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International Journal of Business, Economics, and Social Development
Published by Research Collaboration Community
ISSN : 27221164     EISSN : 27221156     DOI : https://doi.org/10.46336/ijbesd
Core Subject : Economy, Humanities, Education, Social,
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences
International Journal of Business, Economics and Social Development (IJBESD) is published 4 (four) times a year and is the flagship journal of the Research Collaboration Community (RCC). It is the aim of IJBESD to present papers which cover the theory, practice, history or methodology of Business, Economics and Social Development. However, since Business, Economics and Social Development are primarily an applied science, it is a major objective of the journal to attract and publish accounts of good, practical case studies. Consequently, papers illustrating applications of Business, Economics and Social Development to real problems are especially welcome. GENERAL BUSINESS AND MANAGEMENT e-Business International Business Business Strategy Marketing Supply Chain Management Organization Studies Entrepreneurship and Business Development Enterprise Innovation Human Resource Management Business Ethics Business Economics Business Communication Business Finance International Business and Marketing Organizational Development and Challenges Leadership and Corporate Governance Tourism Operations Management Human Resources Economics Regional Economics Industrial Economics Financial Economics Labor Economics Law and Economics Regulatory Economics Economic Growth and Development Policy Technological Change, Innovation Research and Development Economic Systems GENERAL ECONOMICS Economic Methodology Schools of Economics Production and Organizations Market Structure and Pricing Welfare Economics Public Finance & Public Choice Prices, Business Fluctuations Economic Policy International Finance International Economics Institutional & Corporate Finance Accounting Insurance and Risk Management Monetary Banking Marketing Management Issues Innovation and Change Management Banking and Finance Natural Resource Economics Microeconomics Economics in Development and Sustainability Issues Comparative Economic Systems Stock Exchange Business Economics Capital Market Macroeconomics Economics Theory and Policy Issues Energy Economics and Policy Monetary Economics Public Economics Other areas of Economics COMMUNITY DEVELOPMENT Social Work Health and Sport Sciences Human Development Quality of Life Psychology Communication Public Administration Leadership Style Sociology Anthropology Religious Studies Civilizations Social Innovation Other areas of Social Studies and Art & Humanities Political Science Public Policy Political Psychology Protection of Children and Women Political Party System Education Social Sciences Education Science Education Pre-School Education Measurement and Evaluation Talent Development Education Management Education technology Street Children Education Ethnoscience and many more
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 202 Documents
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The Effect of Message Source Credibility and Discount Framing on Purchase Intention of Emina Products with Brand Image as Mediation Salsabillah, Tazkiya; Ariani, Savitri; Curatman, Aang; Ayuningtyas, Farah Noor
International Journal of Business, Economics, and Social Development Vol. 6 No. 3 (2025)
Publisher : Rescollacom (Research Collaborations Community)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v6i3.967

Abstract

The development of the beauty industry in Indonesia is driven by the increasing use of social media and e-commerce. Emina is one of the local brands that attracts attention, especially for teenagers in considering purchasing beauty products. This study aims to analyze the effect of message source credibility and discount framing on purchase intention of Emina products, with brand image as a mediating variable. A quantitative approach was used through an online survey with a total sample of 217 respondents and data analysis was carried out using the Partial Least Square Structural Equation Modeling (PLS-SEM) technique. The results show that message source credibiliy and discount framing have a positive and significant effect on purchase intention, both directly and indirectly through brand image as mediation.
Semiotics of Home Sweet Loan Movie: Family Representation and Communication Marcella, Rosa; Aprillia, Agnest; Lestari, Aghnia Dian
International Journal of Business, Economics, and Social Development Vol. 6 No. 3 (2025)
Publisher : Research Collaboration Community (RCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v6i3.971

Abstract

Family communication is one of the most important aspects in creating a harmonious family environment. This research aims to find out the picture of family communication in the movie Home Sweet Loan through semiotics using Charles Sanders Peirce's theory. There are 10 scenes that represent family communication. Each scene in this movie will be decomposed into signs, objects, and interpretations that describe the complex dynamics of communication regarding the challenges faced by large families in maintaining harmony and balance in the family. This research is descriptive with a qualitative approach based on Charles Sanders Peirce's semiotic theory. Data collection techniques in this research include observation, interviews with Home Sweet Loan movie viewers, and documentation. Observations were made at the Home Sweet Loan movie, and in-depth observations were made through the Home Sweet Loan Press Conference. Based on the 10 scenes taken by the author to be observed, the findings obtained are Sign, interaction that shows the communication process established in the Kaluna family, Object a cut picture of the Kaluna family, Interpretant a picture of communication in the film about the reality of the family displayed and felt by the audience.
Firm Value: Profitability, Leverage, and Firm Size with Corporate Social Responsibility (CSR) as A Moderating Variable Monica, Elsa; Desanti, Wyndha Zahra; Rawi
International Journal of Business, Economics, and Social Development Vol. 6 No. 3 (2025)
Publisher : Rescollacom (Research Collaborations Community)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v6i3.986

Abstract

This study aims to examine the effect of Profitability, Leverage, and Firm Size on Firm Value with Corporate Social Responsibility (CSR) as a moderating variable. In the era of globalization and increasing competition, companies are not only expected to achieve financial gains but also to take broader social and environmental responsibilities into account. The sample used in this study consists of 100 companies listed on the LQ45 Index of the Indonesia Stock Exchange during the 2020 to 2023 period.The analytical method used in this research is multiple linear regression analysis with a moderating approach. The findings indicate that Profitability and Firm Size have a positive effect on Firm Value, while Leverage has a negative effect. Furthermore, Corporate Social Responsibility (CSR) is proven to function as a moderating variable that strengthens the influence of Profitability, Leverage, and Firm Size on Firm Value. These results provide valuable insights for company management in optimizing firm value through effective management of Profitability, Leverage, Firm Size, and CSR. This study is expected to make a significant contribution to the development of corporate finance literature and serve as a useful guide for investors in making investment decisions.
Personal Branding “GEMOY” Prabowo Subianto on “Presidential Election 2024” in TikTok Media Sosial Fahruz, Fahruz; Nugraha, Alvine Septian Nugraha Septian; Nurfalah, Farida
International Journal of Business, Economics, and Social Development Vol. 6 No. 3 (2025)
Publisher : Research Collaboration Community (RCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v6i3.998

Abstract

Personal Branding “gemoy” is one of the branding shown by one of the political parties in Indonesia, namely the Gerindra party on candidate Prabowo Subianto. This branding is intended to attract the interest of Gen Z as the largest voter in the 2024 Presidential Election. This study aims to determine how the use of Personal Branding “Gemoy” on Gerindra's TikTok social media for Gen Z people. The research method used in this study uses a qualitative approach and tests the validity of the data using source triangulation. Using data analysis includes data display, reduction, and conclusions. Informant selection technique through followers of Gerindra's TikTok account using a sampling proposal of 5 informants. The results obtained from in-depth research regarding the Social Identity point of view are used to examine the data obtained. That the “gemoy” branding published on social media TikTok Gerindra can attract and be accepted by Gen Z circles. In 3 indicators (categorization, identification, comparison) have results that tend to be the same, that this branding is a branding that is not suitable for branding, but this branding can be accepted by them due to the results of the 2024 presidential election victory which in numbers is quite dominant.
Sustainable Cultural Tourism Development Strategy in Karuhun Eco Park Village, Sumedang Regency, West Java, Indonesia Ratnasari, Dewi; Tiswaya, Waway; Riaman, Riaman; Sukono, Sukono; Hidayana, Rizki Apriva; Laksito, Grida Saktian
International Journal of Business, Economics, and Social Development Vol. 6 No. 3 (2025)
Publisher : Research Collaboration Community (RCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v6i3.989

Abstract

The development of cultural arts tourism as a sustainable tourism destination is a priority considering the features and nature of these locations, which highlight a number of elements such the local economy, environment, culture, preservation, and community empowerment. One of the cultural tourism areas in Indonesia, to be precise the province of West Java, namely Kampung Ladang in Sumedang Regency which is located at the top of Pasir Peti hill - Marga Laksana Sumedang Village. Kampung Ladang is one of Sumedang's cultural tourism centres by collaborating with the local community to maintain and preserve traditional Sundanese culture and procedures, especially Sumedang culture and traditions. This research uses qualitative methods and uses IFAS / EFAS and SWOT Analysis which aims to identify the potentials developed by Kampung Ladang with data collection carried out by observation, indepth interviews, and documentaries. The results of this study indicate that Kampung Ladang has three potentials that are ready to be developed in attracting tourists to visit such as potentials that need to be improved, namely attractions and activities, external supporting potentials, namely accessibility infrastructure consisting of information boards and other supporting facilities, and potentials that are not yet available, namely the provision of tour packages through marketing and promotion strategies that can attract tourists to visit and can develop community-based sustainable tourism that is community-centred to improve community welfare, besides that government support is needed in carrying out development and maintenance. In order to meet the needs of travellers, businesses, the environment, and tourism management communities, among other stakeholders, sustainable tourism management is a type of tourism management that will play a significant role in both the present and the future economic and social conditions.
Legal Reconstruction of Electronic Land Rights Certificates Burdened with Mortgage Rights as a Form of Credit Guarantee Banking Rahmatin, Richa; Laila, Fathul; Chanifah, Nur
International Journal of Business, Economics, and Social Development Vol. 6 No. 3 (2025)
Publisher : Research Collaboration Community (RCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v6i3.1019

Abstract

Regulation of the Minister of Agrarian Affairs and Spatial Planning / Head of the National Land Agency of the Republic of Indonesia Number 1 of 2021 concerning electronic certificates is a new regulation that changes the rules regarding land title certificates which were originally in book form to electronic form. Several of these regulations regulate changes in procedures and mechanisms but do not regulate in depth if the electronic land title certificate is pledged at the bank by someone else who is not the certificate owner and during the credit application process contains elements of fraud in it. The ambiguity of this regulation has caused several disparities in the judge's decisions which have significant legal impacts on justice seekers. This study examines two things, the first discussing the legal regulation of electronic land title certificates burdened with mortgage rights as a form of credit guarantee at the bank and the second discussing the legal reconstruction of electronic land title certificates burdened with mortgage rights as a form of credit guarantee at the bank in future regulations. This research method uses normative legal research methods with a statutory approach, a conceptual approach and a case approach. This study uses primary, secondary and tertiary legal materials by conducting a literature study and analyzing using legal interpretation. The results of this study are first, the regulation on land title certificates does not clearly regulate certificates that are pledged at the bank so that they are burdened with mortgage rights where the customer who applies is not the owner of the certificate. Second, to solve the first problem, it must be regulated with certainty regarding electronic land title certificates if they are pledged by someone else at the bank or if there is an element of fraud in the credit application.
Indonesian Banking Stock Portfolio Optimization Based on Ridge Regression Prediction Saputra, Moch Panji Agung; Setyawan, Deva Putra; Wahid, Alim Jaizul
International Journal of Business, Economics, and Social Development Vol. 6 No. 2 (2025)
Publisher : Research Collaboration Community (RCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v6i2.1064

Abstract

The Indonesian stock market in the banking sector is a popular investment instrument with high return potential but faces market volatility and global economic uncertainty that requires adaptive and data-driven portfolio management strategies. Traditional asset allocation strategies such as equal weighting or based on historical performance have limitations in dynamic market conditions, while the application of machine learning, especially Ridge Regression, in stock return prediction and portfolio optimization in the Indonesian market has not been widely explored. This study aims to build an integrated pipeline for portfolio prediction and optimization using Ridge Regression on Indonesian banking stocks. Methods: Daily closing price data of five major banking stocks (BBRI, BBCA, BMRI, BBNI, BBTN) for the period 2015-2025 are used with technical indicators of moving average and rolling standard deviation as input features. The Ridge Regression model is trained using TimeSeriesSplit cross-validation to predict daily returns, then the prediction results are integrated into the Mean-Variance optimization framework to maximize the Sharpe ratio. The Ridge Regression model shows excellent predictive performance with an average R² of 0.9986, MAE of 0.000466, and RMSE of 0.000720. The Ridge-based portfolio strategy achieves identical performance to the historical optimal strategy with an annualized return of 10.64% and a Sharpe ratio of 0.4705, significantly outperforming the equal-weight strategy (return of 6.63%, Sharpe ratio of 0.2562). A practical implementation simulation with IDR 100 million funds shows feasible execution with less than 1% deviation from the optimal weights. Ridge Regression is proven to be effective in capturing the return pattern of Indonesian banking stocks and enables superior portfolio performance when integrated with modern portfolio theory, providing investors with a robust and data-driven approach to portfolio optimization in emerging markets.
Improving the Quality and Shelf Life of Tauco at CV Tauco Cap "Meong" Cianjur Through Thermal Treatment and Formulation Enhancement Parlan; Nurhadi, Bambang; Sukri, Nandi; Saputra, Rudy Adi
International Journal of Business, Economics, and Social Development Vol. 6 No. 3 (2025)
Publisher : Rescollacom (Research Collaborations Community)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v6i3.1006

Abstract

Traditional fermented foods like tauco play a significant role in Indonesian culinary heritage. However, many micro and small enterprises (MSEs) face challenges related to inconsistent product quality and short shelf life. Tauco Cap “Meong,” a local producer in Cianjur, West Java, experiences similar limitations due to spontaneous fermentation, high water activity (Aw), and inadequate thermal treatment. These issues lead to microbial instability and sensory degradation during storage. This community engagement project aimed to optimize tauco production by improving formulation, introducing food-grade preservatives (BTP), and applying controlled thermal processing. The interventions included pH adjustment using 0.75% food acid, Aw reduction through thermal treatment, and the addition of stabilizers such as 0.1% CMC and xanthan gum, followed by hot filling and sealed packaging. Results showed that pH adjustment successfully lowered the pH from 4.6 to 4.3–4.4, shifting the product into a lower-risk microbial category while maintaining favorable color, aroma, and viscosity. Aw was reduced from 0.89 to 0.87 and 0.79 with 15 and 23 minutes of heating, respectively, although over-thickening and darker color were observed in the latter. After 75 days of storage, treated samples showed no phase separation or spoilage, with final Aw at 0.806 and total plate counts (TPC) of 1.5 × 10⁴ CFU/g, significantly lower than untreated controls. Sensory quality, particularly homogeneity and aroma, remained acceptable throughout storage. These improvements demonstrate the feasibility of simple, low-cost technological interventions to extend shelf life and enhance product stability in small-scale fermented food production.
Strategy of the Agriculture and Food Security Office of Sumedang District in Optimizing the Productivity of Food Crops and Horticultural: (Study of Farmer Empowerment in Pamulihan Sub-District Sumedang Regency In 2022 – 2023) Hakim, Tiyan Rahmanul; Gunawan, Gun Gun; Sagita, Novie Indrawati
International Journal of Business, Economics, and Social Development Vol. 6 No. 3 (2025)
Publisher : Rescollacom (Research Collaborations Community)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v6i3.1009

Abstract

The purpose of this research is to describe and analyze farmer empowerment strategies in Pamulihan Sub-District, Sumedang Regency. Pamulihan sub-district has agricultural potential, especially food crops and various kinds of horticulture, so the Department of Agriculture and Food Crops of Sumedang Regency needs to optimize this potential through increasing agricultural productivity. This research uses qualitative methods with data collection techniques through interviews, observation, and documentation. Informants taken in this study included the Food Crops and Horticulture Division, Food Crops and Extension Division, Pamulihan area Technical Implementation Unit/Field Agricultural Extension Workers, and Farmers. The selection of informants used purpose sampling technique. After the data was collected, it was followed by data analysis, namely data reduction, data presentation and conclusion drawing. Then the data was tested for validity using triangulation of sources and techniques. This is intended so that the validity of the data can be trusted. The five aspects of community empowerment strategies, namely human resource development, group institutional development, productive business capital fertilization, and provision of appropriate information, were used as analytical tools. The results showed that the Department of Agriculture and Food Security office of Sumedang Regency has empowered farmers in Pamulihan Sub-district quite well, as evidenced by the increase in food crop and horticultural production. However, the Department of Agriculture and Food Crops have not been maximized in fertilizing productive businesses, and developing farmers' economic institutions.
Legal Certainty in the Regulations Regarding the Prohibition of Notaries from Serving as Leader of Private Business Entities Nailah, Yuni Aisyatun; Dewi, Amelia Sri Kusuma; Wisnuwardhani, Diah Aju
International Journal of Business, Economics, and Social Development Vol. 6 No. 3 (2025)
Publisher : Rescollacom (Research Collaborations Community)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v6i3.1022

Abstract

Legal certainty in a regulation will create order. If every individual or law enforcer can interpret a regulation properly and clearly, then a regulation will run as it should. One of the prohibitions stipulated in Article 17 paragraph (1) letter f UUJN is the prohibition for notaries to hold concurrent positions as leaders of private business entities. The concept of a leader in various types of private business entities covers a broad role, from strategic decision-making to operational management. Interpretations of who is considered a "leader" can vary depending on the structure and characteristics of the business entity. This ambiguity creates room for multiple interpretations in the implementation of the prohibition against notaries. The involvement of notaries in leadership positions can threaten their independence or create potential conflicts of interest. This provision contains significant ambiguity in the definition of "leader of a private business entity," thus creating legal ambiguity. Legal ambiguity occurs when a legal regulation does not provide a clear and detailed definition or provision regarding a concept or term used, thus creating difficulties in its application and interpretation. This ambiguity causes legal uncertainty that is contrary to the basic principles of the formation of laws and regulations.

Page 19 of 21 | Total Record : 202

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