synthesizes interdisciplinary insights into the socio-economic and regulatory dynamics that drive or hinder sustainable technological progress. Findings reveal that Brazil’s green innovation is constrained by underfunded institutions and limited academia-industry collaboration, yet bolstered by market incentives and sectoral initiatives. Russia contends with bureaucratic inefficiencies and weak regulatory enforcement but benefits from university partnerships and targeted state programs. In India, systemic issues like inadequate institutional support and lax enforcement impede progress, though recent policy reforms and growing corporate responsibility offer momentum. The study also found that green innovation is essential for sustainable growth in BRICS+ countries—Brazil, Russia, India, China, South Africa, Saudi Arabia, UAE, Egypt, Ethiopia, Iran, and Indonesia where recent research highlights distinct structural barriers and facilitators influencing its adoption and impact on environmental and economic outcomes. Thematic content analysis categorizes these influences and highlights recurring patterns and country-specific distinctions. Triangulation across sources enhances validity and ensures a comprehensive perspective.
Semiotics of Home Sweet Loan Movie: Family Representation and Communication Marcella, Rosa; Aprillia, Agnest; Lestari, Aghnia Dian
International Journal of Business, Economics, and Social Development Vol 6, No 3 (2025)
Publisher : Research Collaboration Community (RCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v6i3.971

Abstract

Family communication is one of the most important aspects in creating a harmonious family environment. This research aims to find out the picture of family communication in the movie Home Sweet Loan through semiotics using Charles Sanders Peirce's theory. There are 10 scenes that represent family communication. Each scene in this movie will be decomposed into signs, objects, and interpretations that describe the complex dynamics of communication regarding the challenges faced by large families in maintaining harmony and balance in the family. This research is descriptive with a qualitative approach based on Charles Sanders Peirce's semiotic theory. Data collection techniques in this research include observation, interviews with Home Sweet Loan movie viewers, and documentation. Observations were made at the Home Sweet Loan movie, and in-depth observations were made through the Home Sweet Loan Press Conference. Based on the 10 scenes taken by the author to be observed, the findings obtained are Sign, interaction that shows the communication process established in the Kaluna family, Object a cut picture of the Kaluna family, Interpretant a picture of communication in the film about the reality of the family displayed and felt by the audience.
The Effect of NPM, CR, and TATO on Stock Prices with ROA as an Intervening Variable at PT Unilever Indonesia Tbk for the Period 2019-2023 Syifa, Hanindhita Nurfhia; Apriyanti, Apriyanti; Maiyaliza, Maiyaliza
International Journal of Business, Economics, and Social Development Vol 6, No 3 (2025)
Publisher : Research Collaboration Community (RCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v6i3.934

Abstract

PT Unilever Indonesia Tbk (UNVR) is one of the leading business entities in the Indonesian FMCG sector that has been operating since 1933. Although the FMCG sector is growing, UNVR is facing a decline in financial performance in 2019–2023, marked by a net profit that fell from IDR 5.36 trillion (2022) to IDR 4.8 trillion (2023) and stock price fluctuations between IDR 3,530 –IDR 8,400. The main factors affecting the company's performance include the instability of raw material prices, the level of competition in a tight market, and the transformation of consumer behavior. This study aims to analyze the effect of Net Profit Margin (NPM), Current Ratio (CR), and Total Asset Turnover (TATO) on UNVR's stock price, with Return on Assets (ROA) as an intervening variable. The method applied is quantitative through an associative approach, using secondary data from the company's financial statements for the period 2019–2023. The results of the analysis show that the average of NPM reached 0.1478, CR 0.6176, TATO 2.1625, and ROA decreased from 35.80% (2019) to 29.23% (2022). Normality and multicollinearity tests indicate that the regression model meets statistical assumptions. Path analysis with two models (Model 1 without intervening variables and Model 2 with ROA as an intervening variable) proves that Model 2 provides a more comprehensive understanding of the relationship between variables. Although Model 1 has high predictive power, Model 2 explains in more detail the mechanism of the influence of independent variables on stock prices with the mediating role of ROA. This finding indicates that investors are more interested in investing in entities with good profitability, stable liquidity, high asset utilization efficiency, and solid profitability performance, all of which are reflected in ROA. The decline in profit and ROA contributed to stock price fluctuations, influenced by inflation of 5.51% (2022) and e-commerce growth of 2.75% (2023). Based on these results, UNVR needs to improve operational efficiency and digital strategy to improve profitability and market valuation.
The Role of ESG, Fundamental Factors, and Market Perception on Financial Performance: Evidence from LQ45 Firms in Indonesia Zahrazova, Bilqis Saffana; Nita, Kiki; Mahadianto, Moh. Yudi; Wahyu Nugroho, Mada Purwanto
International Journal of Business, Economics, and Social Development Vol 6, No 3 (2025)
Publisher : Research Collaboration Community (RCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v6i3.954

Abstract

This research is conducted with the objective of empirically analyzing how sustainability elements and core corporate characteristics influence the financial performance of issuers listed on the LQ45 index at the Indonesia Stock Exchange between 2019 and 2023. The focus of the investigation lies in exploring the impact of Environmental, Social, and Governance (ESG) scores, capital structure metrics, Earnings per Share (EPS), firm scale, and market-based valuation indicators on profitability, measured through Return on Assets (ROA) and Return on Equity (ROE). Adopting a quantitative research approach, this study applies panel data regression techniques. The sample selection process utilizes purposive sampling, emphasizing the availability of complete annual reports, sustainability disclosures, and ESG ratings obtained from Sustainalytics. From a total of 225 observations, 169 datasets met the stringent criteria for thorough examination. The results highlight that prudent management of capital structure combined with strong market valuation significantly boosts corporate profitability. Conversely, the incorporation of ESG practices does not uniformly translate into immediate financial gains and, in certain cases, may even detract from profitability levels. Additionally, the analysis indicates that firms with larger asset bases may experience a decline in operational efficiency, suggesting that mere expansion in size does not inherently enhance financial outcomes. These findings provide valuable insights into the expanding body of literature addressing environmental, social, and governance (ESG) and corporate financial performance within emerging market environments. Furthermore, they offer practical recommendations for regulators, corporate leaders, and investors aiming to design more integrated, sustainability-oriented financial strategies.
Firm Value: Profitability, Leverage, and Firm Size with Corporate Social Responsibility (CSR) as A Moderating Variable Monica, Elsa; Desanti, Wyndha Zahra; Rawi, Rawi
International Journal of Business, Economics, and Social Development Vol 6, No 3 (2025)
Publisher : Research Collaboration Community (RCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v6i3.986

Abstract

This study aims to examine the effect of Profitability, Leverage, and Firm Size on Firm Value with Corporate Social Responsibility (CSR) as a moderating variable. In the era of globalization and increasing competition, companies are not only expected to achieve financial gains but also to take broader social and environmental responsibilities into account. The sample used in this study consists of 100 companies listed on the LQ45 Index of the Indonesia Stock Exchange during the 2020 to 2023 period.The analytical method used in this research is multiple linear regression analysis with a moderating approach. The findings indicate that Profitability and Firm Size have a positive effect on Firm Value, while Leverage has a negative effect. Furthermore, Corporate Social Responsibility (CSR) is proven to function as a moderating variable that strengthens the influence of Profitability, Leverage, and Firm Size on Firm Value. These results provide valuable insights for company management in optimizing firm value through effective management of Profitability, Leverage, Firm Size, and CSR. This study is expected to make a significant contribution to the development of corporate finance literature and serve as a useful guide for investors in making investment decisions.
The Influence of Influencer Marketing and Brand Image on the Purchase Decision of Local Make Up Brands in Cirebon City Pasaribu, Lukas Natanael; Fauziah, Erika; Hernidatiatin, Listatin
International Journal of Business, Economics, and Social Development Vol 6, No 3 (2025)
Publisher : Research Collaboration Community (RCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v6i3.944

Abstract

One of the global trends with the greatest rate of growth is the usage of beauty items, particularly makeup kits. The majority of women prefer to purchase cosmetics from local brands, per Databoks data. In Indonesia, up to 53% of women select native cosmetics, with the remaining 11% favoring foreign products. This demonstrates how well-liked local cosmetic brands are by women. This study concentrates primarily on local brands, particularly Wardah cosmetics made by PT Paragon Technology and Innovation, which has introduced a number of cosmetic goods, out of the numerous makeup brands that are available in the Indonesian beauty industry. Analyzing the impact of influencer marketing, brand perception, and consumer choices on the local beauty company Wardah in Cirebon was the aim of this study. 384 respondents were obtained by applying the Cochran formula because this study took a quantitative approach with an unknown population. Smart-PLS software version 4.0 was utilized for data analysis and structural equation modeling (SEM), while a Likert scale questionnaire was employed to collect primary data. The findings demonstrated that brand image (X2) and influencer marketing (X1) significantly and favorably influenced consumers' decisions to buy local makeup products in Cirebon City (Y).
Analysis of Economic Factors Affecting Tax Revenues in Indonesia Over The 2019-2023 Period Simbolon, Roberta Candy; Verilah, Tiara Alisya; Janiman, Janiman
International Journal of Business, Economics, and Social Development Vol 6, No 3 (2025)
Publisher : Research Collaboration Community (RCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v6i3.958

Abstract

This analysis is carried out with the intention of examining economic factors that have an influence on tax revenue in Indonesia in the 2019-2023 timeframe. The variables analyzed include taxpayer compliance, unemployment rate, and Gross Domestic Product (GDP). The approach applied is quantitative through multiple regression analysis to analyze the relationship of all these variables. The results of the analysis prove that taxpayer compliance, unemployment rate and gross domestic product have a positive impact. Simultaneously, these three variables significantly affect tax revenue. The findings indicate that increasing tax compliance, reducing unemployment, and sustained economic growth can be effective strategies in increasing tax revenue in Indonesia. Therefore, a more inclusive tax policy and support for economic stability are crucial steps in optimizing tax revenue.

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