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INDONESIA
International Journal of Business, Economics, and Social Development
ISSN : 27221164     EISSN : 27221156     DOI : https://doi.org/10.46336/ijbesd
International Journal of Business, Economics and Social Development (IJBESD) is published 4 (four) times a year and is the flagship journal of the Research Collaboration Community (RCC). It is the aim of IJBESD to present papers which cover the theory, practice, history or methodology of Business, Economics and Social Development. However, since Business, Economics and Social Development are primarily an applied science, it is a major objective of the journal to attract and publish accounts of good, practical case studies. Consequently, papers illustrating applications of Business, Economics and Social Development to real problems are especially welcome. GENERAL BUSINESS AND MANAGEMENT e-Business International Business Business Strategy Marketing Supply Chain Management Organization Studies Entrepreneurship and Business Development Enterprise Innovation Human Resource Management Business Ethics Business Economics Business Communication Business Finance International Business and Marketing Organizational Development and Challenges Leadership and Corporate Governance Tourism Operations Management Human Resources Economics Regional Economics Industrial Economics Financial Economics Labor Economics Law and Economics Regulatory Economics Economic Growth and Development Policy Technological Change, Innovation Research and Development Economic Systems GENERAL ECONOMICS Economic Methodology Schools of Economics Production and Organizations Market Structure and Pricing Welfare Economics Public Finance & Public Choice Prices, Business Fluctuations Economic Policy International Finance International Economics Institutional & Corporate Finance Accounting Insurance and Risk Management Monetary Banking Marketing Management Issues Innovation and Change Management Banking and Finance Natural Resource Economics Microeconomics Economics in Development and Sustainability Issues Comparative Economic Systems Stock Exchange Business Economics Capital Market Macroeconomics Economics Theory and Policy Issues Energy Economics and Policy Monetary Economics Public Economics Other areas of Economics COMMUNITY DEVELOPMENT Social Work Health and Sport Sciences Human Development Quality of Life Psychology Communication Public Administration Leadership Style Sociology Anthropology Religious Studies Civilizations Social Innovation Other areas of Social Studies and Art & Humanities Political Science Public Policy Political Psychology Protection of Children and Women Political Party System Education Social Sciences Education Science Education Pre-School Education Measurement and Evaluation Talent Development Education Management Education technology Street Children Education Ethnoscience and many more
Articles 202 Documents
Shopee as a Marketing Media: User Generated Content, Brand Trust, and Perceived Usefulness on Azarine Skincare Purchasing Decision Yulianto, Ramasandy Sundan; Makrus, Ahmad
International Journal of Business, Economics, and Social Development Vol. 6 No. 4 (2025): International Journal of Business, Economics, and Social Development (IJBESD)
Publisher : Rescollacom (Research Collaborations Community)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v6i4.994

Abstract

Considering the overclaim issue in the skincare sector, this study intends to assess, on the Shopee e-commerce platform, the influence of User Generated Content (UGC), Brand Trust, and Perceived Usefulness on purchasing decisions for Azaline skincare products. The context of this study is based on the fast expansion of e-commerce in Indonesia, the great popularity of skincare goods on Shopee, and the issue of overclaim that can influence consumer confidence. The literature study covers the ideas of UGC, Brand Trust, Perceived Usefulness, and Purchase Decisions together with their dimensions and signs. Data will be gathered in this quantitative study using a survey technique from customers who have bought Azarine goods on Shopee by means of questionnaires As well as to investigate the possible moderation or mediation effects of the overclaim phenomenon, multiple regression analysis will be used to evaluate the hypothesis about the influence of UGC, Brand Trust, and Perceived Usefulness on Purchase Decisions. By tackling the issue of overclaim, it is believed that the findings of this study would shed light on skincare companies in developing successful marketing plans and raising consumer confidence in the digital era.
The Effect Customer Engagement and Corporate Reputation on Customer Loyality through Customer Satisfaction as a Mediating Variable Adisaputra, Nurwakhid; Meiza, M. Andra; Curatman, Aang; Ayuningtyas, Farah Noor
International Journal of Business, Economics, and Social Development Vol. 6 No. 4 (2025): International Journal of Business, Economics, and Social Development (IJBESD)
Publisher : Rescollacom (Research Collaborations Community)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v6i4.1005

Abstract

In the era of increasingly competitive e-commerce competition, customer loyalty is one of the main keys in maintaining business continuity. The phenomenon of low e-commerce user loyalty, as seen in a survey that shows 42% of users switch platforms for reasons of product availability, is a big challenge for industry players. This study aims to analyze the effect of customer engagement and corporate reputation on customer loyalty with customer satisfaction as a mediating variable, for Shopee e-commerce users in Indonesia.This study uses a quantitative approach with a survey method of 215 active Shopee user respondents. The data analysis technique used is Structural Equation Modeling (SEM) based on SmartPLS. The results showed that customer engagement and corporate reputation have a significant effect on customer loyalty, both directly and indirectly through customer satisfaction. Customer satisfaction proved to be a significant mediating variable in the relationship between customer engagement and corporate reputation on customer loyalty. These findings underscore the importance of an integrated strategy in increasing customer engagement, building a positive corporate reputation, and creating a satisfying customer experience to form sustainable loyalty
The Influence of Internal Audit Effectiveness in Using Information Technology to Improve Audit Quality Meilani, Avivah; Tifani, Mutiara; Wijaya, Nela Nafilah; Rosnidah, Ida
International Journal of Business, Economics, and Social Development Vol. 6 No. 4 (2025): International Journal of Business, Economics, and Social Development (IJBESD)
Publisher : Rescollacom (Research Collaborations Community)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v6i4.1030

Abstract

This study aims to examine the effect of internal audit effectiveness on audit quality with the use of information technology as an intervening variable. This study is motivated by the importance of the role of internal auditors in ensuring accountable governance, as well as the increasing need for IT in the audit process in this digitalization era. The data analysis technique used is path analysis with a quantitative approach, and the mediation test using the Sobel test. The results of this study indicate that internal audit effectiveness affects audit quality with the use of information technology, this finding shows that information technology plays an important role in strengthening the impact of internal audit effectiveness on the quality of the resulting audit.
Analysis of Sustainability of Shallot Farming in Pabedilan District, Cirebon Regency Salsabila, Tiara Yuniar; Ismi, Keysha Alea; Nurmaningsi, Risti; Dwirayani, Dina
International Journal of Business, Economics, and Social Development Vol. 6 No. 4 (2025): International Journal of Business, Economics, and Social Development (IJBESD)
Publisher : Rescollacom (Research Collaborations Community)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v6i4.1033

Abstract

This study aims to analyze the level of sustainability of shallot farming in Pabedilan District, Cirebon Regency, based on three main dimensions, namely economic, social, and environmental. Shallots are a superior horticultural commodity that contributes significantly to farmers' income, but their sustainability faces various challenges. The method used in this study is composite index analysis, with 30 respondents selected purposively. The results of the study indicate that the economic dimension is in the fairly sustainable category, the social dimension is in the sustainable category, and the environmental dimension is still at a less sustainable level. Factors that influence sustainability include limited access to capital, lack of diversification of information sources, and the use of chemical agricultural inputs which is still high. Therefore, it is necessary to strengthen the capacity of farmers through continuous training and facilitation of access to environmentally friendly technology to improve the sustainability of shallot farming as a whole.
The Influence of Price Discount, Hedonic Shopping Motivation and Shopping Lifestyle on Impulse Buying in the Marketplace Sarabila, Fathiya; Yunita, Yunita; Astuti, Ramlah Puji
International Journal of Business, Economics, and Social Development Vol. 6 No. 4 (2025): International Journal of Business, Economics, and Social Development (IJBESD)
Publisher : Rescollacom (Research Collaborations Community)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v6i4.1035

Abstract

This study aims to analyze the effect of price discount, hedonic shopping motivation, and shopping lifestyle on impulse buying among students of Universitas Swadaya Gunung Jati Cirebon who shop through the Shopee marketplace. The quantitative method was used by distributing questionnaires to 250 respondents, analyzed using multiple linear regression through SPSS 25. The results showed that all three variables had a significant effect on impulse buying (R² = 0.62), with price discount as the dominant factor (β = 0.42), followed by hedonic motivation (β = 0.31), and shopping lifestyle (β = 0.25). These findings confirm that price incentives, shopping pleasure, and consumptive lifestyle play a crucial role in encouraging impulsive buying. The practical implication is that business actors are advised to optimize promotional strategies based on discounts and creative content, while academics need to explore additional variables such as FOMO or the influence of influencers. This study contributes to understanding the dynamics of digital consumer behavior in Indonesia, as well as being the basis for policy recommendations to reduce the negative impacts of impulsive shopping.
Analysis of the Effect of Liquidity on Firm Value with Profitability as a Mediating Variable at PT Gudang Garam Tbk 2019 – 2023 Saputra, Andrian Rizki; Zulkarnaen, Muhamad; Maiyaliza, Maiyaliza
International Journal of Business, Economics, and Social Development Vol. 6 No. 4 (2025): International Journal of Business, Economics, and Social Development (IJBESD)
Publisher : Rescollacom (Research Collaborations Community)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v6i4.1036

Abstract

This study aims to examine the effect of liquidity on firm value with profitability as a mediating variable in PT Gudang Garam Tbk from 2019 to 2023. Using a quantitative approach with path analysis and secondary data from the company’s financial reports, this research tests the relationship among liquidity (measured by Current Ratio), profitability (measured by Return on Assets), and firm value (measured by Price to Book Value). The results indicate that liquidity has no significant effect on profitability, and similarly, liquidity does not significantly affect firm value. However, profitability has a significant positive effect on firm value. Furthermore, profitability is not proven to mediate the effect of liquidity on firm value. The findings suggest that while maintaining optimal liquidity is important, it is profitability that plays a more vital role in enhancing firm value. Management is advised to prioritize strategies that improve profitability to increase shareholder value
The Influence of Organizational Environment and Intrinsic Motivation on The Attachment of GenBI Cirebon Members Putri, Angelina Adinda; Nur'annisa, Maharani Salsabila; Kartono, Kartono; Wibowo, Sandi Nasrudin
International Journal of Business, Economics, and Social Development Vol. 6 No. 4 (2025): International Journal of Business, Economics, and Social Development (IJBESD)
Publisher : Rescollacom (Research Collaborations Community)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v6i4.1045

Abstract

Member attachment plays an important role for individuals in the Generasi Baru Indonesia (GenBI) Cirebon community, because it is directly related to active participation and scholarship sustainability. This study was conducted to determine the magnitude of the impact of the organizational environment on attachment and intrinsic motivation on attachment. This study used quantitative methods and collected data from a sample of 75 members using a survey questionnaire. This study used SPSS to manage and analyze the data. The findings of this study indicate that the effect of organizational environment on attachment has a significant positive effect, the effect of intrinsic motivation on attachment has a significant positive effect on attachment. Therefore, this study confirms that the importance of organizational environment factors as well as intrinsic motivation in increasing member engagement. This shows that organizational environmental factors and intrinsic motivation play a significant role in shaping the attachment of GenBI Cirebon members.
Juridical Analysis of Market Conduct Method in Corporate Credit Agreement and Supervision of Implementation in Indonesia Delarosa, Stella
International Journal of Business, Economics, and Social Development Vol. 6 No. 4 (2025): International Journal of Business, Economics, and Social Development (IJBESD)
Publisher : Rescollacom (Research Collaborations Community)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v6i4.1062

Abstract

One of the biggest economic supports of a country is from credit activities, including corporate credit which is a business relationship to obtain business capital for business. Corporate credit agreements are made with a standard agreement originating from the agreement maker's good faith. In connection with this, the Financial Services Authority has made regulations to provide supervision or known as market conduct. However, when referring to POJK 22/2023, it is found that this regulation is still not specifically regulated, especially for standard corporate credit agreements. This research used conceptual approach. This research found that POJK No. 22/2023 has upheld the principles of transparency, fair treatment, and good faith, ensuring consumer protection and responsible business practices. The regulation focuses on clear communication, standardized agreements, and fair dispute resolution to create a fairer environment, but still needs to be refined. By learning from international best practices and refining the regulations, Indonesia can increase trust, protect consumers, and foster a more sustainable financial system through stakeholder collaboration and better oversight.
Analysis of Financial Ratios and ESG on Stock Returns with Firm Value as a Moderating Variable Agustin, Sefhia; Febriyani, Diana; Mahadianto, Moh Yudi
International Journal of Business, Economics, and Social Development Vol. 6 No. 4 (2025): International Journal of Business, Economics, and Social Development (IJBESD)
Publisher : Rescollacom (Research Collaborations Community)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v6i4.1034

Abstract

The purpose of this research is to examine the relationship between financial ratios, environmental, social, and governance (ESG) factors, and the stock returns of 2020–2023 IDX ESG Leaders businesses, controlling for company valuation. We use a quantitative descriptive approach with a 26-company purposive sample. Using SPSS, we ran multiple linear regressions on the secondary data. In order to ensure that the findings are still valid, we eliminated one outlier. Stock returns are unaffected by ESG Disclosure, ROA, or DER, but are significantly impacted negatively by Current Ratio (CR). According to the moderation test, the impact of ROA on stock returns can only be mitigated by considering corporate value. Therefore, a high level of profitability backed by a solid firm value may make investors more interested. The research here is time-bound, and it relies on secondary ESG data. It would be wise to include more variables and data in the future. Investors and management may use these results as a benchmark for evaluating stock performance and highlighting the need of increasing business transparency and value.
Corporate Governance and Sustainability Disclosure: Determinants of SDGs Disclosure in Indonesia Monica, Nadila Putri; Saputra, Bayu; Nurlita, Syalmah; Hadiyati, Siti Nur
International Journal of Business, Economics, and Social Development Vol. 6 No. 4 (2025): International Journal of Business, Economics, and Social Development (IJBESD)
Publisher : Rescollacom (Research Collaborations Community)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v6i4.999

Abstract

Corporate social responsibility includes disclosing the SDGs as a way to show support for sustainable development. The purpose of this research is to examine how gender diversity on corporate boards and other financial variables, such as profitability and leverage, affect the amount of information on Indonesia's progress toward the Sustainable Development Goals (SDGs). utilizing secondary data collected from the annual reports and sustainability reports of public firms in Indonesia from 2021 to 2023, this research employs a quantitative approach to data analysis utilizing the t test, F test, and coefficient of determination test. According to the findings, Profitability does not significantly impact SDGs. A substantial impact on SDGs is shown via leverage. There is a strong correlation between the gender of the board of directors and the SDGs. A key factor influencing SDGs is the gender composition of the commission. Profitability, leverage, gender representation on the board of directors, and gender representation on the board of commissioners all have an impact on the SDGs at the simultaneously.