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INDONESIA
JURNAL KOMUNIKASI DAN BISNIS
Published by INSTITUT BISNIS DAN INFORMATIKA KWIK KIAN GIE
ISSN : 23555181     EISSN : 27232956     DOI : 10.46806
Core Subject : Science, Education, Art, Social,
Arts Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Jurnal Komunikasi dan Bisnis, ISSN 2355-5181 (printed), ISSN 2723-2956 (online) published by Department of Communication Sciences, Institut Bisnis dan Informatika Kwik Kian Gie, Indonesia. The first edition published in 2013. In its first edition, this journal published in print. By the provision of the Ministry of Research, Technology, and Higher Education of the Republic of Indonesia (MoRTHE)- Kemenristek Dikti, it required that every journal that is published by higher education institutions must be published in the online form. Therefore, In the eighth edition, and afterward, this journal published in a fully online form utilizing the Open Journal System (OJS). Jurnal Komunikasi dan Bisnis is incorporate with Indonesian Communication Sciences Publisher Journal Association (Asosiasi Penerbit Jurnal Ilmu Komunikasi Indonesia (APJIKI)). Jurnal Komunikasi dan Bisnis published twice a year in May and November. The Journal of Communication and Business focuses on research related to communication science and applied communication. In connection with the Communication Studies program at the Kwik Kian Gie Institute of Business and Informatics, there are two concentrations, namely broadcasting and marketing communications. In each edition, Jurnal Komunikasi dan Bisnis has received an article openly. The article will be reviewed by internal and external editors, at least one reviewer who has related expertise with double-blind peer review.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 9 Documents
 1 
Search results for , issue "Vol. 10 No. 1 (2022): May" : 9 Documents clear
THE ROLE OF INVESTOR RELATIONS IN THE INDONESIAN STOCK EXCHANGE: AN IMPORTANT COMMUNICATION BRIDGE Zasa Pinkan Kinanti; Said Kelana Asnawi
Jurnal Komunikasi dan Bisnis Vol. 10 No. 1 (2022): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v10i1.784

Abstract

Good corporate governance and information transparency are needed to maintain investor confidence and reduce information asymmetry. Investor Relations plays an important role in a company to maintain two-way communication and investor confidence, by bridging the gap in communication between companies and investors. This study aims to analyze the theory and practice of Investor Relations in Indonesia from the perspective of Investor Relations practitioners. This study uses a qualitative method using an open-ended questionnaire to Investor Relations Officers who work in public companies that are listed in the Indonesia Stock Exchange. The results of the study found that Investor Relations have practiced in line with the theory and results of previous research on Investor Relations in terms of stakeholders, organizational structure, objectives, functions, expertise, standard practices, and obstacles of Investor Relations in Indonesia. The study found that Investor Relations in Indonesia has not fully carried out the function of internal communication which can be attributed to the lack of support from management who have not seen Investor Relations as a strategic part of the company.
POLITICAL COMMUNICATION STRATEGY OF THE PDI PERJUANGAN PARTY Nadia Zuhra Karla Lubis; Rosita Anggraini Tagor
Jurnal Komunikasi dan Bisnis Vol. 10 No. 1 (2022): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v10i1.822

Abstract

Political communication strategy determines the victory of political parties in getting the highest position. The results of the 2019 election, showed that the PDI-P was the winning political party with a total of 27,053,961 votes or around (19.33%) of the vote. The study aims to explore the political communication strategy carried out by the PDI-P party to win the sympathy of voters so that it wins political contestation. . The literature review in this study focuses on political communication and political communication strategies. This study uses descriptive qualitative research methods with depth interview techniques to informants. The results of this study show the political communication strategies of the PDI party, including: 1) by utilizing the power of the mass media to compete in the 2019 elections such as electronic media 2) the consistent design of political messages that are often conveyed such as to always work for the interests and welfare of the people, our work is Indonesian work and 3) the strategy of forming and maintaining a brand image as a political party that favors the small people with the association of the parties “wong cilik”.
TRENDS OF PLACING PRODUCT ADVERTISEMENTS ON ENTERTAINMENT AND INFORMATION SHOWING ON NATIONAL BROADCASTING TELEVISION Ine Anggraini; Jan Jan Eka Sulistiana; Monique Dzulfairda
Jurnal Komunikasi dan Bisnis Vol. 10 No. 1 (2022): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v10i1.823

Abstract

Television is the most effective place in the world of advertising. Many formats or forms are currently developing in television shows, creating a new phenomenon about the number of advertisements that are made by advertisers in informative and entertainment television shows. The purpose of this study was to determine what kind of product advertisement placement advertisers tend to choose on entertainment programs on national broadcast television and what kind of product advertisement placements advertisers tend to choose on informative programs on national broadcast television. The method used in this research is content analysis . The instrument used is a coding sheet format with six product placement indicators , namely visual dimension, auditory dimension, plot connection dimension (PCD), implicit product placement, integrated explicit product placement, non-integrated explicit product placement . The results showed that in the iNews afternoon news program, there were three types of product placement integration that were chosen by advertisers and creative teams into their advertisements, namely visual dimensioning, Implicit product placement and Non-Integrated explicit product placement techniques. While in the soap opera Bond of Love, there are four types of placement product integration that are most chosen by advertisers and creative teams into their advertisements , namely visual dimensioning techniques, Auditory dimensions, Plot connection dimensions (PCD) and Non-Integrated explicit products. placements.
COMPETENCY MAPPING OF GRADUATE LEARNING OUTCOMES IN STRENGTHENING THE INDEPENDENT CAMPUS CURRICULUM Ida Royandiyah; Gunawan Wiradharma; Rachmawati Windyaningrum; Isma Dwi Fiani; Nila Kusuma Windrati
Jurnal Komunikasi dan Bisnis Vol. 10 No. 1 (2022): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v10i1.837

Abstract

This study aimed to determine the mapping of graduate learning achievement competencies in strengthening the independent campus curriculum. This research uses mixed-method approach with descriptive research to overview the mapping of the learning achievement competencies of graduates needed by students, graduates, and users of the Bachelor Communication Studies Program at the Universitas Terbuka. The methods of data collection in this study using documentation review techniques, interviews and surveys. Based on the results of the data and research analysis, it can be concluded: 1) The suitability of the field of work according to the alumni has the suitability of the field of communication; and 2) Based on the results of the research, the competency aspect of the attitude aspect is 100% obtained by the alumni, while the industry needs for the attitude aspect is 98.7%. The general skill competency obtained by alumni is 97.8%, while 100% of industry needs are indispensable in work. The knowledge aspect competence obtained by the alumni is 97.2%, while the industrial needs in the knowledge aspect are needed at 94.2%. The competency aspect of special skills obtained by alumni is 89.8%, while industry needs, according to alumni, are 100% for all elements contained in particular skills.
PUBLIC RELATIONS COMMUNICATION STRATEGY PT. ANTAM IN LOBBY AND NEGOTIATION Lena Wijaya; Dini Safitri
Jurnal Komunikasi dan Bisnis Vol. 10 No. 1 (2022): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v10i1.840

Abstract

In everyday communication without us realizing it, there are circumstances that require us to campaign and negotiate with others. The most important thing that a Public Relations must prepare when he wants to lobby and negotiate is that he must first read who the target lobby is and know the techniques in lobbying and negotiating are the objectives of this research by looking at the communication strategies used by the Public Relations of PT. ANTAM in lobbying and negotiating. This research approach uses descriptive qualitative. The data collected is based on in-depth interviews or in-depth interviews involving relevant informants. Based on interviews with informants in this study, it can be seen that the lobbying and negotiation techniques used by Public Relations at PT. ANTAM in the face of distrust from the public from negative news so that the program that is being carried out can be carried out again as before, namely mitigation. As for the communication strategy used, the media used to disseminate information and programs that are being run by PT Antam are, by using mainstream mass media such as print media and television media and then through public service announcements, to convey information, persuade and educate the public with the aim of to build the company's brand image so that the problems faced by Antam can be resolved without creating new problems.
CRISIS COMMUNICATIONS MANAGEMENT IN APARTMENT RESIDENCE: HOW THE PUBLIC RELATIONS OFFICERS HANDLE CONFLICT BETWEEN MANAGEMENT AND TENANT Irmulansati Jauhari Tomohardjo
Jurnal Komunikasi dan Bisnis Vol. 10 No. 1 (2022): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v10i1.859

Abstract

The five main strategies are rejection, avoiding responsibility, reducing attacks, corrective actions, and self-recognition. The research method used is a qualitative case study. Researchers conducted in-depth interviews with four informants, namely to the public relations officer of Jakarta Apartments, legal experts, apartment residents, and communication experts. Researchers will retrieve data from the four speakers related to the problem between Jakarta management and one of tenant. From the results of research based on the results of interviews that researchers have described, researchers see that the strategy undertaken by the manager of the Jakarta apartment is more dominant on how to reduce attacks from the public when the crisis peaks. The manager applies this strategy through social media with digital listening which answers every customer complaint and corrects any incorrect things related to Jakarta. The management also implemented a self-recognition strategy by apologizing due to the crisis that had occurred. Based on the statement of the communication expert, this is very rare. Usually for a company, the word sorry is rarely said when experiencing a crisis. The shortcomings of the strategy adopted are the way the crisis is overcome itself that should apply consumer relations and approach consumers. This is not done by the manager of Jakarta Apartments case of SP3 letters that have not been revoked from Mr X as residents, according to the manager it is not the authority of the manager but the police. Make corrections to each complaint from customers and also in terms of service. The rest, the management focuses on strategies to reduce attacks from residents and also the public who already have a negative perception of the manager of the Jakarta Apartments.
A STUDY OF STUDENT PERSEPECTIVES ON ACHIEVEMENT MOVITATION IN LEARNING ENGLISH AT KWIK KIAN GIE SCHOOL OF BUSINESS IN NORTH JAKARTA Yosef Dema; Elisabeth Vita Mutiarawati; Yohanes Langgar Billy
Jurnal Komunikasi dan Bisnis Vol. 10 No. 1 (2022): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v10i1.838

Abstract

The most important aspect in achieving linguistic goals is motivation. The purpose of the research is to learn about the students' motivation for accomplishing their English class goals. Purposive sampling was used throughout the study, which lasted from 2019 to 2021. Thirty students were interviewed carefully and semi-structured for data. The following three questions were posed to all participants: “How confident are the students in achieving good learning outcomes?”, “What motivates them to achieve these outcomes?”, and “What tactics are used to achieve expected results?” The data was analyzed using the traditional content analysis method. Positive and negative attitudes, intrinsic and extrinsic impulses, and principled eclecticism tactics all lead to good or bad learning results, according to the study. Lecturers should foster students' positive attitudes toward learning, increase their integrative and instrumental drives, and encourage students to use a variety of learning methodologies in order to obtain great academic results.
UTILIZATION OF INSTAGRAM SHOPPING FEATURES AS A MEDIA FOR MARKETING COMMUNICATION FOR ONLINE STORES CARL AND CLAIRE Siti Meisyaroh; Amelia Katherine Surya
Jurnal Komunikasi dan Bisnis Vol. 10 No. 1 (2022): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v10i1.866

Abstract

The extraordinary growth and development of online business has led to intense business competition. Instagram is one of the social media that is here to offer solutions for business owners and their potential customers by issuing special shopping features. One of the online stores that utilizes the Instagram Shopping feature as a marketing communication media is Carl & Claire. In this study, researcher tried to discover the use of the Instagram Shopping feature as a marketing communication medium for Carl & Claire's online store and also discover the advantages and disadvantages using the 4P marketing mix concept. The 4 concepts included in the 4P marketing mix are: Product, Price, Place, and Promotion. The research method used by the researcher in this study is a qualitative descriptive research method. The data in this study were obtained from primary data and secondary data. The data collection technique that the researcher used was observation, documentation, and interviews with 2 informants, namely Mrs. Nouva Puspita as the CEO & Founder of Carl & Claire and Ms. Kezia Marika Puteri as the Junior Brand Manager of Carl & Claire.
BUILD FAMILY COMMUNICATION DURING THE COVID-19 PANDEMIC Dewi Widowati; Ari Widodo; Yackie
Jurnal Komunikasi dan Bisnis Vol. 10 No. 1 (2022): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v10i1.898

Abstract

The COVID-19 pandemic, which has been running for more than two years, has changed people's lives and routines, affecting all fields, be it economics, politics, social, culture and education. Teaching and learning activities are also carried out at home. Children are more often at home than outside. Therefore, parents need to build communication within the family through intense interaction with their children. This study discusses how the efforts made by parents during the covid pandemic. The Interaction and Transactional Theory used in this study discusses how a relationship is built from just an interaction but also goes to the transactional side. The method used is descriptive qualitative to describe the atmosphere in the family when parents try to build communication with children intensely, namely by interacting through communication, both verbal and nonverbal. The data collection technique was by conducting interviews each via e-mail and whatsapp on several families (informants) who have children aged 4-15 years. The findings show that during the COVID-19 pandemic, parents communicated by directing their children to study between the morning and evening hours. According to them, it is quite difficult to direct children to study, because they prefer to watch television or video/games, and play with their favorite toys. Children need to be persuaded to stay willing to learn or do positive activities so they don't get bored. But in the end the children are also willing to learn and do positive activities after parents communicate well about the importance of learning.

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