cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Mohammad Sofyan
Contact Email
cvodis01@gmail.com
Phone
+6281284086365
Journal Mail Official
cvodis01@gmail.com
Editorial Address
Sambirembe RT 02/01 Karangrejo Magetan Jawa timur
Location
Unknown,
Unknown
INDONESIA
International Journal of Economics, Management, Business, and Social Science
Published by CV ODIS
ISSN : -     EISSN : 27745376     DOI : -
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
International Journal of Economics, Management, Business, and Social Science (IJEMBIS) is a research journal in the discipline of economics, management, business and social science which is expected to contribute to a new or state-of-the-art for academic development or real-world applications, or both. This journal encompasses original research articles, including: Economics Monetary Economics, Finance, and Banking International Economics Public Economics Economic development Regional Economy Management Financial Management Marketing Management Human Resource Management Strategic Management Operations Management Change Management Management Information Systems Management Education Management of Sharia Tourism Management Organizational Behavior Corporate Governance Industrial Relations Business Entrepreneurship Knowledge and People Management Performance Management Innovation Business Risk Social Science Sociology Political science History Law in society
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 398 Documents
 29   30   31   32   33 
Implementation of Job Training Program on Employee Performance at PT Worldwhite Enterprise Brand Prepp Studio Musyaffa, Fadhel; Pratama, Muhammad Dzaqi; Digdowiseiso , Kumba
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.359

Abstract

This research discusses the implementation of job training programs on employee performance at PT World White Enterprise Brand Prepp Studio, a company operating in the creative industry. The main focus of this research is to analyze the effectiveness and impact of the training program that has been implemented by the company in improving employee skills and performance. This research methodology includes analysis related to training sourced from several previous studies. The research results show that the training program has made a positive contribution to increasing employee productivity and competency. With this program, employees are able to face work demands more efficiently and have a positive impact on the company's production results. In addition, this research also evaluates employee responses and perceptions of the training program, which can be a basis for improving and developing the program in the future. The implications of these findings can help PT World White Enterprise Brand Prepp Studio and similar companies to design more effective training programs, in accordance with industry needs and developments. This study provides insight into the importance of investing in human resource development to achieve competitive advantage in a dynamic business environment.
Implementation of Electronic Customer Relationship (e-CRM) in Increasing Customer Loyalty PT Cromwell Indonesia Sinulingga, Herdiyana Br; Digdowiseiso , Kumba
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.360

Abstract

The need for clean water and the decreasing availability of clean water are the driving factors for water treatment business players. Every company competes to provide the best service to increase customer loyalty. The method used to increase customer loyalty is customer relationship management (CRM). This research explains the implementation of e-CRM in increasing customer loyalty at PT Cromwell Indonesia. This research uses a descriptive qualitative approach. The primary data source is data obtained from interviews and direct observation at the head office of PT Cromwell Indonesia. From the research results, PT Cromwell Indonesia has implemented e-CRM by using various media such as social media, WhatsApp, e-mail, and an e-CRM software Qontak.
Implementation of The Talent Management Program at PT Savoria Kreasi Rasa Area Head Office Jakarta Pusat Andrian, Diky; Handayani, Dyah Octavia; Digdowiseiso , Kumba
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.361

Abstract

Talent management is critical in developing human resources in every company. Talent management is about having a competent and experienced team and a process that includes various stages, including employee resource search, recruitment, and continuous development to encourage employee retention. To measure policy effectiveness, PT. Savoria Kreasi Rasa Area Head Office Central Jakarta uses General Electric theory, emphasizing four main aspects: Attract, Develop, Manage, and Retain. This research uses qualitative analysis methods to provide valuable insights for company management, human resource practitioners, talent management, and organizational development researchers. The results of this research show several factors that influence talent management, starting from the business achievements first, succession planning, a recruitment process by the required criteria based on MPP (Man Power Planning), carrying out the onboarding process for new employees, an assessment system employees use Key Performance Appraisal (KPA), develop training, and communicate through the Savoria Portal. Talent management at PT. Savoria Kreasi Rasa Area Head Office Central Jakarta has been running quite well. However, its implementation has several shortcomings, so it is still in development, with room for improvement
Financial Ratio Analysis of PT Bank Central Asia Tbk Period 2019 – 2022 Yeni, Wa Ode Sri; Kristanti, Yosephine; Digdowiseiso , Kumba
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.362

Abstract

The banking sector is a vital sector for the development of a country. To find out the company's performance, an analysis of the company's financial reports can be carried out, and the increases and decreases that occur can be used as an analysis for the company's future. The research results on the financial statements of PT Bank Central Asia Tbk for the 2019–2022 period show that total current assets will be higher than total short-term liabilities, so the quick ratio presentation will decrease. From a liquidity perspective, a bank's health is measured by its loan-to-deposit ratio. The solvency ratio shows that the company's results have increased yearly because the level of assets owned by the company is relatively high, and the initial capital tends to be small. This can result in the company's level of capital health being sufficient. The profitability ratio results show that the company gets high ROE and ROA results, so it can be interpreted that the net gain is relatively high.
Marketing Strategy in Increasing Sales of D'besto Products Trilaksono, Agung; Afifudin, Zen; Digdowiseiso , Kumba
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.363

Abstract

Fried Chicken is a type of fast food that is popular with Indonesian people. The high public interest in fried chicken creates promising business opportunities for business people. D'Besto is known to the public for its various menu variants, easy to find and affordable prices. This research is based on the company's strategy to increase sales by implementing various methods to generate and increase profits. Companies face various obstacles in maintaining and improving their business by overcoming their shortcomings, so that they can continue to innovate in development in order to maintain their characteristics, and to increasingly gain advantages over competitors. This research aims to determine the marketing strategy carried out by D'Besto in marketing and increasing sales of its Fried Chicken products. The research method used is qualitative with a case study approach to the D'Besto business. Data were collected using in-depth interviews with 2 informants consisting of 1 D'Besto owner and 1 D'Besto Engagement Manager employee. This research aims to determine the advantages and disadvantages of D'Besto's marketing strategy. This research uses a qualitative research approach. The data sources used are primary data and secondary data. Data collection techniques through interviews, observation and documentation. As well as using data analysis techniques and checking the validity of the findings. The research results show that marketing strategies to increase sales at D'Besto can be achieved by implementing the Marketing Mix 7P (Product, Price, Place, Promotion, People, Process, Physical Evidence) and SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats).
Marketing Strategies in Increasing Sales of Tomoro Coffeshop at Tanjung Duren Maharani, Sari; Digdowiseiso , Kumba
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.364

Abstract

This research aims to see how to increase Tomoro Tanjung Duren coffee shop sales. If previously it was only a shop that offered coffee drinks, it now has a wider function. We can see this from the current cafe building designs; apart from being made as comfortable as possible, they are also made as attractive as possible to attract young people. Hanging out in cafes has now become something often found in big cities and is closely related to various groups, both upper and middle class, with ages ranging from teenagers to adults. This can be seen from the recent increase in cafes or coffee shops. With the current number of outlets, the total profit of coffee shops in Indonesia has reached IDR 4.8 trillion. Lifestyle changes, which are increasingly sophisticated and fast-paced, are seen as an opportunity for business people and cafe industry players to take advantage of this moment.
The Influence of Government Policy on Tourism Public Relations Pradini, Gagih; Awaloedin, Dipa Teruna; Utami, Putri Priscilla; Andini, Davi Ayu
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.365

Abstract

This research focuses on the role of Public Relations (PR) in the tourism industry, specifically in the context of government policy influence. The study employs descriptive research to analyse the impact of government policies on PR functions and strategies within the tourism sector. Additionally, a SWOT analysis is conducted to assess the strengths, weaknesses, opportunities, and threats faced by the tourism industry in Indonesia. The findings highlight the importance of effective PR strategies in building and maintaining positive relationships with various stakeholders, including the government, the media, and the public. The research suggests that PR practitioners in the tourism sector should enhance issue management, crisis response, and adaptability to technological advancements. Furthermore, the study recommends improving communication effectiveness to benefit all stakeholders involved in tourism activities. Overall, the research contributes to understanding the intricate relationship between government policies, PR practices, and the sustainable development of the tourism industry.
Product Diversification and Strategy Implementation Public Relations in Setu Babakan Pradini, Gagih; Awaloedin, Dipa Teruna; Saleh, Muhammad Surya; Andini, Davi Ayu
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.366

Abstract

Tourism faces the challenge of innovation and diversification to attract a varied audience. This study focuses on the role of Public Relations (PR) in promoting product diversification, particularly in cultural, culinary, and interactive experiences. Setu Babakan, a cultural destination in Jakarta, serves as the case study. The research utilizes qualitative methods, emphasizing observation and interviews, to explore the diversification potential and implementation of PR strategies. The study applies SWOT analysis for comprehensive strategic planning, addressing internal strengths and weaknesses, along with external opportunities and threats.
The Effect of Technological Gaps on Relationships Between Tourism Society with Swot Analysis in Ragunan Wildlife Park Pradini, Gagih; Awaloedin, Dipa Teruna; Agustiani, Fitri; Rhomanhova, Zika Aqlia
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.367

Abstract

As one of the favourite tourist attractions in Jakarta, Ragunan Wildlife Park needs to continue adapting to digital technology to avoid being left behind. This can affect the relationship between wildlife parks, local communities, and visitors (Dimyati, 2020). An in-depth study related to the use of digital technology in tourism public relations in Ragunan Zoo with a SWOT Analysis approach can be used to evaluate strengths, weaknesses, opportunities, and threats related to the use of technology in wildlife parks. This SWOT analysis can better understand how the technology gap affects those relationships. The type of research used is qualitative research, which is descriptive and tends to use analysis or process. The meaning is highlighted in this type of research, which emphasizes the theoretical foundation that guides research focus on the facts in the field.
PR Strategy for Island Beach Pisang Tourism Destination Pradini, Gagih; Awaloedin, Dipa Teruna; Soraya, Zahra; Andini, Davi Ayu
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.368

Abstract

Indonesia, an archipelagic country with 17,508 islands and an 81,000 km coastline, possesses coastal areas rich in natural resources. Despite this richness, effective utilisation and development of coastal and marine regions remain challenging. This study focuses on Banana Island, part of Lampung Province, addressing its potential as a tourist attraction. Acknowledging the need for strategic development, the study emphasises government involvement, facility provision, and promotional efforts. The role of Public Relations Marketing, precisely the three-pronged approach of pull, push, and pass strategies employed by the West Coast Tourism Office, is examined. The study aims to comprehend the impact of these strategies on Banana Island's tourism development, evaluating visibility, popularity, and overall appeal. Methodologically, qualitative research, descriptive analysis, and SWOT analysis are applied for a comprehensive understanding. Findings highlight marine attractions, community expectations, and transportation challenges. The success of the push strategy is evident in increased tourist visits. Suggestions include enhancing collaboration, regular social media updates, and coordinated platform posts.

Page 31 of 40 | Total Record : 398

 29   30   31   32   33 

Filter by Year

2021 2025


Reset
Filter By Issues
All Issue Vol. 5 No. 3 (2025): September, 2025 Vol. 5 No. 3 (2025): September 2025 Vol. 5 No. 2 (2025): May 2025 Vol. 5 No. 1 (2025): January 2025 Vol. 4 No. 3 (2024): September 2024 Vol. 4 No. 2 (2024): May 2024 Vol. 4 No. 1 (2024): January 2024 Vol. 3 No. 3 (2023): September 2023 Vol. 3 No. 2 (2023): May 2023 Vol. 3 No. 1 (2023): January 2023 Vol. 2 No. 3 (2022): September 2022 Vol. 2 No. 2 (2022): May 2022 Vol. 2 No. 1 (2022): January 2022 Vol. 1 No. 3 (2021): September 2021 Vol. 1 No. 2 (2021): May 2021 Vol. 1 No. 1 (2021): January 2021 More Issue