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All Journal JURNAL KOMUNIKASI DAN BISNIS Prosiding Konferensi Nasional PKM-CSR Jurnal Ekonomi Perusahaan Jurnal Humanipreneur
YOHANES LANGGAR BILLY
Universitas Multimedia Nusantara
Religion Arts Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Nursing Public Health Social Sciences

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Dukungan Dosen-Dosen Umn Untuk Kegiatan TNI Masuk Desa- Melatih Membatik Gaya Khas Tangerang YOHANES LANGGAR BILLY; MV Santi Hendrawati; Indiwan Seto Wahjuwibowo
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 2 (2019): Peran Perguruan Tinggi dan Dunia Usaha dalam Mempersiapkan Masyarakat Menghadapi Era I
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (580.33 KB) | DOI: 10.37695/pkmcsr.v2i0.679

Abstract

Kegiatan TNI Masuk desa, yang sekarang berubah nama menjadi TNI Manunggal Membangun Desa merupakan ajang kegiatan tahunan yang diselenggarakan di sejumlah wilayah yang memang membutuhkan sebagaimana dilakukan oleh jajaran Kodim 0510 Tigaraksa Kabupaten Tangerang, yang berlokasi di sejumlah desa dan sekolah di wilayah Kabuooaten Tangerang Banten. SMK Mutiara Bangsa, Kecamatan Kemiri, Kabupaten Tangerang berkesempatan dikunjungi satuan tugas (Satgas) Non Fisik TNI Manunggal Membangun Desa (TMMD) 105 Kronjo, Kodim 0510/Tigaraksa, Selasa (30/7).Selain mendapatkan penyampaian materi soal bela negara, bahaya penyalahgunaan narkoba, kesehatan reproduksi remaja dan tertib berlalu lintas, pelajar juga mendapatkan pelatihan membatik.Batik dipilih satgas disosialisasikan kepada kaum milenial, karena merupakan warisan budaya bangsa yang telah mendunia. Selain itu pelatihan membatik dilaksanakan juga di desa Bluk Buk Kronjo bagi warga desa dan sejumlah istri tentara di lingkungan Kodim 0510 Tigaraksa Kabupaten Tangerang. Pelatihan dilakukann oleh dosen-dosen UMN menggunnakan teknik praktik langsung. Metode yang dilakukan, pertama-tama mencari tahu dan mengidentifikasi masalah dan kebutuhan mitra dalam hal ini adalah yang merasa kesulitan dalam membuat produk khas daerahh yang bisa dijual, lalu memberi pelatihan dan pendampingan peserta dalam membuat batik dan emberi pelatihan dan pendampingan agar SDM Mitra bisa memasarkan hasil produk batik mereka ke media social Kesimpulan yang bisa diambil dari kegiatan pengabdian kepada masyarakat ini yang dilakukan oleh Yohanes Langgar Billy, Indiwan seto dan MV Santi hendrawati dosen-dosen UMN adalah pada dasarnya warga binaan, termasuk di dalamnya generasi muda di kawasan Kemiri Kabuatan Tangerang sebenarnya memiliki minat serta antusias yang besar untuk membatik. Selain itu, corak khas daerah Tangerang sangat memungkinkan dimunculkannya motif batik yang khas. Yang kedua, teknik membatik menggunakan teknik canting memang membutuhkan praktik dan pembiasaan praktik yang lama sehingga disarankan agar proses pelatihan membatik ini terus ditingkatkan oleh peserta di rumah masing-masing, agar pemakaian canting dan teknik pewarnaan batik bisa dikuasai.
A STUDY OF STUDENT PERSEPECTIVES ON ACHIEVEMENT MOVITATION IN LEARNING ENGLISH AT KWIK KIAN GIE SCHOOL OF BUSINESS IN NORTH JAKARTA Yosef Dema; Elisabeth Vita Mutiarawati; Yohanes Langgar Billy
Jurnal Komunikasi dan Bisnis Vol. 10 No. 1 (2022): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v10i1.838

Abstract

The most important aspect in achieving linguistic goals is motivation. The purpose of the research is to learn about the students' motivation for accomplishing their English class goals. Purposive sampling was used throughout the study, which lasted from 2019 to 2021. Thirty students were interviewed carefully and semi-structured for data. The following three questions were posed to all participants: “How confident are the students in achieving good learning outcomes?”, “What motivates them to achieve these outcomes?”, and “What tactics are used to achieve expected results?” The data was analyzed using the traditional content analysis method. Positive and negative attitudes, intrinsic and extrinsic impulses, and principled eclecticism tactics all lead to good or bad learning results, according to the study. Lecturers should foster students' positive attitudes toward learning, increase their integrative and instrumental drives, and encourage students to use a variety of learning methodologies in order to obtain great academic results.
The role of micro-influencers in social media marketing: A quantitative study on purchase intent using source credibility theory Yosef Dema; Elisabeth Vita Mutiarawati; Yohanes Langgar Billy
Jurnal Ekonomi Perusahaan Vol. 32 No. 1 (2025): March - August 2025
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v32i1.1424

Abstract

In the ever-evolving realm of digital marketing, this study delves into how micro-influencer credibility—conceptualized through the dimensions of expertise, trustworthiness, and attractiveness—shapes consumer purchase intent on social media platforms. Grounded in Source Credibility Theory, the research employs a quantitative design, gathering responses from 270 social media users via a structured online survey. Employing Structural Equation Modeling (SEM-PLS), the analysis uncovers that while trustworthiness and attractiveness significantly sway consumer behavior, expertise surprisingly falls short of exerting measurable impact. This departure from prior emphasis on knowledge-based persuasion suggests a shifting consumer landscape—where authenticity and visual appeal resonate more than authority. Even more striking is the discovery that variations in age, gender, and social media habits do not meaningfully moderate these relationships. This uniformity underscores a broad psychological consistency in how consumers evaluate influencers. Marketers and practitioners, therefore, are encouraged to recalibrate their strategies, prioritizing emotional resonance and personal branding over technical qualifications.
Digital Marketing Strategies among Traditional Healers in Solo and Wonosobo: Engaging Young Audiences Yohanes Langgar Billy; Indiwan Seto Wahjuwibowo; Kanon Mommsen Wongkar
Jurnal Komunikasi dan Bisnis Vol. 13 No. 1 (2025): May - October 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v13i1.1393

Abstract

Traditional healers in Solo and Wonosobo face increasing challenges in engaging young people, despite the widespread use of digital platforms by this demographic. This study explores the adoption of digital marketing strategies by traditional healers to enhance their outreach to youth. Employing a qualitative approach, semi-structured interviews were conducted with healers in both regions to examine their current practices and perceptions regarding digital engagement. The findings reveal that while a few healers, such as Ibu Ani, have effectively utilized platforms like TikTok and Instagram, most still rely heavily on word-of-mouth promotion. Limited use of digital media stems from a lack of technological skills and insufficient content tailored to youth preferences. The study is guided by Uses and Gratifications Theory to understand how young people seek and interact with online health content. The results suggest that to improve engagement, traditional healers should adopt more interactive and youth-oriented digital strategies, including collaboration with influencers and the use of culturally resonant content. These findings offer practical insights for revitalizing traditional medicine in the digital age.
Revisiting the Privacy Paradox: Transparency, Trust, and the Effectiveness of Behavioural Analytics in Digital Marketing Yosef Dema; Elisabeth Vita Mutiarawati; Ari Hadi Prasetyo; Yohanes Langgar Billy
Jurnal Komunikasi dan Bisnis Vol. 14 No. 1 (2026): May - October 2026
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v14i1.2099

Abstract

This study revisits the privacy paradox in data-driven marketing by examining whether privacy concerns constrain the effectiveness of behavioural analytics and whether transparency plays a more influential role in shaping consumer purchase decisions. Drawing on the Theory of Planned Behaviour, Privacy Calculus Theory, and research on algorithm aversion, behavioural analytics is conceptualized as a digital choice architecture that influences consumer decision-making. Survey data from 228 digitally active consumers were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The results indicate that behavioural analytics positively influences purchase decisions, while privacy concerns do not significantly moderate this relationship, supporting the persistence of the privacy paradox. In contrast, transparency significantly strengthens the effect of behavioural analytics by enhancing consumer trust and perceived procedural fairness. These findings suggest that transparency, rather than privacy concern, is the key mechanism supporting effective personalization. From a managerial perspective, organizations should complement behavioural analytics with transparent data governance, explainable algorithmic practices, and clear communication regarding data use to strengthen consumer trust. This study advances digital marketing research by reframing the privacy paradox as a question of legitimacy and trust in responsible data-driven marketing.
Human-Centered Pastoral Governance in the Digital Era: Learning from Sacramental Administration in an Indonesian Catholic Parish Simon Wenehenubun; Yohanes Langgar Billy; Ferry Doringin
Jurnal Humanipreneur Vol 5 No 2 (2026): (Juli 2026)
Publisher : Ikatan Dosen Katolik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53091/hum.v5i2.98

Abstract

Catholic dioceses across the globe generally face a core governance contradiction: balancing administrative accountability and empathetic pastoral care. Sacrament management is not only a core pillar that maintains the Church’s organizational order, but also shapes believers’ perceptions of the Church’s pastoral mission. This study takes a Catholic diocese in Indonesia as its research subject, adopts an interpretivist qualitative case study method, and recruits interviewees covering clergy, catechists, parish council members, parents, and active parishioners. It collects data through a combination of semi-structured interviews and documentary analysis, to explore the diocese’s stakeholders’ perceptions of pastoral decisions related to sacrament management, as well as the organizational factors that can strengthen community trust. The study finds that stakeholders’ acceptance of pastoral decisions relies far more on five types of relational practices—including compassionate communication, participatory discernment, contextual administrative flexibility, relational accompaniment, and restorative community dialogue—than on administrative outcomes. These practices can foster institutional trust, and turn administrative processes into opportunities for organizational learning. This study originally proposes a people-centered pastoral governance framework with five core dimensions, restructures the governance attributes of sacrament management, and provides a transferable framework for cultivating leadership and community trust for all types of faith-based organizations.
Co-Authors Ari Hadi Prasetyo Elisabeth Vita Mutiarawati Ferry Doringin Indiwan Seto Wahjuwibowo Kanon Mommsen Wongkar MV Santi Hendrawati Simon Wenehenubun Yosef Dema Yosef Dema