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Calathu: Jurnal Ilmu Komunikasi
Published by Universitas Ciputra Surabaya
ISSN : 26562057     EISSN : 26568519     DOI : https://doi.org/10.37715/calathu
Core Subject : Education,
Languange, Linguistic, Communication & Media
Calathu: Jurnal Ilmu Komunikasi membuka peluang bagi para peneliti untuk menuliskan naskah hasil penelitian dalam lingkup ilmu komunikasi, topik tidak dibatasi dan beragam, mulai dari kajian media dan budaya, periklanan, penyiaran, jurnalisme, humas, komunikasi pemasaran terpadu, ekonomi politik komunikasi, etika dan filsafat komunikasi, literasi media, komunikasi politik, komunikasi pariwisata, komunikasi lintas budaya, komunikasi kebijakan publik, komunikasi visual, komunikasi interpersonal dan organisasi, maupun studi khalayak. Naskah diharapkan mengikuti perkembangan ilmu komunikasi dan mampu mendorong pertumbuhan pengetahuan dalam bidang keilmuan.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 78 Documents
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Remediasi Dikotomi Gender melalui Profesi Drag Queen: Analisis Konten Selebritas TikTok @ravelliobahri Asmi Nur Aisyah
Calathu: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2023): Calathu: Jurnal Ilmu Komunikasi
Publisher : School of Communication Science and Media Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/calathu.v5i1.3577

Abstract

The presence of TikTok as a social media, as well as a content distribution platform, creates new internet celebrities. Through the work of post-based virality logic, TikTok allows its users to gain popularity through the accumulation of audience interaction (engagement) from each uploaded content. Ravellio Bahri is one of the TikTok celebrities whose popularity has skyrocketed because of his unique profession as a Drag Queen that challenges the dichotomous gender norms. His name even ranks at the top of the search with the keywords 'Indonesian drag queen' on Google. Through qualitative content analysis, this study uses the concept of remediation to explain how a TikTok celebrity Ravellio Bahri remediates gender dichotomy through his profession. By analyzing four selected contents based on the work of post-based virality logic, this study shows that Ravellio remediates gender dichotomy by presenting the entanglement between his profession as a drag queen and his identity as a heterosexual cisgender. This entanglement shows an ambivalence between challenging dichotomous gender norms and establishing gender stereotypes. Keywords: drag queen, TikTok, gender dichotomy, Internet celebrity
Keberagaman Makna Pembaca: Analisis Resepsi Infografis Media Online Tirto.id Vincentius Dimas Sanubari
Calathu: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2023): Calathu: Jurnal Ilmu Komunikasi
Publisher : School of Communication Science and Media Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/calathu.v5i1.3591

Abstract

The lack of reading interest in Indonesia has prompted the media to adopt more creative approaches in delivering news, including the use of infographics. Tirto.id is an online media outlet that utilizes infographics as a means of presenting news. This study specifically focuses on examining the reception of readers when consuming Tirto.id infographics. The research methodology employed is qualitative research using Stuart Hall’s reception analysis approach. Reception analysis enables a deeper understanding of the various meanings that readers derive when consuming media, as well as the factors influencing the divergent interpretations among readers. Data for the study was obtained through interviews with six readers or followers of Instagram Tirto.id and selected to represent diverse backgrounds in terms of occupation, gender, age, and geographic location. The findings of the study indicate that four informants found the presence of infographics beneficial in facilitating their understanding of the news content. However, two informants expressed the need for the inclusion of quantitative data in the infographics, rather than relying solely on lengthy narratives. Hence, it was suggested that a combination of visual and numerical information be utilized. Furthermore, the six informants displayed varied interpretations and responses to the infographics based on their social backgrounds. In the case of the Cerdas Belum Tentu Kritis infographic: one response was categorized as dominant-hegemonic, three as negotiated, and two as oppositional. In the case of the infographics chosen by the informants: three responses were classified as dominant-hegemonic, and three as oppositional. Keywords: infographics, Tirto.id, reception analysis, Stuart Hall, diversity of meanings
Interaksi Hiperpersonal dalam Penerapan Computer-Mediated Communication Akun Instagram @anneavantieheart Imanuel Deny Krisna Aji; Benigna Devi Kalalo; Kuncoro Dewi Rahmawati
Calathu: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2023): Calathu: Jurnal Ilmu Komunikasi
Publisher : School of Communication Science and Media Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/calathu.v5i1.3613

Abstract

The Instagram account @anneavantieheart has been developed by a leading designer in Indonesia, Anne Avantie. The Instagram account has been verified and has 1.1 M followers on February 2023. The development of the digital era has made many public figures use various media to interact with followers who always hope to get new information from them. The social media platform Instagram is used by Anne Avantie for establishing communication with the public, especially her followers. The Instagram account @anneavantieheart become one of the channels used in Computer-Mediated Communication (CMC). The application of interaction between Instagram account owners @anneavantieheart and their followers seen from a perspective in the application of CMC is the aim of this study. The researchers uses the descriptive qualitative research method by conducting interviews with the social media maintenance officer, owner, and followers of @anneavantieheart Instagram account. Research shows that the application of CMC is carried out by the sender of the message to make the recipient feel closer to the message. The process of hyperpersonal interaction that occurs in the application of CMC to the Instagram account @anneavantieheart fulfills four elements, namely receivers in the context of Instagram social media where followers have a positive impression of the sender of the message. However, having exaggerated expectations. Sender is done by providing categories of uploaded content, namely daily life, inspiration, spirituality, and business promotion. Channels, Instagram social media are asynchronous which allows the account manager or social media maintenance officer to plan and produce regular and quality content. Feedback can be captured directly through the comments and direct message features and indirectly through Instagram analytics. Keywords: Hyperpersonal Interaction Perspectives, Computer-Mediated Communication, Instagram, Anne Avantie
Komunikasi Partisipatif dalam Upaya Konservasi Burung di Desa Jatimulyo, Kabupaten Kulonprogo Yohanes Maharso Joharsoyo
Calathu: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2023): Calathu: Jurnal Ilmu Komunikasi
Publisher : School of Communication Science and Media Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/calathu.v5i1.3705

Abstract

Jatimulyo village was one of the groups that had performed the conservation to address the scarcity of birds. The movement is claimed to involve local participation. The study aims to describe participative communication in the jatimulyo bird conservation efforts in the Kabupaten Kulonprogo. It is a qualitative study using case-study methods. The data collection technique in this study was by doing focus group discussion (FGD) and observation. FGD has seven individuals, a representative of the forestry group of women and a representative of the Desa Jatimulyo. The study shows that participative communication needs to be improved. Because the communities are placed as passive objects, there is a dominant one, an undemocratic decision, no return, and limited access is given to communities to get through. Keywords: bird conservation, environmental movement, farmer’s group, community participation, participative communication
Analisis Fenomenologi Tagar #AnalogSwitchOff terhadap Polarisasi Media Sosial Twitter pada Generasi Z Della Fadhillah; Dianita Sari; Najla Zahrani Aulia; Dini Safitri
Calathu: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2023): Calathu: Jurnal Ilmu Komunikasi
Publisher : School of Communication Science and Media Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/calathu.v5i2.3708

Abstract

Twitter is a social media platform that allows its users to share messages using a special feature called hashtag. These features allow users to expand the reach of their tweets and attract more followers. This study aims to analyze the phenomenon of the hashtag #AnalogSwitchOff and its impact on polarization on Twitter. The research method used is a qualitative approach with phenomenological analysis techniques. The data used are tweets that use the #AnalogSwitchOff hashtag during a certain period, as well as data from in-depth interviews with eight active Twitter users. The results of the study show that the #AnalogSwitchOff hashtag triggers polarization among Twitter users, especially in terms of political and social differences. This hashtag is also used as a means of expressing opinions and criticism of government policies regarding broadcasting digitization. This study provides a deeper understanding of the use of hashtags in influencing public opinions and views on Twitter. Keywords: Twitter, social media, hashtag, polarization, #AnalogSwitchOf
Strategi Empat Pilar dalam Membangun Brand Awareness pada Portal KalderaNews.com Johanes Sutanto; Finsensius Yuli Purnama
Calathu: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2023): Calathu: Jurnal Ilmu Komunikasi
Publisher : School of Communication Science and Media Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/calathu.v5i2.3845

Abstract

The use of Integrated Marketing Communication (IMC) has become a necessity during increasing competition and market penetration in today's business environment. One of the trends in applying IMC to build brand awareness is now focused on a new paradigm that is not solely aimed at acquiring new customers, but rather on efforts to build and maintain long-term relationships with customers. This research analyzes how IMC strategies are implemented on the KalderaNews.com website as an effort to build brand awareness. While IMC is commonly applied in profit organizations, the uniqueness of this research lies in how these strategies are implemented in a non-profit news portal focused on education and technology in Indonesia. This research adopts a qualitative approach, specifically descriptive research, and utilizes a case study method. Data is collected through in-depth interviews and document analysis. The research informants include the Editor in Chief of KalderaNews.com, the Social Media Officer of KalderaNews.com, and the Business Development team of KalderaNews.com. The findings of this research reveal that KalderaNews.com focuses its efforts on building brand awareness through the "four-pillar strategy" consisting of Sponsorship, Sales Promotion, Social Media Marketing, and Direct Marketing to optimize financial resources and human capital. Keywords: four-pillar strategy, Integrated Marketing Communication, brand awareness, KalderaNews.com
Peran Video Dakwah di Youtube dalam Meningkatkan Kesadaran Keagamaan pada Remaja di Era Digital Anis Marti; Ahmad Khairul Nuzuli; Aan Firtanosa
Calathu: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2023): Calathu: Jurnal Ilmu Komunikasi
Publisher : School of Communication Science and Media Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/calathu.v5i2.3994

Abstract

Dakwah content is material or content created and delivered with the aim of spreading the teachings of Islam and transforming the thoughts, attitudes, and actions of individuals or communities to be closer to Allah SWT. The method used in this research is qualitative descriptive with a phenomenological approach. The research findings indicate that dakwah content covering religious topics, social issues, and personal lives of teenagers has an appeal to them. Dakwah practitioners need to act as filters and ensure that the dakwah content delivered through digital media, including YouTube, has beneficial value and aligns with religious teachings. Digital media, especially YouTube, provides great opportunities to spread positive and valuable dakwah messages. Dakwah content has significant potential for growth through the use of digital media, particularly the YouTube platform. However, dakwah practitioners need to address challenges such as appropriate use of digital media, considering controversies in dakwah content, and understanding the interests and needs of their audience. In facing controversies surrounding dakwah content on the YouTube platform, the complex differences in perspectives should be acknowledged. Therefore, it is important to use appropriate language, select non-controversial dakwah materials, and maintain the accuracy and validity of the content delivered. These steps are taken to avoid unwanted controversies and prevent potential negative impacts. Keywords: dakwah content, digital media, YouTube, religious topics, controversy
Komunikasi Risiko Berbasis Masyarakat dalam Menghadapi Banjir di Kabupaten Aceh Barat Yuhdi Fahrimal; Asmaul Husna
Calathu: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2023): Calathu: Jurnal Ilmu Komunikasi
Publisher : School of Communication Science and Media Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/calathu.v5i2.4004

Abstract

Flooding is a hydrometeorological disaster that still poses a threat to people’s lives, especially in rural areas such as Blang Beurandang Village, West Aceh District. Ecological conditions, deforestation, and uncontrolled land use change increase the risk of flooding in an area, in addition to high-intensity rainfall factors. Flood mitigation efforts are not only a structural-technical approach but also require an understanding of community knowledge and experiences that are exchanged in social interactions. Using the concept of community-based risk communication, this research was conducted to explain the risk communication practices carried out by the community of Blang Beurandang Village in dealing with recurrent floods. Data was collected through interviews with ten community informants, who were selected based on predetermined criteria. The results showed that at the community level, risk perception is formed as a subjective assessment of environmental vulnerability, socio-economic vulnerability, hazards, and capacity. Risk perception plays a role in encouraging communities to seek flood risk information from easily accessible sources and use the information channels they have. We recommend a community-based risk communication model that considers the interrelated dimensions of risk perception and risk communication. Keywords: risk communication, risk perception flood, community-based preparedness, environment
The Digital Communication of Male Birth Control in Surabaya Hilda Wono; Hadjar Chanissa Nur Malika; Ergita Jeny Ardaneshwari; Jessica Nathalia Hermawan
Calathu: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2023): Calathu: Jurnal Ilmu Komunikasi
Publisher : School of Communication Science and Media Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/calathu.v5i2.4012

Abstract

The spread of information is now becoming faster along with the development of digital technology. One of them is the development of digital communication that is accelerating, especially with the Covid-19 pandemic. The existence of the pandemic has made the need for digital communication technology needed in various fields, one of which is the field of marketing. Not only the private sector, but marketing is also carried out by the government in Surabaya. Dinas Pengendalian Penduduk, Pemberdayaan Perempuan dan Perlindungan Anak (DP3APPKB) Surabaya uses digital communication in the form of applications and the web to market family planning for men, which is decreasing its acceptor drastically. To introduce more broadly and increase the acceptor of male birth control, DP3APPKB Surabaya uses digital communication to reduce face-to-face meetings. This study looked at the form of digital communication carried out by DP3APPKB Surabaya using qualitative description research methodology. Data collection for this study used FGD (focused group discussion) with 5 seniors from PKB Surabaya and documentation studies. The findings of this study highlight the rapid development of digital communication within government channels, with a proliferation of applications and websites. However, it also underscores a significant deficiency in the availability of comprehensive information related to male birth control on these digital platforms. Keywords: digital communication, marketing, man family planning, applications, website
Pengaruh Influencer Leonardo Edwin terhadap Keputusan Berdonasi Generasi Z di Platform Kitabisa Michelle Javiera Ivana; Netty Herawati; Suci Lukitowati
Calathu: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2023): Calathu: Jurnal Ilmu Komunikasi
Publisher : School of Communication Science and Media Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/calathu.v5i2.4017

Abstract

This study aimed to discover the influence of influencer Leonardo Edwin on the donation decisions of Generation Z on the Kitabisa crowdfunding platform. This study used an associative quantitative research design using the questionnaire method for data collection. This study used influencer theory and A-A procedure theory. This research examines the influence of the influencer variable (X) on the donation decision variable (Y) by testing a sample data of 100 individuals who are followers of the Instagram account @leo_edw. This study examined the influence of the influencer variable (X) on the donation decision variable (Y) by testing a sample data of 100 individuals who are followers of the Instagram account @leo_edw. The sampling technique used was simple random sampling. The obtained data was then processed using simple linear regression analysis using SPSS version 26 as the data processing tool. The results of this study showed that the value tcalculated (4.952) > ttable (1.984) at a 5% significance level for the sample of 100 respondents. Therefore, the alternative hypothesis (Ha) was accepted, and the null hypothesis (Ho) was rejected. This indicated that there was an influence of the influencer variable (X) on the donation decision variable (Y). The coefficient value of the simple linear regression equation was determined to be 0.819. This meant that a 1% increase in the influencer variable would result in a 0.819 increase in the donation decision variable. Moreover, the influencer variable contributed significantly to the donation decision, with a contribution value of 0.200, or 20%. The remaining 80% was influenced by other variables not examined in this study. Keywords: influencer, donation decision, Kitabisa, generation Z, quantitative

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