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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
Arjuna Subject : -
Articles 10 Documents
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Search results for , issue "Vol 4, No 6 (2015)" : 10 Documents clear
Mapping and Improving Employee Engagement Driver Factors at PT XYZ Mahardika, Bhaskara Putra; Gustomo, Aurik
Journal of Business and Management Vol 4, No 6 (2015)
Publisher : Journal of Business and Management

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Abstract

Abstract. PT. XYZ is a state-own oil and Gas Company of Indonesia. Founded in 13 September 2005, PT. XYZ is a company that runs an upstream business activity of oil and natural gas in Indonesia, covering exploration and exploitation. Based on PT. XYZ performance realization report, their employee engagement sector has scored 75% out of 100%. Based on that data, PT. XYZ left 25% room for improvement in Employee Engagement sector. The main point of this research is to mapping the employee engagement driver factor in the company in order to increase the employee engagement level of the company. In order to know which driver factor which have the most significant impact of the employee engagement, this research use a synthesis of employee engagement framework from ASTD, Gallup, and DDI. This research use questionnaire to gather the data and analyzed by SPSS. The result of this research was Job Fit became the most significant employee engagement driver factor in PT. XYZ. Based on that result, the suggestion plan for PT. XYZ was to apply the competency-based management and competency-based human resource to make a strong competency-based foundation in the company. Keywors : employee engagement, driver factor, employee performance, competency-based management, competency-based human resource.
Comparative Analysis of Pre Roll Advertising On Youtube using AIDMA Handayani, Trianita Adhi; Hudrasyah, Herry
Journal of Business and Management Vol 4, No 6 (2015)
Publisher : Journal of Business and Management

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Abstract

Abstract - Based on research conducted by Nielsen to Youtube in 2013, visitors to YouTube now reached more than 1 billion visitors per month worldwide. Youtube is now ranked as the fourth most visited site in the world in Indonesia. The high Youtube’s visitor traffic in Indonesia became a magnet for companies to advertise on the site Youtube. There’s a lot of company that invest their money to advertise their brand using Youtube as the media. The most familiar kind of advertising in Youtube is pre-roll ads which has two kinds, skippable and non skippable pre roll ads. Even though a lot of people got annoyed with this form of ads, YouTube still keep it exists. It means that, this form of advertisement still gave an impact to the brand or product. This problem will be analyzed by measuring and comparing the effectiveness between skippable and non skippable pre roll ads on Youtube using AIDMA and also by collecting behavioural substance of netizen in Bandung. Each of the phases will be measured and will be compared to find which form is more effective. Research is conducted using qualitative and quantitative research. For qualitative, researcher conduct interview to figure the substance behavior pattern of netizen in Bandung. For quantitative research, questionnaire is distributed to 200 respondents with a pre test conducted to 30 respondents. Questionnaire is distributed to netizen in Bandung who have ever access YouTube and ever found pre roll ads while accessing YouTube. There are two types of data analysis, which is descriptive and comparative analysis. All of analysis is processed using SPSS. Indicators used in the questionnaire is proven valid and reliable. Finally, the effectiveness of both pre roll ads can be analyzed by every phase of AIDMA. Over all, skippable pre roll ads is more effective than non skippable pre roll ads. One of the reason is because skippable pre roll ads involve viewers to watch the ads even though only for the first five seconds but it could make viewers easier to recognize and remember the brand that appear on pre roll ads. From the result we also know that people tend to watch the ads while waiting to skip on the skippable pre roll ads, and people tend to ignore the ads when they found non skippable pre roll ads.  Keywords : Pre Roll Advertising, YouTube, online advertising, AIDMA, skippable and non skippable ads.
Risk Calculation to Propose Disaster Management for Shafira Corporation's Enterprise Resource Planning Fandhiny, Vanny; Ratnaningtyas, Sudrajati
Journal of Business and Management Vol 4, No 6 (2015)
Publisher : Journal of Business and Management

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Abstract

Abstract. Shafco is the pioneer of Muslim fashion industry that has survived for 26 years and became the largest in Indonesia. It is not inndependent of the technology support in helping Shafco grow and survive. The last four years Shafco choose to develop ERP technologies based on open source. But behind the success Shafco if you see the location of its headquarters located in the eastern Bandung area, there is a risk to threats and disasters since the region was recorded as the Bandung basin area which is prone to cyclones. In this research will try to help Shafco in making disaster management in the descriptive case study format by using the formula environmental risk assessment. Risk analysis results along with the results of observational data and interview, will be used as a benchmark manufacture of disaster management in Shafira. With the same formula will be two approaches to get the value of the risk that in a ratio approach between the receptor and the nominal approach in rupiah. The first is looking for the probability of occurrence of hazards, distinguished for threats from nature that is processed from the data BNPB and to the threat of technological processing of questionnaire data using simple probability calculations. To get the value of the consequences will be different on each approach. Consequences in the comparative approach depend on value for each receptor and to approach the nominal, the consequences of the unit will be expressed in rupiah obtained from the estimated average salary of employees per day multiplied by the number of days of recovery to the threat from human activities and to threats from nature will be used for estimated losses on assets experienced in case of disaster. The current disasters that occurred at Shafira are divided into two categories: natural hazard, in particular whirlwinds (Tornado); and technological including nature-to-technological hazard which flood and blackout (light off) and human-to-technological hazards such mistaken input data and mistaken delete data. The results of calculations using the ratio approach shows that the greatest risk is from the activity of employee negligence, then tornadoes, floods and lastly due to a light off. Meanwhile, when measured using a nominal approach, the risks of large losses are due to floods, tornadoes, off the lights and the last is due to the activity of employee negligence. Keyword: Disaster Management, Enterprise Resource Planning, Hazard, Probability, Environmental Risk assessment
A Comparative Efficiency Analysis of Islamic and Non Islamic Bank in Indonesia Using Financial Ratios Ardantyo, Irham Fauzan; Faturohman, Taufik
Journal of Business and Management Vol 4, No 6 (2015)
Publisher : Journal of Business and Management

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Abstract

Abstract - Islamic Bank grow all over the world, with first existence of Islamic bank in Middle East in 1970s and continue to grow. According to Islamic Financial Services Board 2015, the industry’s assets are estimated to be worth USD1.87 trillion as at 2014 and total Islamic Banking asset worldwide is estimated to be worth USD 1.47 trillion as at 2014. The first sign of Indonesia Islamic Banking begin appeared in 1992 which is Bank Muamalat Indonesia and continue to develop. As the Banking Industry in Indonesia keep growing, the Bank have to maintain their efficiency performance. This research aims to find out the difference between Non Islamic and Islamic performance in term of efficiency using financial ratios. The data used in this research are balance sheet and income statement Non Islamic, Islamic Business Unit, and Islamic Bank in Indonesia that are available during period 2004 – 2014. The total observation in this research is 1537 bank-year.  Method used in this research are computation with financial ratios, descriptive statistic, and Mann-Whitney Test. The results from the descriptive analysis mean value of each ratios, Islamic Bank efficiency performance shows that in early years of this study were not as good as Non Islamic Bank. The result of this study can be used by Islamic Bank management to give empirical evidence to the public that efficiency of Islamic Bank can come up and compete with Non Islamic Bank. Hopefully, it can increase the market share in Indonesia. Keywords: Islamic banking, banking Industry, financial ratios, efficiency.
Strategic Assessment of Indonesian Furniture Industry Ziraga, Tedo Esmu; Wandebori, Harimukti
Journal of Business and Management Vol 4, No 6 (2015)
Publisher : Journal of Business and Management

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Abstract

Abstract. Indonesian furniture industry is known to be one of the most respective industry within Indonesia. Michael Porter introduce the theory of Diamond Model of a country competitiveness that includes 4 different aspects, which are firms structure, demand condition, supporting industry, and factor condition. Through This research author analyze the current industry condition of Indonesian furniture industry combined with the stakeholder analysis in order to determine the industry’s stakeholders. The research has an objective to give clear figure of the current industry conditions and steps that recommended in order to develop the current industry. The research is held in cooperation that involve 8 interviews with furniture companies from different sub-sectors with the validation methods of triangulation to draw the repetitive results from correspondents. The result of this research reveals Indonesian furniture industry is still lack behind in several points. The home demand condition that currently growing with the low interest of home-made products combined with the international brand penetration, decreased the internationalization power of Indonesian market. The findings urge the Indonesian furniture industry to develop its’ business process to be more adaptive and responsive to market and strengthen the current domestic market.
Financial Performance Assessment of PT Kimia Farma Tbk in Comparison with Other Local and Regional Companies Dewi, Giovanni Permata; Sukarno, Subiakto
Journal of Business and Management Vol 4, No 6 (2015)
Publisher : Journal of Business and Management

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Abstract

abstract. In recent years, Indonesia has facing with the increase in population size alongside with the increase in people’s life expectation as one of the effect of people’s awareness in healthy life. Pharmaceutical industry in Indonesia is said to be having a positive growth with this condition therefore PT Kimia Farma Tbk, as the first pharmaceutical company in Indonesia does have an increase for its sales but unexpectedly it has a decrease for its net profit margin in 2013. Financial performance assessment will be done in order to know the real condition of PT Kimia Farma Tbk’s financial condition and it will also be compared with local and regional companies so that the result becomes clearer. The analysis method includes financial ratios analysis, DuPont analysis, BUMN framework, and Moody’s framework. The result of the assessment in 2010 - 2014 shows that PT Kimia Farma Tbk has a good financial condition but it still need to be improved with some suggestions based on the financial assessment.  Keywords: Kimia Farma, pharmaceutical company, financial performance, analysis
New Product Development for a Startup Company (WOODKA) Prasojo, Faris; Indriani, Mia T. D.
Journal of Business and Management Vol 4, No 6 (2015)
Publisher : Journal of Business and Management

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Abstract

Abstract. WOODKA is a startup business established on September 2013 running in watch industry. WOODKA, as a new startup, needs to develop its line of product by expanding the product design and variety. Up until now, there is no specific design guideline that can be used to develop the next product varieties of WOODKA. Therefore, this research has the objective to explore WOODKA’s design strength according to customer and to find sets of important design attributes that is most preferred by costumer. The study was conducted using direct interview and mail survey which later analyzed with conjoint analysis. The direct interview was to find the most important attribute according to the provider and its previous customer input. The mail survey was later used to ask customer to give rank for the selected combinations which attributes are wood type (ARRO, KOVU, ORLA, NIEO), strap (pattern, leather, printed, plain), and watch’s shape (round, oval). The conjoint analysis was used to find the utilities and importance value of those attributes. The result of this study shows that the attribute that customer consider most in buying WOODKA’s product is the strap, which means that the concept of interchangeable strap WOODKA has really affect customer’s choice. Another result is that the most preferred attribute’s levels according to the utilities are leather strap, round-shaped watch, and ORLA wood type. Therefore, in the future development, WOODKA should try to focus more on developing those parts of its product. Keywords: Startup business, Customer preference, Conjoint analysis, New product development, Fashion accessories
The Influence of Self Service Technology Toward Customer Satisfaction. Case: Genki Sushi Susianto, Christie Chandra; Fachira, Ira
Journal of Business and Management Vol 4, No 6 (2015)
Publisher : Journal of Business and Management

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Abstract

Abstract - Companies view technology as a way to enhance service exchanges and has posited that the increasing role of technology in such encounters offers benefits to both customers and firms (e.g, Bitner, Brown, and Meuter 2000; Salomann et al. 2007). GS is one of the businesses that using technology in delivering their restaurant service to gain customer satisfaction. In this case, GS infused Self-Service Technology (SST) that largely replaced their personal service interaction with the customer. SST is a technology infusion, where customers deliver service themselves using some form of technological interface. Technology has replaced the human touch in the process of ordering food, delivering the ordered meal, and billing statement, and in the time customer needs waiter assistance they are able to call the waiter by clicking on the self-service technology device, which also replaced the menu book. Even though companies consider the technologies are able to enhance the service exchange, recent research argued that the technology implementation does not always lead to higher customer satisfaction scores. Therefore, it is important to determine the customer satisfaction of GS services, which remain unidentified. This study aims to explore the influence of SST and Personal Service toward Overall Satisfaction in GS. Quantitative research was conducted in this study by distributing online questionnaires to 100 respondents in Jakarta Selatan that at least had been once to GS, which taken place at Plaza Senayan, Jakarta Selatan. Indicators used in the questionnaire had been proven as valid and reliable using the Pearson correlation and Cronbach Alpha value. Descriptive Analysis and Multiple Linear Regressions (MLR) were conducted to analyze data collected. The research provided empirical evidence of relative impact of SST on overall consumer satisfaction. Findings show that SST positively influence overall satisfaction at GS, however personal service does not have significant influence toward the overall satisfaction, therefore SST considered as the only variable contributive to 21% of the overall satisfaction. This study result shows that Self-Service Technology has enhance service convenience and deliver efficient service process to the customer. The absence of personal service interaction has no direct effect to the overall satisfaction.
Understanding Motivational Factors Affecting Entrepreneurial Decision : a Comparison Between Bandung Student Entrepreneurs And Student Non Entrepreneurs Sihombing, Rodeta; Rachmawati CH, Evy
Journal of Business and Management Vol 4, No 6 (2015)
Publisher : Journal of Business and Management

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Abstract

Abstract. Today’s students are tomorrow’s potential entrepreneurs. This paper is focused on identify motivational factors that affecting bandung students motivation in becoming an entrepreneur. The objective of the research was to analyse the different motivational factors affecting entrepreneurial and working decision in order to find the proper way to increase the number of student entrereneur. Data was collected using a self administered questionnaire that was distributed through online survey. The population was student from all faculty in Bandung Institute of Technology. The finding of this study show that there is a gap between student entrepereners and non entrepreneurs, it is economic core, and both student show a high motivation in individual core. The results is there is a significant different motivation between student entrepreneurs and student non entrepreneurs. Non-financial and financial support should be improved to university student in Indonesia in order to increase the number of student entrepreneurs. Keyword : Entrepreneurial Decision, Motivational Factors, Indonesian student.
Factors Influencing Voting Intention for Indonesian People Representative Council Election 2019: The Case of First Voter in Bandung Martin, Wenty Gafrina; Aprianingsih, Atik
Journal of Business and Management Vol 4, No 6 (2015)
Publisher : Journal of Business and Management

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Abstract

Abstract. This study measures the eight factors adopted from Newman and Sheth's model (1985) that will influence voting behavior intentions in 2019 Indonesian people representative council election, given the moderating effect of the media to strengthen the influence of the eight factors to the voting behavior intentions. A final total of 267 first voters in Bandung that participated in the 2014 Indonesian people representative council election were surveyed using a questionnaire, and the sample from population is taken using a convenience sampling method. Binary logistic regression analysis was performed to test the influences among the research variables. The result of this survey indicated that the proposed factors adopted from Newman and Sheth's model (1985) as the independent variables did not provide a significant impact on first voter’s intention in Bandung for 2019 Indonesian people's representative council election. The object of first voters has a very distinctive characteristics compared with the general voters in the previous research that formed the hypotheses of this study because of the difference in knowledge and information about election, so the research is expected to open new horizons for further research to examine other factors that can influence first voters. The findings will be a beneficial for political parties to ensure the regeneration of political parties and the provision of political education to young generation. Keywords: Voter’s Behavioral Intention, Political Party, First Voter.

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