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Published by Universitas Karimun
ISSN : 27161390     EISSN : 27161390     DOI : https://doi.org/10.51742/ilkom
Core Subject : Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Environmental Science Languange, Linguistic, Communication & Media Social Sciences
Jurnal Purnama Berazam adalah jurnal yang mewadahi para dosen dan peneliti di bidang ilmu komunikasi.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 60 Documents
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RESPON MASYARAKAT KELURAHAN LUBUK PUDING DALAM MENONTON SIARAN TV-3 MALAYSIA DI KECAMATAN PULAU BURU KABUPATEN KARIMUN PROVINSI KEPULAUAN RIAU Helmasari Helma
JURNAL PURNAMA BERAZAM Vol 1 No 2 (2020): APRIL 2020
Publisher : PROGRAM STUDI ILMU KOMUNIKASI

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Abstract

Culture between SIJORI (Singapore-Johor-Riau) has many similarities First Johor Malaysia is almost similar to Malay culture such as Malay Joget, Zapin Melayu, Tanjung Balai Karimun Gazal, Secondly the creation of a constructive Malay cultural pattern imbalances Indonesian culture. Furthermore, the three descendants of Tanjung Balai Karimun in the 1940 era migrated to Malaysia, the Fourth Malay Malay Family originated from Tanjung Balai Karimun, Fifth in terms of Karimun language similar to the Malaysian language at the same time as Malaysia, the Sixth Family (Relationship) visited routine 35 minutes a day to Malaysia using Malaysia Ferry to Malaysia (Johor Bharu) specifically Kukup commuting every one (1) once. So that it is not so difficult for Malaysian television broadcasts to be received and accepted by the majority of the people of Riau Islands, especially in Lubuk Puding Village, Buru Island District, Karimun Regency, which historically has a closeness to the soul of the "Badang" Grave of the legendary Malay Karimun story and Johor Bharu (Kukup / Pontain, Johor ). In terms of Antenna Technology, Indonesian products are easy to get Signal TV3 only using relatively short Antennas of 2.5 meters to 3 meters, they can watch TV3 broadcasts. For that reason, in the type of research the authors describe in the form of structured interviews, which shows the eclectic media they enjoy, namely TV3 because TV3 is almost similar to Malay culture such as Malay Joget, Zapin Melayu, Gazal of Tanjung Balai Karimun, secondly the creation of a constructive Malay culture pattern is imbalanced. Indonesian culture. In that study, researchers used Explanatory Research, only exploratory or personal (in Penzin and Lincoln, Deddy Mulyana and Solatun, 2008: 5). The focus of the research is the Lubuk Puding Village RT 02 RW 08 and RT 03 RW 01 Buru District Karimun Regency, Riau Islands Province. TV3 Malaysia Broadcast, getting a good response shows that the results of the interviews that were distributed, informants answered TV3 Malaysia broadcasts are Malaysian foreign TV broadcasts that have similarities with Malaysians from Buru Island from the dialect / language, culture and food. By watching TV3 Malaysia broadcasts, both entertainment programs and theatrical community of Buru, especially the Lubuk Puding village community, were happy and entertained because the dialect used was easy to understand and understand.
ANALISIS UNDANG-UNDANG NOMOR 28 TAHUN 2004 TENTANG PERUBAHAN ATAS UNDANG-UNDANG NOMOR 16 TAHUN 2001 TENTANG YAYASAN DAN UNDANG – UNDANG PERSEROAN TERBATAS NOMOR 40 TAHUN 2007 TERKAIT KASUS PERSETERUAN ANTARA KPAI DAN PT JARUM INDONESIA Indrawan Indra; Haryati Haryati
JURNAL PURNAMA BERAZAM Vol 1 No 2 (2020): APRIL 2020
Publisher : PROGRAM STUDI ILMU KOMUNIKASI

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Abstract

PT is a business entity as a legal entity, PT is also a form of business entity. PT becomes a vehicle for people to carry out business activities and seek profits. PT has become the preferred business entity from various groups, from small businesses to conglomerates, from individuals to the Republic of Indonesia for various business activities, from small business services to banking. The diversity of voters and business activities of PT is a challenge for legislation. Likewise with the Foundation Law on some of the substance of the Law on the Foundation in the community there are still various interpretations that can lead to uncertainty and disorder of the law. But the point is that the two regulations that govern have different functions and positions, so it must be clearer and more comprehensive in how to see them, especially regarding a case
HAK KEKAYAAN INTELEKTUAL DI BIDANG MEREK SEBAGAI JAMINAN TAMBAHAN PADA PERBANKAN Miftakhur Rokhman Habibi; Rohmatul Lailatus Saidah
JURNAL PURNAMA BERAZAM Vol 2 No 1 (2020): OKTOBER 2020
Publisher : PROGRAM STUDI ILMU KOMUNIKASI

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Abstract

Intellectual property rights are rights that stem from thouht or idea and that emanate fromhuman science or technology. Intellectual property is an intangible object. So too with the brand that belongs to the one in intellectual property rights. The brand is not only symbol or a mark on only goods or services, but it can also be used as securyty object if it has an economic nila. Althought there are still no laws that directly govern them but the brand is worthy of additional security. As done by BNI Bank that can make brands as addtitional collateral as long as they meet he conditions that have been made. that way they can be made collateral collatelar in accordance with the valid bail laws.
STRATEGI KOMUNIKASI KPID JAWA BARAT GUNA MEMBENTUK SIARAN BERKUALITAS Mahesa Muhamad Fauzia Rahmat
JURNAL PURNAMA BERAZAM Vol 2 No 1 (2020): OKTOBER 2020
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Abstract

Nowadays, television has become a need for most people from any social class at all ages. Then, it becomes difficult to control the audience due to the accessibility with such a wide range of the consumers of television. For example, the children may watch a television program that is not intended for their age. Some other violations of broadcasting happen too. It is because there is no direct monitoring of the audience. Meanwhile, the one which could be monitored and should be controlled is the television shows itself. This becomes the task of Komisi Penyiaran Indonesia (KPI) or Indonesian Broadcasting Commission. Therefore, this study discusses about how Komisi Penyiaran Indonesia Daerah (KPID) of West Java in communicating with the local TV stations in West Java in order to form a good quality TV programs. This study aims at investigating the communication between KPID of West Java and the local TV stations in producing a quality broadcasts. The method used in this research is qualitative method with a descriptive study approach. The data was collected through observation and interview.
Penggunaan Komunikasi Non-Verbal Dalam Bertukar Informasi Ketika Berkendara Bersama Dikalangan Anggota Forum Nusantaride Aditya Marsela
JURNAL PURNAMA BERAZAM Vol 2 No 1 (2020): OKTOBER 2020
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Abstract

Nonverbal communication is a communication which the message delivered does not use words, and is a process of communicating information using behavior. Nonverbal communication is an important aspect of group life as information is conveyed. Nonverbal communication can also be referred to as body language messages, through body movements, hand movements, and leg movements, and other movements. Therefore nonverbal communication can assist an motorcycle organizations in conveying information while driving. In this case the author will research the functions and forms of nonverbal communication within the Nusantride motorcycle riders forum. The research method used in this study was a descriptive qualitative method and the technique used in data collection was observation and interviews with five respondents who were members of the Nusantaride forum with a random sampling system. Based on the results of the study, nonverbal communication carried out by Nusantarie forum members in general provides a good and important function for forum members.
strategi komunikasi pemerintah daerah dalam penataan kota pangandaran erni setiawati
JURNAL PURNAMA BERAZAM Vol 2 No 1 (2020): OKTOBER 2020
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Abstract

This research is motivated by the arrangement of an area in Pangandaran Regency which includes tourism on the Pangandaran coast including the west coast an the east coast of pangandaran, discussing the communication strategies of the local government in structuring Pangandaran city, structuring the city is an important asset for the community and tourists in terms of development carried out by the Pangandaran Regerecy government claimed as a platform for Pangandaran Beach revitalization construction planning. With the revitalization construction or structuring pangandaran city, it is hoped that it can be a step in communication strategies that can become a world class tourism sector. The problem in this research it that many street vendors around Pangandaran the disorderly odong-odong businessmen are obstacles that occur in the pangandaran beach area. The purpose of this study is to find out the steps of the pangandaran disreict government communication strategy, as the informant or respondent in this study, namely the Regional Development Planning Agency and the Head of the Office of Public Spatial housing and residential areas. The theory that the researchers used in this study was the Theory of Communication Strategies, in this study the researchers used qualitative research using descriptive studies and study used data collection techniques namely interviews, observation, and documentation where the data obtained was relevant. From the results of research that has been done by researchers shows that the communication strategy of the local government in Pangandaran Beach planning with planning steps thay have been determined strating from th central and provincial communication, in this arrangement can achieve the desired target of many tourists who visit Pangandaran beach because Pangandaran beach in now is adequate facilities and street vendors are relocated to a more appropriate place.
PENGGUNAAN INSTAGRAM SEBAGAI MEDIA KOMUNIKASI PEMASARAN PRODUK ORANGE BUTTON Mira Hildayanti; Yulia Sariwaty
JURNAL PURNAMA BERAZAM Vol 2 No 1 (2020): OKTOBER 2020
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Abstract

The existence of social media applications in the moderen era has been used by many people as a means of doing business, in addition to showing existence. In its development, marketing communication is now not only done conventionally but also through digital media. Caused by a virus pandemic that spreads in all parts of the world including Indonesia. Social media is changing its benefits in addition to disseminating information and communication, but can also function as a marketing media, and one of them is social media services that can be done as marketing access, as example social media Instagram. Instagram is a social media that can be used as marketing in the digital age in expanding and increasing consumer reach. The purpose of this research is to find out how PT Pinisi Terbang Menari manage an Instagram account as a marketing communication medium for Orange Button products as one of the products of PT Pinisi Terbang Menari, to compare with the development of sales since the early 2020 beginning of the pandemic. This research has been carried out since the beginning of April 2020 until July 2020. This study uses a qualitative approach, which is descriptive research with all the elaboration of the data collected. The results of the research are the use of Instagram which is done on the Orange Button products by PT Pinisi Terbang Menari by observe the problem, and focusing the results from the managed. The results showed that since 2020, when the pandemic occurred, it had become an obstacle for PT Pinisi Terbang Menari in conventional product marketing, but the use of Instagram social media in digital marketing was done to keep Orange Button products running and could help the company continue to survive and develop.
KOMIK DIGITAL SEBAGAI MEDIA ADVERTISING DI DUNIA VIRTUAL Khairul Syafuddin
JURNAL PURNAMA BERAZAM Vol 2 No 1 (2020): OKTOBER 2020
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Consumer culture formed in society cannot be separated from the role of advertising. With the new media, advertising modes have also evolved. One of them is advertising done through social media Instagram in the form of digital comics. Instagram accounts that utilize digital comic content to produce advertisements are @jukihoki and @ghosty_comic. This research focuses on the discussion of digital comic advertisements, specifically those with the theme of Royale Pass Season 12 PUBG Mobile. The theory used in this study is the psychoanalysis of Sigmund Freud and the political economy of social media in the perspective of Christian Fuchs. The purpose of this study is to determine the grammar connection in digital comic advertisements, the process of advertising the entry of advertisements into the minds of consumers that encourage them to consume, and the practice of political economy social media carried out on Instagram. This study uses qualitative methods with a critical paradigm. In addition, the analysis technique used is the analysis of Charles S. Peirce's semiotics model which focuses on the typology of iconic signs. The results of this study see that digital comics that advertise Royale Pass Season 12 from PUBG Mobile contain social class issues. The issue is put to good use to produce advertisements, it can even encourage consumer psychology to consume the products offered. Even so, in the production of these advertisements there are also elements of political economy social media that are piled up.
KEBIJAKAN HUKUM PIDANA DALAM PENANGGULANGAN KEJAHATAN PENELANTARAN ANAK jaya satria lahadi jaya satria lahadi
JURNAL PURNAMA BERAZAM Vol 2 No 1 (2020): OKTOBER 2020
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Abstract

Tujuan penelitian kebijakan hukum pidana terhadap kejahatan penelantaran anak adalah untuk penanggulangan kejahatan penelantaran anak. Agar perolehan hasil sesuai yang diinginkan, maka peneliti menggunakan metode penelitian hukum normatif, dengan cara melakukan penelusuran berbagai sumber bahan hukum primer dan sekunder yang diuraikan secara deskriptif. Hasil penelitian menunjukkan bahwa kebijakan hukum pidana terhadap kejahatan penelantaran anak, dilakukan dengan menggunakan sarana penal dan sarana non penal. Penggunaan sarana penal ditempuh melalui cara kriminalisasi sebagai bentuk kejahatan menjadi tindak pidana melalui konsep pemidanaan berupa hukuman penjara, sedangkan kebijakan melalui sarana non penal, dilakukan melalui upaya pencegahan agar tidak terjadi kejahatan penelantaran anak.
LOYALITAS PENDENGARAN RADIO DI MASA PANDEMI COVID-19 (Studi kasus Radio Dahlia 101.5 FM Bandung) Arintya Gantini Putri; Sri Dewi Setiawati
JURNAL PURNAMA BERAZAM Vol 2 No 2 (2021): APRIL 2021
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Persaingan media konvensional seperti Radio dengan media Online sangat ketat. Loyalitas pendengar menjadi faktor utama radio sebagai media konvensional untuk bisa bertahan. Loyalitas adalah respon perilaku sebagai bentuk komitmen dan kepuasan seseorang terhadap merek tertentu, yang merupakan fungsi proses psikologis. Seperti halnya dengan stasiun penyiaran radio. Semakin baik kualitas layanan, maka loyalitas pendengar radio semakin tinggi, dan sebaliknya. Setiap tahun jumlah pendengar Radio Dahlia 101.5 FM Bandung berhasil mengalami peningkatan, ini membuktikan bahwa loyalitas pendengar radio dan minat masyarakat untuk mendengarkan radio semakin tahun semakin bertambah, karena kualitas program dan pendekatan individual penyiar dengan pendengar juga manajemen dengan pendengar. Terlebih di masa pandemik COVID - 19 ini, peran komunikasi massa sangat penting dan loyalitas pendengar radio mununjukan peningkatan akibat faktor perilaku semasa pandemik juga berpengaruh.

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