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All Journal Journal of Business and Management Journal of Innovation, Business and Entrepreneurship International Journal of Supply Chain Management Journal of Applied Business, Taxation and Economics Reseach Journal of the Community Development in Asia
Sudrajati Ratnaningtyas
School of Business and Management (SBM), Bandung Institute of Technology (ITB), Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Transportation

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Proposed the New Product Concept Development in GRAN Company Sekaryani, Nanda Nyayu; Ratnaningtyas, Sudrajati
Journal of Innovation, Business and Entrepreneurship Vol 2, No 1 (2017)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract. Indonesia has the greatest number of UMKM amongst any other countries in the world, and still growing. The creative industry in its own or it self have the greatest potential compared to other business industry in Indonesia. Among all of 14 sectors in creative industry, fashion industry has contributed to the economy the most. GRAN. is a fashion company that creates bag for woman students for their daily activities. To survive in fashion industry that has grew rapidly in Indonesia, GRAN. company must to find the right new product development to find right product that suitable with the willingness of the customer. For that, GRAN. company will do New Product Development Process by Pearson. So the company can meet customer’s expectation from products that GRAN. company make. This research do New Product Development Process by Pearson, only done until step 3, which Concept Development and Testing. For the next step until done will be presented in the implementation plan. The research will take place in Bandung with giving the respondents questionnaire with semi-close question to woman students in Bandung with age 18 until 23 years old. The questionnaire spread only to the customers who have bought GRAN.’s product to know what aspect to be improve in the products. And from the research know the attributes that must be fulfilled by GRAN, company to meet their customer’s expectation. Data were analyzed by descriptive quantitative and qualitative in order to obtain good research results.Keywords: Fashion Industry, New Product Development, Customer Buying Decision, Concept Development and Testing, GRAN.
Business Model of Established Publisher Analysis to Conduct New Business Model for Ataru Publisher Suadiani, Risa; Ratnaningtyas, Sudrajati
Journal of Innovation, Business and Entrepreneurship Vol 2, No 1 (2017)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract. Publishing business is one of creative industry which grow rapidly, especially in Bandung city. As we know, Bandung is famous as a “creative city”. That is why there are so many creative and innovative business in Bandung such as fashion and culinary. Include publishing business. Despite being hit with technological developments bit much harm business book publishers, but publishers still businesses can adapt to the technology even use technological advances and information to run their business. Ataru as a new player in this business quite stumbled in running the business. Ataru main problems facing today is a business model that is less feasible. In this final project will be presented shortage of Ataru of the business model was not relevant applied this current publishing business condition. The aim of this research is to conduct new business model for Ataru. Kaifa Publisher is a book publishing company that was founded in 2012 and be a role model for Ataru to improve its business model. The results of the identification of this business model will then be compared with the business model of Ataru to see where the weak parts of the business owned Ataru. After obtained the results of the analysis of the gap between Kaifa and Ataru, researchers will adapt the business model of Kaifa Publisher with Ataru as a new business model. Researchers will not implement the whole business model of Kaifa on Ataru without adjustment, but adjust Ataru capabilities in terms of capital and resources. After that, it is expected to be able to run back Ataru business book publisher with a new business model that is better than the previous model. From this new business model, the researchers derive each business aspect into the implementation plan. This implementation plan will be used to run a new business model Ataru. Keywords: business model, book publisher, role models, Bandung, creative industries
Factors Influence Purchase Intention Towards Hairstyling Industry in Bandung Panigara, Gama; Ratnaningtyas, Sudrajati
Journal of Innovation, Business and Entrepreneurship Vol 2, No 1 (2017)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract. Lifestyle is a growing industry in Bandung. Infinity Hair Pomade is a company based in Bandung that creating a business in Lifestyle industry with hairstyling as it’s specifically with target market of males who lived in Bandung with the main consumer aged 15-35 years old. The industry has a great potential and currently dominated by Gatsby with more than 60 percent share in the market. Infinity Hair Pomade which is the new comer currently has no specific strategy to deal with the market leader, but it has a great opportunity to gain a huge market as long as they can get the consumer’s purchase intention and doing a specific strategy to deal with the market leader. This research conducted to see the affect of brand image, pricing, and perceived quality towards the purchase intention in hairstyling industry in Bandung. The total of 100 people becomes the respondents of this research with the criteria of living in Bandung and between 15-35 years old. The data were analyzed using multiple linear regressions since the study using three independent variables and one dependent variable. The findings show that brand image and perceived quality have a significant influence towards purchase intention of hairstyling industry in Bandung, otherwise pricing is not significantly influence the dependent variable. Keywords: purchase intention; brand image; pricing; perceived quality; men’s hairstyling industry
Risk Calculation to Propose Disaster Management for Shafira Corporation's Enterprise Resource Planning Fandhiny, Vanny; Ratnaningtyas, Sudrajati
Journal of Business and Management Vol 4, No 6 (2015)
Publisher : Journal of Business and Management

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Abstract. Shafco is the pioneer of Muslim fashion industry that has survived for 26 years and became the largest in Indonesia. It is not inndependent of the technology support in helping Shafco grow and survive. The last four years Shafco choose to develop ERP technologies based on open source. But behind the success Shafco if you see the location of its headquarters located in the eastern Bandung area, there is a risk to threats and disasters since the region was recorded as the Bandung basin area which is prone to cyclones. In this research will try to help Shafco in making disaster management in the descriptive case study format by using the formula environmental risk assessment. Risk analysis results along with the results of observational data and interview, will be used as a benchmark manufacture of disaster management in Shafira. With the same formula will be two approaches to get the value of the risk that in a ratio approach between the receptor and the nominal approach in rupiah. The first is looking for the probability of occurrence of hazards, distinguished for threats from nature that is processed from the data BNPB and to the threat of technological processing of questionnaire data using simple probability calculations. To get the value of the consequences will be different on each approach. Consequences in the comparative approach depend on value for each receptor and to approach the nominal, the consequences of the unit will be expressed in rupiah obtained from the estimated average salary of employees per day multiplied by the number of days of recovery to the threat from human activities and to threats from nature will be used for estimated losses on assets experienced in case of disaster. The current disasters that occurred at Shafira are divided into two categories: natural hazard, in particular whirlwinds (Tornado); and technological including nature-to-technological hazard which flood and blackout (light off) and human-to-technological hazards such mistaken input data and mistaken delete data. The results of calculations using the ratio approach shows that the greatest risk is from the activity of employee negligence, then tornadoes, floods and lastly due to a light off. Meanwhile, when measured using a nominal approach, the risks of large losses are due to floods, tornadoes, off the lights and the last is due to the activity of employee negligence. Keyword: Disaster Management, Enterprise Resource Planning, Hazard, Probability, Environmental Risk assessment
Rice Price Market Integration and Supply Chain Management (SCM) in Indonesia Makbul, Yogi; Limakrisna, Nandan; Ratnaningtyas, Sudrajati; Rochana, Siti Herni
International Journal of Supply Chain Management Vol 9, No 6 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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The purpose of this research is to analyze rice market integration and SCM among major cities in Indonesia. The data are the average monthly rice prices in 33 major cities from January 2014 to December 2017 taken from the Central Statistics Bureau of Indonesia. The research methods are non–time series analysis and time series analysis. The results from the non–time series analysis show that almost all rice prices have significant market integration, but a few cities do not. The time series analysis covers only a few of the cities included in the research; however, due to the requirement that the Error Correction Model (ECM) data must be stationary. The results from the time series analysis show that all cities analyzed have significant long-run integration, but in the short run, only a few cities have market integration. The results of this research can support government intervention in spreading the rice price in a few cities to other cities in Indonesia.
Supply and Demand of Rice in Indonesia: A Critical Review Herliana, Sri; Ratnaningtyas, Sudrajati; Aina, Qorri; Zuraida, Umi; Sutardi, Acip; Qorina, Syifaya
Journal of The Community Development in Asia Vol 8, No 1 (2025): January 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v8i1.3665

Abstract

The demand and supply of rice as a staple food is a crucial factor in the food supply chain and food security in Indonesia. Indonesia still faces a deficit in domestic rice supply, which leads the government to adopt import policies to fill this shortage. Therefore, there is a need to understand the dynamics of rice supply and demand, as the interaction between the two is complex, to address food security concerns. This research aims to critically assess the dynamics of rice supply and demand in Indonesia, highlighting the key challenges and opportunities to improve food security. Using a critical review methodology, the study analyzes and critiques recent linear studies, literature, government policies, and statistical data to highlight their strengths, weaknesses, and challenges, providing a comprehensive understanding of the rice production supply and demand. The conclusion of this research is that a holistic approach is needed to achieve food security. The findings suggest that Indonesia must implement a comprehensive approach, incorporating environmental, political, and socioeconomic factors in food security. Future research should explore the role of climate resilience and global trade dynamics in shaping Indonesia’s rice sector. This comprehensive perspective can help decision-makers create a more sustainable food system
Comparison Between Food Security in Indonesia and Thailand: Rice Export and Import Herliana, Sri; Ratnaningtyas, Sudrajati; Aina, Qorri; Zuraida, Umi; Sutardi, Acip; Qorina, Syifaya
Journal of The Community Development in Asia Vol 8, No 1 (2025): January 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v8i1.3666

Abstract

This paper examines the food security of Indonesia and Thailand, focusing on rice production, consumption, population, exports, and imports. Despite rice being a staple food in both countries, Thailand has achieved a surplus in rice production and serves as a major exporter, while Indonesia faces challenges in meeting its rice demand due to high population growth and inefficient production systems. Thailand’s success is attributed to its advanced agricultural infrastructure, strict quality control, and robust government support. Conversely, Indonesia, although having a larger arable land area, struggles with inefficient farming practices and high rice consumption, leading to a reliance on rice imports, primarily from Thailand. This study uses a comparative analytic design, relying on secondary data from government reports, academic journals, and trade databases. The findings suggest that Indonesia can improve its food security and move toward self-sufficiency by adopting Thailand’s practices, including modernization of farming techniques, policy support, and infrastructure development. The paper emphasizes the need for strategic investments in agricultural modernization and policy adaptation to bridge the production-consumption gap in Indonesia
Strategic Innovation Model for Business Resilience: A Case Study of PT Zenna Home Living Hosannah, Matthew Terrence Amadeus; Ratnaningtyas, Sudrajati
Journal of Applied Business, Taxation and Economics Research Vol. 5 No. 2 (2025): December 2025
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v5i2.482

Abstract

This research addresses the challenge of sustaining growth in a founder-led SME within the Indonesian home living industry. It focuses on PT Zenna Home Living, a company facing inconsistent growth and operational inefficiencies despite its initial success, indicating a significant gap between its strategic vision and internal capabilities. The primary objective is to diagnose the root causes of this gap and propose a practical model to enhance the company's long-term business resilience. This study employs a qualitative, single case study methodology. Primary data was gathered through in-depth, semi-structured interviews with key informants selected purposefully from three organizational levels—Strategic, Managerial, and Operational. The data was systematically analyzed using thematic analysis, facilitated by NVivo software and guided by the Dynamic Capabilities framework. The results reveal three core strategic gaps: a "Sensing Gap" where the company is insight-rich but data-poor; a "Seizing Gap" or "visionary bottleneck" due to a highly centralized decision-making structure; and a "Transforming Gap" characterized by systemic barriers and a lack of standardized processes (SOPs). To address these gaps, this research proposes the "Zenna Adaptive Resilience Model," a holistic framework built on three pillars: (1) Systemic Digitalization (implementing a WMS); (2) Process Standardization (creating SOPs); and (3) Structured Empowerment (establishing an Innovation Council). The main contribution is a practical, evidence-based model that provides a clear roadmap for Zenna and similar SMEs to build a scalable operational foundation and shift from a personality-dependent to a system-driven organization, thereby achieving sustainable business resilience.
Co-Authors AINA, QORRI Hosannah, Matthew Terrence Amadeus Makbul, Yogi Nandan Limakrisna Panigara, Gama Qorina, Syifaya Sekar Ayu Aryani Siti Herni Rochana Sri Herliana Suadiani, Risa Sutardi, Acip Vanny Fandhiny, Vanny Zuraida, Umi