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All Journal Sosiohumaniora Jurnal Manajemen Teknologi Journal of Business and Management Journal of Regional and City Planning Journal of Innovation, Business and Entrepreneurship International Journal of Supply Chain Management Jurnal EK dan BI Journal of Applied Business, Taxation and Economics Reseach Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Journal Integration of Social Studies and Business Development
Sudrajati Ratnaningtyas
School Of Business And Management, Institut Teknologi Bandung
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Transportation

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Proposed the New Product Concept Development in GRAN Company Sekaryani, Nanda Nyayu; Ratnaningtyas, Sudrajati
Journal of Innovation, Business and Entrepreneurship Vol 2, No 1 (2017)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract

Abstract. Indonesia has the greatest number of UMKM amongst any other countries in the world, and still growing. The creative industry in its own or it self have the greatest potential compared to other business industry in Indonesia. Among all of 14 sectors in creative industry, fashion industry has contributed to the economy the most. GRAN. is a fashion company that creates bag for woman students for their daily activities. To survive in fashion industry that has grew rapidly in Indonesia, GRAN. company must to find the right new product development to find right product that suitable with the willingness of the customer. For that, GRAN. company will do New Product Development Process by Pearson. So the company can meet customer’s expectation from products that GRAN. company make. This research do New Product Development Process by Pearson, only done until step 3, which Concept Development and Testing. For the next step until done will be presented in the implementation plan. The research will take place in Bandung with giving the respondents questionnaire with semi-close question to woman students in Bandung with age 18 until 23 years old. The questionnaire spread only to the customers who have bought GRAN.’s product to know what aspect to be improve in the products. And from the research know the attributes that must be fulfilled by GRAN, company to meet their customer’s expectation. Data were analyzed by descriptive quantitative and qualitative in order to obtain good research results.Keywords: Fashion Industry, New Product Development, Customer Buying Decision, Concept Development and Testing, GRAN.
Business Model of Established Publisher Analysis to Conduct New Business Model for Ataru Publisher Suadiani, Risa; Ratnaningtyas, Sudrajati
Journal of Innovation, Business and Entrepreneurship Vol 2, No 1 (2017)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract

Abstract. Publishing business is one of creative industry which grow rapidly, especially in Bandung city. As we know, Bandung is famous as a “creative city”. That is why there are so many creative and innovative business in Bandung such as fashion and culinary. Include publishing business. Despite being hit with technological developments bit much harm business book publishers, but publishers still businesses can adapt to the technology even use technological advances and information to run their business. Ataru as a new player in this business quite stumbled in running the business. Ataru main problems facing today is a business model that is less feasible. In this final project will be presented shortage of Ataru of the business model was not relevant applied this current publishing business condition. The aim of this research is to conduct new business model for Ataru. Kaifa Publisher is a book publishing company that was founded in 2012 and be a role model for Ataru to improve its business model. The results of the identification of this business model will then be compared with the business model of Ataru to see where the weak parts of the business owned Ataru. After obtained the results of the analysis of the gap between Kaifa and Ataru, researchers will adapt the business model of Kaifa Publisher with Ataru as a new business model. Researchers will not implement the whole business model of Kaifa on Ataru without adjustment, but adjust Ataru capabilities in terms of capital and resources. After that, it is expected to be able to run back Ataru business book publisher with a new business model that is better than the previous model. From this new business model, the researchers derive each business aspect into the implementation plan. This implementation plan will be used to run a new business model Ataru. Keywords: business model, book publisher, role models, Bandung, creative industries
Factors Influence Purchase Intention Towards Hairstyling Industry in Bandung Panigara, Gama; Ratnaningtyas, Sudrajati
Journal of Innovation, Business and Entrepreneurship Vol 2, No 1 (2017)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract

Abstract. Lifestyle is a growing industry in Bandung. Infinity Hair Pomade is a company based in Bandung that creating a business in Lifestyle industry with hairstyling as it’s specifically with target market of males who lived in Bandung with the main consumer aged 15-35 years old. The industry has a great potential and currently dominated by Gatsby with more than 60 percent share in the market. Infinity Hair Pomade which is the new comer currently has no specific strategy to deal with the market leader, but it has a great opportunity to gain a huge market as long as they can get the consumer’s purchase intention and doing a specific strategy to deal with the market leader. This research conducted to see the affect of brand image, pricing, and perceived quality towards the purchase intention in hairstyling industry in Bandung. The total of 100 people becomes the respondents of this research with the criteria of living in Bandung and between 15-35 years old. The data were analyzed using multiple linear regressions since the study using three independent variables and one dependent variable. The findings show that brand image and perceived quality have a significant influence towards purchase intention of hairstyling industry in Bandung, otherwise pricing is not significantly influence the dependent variable. Keywords: purchase intention; brand image; pricing; perceived quality; men’s hairstyling industry
Infrastructure Development and Food Security in Indonesia: The Impact of the Trans-Java Toll Road on Rice Paddy Farmers’ Desire to Sell Farmland Makbul, Yogi; Faoziyah, Uly; Ratnaningtyas, Sudrajati; Kombaitan, Benedictus
Journal of Regional and City Planning Vol 30, No 2 (2019)
Publisher : Center for Research and Community Services ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/jpwk.2019.30.2.4

Abstract

This paper addresses the implications of infrastructure development for regional food security. The development of the Trans-Java toll road threatens food security in Indonesia, especially in the northern part of Java, the largest producer of rice paddy in the country. This development can raise land prices near the toll road, particularly near the toll gates, which tends to encourage farmers to sell their farmland. Thus, farmland will likely be converted to non-agricultural uses. The farmers? decisions have a major influence on food security, related not only to a decline in productive agricultural land area but also related to the ability of the region to supply rice to other parts of the country. This research analyzed the characteristics of rice paddy farmers who desire to sell their farmland. Using the Mann-Whitney U test statistical technique this research focused on Gantar District, the highest paddy producing district in Indramayu Regency, which is passed by the Trans-Java toll road. The respondents were farmers who were members of farmers? groups in the area; the sample was selected using random cluster sampling. The results show that farmers who desire to sell their farmland are those who can get a high price for their farmland, have low income, and are less active in farmers? groups. From these results, we suggest that the government should more actively implement programs to make farmers? groups more attractive in order to ensure that the members will be more active, thereby facilitating the promotion of the importance of food security in Indonesia.Abstrak. Makalah ini membahas implikasi pembangunan infrastruktur untuk ketahanan pangan regional. Perkembangan jalan tol Trans-Jawa mengancam ketahanan pangan di Indonesia, terutama lahan sawah di Jawa utara yang merupakan penghasil padi terbesar di Indonesia. Ini dapat menaikkan harga tanah di dekat jalan, terutama di dekat gerbang tol dan cenderung mendorong petani untuk menjual tanah pertanian mereka, sehingga kemungkinan akan mengubah lahan pertanian menjadi kegiatan non-pertanian. Keputusan petani ini memiliki pengaruh besar pada ketahanan pangan, terkait tidak hanya dengan penurunan lahan pertanian produktif, tetapi juga pada kemampuan daerah untuk memasok beras ke daerah lain. Oleh karena itu, penelitian ini dimaksudkan untuk menganalisis karakteristik petani padi yang ingin menjual tanah pertanian mereka. Dengan menggunakan teknik statistik uji Mann-Whitney U, penelitian ini berfokus pada Kabupaten Gantar, kabupaten penghasil padi tertinggi di Kabupaten Indramayu yang dilewati oleh jalan tol Trans-Jawa. Responden adalah petani yang merupakan anggota kelompok petani di daerah tersebut, dan sampel dipilih menggunakan cluster random sampling. Hasilnya menunjukkan bahwa petani yang ingin menjual tanah pertanian mereka adalah mereka yang dapat mendapatkan harga tinggi untuk tanah pertanian mereka, berpenghasilan rendah, dan kurang aktif dalam kelompok tani. Dari hasil ini, kami menyarankan bahwa pemerintah harus lebih aktif mengimplementasikan program untuk membuat aktivitas kelompok petani lebih menarik untuk memastikan bahwa anggota akan lebih aktif, sehingga memfasilitasi promosi pentingnya ketahanan pangan di Indonesia.Kata kunci. Jalan tol Trans-Jawa, konversi lahan pertanian, ketahanan pangan, Indonesia, sawah.
TOWARDS AN INNOVATION CLUSTER IN INDONESIA - A LITERATURE STUDY AND RESEARCH AGENDA Dhewanto, Wawan; Sri, Herliana; Ratnaningtyas, Sudrajati; Indra T., Masca
Jurnal Manajemen Teknologi Vol 12, No 1 (2013)
Publisher : SBM ITB

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Abstract

One of the most common topics discussed in the early 90â??s was the emergence of globalised and technologically advanced world. One of the 'measurements' which is very important in determined the country competitiveness in globalization era is their productivity. Developed countries has realise the innovation, diffusion and learning processes are believed as a key success factors to determine their productivity and those three factors gathering together to generate competitive advantage. Therefore, strengthening the innovation system becomes a very important agenda in many countries and coupled with the phenomenon of business agglomeration or the clustering phenomenon that can be seen around the world. While the concepts of clustering have been investigated for the last twenty years, there has been relatively deficiency of research on the issue of innovation cluster, especially in Indonesia. For that purpose, this paper described a literature review in context of innovation and cluster that emerge in the developed countries and how the development cluster and innovation itself in Indonesia. By analyzing the correspond literature, the best standard of innovation cluster are refined and enhanced. The results of this study contribute as a guide for potential areas for future research.
Risk Calculation to Propose Disaster Management for Shafira Corporation's Enterprise Resource Planning Fandhiny, Vanny; Ratnaningtyas, Sudrajati
Journal of Business and Management Vol 4, No 6 (2015)
Publisher : Journal of Business and Management

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Abstract

Abstract. Shafco is the pioneer of Muslim fashion industry that has survived for 26 years and became the largest in Indonesia. It is not inndependent of the technology support in helping Shafco grow and survive. The last four years Shafco choose to develop ERP technologies based on open source. But behind the success Shafco if you see the location of its headquarters located in the eastern Bandung area, there is a risk to threats and disasters since the region was recorded as the Bandung basin area which is prone to cyclones. In this research will try to help Shafco in making disaster management in the descriptive case study format by using the formula environmental risk assessment. Risk analysis results along with the results of observational data and interview, will be used as a benchmark manufacture of disaster management in Shafira. With the same formula will be two approaches to get the value of the risk that in a ratio approach between the receptor and the nominal approach in rupiah. The first is looking for the probability of occurrence of hazards, distinguished for threats from nature that is processed from the data BNPB and to the threat of technological processing of questionnaire data using simple probability calculations. To get the value of the consequences will be different on each approach. Consequences in the comparative approach depend on value for each receptor and to approach the nominal, the consequences of the unit will be expressed in rupiah obtained from the estimated average salary of employees per day multiplied by the number of days of recovery to the threat from human activities and to threats from nature will be used for estimated losses on assets experienced in case of disaster. The current disasters that occurred at Shafira are divided into two categories: natural hazard, in particular whirlwinds (Tornado); and technological including nature-to-technological hazard which flood and blackout (light off) and human-to-technological hazards such mistaken input data and mistaken delete data. The results of calculations using the ratio approach shows that the greatest risk is from the activity of employee negligence, then tornadoes, floods and lastly due to a light off. Meanwhile, when measured using a nominal approach, the risks of large losses are due to floods, tornadoes, off the lights and the last is due to the activity of employee negligence. Keyword: Disaster Management, Enterprise Resource Planning, Hazard, Probability, Environmental Risk assessment
Rice Price Market Integration and Supply Chain Management (SCM) in Indonesia Makbul, Yogi; Limakrisna, Nandan; Ratnaningtyas, Sudrajati; Rochana, Siti Herni
International Journal of Supply Chain Management Vol 9, No 6 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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Abstract

The purpose of this research is to analyze rice market integration and SCM among major cities in Indonesia. The data are the average monthly rice prices in 33 major cities from January 2014 to December 2017 taken from the Central Statistics Bureau of Indonesia. The research methods are non–time series analysis and time series analysis. The results from the non–time series analysis show that almost all rice prices have significant market integration, but a few cities do not. The time series analysis covers only a few of the cities included in the research; however, due to the requirement that the Error Correction Model (ECM) data must be stationary. The results from the time series analysis show that all cities analyzed have significant long-run integration, but in the short run, only a few cities have market integration. The results of this research can support government intervention in spreading the rice price in a few cities to other cities in Indonesia.
PERAN PRAMUWISMA ANAK WANITA DAN SIKAP ORANGTUA TERHADAP PROGRAM WAJIB BELAJAR SEMBILAN TAHUN (Kasus Desa Putrajawa, Kecamatan Selaawi, Kabupaten Garut) Yogi -; Sudrajati Ratnaningtyas
Sosiohumaniora Vol 9, No 1 (2007): SOSIOHUMANIORA, MARET 2007
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v9i1.5373

Abstract

Kebijakan pertama peningkatan peranan wanita dikembangkan dalam tujuh program, dan program pertama adalah wajib belajar sembilan tahun. Sejak dicanangkannya program tersebut hingga kini hasilnya belum memuaskan yang disebabkan oleh adanya berbagai kendala, baik yang bersifat ekonomi, sosio kultural maupun struktural. Salah satu kasusnya adalah masih banyaknya orangtua di pedesaan yang mempekerjakan anak usia sekolah menjadi pembantu rumah tangga (pramuwisma) di perkotaan. Terdapat hubungan terbalik yang cukup erat antara peran pramuwisma anak wanita dalam ekonomi keluarga dengan sikap orangtua terhadap program wajib belajar sembilan tahun. Hal tersebut ditunjukkan dengan koefisien korelasinya ( s r ) sebesar ─ 0, 651, yang berarti semakin tinggi peran pramuwisma anak wanita dalam ekonomi keluarga maka semakin rendah sikap orang tua terhadap program wajib belajar sembilan tahun. Kata kunci : peranan wanita, pramuwisma anak wanita, wajib belajar sembilan tahun
PERBANDINGAN PENDAPATAN DAN PRODUKTIVITAS TENAGA KERJA RUMAH TANGGA PETANI PEDESAAN DAN PERKOTAAN: Suatu Kasus Pada Agro Ekosistem Lahan Basah Berbasis Padi Sawah Di Kecamatan Tarogong Kaler Kabupaten Garut Sudrajati Ratnaningtyas; Wawan Purwana
Sosiohumaniora Vol 13, No 3 (2011): SOSIOHUMANIORA, NOPEMBER 2011
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (437.799 KB) | DOI: 10.24198/sosiohumaniora.v13i3.5505

Abstract

Pembangunan yang dilakukan pemerintah tidak selalu merata hasilnya, baik dari sisi pandang antar sektor maupun antar wilayah. Masih banyak tenaga kerja yang menjadi beban sektor pertanian di pedesaan ataupun di perkotaan. Sektor industri tidak siap menampung surplus tenaga kerja yang berpindah dari sektor pertanian. Surplus tenaga kerja tersebut tidak dipersiapkan untuk memenuhi kriteria yang diperlukan oleh industri atau jasa yang terkonsentrasi di perkotaan. Penelitian ini menggunakan Explanatory Survey Method dan penarikan sampel dilakukan dengan menggunakan teknik Cluster Random Sampling. Ukuran sampel yang digunakan yaitu 26 rumah tangga untuk perkotaan dan 33 rumah tangga untuk pedesaan. Hasil penelitian ini menunjukkan bahwa rumah tangga petani di perkotaan lebih banyak ragam pekerjaan dan lebih tinggi pencurahan tenaga kerjanya dibandingkan dengan di pedesaan. Demikian pula dari sisi pendapatannya, namun dari sisi produktivitas tenaga kerja relatif sama. Hal tersebut disebabkan oleh peningkatan pendapatan di kota yang relatif sebanding dengan peningkatan curahan kerjanya, yang berarti tidak terjadinya peningkatan efisiensi penggunaan tenaga kerja. Baik di pedesaan maupun di perkotaan pangsa pendapatan agribisnis relatif sama yaitu di atas 80 %, yang berarti di kedua wilayah tersebut agribisnis masih menjadi sumber pendapatan dominan masyarakat petaninya. Kata kunci : tenaga kerja, pendapatan, produktivitas, rumah tangga
Infrastructure Development and Food Security in Indonesia: The Impact of the Trans-Java Toll Road on Rice Paddy Farmers’ Desire to Sell Farmland Yogi Makbul; Uly Faoziyah; Sudrajati Ratnaningtyas; Benedictus Kombaitan
Journal of Regional and City Planning Vol. 30 No. 2 (2019)
Publisher : The Institute for Research and Community Services, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/jpwk.2019.30.2.4

Abstract

This paper addresses the implications of infrastructure development for regional food security. The development of the Trans-Java toll road threatens food security in Indonesia, especially in the northern part of Java, the largest producer of rice paddy in the country. This development can raise land prices near the toll road, particularly near the toll gates, which tends to encourage farmers to sell their farmland. Thus, farmland will likely be converted to non-agricultural uses. The farmers’ decisions have a major influence on food security, related not only to a decline in productive agricultural land area but also related to the ability of the region to supply rice to other parts of the country. This research analyzed the characteristics of rice paddy farmers who desire to sell their farmland. Using the Mann-Whitney U test statistical technique this research focused on Gantar District, the highest paddy producing district in Indramayu Regency, which is passed by the Trans-Java toll road. The respondents were farmers who were members of farmers’ groups in the area; the sample was selected using random cluster sampling. The results show that farmers who desire to sell their farmland are those who can get a high price for their farmland, have low income, and are less active in farmers’ groups. From these results, we suggest that the government should more actively implement programs to make farmers’ groups more attractive in order to ensure that the members will be more active, thereby facilitating the promotion of the importance of food security in Indonesia. Abstrak. Makalah ini membahas implikasi pembangunan infrastruktur untuk ketahanan pangan regional. Perkembangan jalan tol Trans-Jawa mengancam ketahanan pangan di Indonesia, terutama lahan sawah di Jawa utara yang merupakan penghasil padi terbesar di Indonesia. Ini dapat menaikkan harga tanah di dekat jalan, terutama di dekat gerbang tol dan cenderung mendorong petani untuk menjual tanah pertanian mereka, sehingga kemungkinan akan mengubah lahan pertanian menjadi kegiatan non-pertanian. Keputusan petani ini memiliki pengaruh besar pada ketahanan pangan, terkait tidak hanya dengan penurunan lahan pertanian produktif, tetapi juga pada kemampuan daerah untuk memasok beras ke daerah lain. Oleh karena itu, penelitian ini dimaksudkan untuk menganalisis karakteristik petani padi yang ingin menjual tanah pertanian mereka. Dengan menggunakan teknik statistik uji Mann-Whitney U, penelitian ini berfokus pada Kabupaten Gantar, kabupaten penghasil padi tertinggi di Kabupaten Indramayu yang dilewati oleh jalan tol Trans-Jawa. Responden adalah petani yang merupakan anggota kelompok petani di daerah tersebut, dan sampel dipilih menggunakan cluster random sampling. Hasilnya menunjukkan bahwa petani yang ingin menjual tanah pertanian mereka adalah mereka yang dapat mendapatkan harga tinggi untuk tanah pertanian mereka, berpenghasilan rendah, dan kurang aktif dalam kelompok tani. Dari hasil ini, kami menyarankan bahwa pemerintah harus lebih aktif mengimplementasikan program untuk membuat aktivitas kelompok petani lebih menarik untuk memastikan bahwa anggota akan lebih aktif, sehingga memfasilitasi promosi pentingnya ketahanan pangan di Indonesia. Kata kunci. Jalan tol Trans-Jawa, konversi lahan pertanian, ketahanan pangan, Indonesia, sawah.
Co-Authors Aryo Cokrowitianto Benedictus Kombaitan Faoziyah, Uly Fiemaelia Puterisantoso Haibatuzahra, Aviefah Hengki Mangiring P Simarmata Hosannah, Matthew Terrence Amadeus Kombaitan, Benedictus Makbul, Yogi Nandan Limakrisna Panigara, Gama Poltak Pardamean Simarmata Sekar Ayu Aryani Siti Herni Rochana Sri, Herliana Suadiani, Risa Vanny Fandhiny, Vanny Wawan Dhewanto Wawan Purwana Yogi -