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All Journal Jurnal Pariwisata Pesona KOMUNIKA MediaKom : Jurnal Ilmiah Ilmu Komunikasi Jurnal ASPIKOM JURNAL PENDIDIKAN TAMBUSAI Business Economic, Communication, and Social Sciences Journal (BECOSS) JURNAL KOMUNIKASI DAN BISNIS Prosiding Konferensi Nasional PKM-CSR Journal of Dialogos
Tomohardjo, Irmulansati
Universitas Mercu Buana
Religion Arts Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Nursing Public Health Social Sciences

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AKTIVITAS KOMUNIKASI KELEMBAGAAN PENGELOLA HOMESTAY DI DESA SAWARNA BAYAH KABUPATEN LEBAK BANTEN Irmulansati Tomohardjo; Ida Anggraeni Ananda; Santa Margaretha Niken Restaty; Samsul Hadi
Jurnal Pariwisata Pesona Vol 6, No 2 (2021): Edisi Desember 2021
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v6i2.6157

Abstract

Sawarna Village, Bayah District, Lebak Regency, Banten Province has a beach area that can be visited by tourists and is known as a tourist destination for Sawarna Beach. Then the creativity of local residents emerged in their daily activities by managing homestays for tourists who want to live and enjoy Sawarna Beach. The communication process through institutions around Sawarna Village, Bayah District, Lebak Regency, is one of the supports for homestay managers to carry out activities to add productive value. So the purpose of this study is to explain how the institutional communication activities for homestay managers in Sawarna Bayah Village, Lebak Regency, Banten Province. The research method is a case study, the type of research is descriptive qualitative, with in-depth interview data collection techniques. The results showed that interactive institutional communication activities for homestay managers were carried out through tourism awareness groups (Pokdarwis), PKK, the Tourism Office, village institutions, several institutions such as PTP, INHUTANI, PLN and the PKL community. They coordinate about supporting of government events, awareness of the economic value of the products produced and interventions for empowering homestay managers.
Literasi Media Terhadap Nilai Budaya Remaja Keturunan Tionghoa Di Kota Tangerang Irmulansati Tomohardjo; Noviana Noviana
Business Economic, Communication, and Social Sciences (BECOSS) Journal Vol. 2 No. 3 (2020): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v2i3.6657

Abstract

This study aims to find out how media literacy is the cultural value of teenagers of Chinese descent in the China Benteng Tangerang area. This research uses a case study method, which describes social phenomena, with data collection techniques through in-depth interviews with three speakers. The research concept used is media literacy. The results showed that adolescents of Chinese descent in the China Benteng Tangerang region had cultural awareness and understanding of intercultural interaction. They are able to optimize new media for communication processes, interactions, information access needs and the process of disseminating cultural values. They are open to different cultures, and feel the value of nationalism becomes the main when its role as a member of the community, even though descendants peranakan.
CRISIS COMMUNICATIONS MANAGEMENT IN APARTMENT RESIDENCE: HOW THE PUBLIC RELATIONS OFFICERS HANDLE CONFLICT BETWEEN MANAGEMENT AND TENANT Irmulansati Jauhari Tomohardjo
Jurnal Komunikasi dan Bisnis Vol. 10 No. 1 (2022): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v10i1.859

Abstract

The five main strategies are rejection, avoiding responsibility, reducing attacks, corrective actions, and self-recognition. The research method used is a qualitative case study. Researchers conducted in-depth interviews with four informants, namely to the public relations officer of Jakarta Apartments, legal experts, apartment residents, and communication experts. Researchers will retrieve data from the four speakers related to the problem between Jakarta management and one of tenant. From the results of research based on the results of interviews that researchers have described, researchers see that the strategy undertaken by the manager of the Jakarta apartment is more dominant on how to reduce attacks from the public when the crisis peaks. The manager applies this strategy through social media with digital listening which answers every customer complaint and corrects any incorrect things related to Jakarta. The management also implemented a self-recognition strategy by apologizing due to the crisis that had occurred. Based on the statement of the communication expert, this is very rare. Usually for a company, the word sorry is rarely said when experiencing a crisis. The shortcomings of the strategy adopted are the way the crisis is overcome itself that should apply consumer relations and approach consumers. This is not done by the manager of Jakarta Apartments case of SP3 letters that have not been revoked from Mr X as residents, according to the manager it is not the authority of the manager but the police. Make corrections to each complaint from customers and also in terms of service. The rest, the management focuses on strategies to reduce attacks from residents and also the public who already have a negative perception of the manager of the Jakarta Apartments.
PENERAPAN 7C DALAM MENSOSIALISASIKAN PAHAM ANTI RADIKALISME DI UNIVERSITAS MERCU BUANA Amirullah Munawir; Irmulansati Tomohardjo
MediaKom : Jurnal Ilmiah Komunikasi Vol 11, No 1 (2021): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini membahas mengenai penerapan 7C dalam mensosialisasikan paham anti radikalisme. Penelitian ini bertujuan untuk memahami proses dan strategi komunikasi dengan 7C di lingkup Universitas Mercu Buana dalam mensosialisasikan paham anti radikalisme.. Penelitian ini menggunakan metode kualitatif yang bersifat deskriptif dengan Teknik pengumpulan data berupa wawancara secara mendalam dengan para narasumber ahli. Sedangkan teknik analisis data menggunakan teknik Miles & Huberman serta teknik pemeriksaan kepercayaan menggunakan triangulasi sumber. Hasil dari penelitian ini, menunjukan bahwa sosialisasi sesuai dengan strategi komunikasi 7c oleh Cutlip & Center yang terdiri dari kredibilitas, dengan menyebarkan informasi dari sumber terpercaya sesuai konteks yaitu apa yang dikatakan saat sosialisasi integrasi dan pluralism bangsa di lingkungan Universitas Mercu Buana. Selain itu menjelaskan konten yang digunakan, media yang digunakan dan isi pesan yang disampaikan. Salah satu program yang dibuat oleh pihak Universitas Mercu Buana adalah Bela Negara dan Seminar Kebangsaan.
APLIKASI SOSIALISASI INTERAKTIF UNTUK KOMUNIKASI LINGKUNGAN BAGI REMAJA DI SMAN 2 KOTA TANGERANG PROVISNI BANTEN IRMULANSATI TOMOHARDJO; Fauzi Nur Iman; Ispawati Asrie
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 5 (2022): PERAN PERGURUAN TINGGI DAN DUNIA USAHA DALAM AKSELERASI PEMULIHAN DAMPAK PANDEMI
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37695/pkmcsr.v5i0.1497

Abstract

Lingkungan yang terjaga, menjadi kebutuhan remaja perkotaan kini. Tujuannya mendukung proses inovasi berupa asplikasi interaktif agar mereka mampu mengadopsi spirit lingkungan hijau. Maka disusunlah kegiatan Pengabdian kepada Masyarakat (P2M) ini berjudul “APLIKASI SOSIALISASI INTERAKTIF UNTUK KOMUNIKASI LINGKUNGAN BAGI REMAJA DI SMAN 2 KOTA TANGERANG PROVINSI BANTEN, INDONESIA”, kerjasama FIKOM UMB dan USM, diselenggarakan Selasa, 8 Maret 2022, dengan Keynote Speaker Dr. Mohamad Saifudin Mohamad Saleh (School of Communication Universiti Sains Malaysia). Konsep utama tema ini komunikasi lingkungan dan inovasi. Metodenya pelatihan aplikasi interaktif untuk remaja. Peserta yang terlibat dalam kegiatan tersebut adalah siswa-siswi SMAN 2 Kota Tangerang Provinsi Banten. Program ini menghasilkan adanya peningkatan pengetahuan, keterampilan dan minat para siswa dalam menggunakan aplikasi interaktif untuk mendukung terciptanya lingkungan yang hijau, melalui komunikasi lingkungan yang inovatif secara optimal, sesuai dengan kebutuhan remaja di Kota Tangerang khususnya SMAN 2 Kota Tangerang.
STRATEGI KOMUNIKASI PEMASARAN MITRA USAHA GRAB DALAM MEMPERTAHANKAN MINAT PELANGGAN DI MASA PANDEMI COVID 19 Bari Santoso; Irmulansati Tomohardjo
MediaKom : Jurnal Ilmiah Komunikasi Vol 12, No 2 (2022): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pandemi dan penyebaran Corona Virus Disease 2019 (COVID-19) telah dinyatakan oleh World Health Organization (WHO) sebagai Global Pandemic. Pandemi COVID-19 tidak hanya berdampak pada kesehatan masyarakat, tetapi juga memengaruhi kondisi perekonomian, pendidikan, dan kehidupan sosial masyarakat. Untuk menekan angka lonjakan covid 19 seluruh sektor Non esensial diwajibkan untuk bekerja dari rumah (Work From Home). Dari segi UMKM yang berada di mall berusaha untuk tetap bangkit, meskipun perekonomian menurun drastis dengan adanya kebijakan mall ditutup sementara. Dalam menangani masalah tersebut, diperlukan sebuah strategi komunikasi untuk mempertahankan minat pelanggan di masa pandemic covid 19.Tujuan penelitian ini adalah untuk merumuskan strategi komunikasi pemasaran dalam rangka mempertahankan minat pelanggan di masa pandemic covid 19 khususnya yang berada di mall. Penelitian ini menggunakan teori strategi komunikasi yang dicetuskan oleh Chriss Fill. Penelitian ini juga menggunakan metode kualitatif melalui Paradigma Konstruktivisme menyatakan bahwa realitas itu ada dalam beragam bentuk konstruksi mental yang didasarkan pada pengalaman sosial, bersifat lokal dan spesifik, serta tergantung pada pihak yang bersangkutan. Penelitian ini juga menggunakan case study research pendekatan (studi kasus). Instrumental tunggal Teknik pengumpulan data dilakukan melalui wawancara dan observasi. Hasil penelitian menunjukkanbahwa mitra usaha grab waffelicious Penelitian dengan menggunakan teori strategi komunikasi yang dicetuskan oleh Chriss Fill (Pull Strategy, Push Strategy dan Profile Strategy). Adapun mitra usaha grab waffelicious lebih menekankan pull strategy dengan advertising memberikan penawaran promosi melalui media cetak dan media sosial.Selain itu memberikan pelayanan yang terbaik dengan melakukan pendekatan pelanggan dalam personal selling.
STRATEGI KOMUNIKASI DALAM PEMBENTUKAN KARAKTER PESERTA DIDIK SMK YADIKA DI PROVINSI BANTEN Risdawati, Risdawati; Tomohardjo, Irmulansati
MediaKom : Jurnal Ilmiah Komunikasi Vol 13, No 2 (2023): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mediakom.v13i2.22360

Abstract

Abstract.The rise of pornography, student brawls, juvenile crime, drugs and promiscuity makes stakeholders in the world of education aware that they need a shield that is able to protect students from being dragged into the flow of bad attitudes, actions or actions. Therefore, character education is very important for students. In forming the character of students, a communication strategy is needed as an effort or plan that will be used to achieve the goals of character education that have been programmed by the education unit. In this research, the focus of the research is how the communication strategy implemented by Yadika Vocational High School in Banten Province forms the character of students. This study aims to determine the communication strategies used by schools in shaping the character of students. This study uses the Attribution theory introduced by Eritz Heider. The basic assumption of this theory is that the behavior of others and us is caused by motives, intentions, and characteristics by looking at each behavior. This research uses a qualitative descriptive research type. The main subjects in this study were the three Heads of SMK Yadika in Banten Province. The research object to be examined is the communication strategy in the character building of students conducted by Yadika Vocational High School in Banten Province. In this research, the primary data is the result of interviews and the secondary data is journal documents. Triangulation is a data collection technique used in this study. Based on the results of research conducted at Yadika Vocational High School in Banten, Yadika Vocational High School in Banten made a communication strategy to achieve the goal, namely to build student character.Abstrak. Maraknya pornografi, tawuran pelajar, kriminalitas remaja, narkoba serta pergaulan bebas menyadarkan para pemangku kepentingan dalam dunia pendidikan merasa perlu adanya perisai yang mampu menjaga para pelajar agar tidak terseret dalam arus sikap, perbuatan ataupun tindakan yang tidak baik. Oleh karena itu, pendidikan karakter sangat penting bagi peserta didik. Dalam pembentukan karakter peserta didik, maka dibutuhkan strategi komunikasi sebagai upaya atau perencanaan yang akan digunakan untuk mencapai tujuan pendidikan karakter yang sudah diprogramkan oleh satuan pendidikan. Dalam penelitian ini yang menjadi fokus penelitian adalah bagaimana strategi komunikasi yang dilakukan oleh SMK Yadika di Provinsi Banten dalam membentuk karakter peserta didik. Penelitian ini memiliki tujuan untuk mengetahui  strategi komunikasi yang dilakukan oleh sekolah dalam membentuk karakter peserta didik. Penelitian ini menggunakan teori Atribusi yang dikenalkan oleh Eritz Heider.  Asumsi dasar teori ini adalah perilaku orang lain dan kita disebabkan karena ada motif, maksud, dan karakteristik dengan melihat masing-masing perilakunya. Penelitian ini menggunakan jenis penelitian deskriptif kualitatif. Adapun subjek utama  dalam penelitian ini adalah tiga Kepala SMK Yadika di Provinsi Banten. Objek penelitian yang akan diteliti adalah strategi komunikasi dalam pembentukan karakter peserta didik yang dilakukan oleh SMK Yadika di Provinsi Banten. Dalam penelitian ini data primer adalah hasil wawancara dan data sekunder adalah dokumen-dokumen jurnal. Triangulasi merupakan teknik pengumpulan data yang dilakukan pada penelitian ini.. Berdasarkan hasil penelitian yang dilakukan pada SMK Yadika di Banten, bahwa SMK Yadika di Banten membuat strategi komunikasi untuk mencapai untuk mencapai tujuan yaitu untuk pembentukan karakter peserta didik.
Driving Engagement: How Information Quality and Event Marketing Shape Toll Road Companies' Image on Instagram Poetry, Salfhaoctha Friemay Aliefia; Ganiem, Leila Mona; Tomohardjo, Irmulansati
Journal of Dialogos Vol. 2 No. 1 (2025): Journal of Dialogos - February
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/qp6w6h45

Abstract

PT Jasa Marga, as a company in the field of transportation services and toll road management infrastructure in Indonesia, faces the challenge of understanding and utilizing the potential of social media to build a positive corporate image. Pre-surveys to followers indicate a fairly good understanding of the company's basic information, but need improvement in certain information such as rest areas, toll rate discounts, and "Jumat Kuis" programs. This research aims to provide new insights and strategic guidance for PT Jasa Marga in building and maintaining its corporate image through Instagram considering that a positive corporate image can increase public trust in the company, from this trust which will ensure that toll road users will feel safe and comfortable using the services provided, especially toll road services. This study used Stimulus-Response theory. This study uses quantitative methodology, positivism paradigm, with explanatory research type, using survey methods and simple linear regression analysis tests. Data from this study was taken through a google form survey with respondents as many as 100 Instagram followers @official.jasamarga. The results of this study show that the Sig (2-tailed) value between the variables of information quality and event marketing with the image of each company is 0.000 where this value is smaller than 0.005 and it can be concluded that there is a significant relationship between the variables of information quality and event marketing on the company's image. Informative content is recognized as important in shaping positive perceptions, while event marketing strategies such as "Jumat Kuis" are effective in building positive interactions. Nevertheless, the study highlights areas that need further attention, such as increasing information related to rest areas and toll tariff discounts in the content presented.
Pengaruh Brand Equity terhadap Loyalitas Pengguna ChatGPT di Kalangan Mahasiswa (Survei Pada Mahasiswa Magister Ilmu Komunikasi di Universitas X) Khakim, Lukman; Putra, Afdal Makkuraga; Tomohardjo, Irmulansati
Jurnal Pendidikan Tambusai Vol. 9 No. 2 (2025): Agustus
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk meneliti lebih jauh pengaruh brand equity terhadap loyalitas pengguna ChatGPT di kalangan mahasiswa. Studi ini berfokus pada elemen brand equity yaitu brand association dan perceived quality sebagai variabel independen dan loyalitas pengguna sebagai variabel dependen. Metode yang digunakan pada penelitian ini adalah survei kuantitatif dengan pengolahan data menggunakan Statistical Package for the Social Sciences, khususnya uji Multiple Linear Regression. Sampel pada penelitian ini adalah mahasiswa magister ilmu komunikasi pada Universitas X dengan responden sebanyak 63 mahasiswa yang terdiri dari dua angkatan. Hipotesis yang diuji meliputi: 1. Pengaruh brand association terhadap loyalitas pengguna; 2. Pengaruh perceived quality terhadap loyalitas pengguna; Pengaruh brand association dan perceived quality secara simultan terhadap loyalitas pengguna; 4. Terdapat perbedaan pengaruh antara brand association dan perceived quality terhadap loyalitas pengguna. Hasil menunjukkan bahwa brand association berpengaruh terhadap loyalitas pengguna ChatGPT di kalangan mahasiswa. Perceived quality tidak berpengaruh terhadap loyalitas Pengguna ChatGPT di kalangan mahasiswa. Ketika diuji secara simultan, kedua variabel berpengaruh terhadap loyalitas pengguna ChatGPT di kalangan mahasiswa. Hingga terdapat perbedaan pengaruh yang signifikan dengan brand association berkontribusi sekitar 61,74% sementara perceived quality hanya 1,99%.
When local virtues meet national policy: Adaptation communication strategies of the Kasepuhan Citorek comunity in the Bayah Dome Geopark Tanti, Dewi Sad; Tomohardjo, Irmulansati; Hidayat, Mochamad Taufiq; Mujtaba, Burhanuddin; Sagita, Darwis
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 9, No 2 (2024): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v9i2.1540

Abstract

The Kasepuhan Citorek Indigenous Community preserves natural equilibrium through its unique agriculture techniques. The establishment of the Bayah Dome Geopark Program offers hope for sustainable tourism, but it also raises worries about disrupting the previously preserved environmental balance. This research investigates the Citorek community's response to policy and environmental changes using the ideas of development communication, participation, adaptation communication, and populism. The case study technique, which includes in-depth interviews and participant observation, exposes a populist narrative from the government or local elites about the geopark. Collaboration among the government, academics, and local people is critical to sustainable geopark development, with social capital and community engagement playing major roles. The key proposal is to improve the synergy of local-national policy and promote tourism that protects environment and culture.
Co-Authors Afdal Makkuraga Putra Amirullah Munawir Bari Santoso Darwis Sagita, Darwis Dewi Sad Tanti Farid Belgama Ridho Fauzi Nur Iman Heri Budianto Hidayat, Mochamad Taufiq Ida Anggraeni Ananda Ispawati Asrie Leila Mona Ganiem Lukman Khakim, Lukman Mujtaba, Burhanuddin Noviana Noviana Poetry, Salfhaoctha Friemay Aliefia Ridho, Farid Belgama Risdawati, Risdawati Samsul Hadi Santa Margaretha Niken Restaty Susanto, Agung