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Ilomata International Journal of Social Science
Published by Yayasan Sinergi Kawula Muda
ISSN : 2714898X     EISSN : 27148998     DOI : 10.52728/ijss
Core Subject : Religion, Humanities, Education, Social,
Religion Humanities Education Law, Crime, Criminology & Criminal Justice Other
FOCUS Ilomata International Journal of Social Science aims to provide information on both theoretical and empirical articles and case studies relating to sociology, political science, history, law in society and related disciplines. Published articles use scientific research methods, including statistical analysis, case studies, field research and historical analysis. SCOPE Ilomata International Journal of Social Science concerns on sociology, political science, history, law in society and related domains. through publication of research based articles and critical analysis articles. It describes, compares, interprets, and explains the whole aspects of multi discipline perspectives including anthropology, sociology, psychology, philosophy, education, philology and history of religion. Ilomata International Journal of Social Science acordially welcomes contributions from scholars of related disciplines
Arjuna Subject : Ilmu Sosial - Pendidikan
Articles 3 Documents
 1 
Search results for , issue "Vol. 4 No. 4 (2023): October 2023" : 3 Documents clear
Study on the Effect of Sociocultural Aspects on Consumer Interest Purchasing Japandi (Japanese-Scandinavian) Household Goods in Indonesian Marke Scholus, Jessica Elisabeth; Pranata, Jefri; Andriani, Nawangwulan Rizqi
Ilomata International Journal of Social Science Vol. 4 No. 4 (2023): October 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijss.v4i4.1030

Abstract

The Indonesian civilization exhibits a profound historical association with and a high level of familiarity with wood as a material, which shaped Indonesia's sociocultural values. However, with the advancement of civilization and the pervasive impact of Western culture, wood has undergone a transformation, becoming a commodity that is predominantly esteemed for its practical usefulness. The significance of wood as a symbol of diplomatic or social rank has diminished throughout time, particularly in the context of palatial environments. Hence, the primary objective of this research is to investigate the influence of sociocultural factors on the inclination of the Indonesian market to adopt the Japandi (Japanese-Scandinavian) style in household goods such as furniture and home accessory design, which is distinguished by its emphasis on minimalistic aesthetics and practicality. In order to reveal these insights, the researchers used the buying intentions theory combined with quantitative explanatory analysis to clarify the observed phenomena and derive conclusions. Data will be gathered via questionnaires employing random sampling, with a focus on the Indonesian market as the target population. The results of the study indicate that social and cultural elements play a significant role in shaping the intention to buy Japandi (Japanese-Scandinavian) home furnishings in Indonesia.
From Trend to Choices: Cognitive Dissonance and Fast-Fashion Consumption Among Indonesian Influencers Wulan Dewi, Hasandra; Harjoko, Ivone; Febrianno Boer, Rino
Ilomata International Journal of Social Science Vol. 4 No. 4 (2023): October 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijss.v4i4.1051

Abstract

In 2010, Instagram was introduced as a free photo-sharing app for iOS and Android users, providing a unique platform for sharing life experiences through visual content. This study, spanning five months (July-December 2023), explores the rise of fast fashion consumption and influencer trends in Indonesia. It employs the diffusion model proposed by Beaudoin, Moore, and Goldsmith. Analysis of interview data using NVivo highlights a strong link between the fashion industry and influencers. NVivo enables remote collaboration, allowing individuals from different locations to work on shared data files in real-time. The study emphasizes data collection through structured interviews based on an in-depth examination of influencers. Findings reveal that the high-value nature of fast fashion significantly influences Indonesian influencers, driven by the growing popularity of consumer trends and ongoing style improvements in the fashion industry. However, it emphasizes the importance of recognizing that unquestionably following trends can profoundly shape an individual's lifestyle, echoing previous research on the pivotal role of trends in fashion choices. Overall, the research underscores the substantial impact of trends and influencers on Indonesia's fast fashion landscape.
A Case Study of the Hashtag #Freepalestine: Cultural Communication and Public Opinion Transformation Anisa, Nurul; Harjoko, Ivone; Khadifa, Rachmad
Ilomata International Journal of Social Science Vol. 4 No. 4 (2023): October 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijss.v4i4.1069

Abstract

This study involves an in-depth analysis of Cultural Communication and Public Opinion Transformation through a case study of the hashtag #FreePalestine on social media. The Israeli-Palestinian controversy sparked a significant shift in public opinion, and these hashtags became an important instrument in weaving complex online narratives. This research aims to understand the impact of Cultural Communication through the hashtag #FreePalestine in transforming public opinion. Her focus includes online mobilization, influence on policy, changing international perceptions, and the formation of activist movements. This research method uses a mixed approach, namely combining qualitative and quantitative analysis. Data collection was carried out on 6 – 25 December 2023. Social media analysis was carried out to track trends, sentiment and relationship networks, while interviews and surveys were used to gain a deeper understanding of the influence of opinion transformation in the real world. This research shows that the hashtag #FreePalestine not only creates changes in online opinion but also mobilizes real action and shapes global narratives that influence policy and business. Cultural communication on social media is key to understanding further impact, with image visualization and visual solidarity being key elements in changing public opinion. The real-world implication of these findings is the importance of understanding the role of social media in shaping public perceptions and opinions regarding global conflict. In the future, this can serve as a guide for policy makers, activists and researchers to design more effective communication strategies in addressing sensitive issues such as the Israeli-Palestinian conflict.

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