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Ilomata International Journal of Social Science
Published by Yayasan Sinergi Kawula Muda
ISSN : 2714898X     EISSN : 27148998     DOI : 10.52728/ijss
Core Subject : Religion, Humanities, Education, Social,
Religion Humanities Education Law, Crime, Criminology & Criminal Justice Other
FOCUS Ilomata International Journal of Social Science aims to provide information on both theoretical and empirical articles and case studies relating to sociology, political science, history, law in society and related disciplines. Published articles use scientific research methods, including statistical analysis, case studies, field research and historical analysis. SCOPE Ilomata International Journal of Social Science concerns on sociology, political science, history, law in society and related domains. through publication of research based articles and critical analysis articles. It describes, compares, interprets, and explains the whole aspects of multi discipline perspectives including anthropology, sociology, psychology, philosophy, education, philology and history of religion. Ilomata International Journal of Social Science acordially welcomes contributions from scholars of related disciplines
Arjuna Subject : Ilmu Sosial - Pendidikan
Articles 382 Documents
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The Role of Interpersonal Communication in First-born Female Generation Z as a Sandwich Generation in Medan Sunggal Salim, Desi Ayu Fitria; Sikumbang, Ahmad Tamrin
Ilomata International Journal of Social Science Vol. 6 No. 3 (2025): July 2025
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v6i3.1822

Abstract

This study aims to explore the subjective experiences of first-born daughters of Generation Z who play the role of the sandwich generation in multigenerational family structures. Using a descriptive qualitative approach, this study delves into the deeper meanings of the dual roles played by the respondents through in-depth interviews, non-participatory observation, and documentation. The study involved five participants selected using purposive sampling, with criteria including being the first-born daughter aged between 21 and 26 years, residing in Medan Sunggal District, and actively involved in meeting the emotional and economic needs of their families. Data analysis was conducted thematically using the Miles and Huberman model, validated through triangulation, member checking, and academic discussion. The results of the study indicate that first-born daughters face structural, emotional, and cultural pressures that demand adaptive resilience. Open, empathetic, and equal interpersonal communication is the primary tool for negotiating expectations and maintaining psychological stability within the family. The three theories used interpersonal communication, role burden, and family system are able to explain the complexity of power relations and responsibilities within the family. These three concepts are interconnected in shaping the dynamics of the dual roles performed by the informants, where communication serves as the primary mechanism for managing role burdens within the demanding family system structure. These findings emphasize that dual roles are not merely practical but also emotional, making them crucial figures in maintaining family balance. This study recommends support from families, communities, and educational institutions in creating safe and dialogic spaces for first-born daughters so that their roles can be more psychosocially sustainable.
Strategy for Increasing Adoption of Enterprise Resource Planning (ERP) System at PT XYZ Ramadina, Dhinda Waluya; Maarif, M. Syamsul; Hasanah, Nur
Ilomata International Journal of Social Science Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v6i4.1872

Abstract

The increasing complexity of business operations and the demand for efficiency have prompted PT XYZ to implement an Enterprise Resource Planning (ERP) system. However, ERP implementation often faces obstacles such as user resistance and difficulty adapting to new technologies. The research method used a direct approach. Data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS), followed by strategic prioritization using the Analytical Hierarchy Process (AHP). The results showed that performance expectations, social influence, and enabling conditions significantly influenced ERP usage behavior, while effort expectations did not. Based on these findings, key strategies identified included improving user training, increasing managerial involvement, and developing a more user-friendly ERP interface. The company needs to ensure that ERP delivers tangible benefits to work efficiency, supported by management commitment and adequate infrastructure. Developing a structured implementation plan and engaging top management from the outset are crucial for the system's success.
Impulse Buying in the TikTok Shop Era: A Literature Review on the Role of Positive Emotions, Live Streaming, and Price Discounts Wahyunintyas, Yunita Fitri
Ilomata International Journal of Social Science Vol. 7 No. 1 (2026): January 2026
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v7i1.1864

Abstract

Impulse buying has become a dominant consumer behavior in the digital era, especially with the rise of social commerce platforms such as TikTok Shop. Unlike traditional e-commerce, TikTok Shop integrates entertainment, live interaction, and real-time promotions to stimulate spontaneous purchase decisions. This conceptual literature review aims to examine the role of positive emotions, live streaming, and price discounts as key factors driving impulse buying in the context of TikTok Shop. By referring to the Stimulus-Organism-Response (S-O-R) framework, this study explores how emotional, interactive, and economic stimuli shape consumer behavior in a dynamic digital environment. The study synthesizes theories of affective marketing, social interaction, and behavioral economics to build an integrative perspective on impulse buying in the era of social commerce. Findings suggest that impulse buying is not simply an irrational act, but the result of systematic experience design. Future research directions are proposed, including experimental and mixed-method approaches to deepen the understanding of digital impulse consumption.
A Review of the Spiritual Marketing Model in the Context of Religion, Culture, and Organization Baidlowi, Ridwan
Ilomata International Journal of Social Science Vol. 7 No. 1 (2026): January 2026
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v7i1.1880

Abstract

Spiritual marketing is an alternative approach in marketing science that emphasizes the importance of religious values, culture and organizational spirituality in shaping the relationship between companies and consumers. This study aims to review related literature and develop a conceptual model of spiritual marketing that integrates three main dimensions: religious values as the source of ethical norms, local culture as the symbolic framework, and spiritual values in the organization as the operational foundation. Using the Stimulus-Organism-Response (S-O-R) framework, the study maps how these three elements act as a stimulus that shapes consumers' perceptions and emotional attachments, which in turn drive meaningful purchase decisions. This conceptual approach offers a theoretical contribution in expanding the scope of value-based marketing, as well as providing practical guidance for organizations looking to build authentic and sustainable brand loyalty. The study also recommends further research directions based on quantitative and qualitative approaches to test the validity of the proposed model in various social and cultural contexts.
Is Work Motivation Important? The Role of Work Motivation to See the Consistency of Grit Influence on Individual Work Performance: English Santoso, Syukri; Aisyah, Siti; Hardjo, Suryani
Ilomata International Journal of Social Science Vol. 7 No. 1 (2026): January 2026
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v7i1.1890

Abstract

This study aims to analyze the contribution of work motivation on the influence of grit on individual work performance. This research conducted quantitative non-experimental. The sample in this study amounted to 60 police personnel. Data were collected using three scales adopted from previous research. The results direct effect indicate it has been observed that grit exerts a significant influence on individual work performance, with an estimated value of 0.503. This influence is categorized as "strong" due to its magnitude, which exceeds 50%. The indirect effect is characterized by the influence of grit on individual work performance through motivation. Indirect effect has a lower value than the direct effect of 0.303, representing an effect size of approximately 30.3%. In the overall path analysis, it is evident that the strongest path is observed to be the influence of grit on work motivation, with a significant proportion of 65.8%. The correlation between work motivation and grit, with individual work performance is not particularly robust. Consequently, it can be deduced that motivation has the potential to enhance individual work performance, superseding the notion that grit is the sole contributor. The study provides a comprehensive overview of the research deficiencies and recommendations.
Collective Action in Tourism Village Development: A Case Study of Sade Village, Lombok Latifah, Annisa Husnul; Simamora, Vera Inne Juni; Zahra, Gladys Giandi; Yanah, Ani
Ilomata International Journal of Social Science Vol. 7 No. 1 (2026): January 2026
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v7i1.1897

Abstract

This study examines the dynamics of collective community participation in Sade Village, one of the recognized tourism villages in Central Lombok. Despite its long-standing status as a tourist destination, Sade’s progress toward achieving Desa Mandiri remains hindered by limited collective involvement. This condition raises questions about the community’s role in advancing sustainable tourism. To explore this issue, the research investigates residents’ perceptions of tourism as a shared good, the motivations that drive participation, and the barriers that restrict effective collective action. A qualitative case study was conducted through in-depth interviews and participatory observations with residents and key stakeholders during a three-day field visit in June 2025. The data were analyzed thematically using the Miles and Huberman framework, with credibility strengthened through triangulation, expert review, and inter-coder reliability checks. The findings reveal that while residents recognize tourism as beneficial for the community, their participation remains limited. Material incentives, particularly financial benefits that support daily needs, serve as the strongest motivators, complemented by solidary incentives expressed in communal bonds and cultural preservation. However, these drivers seldom translate into coordinated action due to a passive participation mindset, limited awareness of innovation, and the absence of formal organizational structures. The study concludes that low participation in Sade Village reflects cultural and structural constraints rather than disinterest, enriching CAT’s propositions on institutional emergence and free-rider dynamics. It recommends demonstration-based approaches, selective financial incentives, and formal tourism institutions, linked to national programs such as ADWI, to foster sustainable, community-led development in other villages.
Stimulating Consumer Interest in Pukis Kota Baru: Food Influencer and Sustainable Value Through Hedonic and Utilitarian Value Putri, Ayu RIka; Anastasia, Michelle
Ilomata International Journal of Social Science Vol. 7 No. 1 (2026): January 2026
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v7i1.1898

Abstract

This study investigates the influence of food influencers and sustainable value on consumers’ intention to purchase Pukis Kota Baru, a traditional Indonesian food, examining the mediating roles of hedonic value and utilitarian value. Amid the rapid digitalisation of consumption and the heightened importance of sustainability in consumer decisions, there remains limited empirical research integrating influencer marketing and sustainability within the context of traditional foods. Addressing this gap, the present research adopts a quantitative survey method, targeting active social media users in DKI Jakarta who have prior experience with Pukis Kota Baru, and analyses responses from 259 participants using Partial Least Squares Structural Equation Modelling (PLS-SEM) with SmartPLS 4.0. The findings reveal that both food influencers and sustainable value exert a direct positive effect on consumption intention, while only utilitarian value serves as a significant mediator in these relationships; hedonic value does not play a mediating role. These results underscore the predominance of functional considerations in shaping purchase intentions for traditional foods in the digital era, and highlight the strategic importance for marketers and MSMEs to emphasise sustainability messages and practical benefits in digital marketing campaigns for local food products.
Sustainable Development Communication in Digitalization of Waste Management through Digital Waste Banks in Serang City Kristian, Agus; Ahmad; Agustina , Erlin Pramesti
Ilomata International Journal of Social Science Vol. 7 No. 1 (2026): January 2026
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v7i1.1910

Abstract

Waste management in Serang City faces challenges, such as low community participation and limited facilities, leading to increased waste volume and environmental pollution. The Digital Waste Bank, as an innovative solution, leverages digitalization to enhance waste management effectiveness through community participation. This study, applying a Sustainable Development Communication approach, aims to analyze communication strategies in digital waste management, identify factors influencing community participation, and propose an effective collaborative communication model between government, communities, and the private sector in the context of the Digital Waste Bank (BSD) in Serang City. Using a qualitative case study approach, data were gathered through in-depth interviews, participatory observations, and focus group discussions. The findings highlight that adaptive communication strategies, the use of social media, and community-based approaches are crucial for engaging the public. Key obstacles include low digital literacy and limited technology access, but opportunities exist in the form of economic incentives and CSR support. The study concludes that structured, cross-sector collaboration significantly enhances the sustainability of digital waste management. Recommendations include improving digital literacy and establishing an integrated communication system between stakeholders to ensure program sustainability.
Social Influence and Price Values on the Behavior of Ruang Guru Application Users Mediated by Intention Saputra, Prayogi Eka; Manggabarani, Alfatih Sikki; Saragih, Guntur Syahputra
Ilomata International Journal of Social Science Vol. 7 No. 1 (2026): January 2026
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v7i1.1912

Abstract

This study investigates the effect of social influence and price value on the behavior of high school students in using the Ruangguru educational application, with behavioral intention as a mediator. The research addresses the gap in understanding the adoption of digital learning platforms among Indonesian students, where usage decisions are often driven by contextual rather than purely psychological factors. A quantitative approach using PLS-SEM was employed, with data collected from 277 respondents through validated questionnaires (Cronbach’s α > 0.7, AVE > 0.5), chosen for its ability to test both direct and indirect relationships simultaneously. Results indicate that price value has a significant positive effect on user behavior (β = 0.421, t = 5.312, p < 0.001, R² = 0.46), while social influence (β = 0.097, p > 0.05) and behavioral intention (β = 0.083, p > 0.05) do not show significant effects. Descriptive analysis also revealed that 72% of students reported high satisfaction, and 68% expressed willingness to recommend the app, although this intention did not translate into actual usage behavior. These findings highlight that affordability and perceived benefits outweigh peer encouragement or intention in driving adoption, reflecting students’ sensitivity to price-value alignment in digital learning. The study implies that educational technology providers should prioritize accessible pricing strategies, though further research is needed to integrate other UTAUT2 constructs for a more comprehensive understanding.
SWOT Analysis of Reverse Brain Drain Regulation for Excellent Human Resources to Support Indonesia’s Non-Military Defense Prasetyo, Hari; Madjid, Adnan; Widjayanto, Joni; Taufik, Robby Mochammad
Ilomata International Journal of Social Science Vol. 7 No. 1 (2026): January 2026
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v7i1.1917

Abstract

This study examines the persistent issue of brain drain in Indonesia and its underexplored link to non-military defense policy, offering a novel thematic perspective. It aims to assess the effectiveness of existing reverse brain drain regulations, identify implementation barriers, and propose evidence-based strategies to enhance policy attractiveness. Using a Systematic Literature Review (SLR) and SWOT analysis, the study synthesizes dispersed policies to evaluate their strengths, weaknesses, opportunities, and threats. The findings reveal fragmented regulations, limited career incentives, and inadequate research facilities as major obstacles rooted in policy gaps and weak institutional coordination. The study recommends targeted incentives, clearer legal frameworks, and stronger policy alignment to support human capital development as part of Indonesia’s non-military defense strategy.

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