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Rahayu Budhi Handayani
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Moda : The Fashion Journal
Published by Universitas Ciputra Surabaya
ISSN : 26565005     EISSN : 26558203     DOI : https://doi.org/10.37715/moda
Core Subject : Art,
Arts
MODA merupakan jurnal akademik yang diterbitkan secara online oleh Program Fashion Product Design Universitas Ciputra. Jurnal ini merupakan kompilasi dari hasil penelitian, produksi, perancangan, review teori dan literatur maupun praktik-praktik bisnis dari produk-produk fashion, yang tidak terbatas dalam ruang lingkup nasional namun juga dalam kajian internasional. Nama Moda, diambil dari bahasa Italia yang artinya Fashion dalam bahasa Indonesia. Harapannya ke depan Moda dapat menjadi salah satu rujukan mutakhir dan terpercaya di bidang produk fashion baik secara akademik maupun industri. . Artikel yang dimuat belum pernah diterbitkan di media lain dan atau proceeding ber-ISBN/ISSN. Isi artikel beserta semua akibat yang ditimbulkan oleh artikel itu menjadi tanggung jawab penuh penulisnya.
Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan
Articles 5 Documents
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Search results for , issue "Vol. 6 No. 2 (2024)" : 5 Documents clear
Decoding Jakarta's Generation Z: An Analysis of Initial Purchase Intention in the Pre-Owned Luxury Bag Sector Angelina, Angelina; Saffira, Mega; Humolta, Marco Rene; Vinnchi, Chrisielle; Widjaya, Valerie Arielle
MODA Vol. 6 No. 2 (2024)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/moda.v6i2.5280

Abstract

In today's consumer landscape, there is a noticeable trend towards exploring different ways of obtaining luxury goods, especially seen in the increasing interest in the pre-owned luxury bags market among Generation Z consumers in Jakarta. This study aims to explore the perceptions of value and risk, product attitudes, and the credibility of authenticity claims regarding the initial purchase intention of pre-owned luxury bags among this demographic. Built upon a thorough examination of current literature and initial exploratory research, an online survey was designed to illustrate the connections among the variables proposed in the conceptual framework.
PERANCANGAN BUSANA GENDERLESS FASHION BERDASARKAN ANALISIS PREFERENSI DAN PERSEPSI GENDER PADA DEWASA AWAL Kamilia, Alya Izza; Ratuannisa, Tyar
MODA Vol. 6 No. 2 (2024)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/moda.v6i2.4823

Abstract

The continuous development of technology and information flow has brought about significant shifts in the dynamics of life, including changes in culture, values, and social norms in today's era. This transformation also impacts the fashion industry, which is an integral part of society's appearance and lifestyle. The phenomenon of genderless fashion trends exemplifies a significant change in the contemporary fashion landscape. Genderless fashion expands perspectives on gender and creates space for individual expression without rigid gender boundaries. However, in Indonesia, this trend faces challenges in acceptance by a society that predominantly adheres to patrilineal cultural values. Through a qualitative phenomenological research approach, this study aims to design and generate recommendations for genderless fashion clothing forms that are responsive and relevant based on the analysis of preferences and gender perceptions among young adults in Indonesia. Additionally, this research aims to identify and evaluate factors influencing the acceptance of genderless fashion clothing among young adults in Indonesia, particularly concerning the essence and role of genderless fashion trends. By considering issues such as ethics, sustainability, and inclusion, this research is expected to provide insights into the industry regarding the relevance and urgency of these issues amid current social developments and fashion trends. Thus, this research is expected not only to contribute to the academic domain but also to serve as a bridge for educating and fostering open dialogue among the wider society and unraveling its current complexities. The findings of this research will provide significant benefits to researchers, academics, designers, the fashion industry, and society as a whole. It is hoped that this research will serve as a valuable guide in designing more inclusive and relevant genderless fashion clothing aligned with current social values and fashion trends, thereby enhancing understanding and acceptance of the genderless fashion concept in Indonesia.
PERANCANGAN SET PERHIASAN GENDERLESS MENGGUNAKAN STUDI KASUS GENDER BISSU Adeline, Marselina
MODA Vol. 6 No. 2 (2024)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/moda.v6i2.5411

Abstract

Penelitian ini bertujuan untuk mencapai dua hal, yaitu meningkatkan pengetahuan masyarakat Indonesia mengenai komunitas LGBT dengan harapan dapat mengurangi diskriminasi terhadap komunitas tersebut dan melestarikan keberagaman gender dalam budaya Indonesia, khususnya dalam suku Bugis. Melalui penelitian ini penulis akan mengeksplorasi konsep gender dalam budaya Bugis, yang memiliki lima kategori gender, dan akan fokus kepada gender Bissu yang merepresentasikan peran penting dalam tradisi dan spiritualitas suku Bugis. Penulis menggunakan pendekatan kualitatif untuk penelitian tersebut, dengan wawancara mendalam dengan seseorang yang ahli dalam bidang pengetahuan seputar gender, serta dengan individu-individu dari komunitas LGBT di Indonesia. Dalam penelitian ini, penulis juga akan melibatkan analisis visual yang ada dalam budaya Bugis, khususnya dalam konteks perhiasan tradisional sebagai dasar desain visual yang akan digunakan dalam perancangan perhiasan. Dari penelitian ini penulis akan merancang sebuah set perhiasan berupa kalung, gelang, dan ear cuff yang didesain sebagai sarana ekspresi diri untuk beragam gender, dengan fokus pada gender Bissu sebagai simbol harmonisasi gender. Perhiasan ini tidak hanya berfungsi sebagai objek seni, tetapi juga sebagai media edukasi untuk memperkenalkan konsep gender non-biner dalam konteks budaya tradisional Indonesia, serta memperkuat nilai-nilai keberagaman dan inklusivitas
DESIGNING READY-TO-WEAR DELUXE FASHION WITH LONTARA BUGIS MOTIFS USING PLASTIC BAG WASTE AND STITCHING TECHNIQUES Valerie, Gricel; Tanzil, Marini Yunita; Tahalele, Yoanita Kartika Sari
MODA Vol. 6 No. 2 (2024)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/moda.v6i2.5649

Abstract

Plastic bag waste is one of the largest pollutants damaging the environment. Due to its single-use nature, the impact on the environment is severe. Therefore, the reuse of plastic bag waste is essential. Additionally, the use of Bugis Lontara script, a cultural language, is becoming unrecognized by the younger generation when it is a unique identity of a country. Promoting the Bugis Lontara script is hoped to help raise awareness among public. The project will be a ready-to-wear deluxe party attire. The research method used is qualitative. Primary data collection was conducted through interviews with 6 experts and 12 extreme users, while secondary data sources were obtained from scientific journals, reference books, and online articles. The design stages used are the Design Thinking Stages. Based on primary and secondary data, it was found that the production of plastic bag waste continues to rise annually, and various recycling methods are being implemented in the fashion industry. Moreover, the use of the Bugis Lontara script is rarely known or used, with many young people unaware of it. Therefore, preservation actions are necessary through the fashion industry. The application of motifs is done entirely by hand, enhancing the value of the clothing, which is realized in the form of party attire.
PERANCANGAN BUSANA READY-TO-WEAR DELUXE WANITA MENGAPLIKASIKAN SUBBUDAYA GOTIK DENGAN EKSPERIMEN TEXTILE Kongdoro, Adelene; Enrico, Enrico; Teowarang, Janet
MODA Vol. 6 No. 2 (2024)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/moda.v6i2.5668

Abstract

Globalization and development of times have triggered the entry of various types of foreign subculturesinto the country, one of which is the Gothic subculture which is widely embraced by the nation's younggeneration, especially in big cities. This subculture is generally associated with things that tend to bedepressive and contain elements of rebellion which cause negative societal stigma and stereotypestowards people who are part of this subculture, thus creating limitations in accessibility. The design, which discusses the application of gothic subculture into deluxe ready-to-wear clothing with textile artexperiments, was carried out with the aim of showing the artistic and aesthetic side of gothic style tocounter the negative views of the general public and the limited accessibility of gothic subculture usingqualitative research methods by collecting data from 6 experts and 12 extreme users. The design method used is Design Thinking which consists of five stages, namely empathize, define, ideate, prototype, and testing which produces five final designs by applying textile art and trend analysis in collections inspired by the Gothic subculture. It is hoped that this design can be a mean of self-expression so that stereotypes and negative views of the gothic subculture are not the focus of society and can expand the accessibility of this style to the general public.

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