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Contact Name
Luqman H
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jeps@sebi.ac.id
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jeps@sebi.ac.id
Editorial Address
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INDONESIA
Jurnal Ekonomi dan Perbankan Syariah
ISSN : 23551755     EISSN : 25796437     DOI : https://doi.org/10.46899/jeps.v9i1
Core Subject : Economy, Social,
Jurnal Ekonomi dan Perbankan Syariah is a scholarly journal published by Islamic Banking Department, School of Islamic Economics STEI SEBI The JEPS journal has been issued since 2013 and it’s have published twice in a year in April and October. The journal has been publishing scholarly papers since 2013. Starting in 2018 onwards, we encourage authors to only submit research papers written in good-read English academic writing. The journal is designed to provide a forum for researchers or academicians and also practitioners who are interested in knowledge and in discussing ideas, issues and challenges in the field of Islamic economic and banking. To solve the problem of the ummah and to provide the solution for the gap between the theories and practices. The scope or coverage of this journal will include but are not limited to Islamic economics, Islamic business, Islamic banking, Islamic capital markets, Islamic wealth management, issues on shariah implementation/practices of Islamic banking, zakat and awqaf, takaful, Islamic corporate finance, shariah-compliant risk management, Islamic derivatives, issues of Shariah Supervisory Boards, Islamic business ethics.
Articles 121 Documents
Pengaruh Strategi Marketing Mix Terhadap Keputusan Nasabah Menabung di Bank Syariah Indonesia (Studi Pada Nasabah Bank Syariah Indonesia di Kabupaten Bekasi) Solihin, Riyadi; Syahbudin, Fahmi; Kostaman, Koskos
Jurnal Ekonomi dan Perbankan Syariah Vol 12, No 2 (2024): Journal of Islamic Economics and Banking
Publisher : Institut Agama Islam (IAI) SEBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61111/jeps.v12i2.1234

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh marketing mix terhadap keputusan nasabah. Objek pada penelitian ini adalah nasabah bank syariah Indonesia di Kabupaten Bekasi. Penelitian ini bersifat kuantitatif dengan menggunakan Partial Least Square (PLS). Populasi yang terdapat pada penelitian ini adalah nasabah yang pernah menabung di Bank Syariah Indonesia Kabupaten Bekasi. Jenis data yang digunakan adalah data primer yang diperoleh melalui penyebaran kuesioner secara online kepada 100 responden yang didapatkan. Hasil dari penelitian ini menunjukan bahwa Pengaruh Strategi Marketing secara parsial hanya variabel product, promotion, physical evidence, dan process yang berpengaruh signifikan. Sedangkan variable price, place, dan people tidak berpengaruh secara signifikan terhadap keputusan nasabah menabung di Bank Syariah Indonesia.

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