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INDONESIA
International Journal of Economics, Management, Business, and Social Science
Published by CV ODIS
ISSN : -     EISSN : 27745376     DOI : -
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
International Journal of Economics, Management, Business, and Social Science (IJEMBIS) is a research journal in the discipline of economics, management, business and social science which is expected to contribute to a new or state-of-the-art for academic development or real-world applications, or both. This journal encompasses original research articles, including: Economics Monetary Economics, Finance, and Banking International Economics Public Economics Economic development Regional Economy Management Financial Management Marketing Management Human Resource Management Strategic Management Operations Management Change Management Management Information Systems Management Education Management of Sharia Tourism Management Organizational Behavior Corporate Governance Industrial Relations Business Entrepreneurship Knowledge and People Management Performance Management Innovation Business Risk Social Science Sociology Political science History Law in society
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 398 Documents
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The Effect of The Pandemic on Public Relations DIY Tourism: SWOT Review Awaloedin, Dipa Teruna; Pradini, Gagih; Ramdani, Apri; Andini, Davi Ayu
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.369

Abstract

This study evaluates the crisis in the DIY tourism industry due to the COVID-19 pandemic, with a focus on the crisis management and communication strategies adopted by the DIY Tourism Office. Through SWOT analysis, the research identifies strengths, weaknesses, opportunities, and threats influencing the adjustment and recovery of DIY tourism. The findings underscore the need for enhancing human resources competence, integrated marketing, and cross-sector collaboration. The study aims to provide insights for the DIY Tourism Office and other stakeholders in crisis management and strengthening the DIY tourism industry.
Implementing Social Media in Public Relations Tourism: SWOT Analysis Pradini, Gagih; Awaloedin, Dipa Teruna; Ananda, Tiara Martha; Andini, Davi Ayu
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.370

Abstract

The tourism sector in Indonesia, overseen by the Ministry of Tourism and Creative Economy, is undergoing continuous enhancement, leveraging the country's competitive advantages in the global tourism landscape. Government initiatives, strategically developed under the comprehensive framework highlighted by Hermawan (2019), focus on strengthening Destination, Marketing, and Human Resources. In the digital age, Social Media emerges as a transformative force, serving as a versatile platform to disseminate information, cultivate a positive image, and establish meaningful relationships. This study delves into the multifaceted strategies of implementing Social Media in Tourism Public Relations (PR), exploring models like POP and POSE. While the benefits include heightened visibility and credibility, challenges arise from intense competition and the need for effective utilization. Addressing these challenges requires a strategic approach, including SWOT analysis and collaborative efforts with various stakeholders. The study identifies key problems, aiming to understand the impact of social media on communication effectiveness and tourist destination image. The qualitative research methodology, supported by a literature review, examines the factors influencing the success or failure of social media implementation, utilizing SWOT analysis as a tool for strategic evaluation.
Development of an Integrated Islamic School Curriculum at The Ibnu Salam Nurul Fikri Islamic Boarding School Serang Banten Yoseph Salmon
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 2 (2024): May 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i2.371

Abstract

This research aims to develop the integrated Islamic school curriculum at the Ibnu Salam Nurul Fikri Islamic Boarding School in Serang, Banten. This curriculum is designed by taking into account the characteristics of Islamic boarding schools, student needs, and adapting to the development of modern education and Islamic values. The research method used is research with a qualitative approach. Data was collected through interviews, observation, and documentation studies. Research participants involved teachers, students, and related parties at the Ibnu Salam Islamic Boarding School. The research results show that the developed curriculum can increase the relevance of learning material to student needs and the demands of current developments. Integrating Islamic values into every aspect of the curriculum provides a strong moral and ethical foundation for students. In addition, this curriculum encourages the holistic development of student competencies, including spiritual, intellectual, emotional, and social aspects. This research makes a positive contribution to the development of the integrated Islamic school curriculum in Islamic boarding schools, providing a model that can be adopted by similar educational institutions. The practical implications of this research can be a guide for schools in improving the quality of education and adapting the curriculum to Islamic boarding school characteristics and Islamic values. It is also hoped that the implementation of this curriculum can have a positive impact on forming a generation with morals and qualities to face future challenges.
Touchscreen Interface and Product Textural Incongruence Effect on Product Haptic Perceptions Germirli, Selin
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 2 (2024): May 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i2.372

Abstract

The wide spread of online shopping causes more customers to browse and purchase products through devices with touchscreens (e.g., smartphones, tablets) every day at an ever-increasing pace, allowing them to touch only touchscreen interfaces rather than textures of products. Touchscreen interfaces are glasslike and may feel different than the products consumers evaluate. This haptic incongruence between the touchscreen interface and the product's expected texture can cause the haptic dimensions of a product to become more salient and might affect haptic perceptions. This research aims to explore the effect of product-touchscreen interface textural congruence on haptic perceptions of the product. It consists of three experimental studies showing the significant relationships between the incongruence of touchscreen interface texture and product haptic properties, haptic vividness, haptic elaboration, perceived ownership through identification, physical control, and knowledge. These consequently positively influence the attitude toward the product, purchase intention, and endowment.
Strategi Sustainability Strategy and The Role of Public Relations in the Promotion of Environmental Tourism Banten Awaloedin, Dipa Teruna; Pradini, Gagih; Rohiyati, Ulfa Falahi; Andini, Davi Ayu
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.373

Abstract

Sustainable tourism development encompasses aspects of nature, culture, heritage, and economics, presenting a complex challenge involving tourists and local communities as hosts. This responsibility for preserving the environment falls on stakeholders, especially those in tourism planning and development. Environmental sustainability benefits local communities and enhances tourist experiences by maintaining natural beauty and culture, increasing income opportunities, and improving quality of life. Effective tourism management is crucial for attracting and retaining tourists. The study examines why certain attractions gain media attention, collaborating with public relations firms to disseminate reliable information. Public relations is vital in connecting producers with consumers and shaping public opinion. The study aims to explore public relations strategies in tourism promotion, special events, product development, and collaboration with the public, providing insights into their efficacy. Qualitative methods are employed to understand the cases comprehensively. The role of public relations in achieving institutional goals is crucial, using strategies like social, persuasive, and educational approaches. Public relations combines marketing mix with public relations to stimulate customer sales, which is essential in promoting tourism objects with excellent service and optimal management. Various media, including mass media and organisational publications, are utilised to disseminate tourism information effectively. The "Three Ways Strategy" includes pull, push, and pass strategies to influence public opinion and attract tourists. The study concludes by emphasising the importance of media usage and public relations strategies in tourism promotion, highlighting the need for cooperation with the public to achieve tourism objectives.
The Use of Stories in Tourism Public Relations Awaloedin, Dipa Teruna; Pradini, Gagih; Azhar, Muhammad Faris; Andini, Davi Ayu
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.374

Abstract

The tourism industry has experienced significant evolution, driven by technological advancements, internet accessibility, and evolving consumer preferences. Consequently, Public Relations (PR) has become vital for shaping and enhancing the positive image of tourism destinations globally. As competition intensifies and communication technologies evolve, tourism organisations must innovate communication strategies to remain competitive. Storytelling has emerged as a powerful tool in tourism PR, offering unique abilities to captivate audiences, evoke emotions, and deepen experiences. Compelling storytelling can influence destination perceptions, engage emotions, strengthen stakeholder relationships, and navigate the digital landscape. This paper explores the impact, strategies, and implications of storytelling in tourism PR, providing insights for practitioners and decision-makers in the tourism industry.
The Role of Influencers in Bali Tourism Public Relations Bali: SWOT Analysis Awaloedin, Dipa Teruna; Pradini, Gagih; Liora, Devina Nisa; Andini, Davi Ayu
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.375

Abstract

Bali's tourism industry is a crucial economic pillar for the island, celebrated for its stunning natural landscapes, rich cultural heritage, and warm hospitality. However, the rapid growth of tourism has resulted in adverse environmental impacts, placing immense pressure on Bali's resources, environment, and local traditions. Amidst the global evolution of economic development, tourism continues to burgeon, driven by technological advancements and evolving consumer behaviours. In this digital age, public relations (PR) plays an increasingly pivotal role in shaping and safeguarding a destination's image, further accentuated by the emergence of influencers reshaping tourism marketing dynamics. Utilising social media platforms for sharing travel experiences has revolutionised marketing strategies, with influencer collaborations amplifying destination exposure and appeal. This paper aims to comprehensively analyse the role of influencers in tourism PR through a SWOT approach, exploring their significance, strengths, weaknesses, opportunities, and threats. By addressing critical questions and research objectives, this study aims to provide strategic insights into leveraging influencers effectively in Bali's tourism PR.
5G Technology Transformation In Tourism Pradini, Gagih; Awaloedin, Dipa Teruna; Agustiani, Fitri; Kelly, Ahmad
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.376

Abstract

The transformation of 5G technology has significantly impacted various aspects, including the tourism industry. With much higher speed and capacity than previous technologies, 5G enables the creation of more immersive and connected tourism experiences. Purpose This study explores the impact of implementing 5G technology on the tourist experience in certain destinations. Specific objectives include: Explain changes in the traveller experience following the implementation of 5G technology. Identify factors influencing traveller perception and satisfaction related to applying 5G technology. Analyse the challenges and opportunities of adopting 5G technology in the tourism sector. This research method uses a descriptive qualitative approach and SWOT analysis.
Crisis And Communication Management at Denny's Senayan City SWOT Analysis Awaloedin, Dipa Teruna; Pradini, Gagih; Fitria, Putri Maulida; Andini, Davi Ayu
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.377

Abstract

This article discusses the role of Jakarta's restaurants in economic growth, focusing on job creation and culinary contributions. It explores crisis management, emphasising the importance of communication strategies for unexpected challenges. The SWOT analysis guides managers in aligning strengths with opportunities. Crisis communication involves organisational learning, ethical practices, prospective vision, and effective rhetoric. Management responsibilities in crises include risk assessment, plan development, transparent communication, media coordination, recovery, evaluation, and online information management.
Impact of Latest Technology in Mandalika MotoGP Tourism PR: SWOT Review Awaloedin, Dipa Teruna; Pradini, Gagih; Bule, Yohana Gaius; Andini, Davi Ayu
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.378

Abstract

This study explores the integration of digital technology in tourism promotion, focusing on the transformative impact of social media, AI, and big data. Using qualitative methods and SWOT analysis, the paper discusses the challenges and opportunities in Indonesian tourism, emphasising the recent success of Mandalika MotoGP's digital PR activities. The results highlight the role of AI and big data in revolutionising market research, sentiment analysis, and crisis management. Despite challenges like data security and digital literacy, strategies to optimise digital technology in tourism PR are outlined, including improving ICT infrastructure and creating engaging digital content.

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