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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
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Articles 13 Documents
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Search results for , issue "Vol 6, No 1 (2017)" : 13 Documents clear
Analyzing the Effectiveness of Revitalization Program. Case: Cihapit Traditional Market Fatmawati, Fiqi; Lantu, Donald Crestofel
Journal of Business and Management Vol 6, No 1 (2017)
Publisher : Journal of Business and Management

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Abstract

Abstract.The existence of traditional market was shifted because of the number modern market was come up and the internal problem of market such as messy, dirty, and uncontrol. It needs to revitalize the traditional market to face the challenges through the revitalization program. Cihapit market is one of the market in Bandung. It has done the revitalization program. However the problem still came up after the revitalization was held. For that reason, it needs evaluation to know what the achievemen, the result of the program and determine whether the program that has been done. So, the purpose of this study aims to evaluate the program and creates recommendation of revitalization program in the future. A literature review that used are evaluation criteria of public facilities, it consists of effectiveness, efficiency, adequacy, flatness, responsiveness, and accuracy, and benchmarked of revitalization program of best traditional market in Indonesia as the foundation of the researcher to built the recommendation.  In this study, researchers applied the action research methodology. It consists of diagnosis, action planning, action taking, evaluation, and reflection. In analyzing the data, researchers used narrative analysis based on the result of documentation, report of program, interviews, and observation. The result is the evaluation of program was not effective and not efficient. The adequacy criteria conclude that it has suitable with the problem and market needs but it still needs an improvement. In flatness criteria result, it did not fulfill the expectation of customer, traders, and market manager. However it has positive responses from all of market user. Also it has raised number of visitor, but it did not change the income of traders. The recommendation of revitalization program in the future are traditional market management which used principal of cooperatives, creates SOP, and improvement service on public facilities in market. Keyword :Traditional Market, Revitalization, Evaluation, Public Facilities, Action Research
Developing Healthcare Service Quality Model Using Servperf Scale: An Application to the Inpatient Department at RSIA Sentosa Rumintjap, Astrid Felicia; Wandebori, Harimukti
Journal of Business and Management Vol 6, No 1 (2017)
Publisher : Journal of Business and Management

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Abstract

Abstract.Background: With recent investment opportunities in the hospital industry and ever-increasing numbers of private hospitals each year, there is a need for a model on healthcare service quality, applied and tested on the Indonesian market through hospitals, aiming to pin-point areas of service quality shortages. Hence, an empirical study was conducted at a private hospital located in the Bogor regency, West Java.Methods: The study adopted a purposive sampling method to collect responses from 117 inpatients through a self administered questionnaire, then processed through exploratory factor analysis to extract essential factors. Multiple regression and correlation tests were also executed to determine relationships between variables of the study.Results: The result of factor analysis led to the formation of a hospital service quality model for inpatient department that involved 4 main factors translated into; Care Delivery Management, Personnel Performance Characteristics, Doctor-Patient Communication, and Hospital Resources & Infrastructure. The new model also proved to positively impact patient’s overall assessment as whole. Positive relationships were also found between patient’s overall satisfaction with value for money, return intention and recommendation behavior.Conclusion: This study has formulated a hospital service quality model that covers the important factors patients use in evaluating healthcare at the hospital’s inpatient department. It also provides a valid and reliable scale which hospital managers, from equal level of healthcare facility, may reference for future decisions. Keywords: Exploratory Factor Analysis, Hospital Service Quality, Inpatient Department, SERVPERF
Measuring the Results of Manchester United Social Media Strategy Rasyid, Hafiyyan; Iskandar, Budi Permadi
Journal of Business and Management Vol 6, No 1 (2017)
Publisher : Journal of Business and Management

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Abstract

Abstract Engagement is one of important things for a brand. Engagement is formed because there is a relationship between brand and its customers through a two-way communication process. This communication can be carried out by using social media especially Instagram. The brand gives information which is designed to attract its customers. If the customers are interested, they will give feedback through likes, comments or shares. Social media manager has to be able to deliver attractive contents and has a strategy to share the contents. The aim of this study is to formulate the role of social media manager especially in football. The first step is to determine clubs which will be chosen as a research object based on the number of followers. The next step is to categorize kinds of contents which are shared by each club. The last step is to measure engagement and to analyze a strategy from each club in sharing each its content. The result of this study is Manchester United shares all kinds of contents, has higher engagement than other clubs, results player’s contract content as the most interested content and has a strategy in sharing contents that is not like other clubs. Keywords:  social media, instagram, engagemet, manchester united
Young-Adult Fashion Costumer Psychographic Segmentation: Bandung Case Study Putra, Aditya Dwi; Nasution, Reza Ashari
Journal of Business and Management Vol 6, No 1 (2017)
Publisher : Journal of Business and Management

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Abstract

Abstract. Fashion had becomes one business commodity that promise high potential revenue for fashion company. In the development of fashion, there are some difficulty among Fashion Company / brand in targeting the appropriate market for their fashion products. This condition occur due to the complex fashion dynamics that is strongly influenced by social and psychological condition that pretty hard to predicted (Malcolm Barnard, 1969). Segmentation process as one way to understand the dynamics of the market by simplify the markets into several segment becomes the promising framework in understand the market. Psychographics approach in segmentation process that segmenting the market based on psychological / lifestyle perspective surely becomes the appropriate framework in fashion industry condition.By applicate the psychographics framework to Bandung Young-Adult demographics segments (as young adult segment becomes one of segments that really influenced by the movement of fashion) as studied case in this research, researcher adapted several preceding fashion industry psychographics segmentation outcomes, do some generalization process, and try to understand the meaning and characteristic of each segment to generate hypothetical segment that will be assessed in this research to find the distinct characteristic.This research using cluster analysis in segmentation process with motives, traits toward trend, and traits toward judgement as categorical variables. To understand the condition and distinct characteristic of each segment more deeply, researcher using cross tabulation descriptive analysis into adapted AIO framework variables that suitable with the condition of the fashion market.Finally the result of this study shows that motives and attitudes toward trend have high significance to segmenting the fashion markets. This research generated a customer profiles with hipster, fashionista, mainstreamer, and apathetic fashion as existed segment in the case. Each segment also shows distinct characteristic in several AIO variables such as work, social condition, shopping intensity, interest priority, self-opinion, cultural aspect in fashion industry, and cultural pressure in fashion industry. The served costumer profiles hopefully can give several contribution for Fashion Company, brand or practitioner to understand and generated appropriate marketing strategy for the appropriate market.Keywords: Psychographic Segmentation, Fashion Industry, Consumer Behavior, Fashion Lifestyle
Financial Performance Analysis of PT. Hero Supermarket Tbk During the Period of Economic Slowdown Rifqi, Audi; Damayanti, Sylviana Maya
Journal of Business and Management Vol 6, No 1 (2017)
Publisher : Journal of Business and Management

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Abstract

AbstractIndonesia is 4th most populated nation in 2015, with emerging middle class consumers that has growing interest in consumer products. Household consumption expenditures contributed 56.07% to the nation GDP in 2014. This makes retail industry a promising business in Indonesia. During the period of 2011-2015, Indonesia economic growth was experiencing a slight slowdown, which impacts the retailer in Indonesia. With low GDP growth, retail industry in Indonesia as one of the biggest contributor to GDP needs to maintain the performance to leverage the nation economy. The retail sales trend was fluctuating within each year, as consumer curbed spending, saving money as they know the unstable economic condition. One of the oldest local modern retail that still existed until now is PT Hero Supermarket Tbk. Having a declining market trend, PT Hero Supermarket Tbk seems getting hit by the effect of economic slowdown that drive the declining of retail sales. By the end of 2015, the company experienced loss even though it has done several preventive measures such as closing some less profitable store, driven by the previous year’s performance. This research will assess the financial performance of PT Hero Supermarket Tbk within the year 2011-2015, when the nation and the industry experienced hardship as the effect from economic slowdown. The research will be using financial ratio analysis and DuPont system of analysis. Three types of analysis will be used which are time series analysis, cross section analysis, and combined analysis. The result of this research shows the performance of PT Hero Supermarket Tbk is averagely declining from 2011-2015. The ratios of PT Hero Supermarket Tbk is below industry average. The last two years were the worst year within the period for PT Hero Supermarket Tbk. The recommendation for PT Hero Supermarket Tbk is to improve its operating efficiency and asset-use efficiency to increase its ROA and ROE. It can be done by reducing the operating cost, especially rent and salaries, as both contribute the most to the operating expense. PT Hero Supermarket Tbk should Keywords: Financial, Indonesia, performance, ratio, retail
Determining Company Strategy Using Balanced Scorecard Framework: Case Study Hakmaz Taba Sharia Hotel Nugraha, Indra; Mulyono, Nur Budi
Journal of Business and Management Vol 6, No 1 (2017)
Publisher : Journal of Business and Management

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Abstract

AbstractNowadays, hotel is a primary need for travelers and tourist. As a moeslem-majority country, Indonesia at least should be supporting sharia-based hospitality industry. HTS Hotel is a sharia-based hotel which located in Lubuklinggau, South Sumatra. The region itself also have high developtment that attract many tourism. HTS hotel performances must be researched in order to balance the region improvement, and competition. The author will elaborate the factor in the perspective of Balance Scorecard Framework and then generated new strategy that appropiate with condition of HTS Hotel as the final outcomes of this research. The author will assess the performance through questionnaire and interviewing the stakeholder of HTS hotel. In previous years, HTS Hotel management has never been able to achieve the Strategy set. This happens because in the earlier time of the developtment of HTS Hotel the top management using classical method which estimates are based on the personal demand of HTS Hotel top management, while defining KPIs actually should be measured either by the method of the Balanced Scorecard (BSC), which makes the generated strategy is more realistic and can be achieved by the company during the period such as expected. Keywords: Hotel, KPI, Performance Management, Tourism, Balance Scorecard
Factors Affecting Halal Product Purchase Intention: A Study of Instant Noodle Consumption of College Study in Bandung Nurcahyo, Agung; Hudrasyah, Herry
Journal of Business and Management Vol 6, No 1 (2017)
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Abstract

Abstract.Background:  Indonesia as a country with high muslim population in the world. Furthermore, Indonesia at a second position of Top fifteen world instant noodle demand in 2015. This research aims to examine relationship of factors affecting Halal product purchase intention, case on instant noodle consumption of college student muslim in Bandung. Three factors affecting purchase intention that has been tested are Halal awareness, Halal certification and personal societal perception. Methods: The data used was obtained through online survey with 108 valid respondents. Sampling technique was used purposive method. Respondent must be muslim, student college in Bandung with range age 18-years old who ever consume instant noodle. Multiple linear regression analysis was applied to determine the interrelation of different variables in purchase intention. As the requirements to use it, the data gathered was test by Classic Assumption Test before hand. Results: The Results shows that there are significant relationship between two independent variables (Halal certification and personal societal perception) toward dependent variable (purchase intention toward Halal product). Conclusion: In this research, Halal awareness has not significant relationship toward purchase intention. This study is important to the product. Keywords:  Halal awareness, Halal certification, personal societal perception, purchase intention, instant noodle
Evaluation of Entrepreneurship Program in Bandung City Irvianti, Essy; Murtaqi, Isrochmani
Journal of Business and Management Vol 6, No 1 (2017)
Publisher : Journal of Business and Management

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Abstract

Abstract. Entrepreneurial activity  is  the  wheel  of  economic development at  local,  regional  and  national  levels. Bandung government has a target to create new entrepreneur in accordance with Middle Term Regional Development Plan (RPJMD) for the period 2013 to 2018. To achieve this target, a new entrepreneurship training program is being held. In order to maximize the program’s impact, continuous improvement on the program is necessary. The key of continuous improvement is to do an evaluation. This study used CIPP Model Evaluation to breakdown the whole program into context, input, process, and product. Each part (context, input, process, and product) consists of data which discuss about it. Each part will have its own evaluation based on the data. The context evaluation assessing needs, problems, and assets in creation of the program. The assessment in input evaluation are strategies, planning, and budgeting. Process evaluation is checking if the program execution runs according to plan by monitoring, document and activity checking. After the program is over, product evaluation started by checking if the goal of the program is achieve or not. The design of this research uses descriptive studies, which means information is collected without adding any perception involved. This research also uses qualitative approach to process the data in order to evaluate the new start- up entrepreneurship program in Bandung city. The result of this study shows that this program has been quite successfully from the context, input and product, although there are still some shortcomings in implementation (process), which need improvement. Keywords: Entrepreneurship, Training program, CIPP Model, Bandung City, EvaluationCategory: Entrepreneurship, Performance Management
Analysis of Motor Sharing (Online Transportation) Customer in Bandung. Case Study: Go-Jek in Bandung Waruwu, Jenis Jaya; Adhiutama, Akbar
Journal of Business and Management Vol 6, No 1 (2017)
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Abstract

Abstract— Globalization era makes the technology advancement more rapidly, this matter  can be seen from the number of internet users in the world will increasing each year  that reach until 200 to 300 million users per year. Internet usage is very diverse depending on the needs of user, for example is for an online business. Recently the online business was trended in Indonesia such as for online transportation. The online transportation business in Indonesia was booming like as the GO-JEK, the Bojek, the Wheel Line, the Blu-Jek, the Transjek, the PRO-JEK, the TEKNOJEK, the Bangjek, etc. The GO-JEK is a pioneer of online transportation in Indonesia, this matter can be seen by established of company is the first in Indonesia, the feature and the operational area also is wider than the other company. Certainly, the presence the online transportation or motor sharing in the midst society will influenced of lifestyle the peoples who live in urban areas to avoid the traffic. So, there much perception of user towards experienced in used the service. This research aims to analyze the online transportation especially in Bandung based on the user/customer perception towards the service online transportation like as GO-JEK. The researcher will analyze to make sure whether the issue from some news about GO-JEK is appropriate towards the result of this research or not. The researcher will analyze it with the three the theoretical basis: the first is Diffusion of Innovation to identify the adopter categories of user. The second is TAM & TPB combination to find out the factors acceptance the Go-JEK, and the last is SERVQUAL to identify the actual service quality of GO-JEK in Bandung based on user perception. Then, the researcher used the Correlation Coefficient Analysis method to correlate the above theories. Besides that, the researcher used SPSS (statistic packages for social science) to process the research questionnaire result. The result of research shows that the categories of GO-JEK user in Bandung consist as 8,3% as the innovators, 21,7% is the early adopters, 28,1% is the early majority, 26,9 is the late majority, and the last is 15% as the laggards. Overall TAM towards TPB, Diffusion of Innovation (DOI) towards TAM & TPB combination, DOI towards SERVQUAL variables, TAM & TPB towards SERVQUAL variable, and SERVQUAL variables have significant correlation in use the GO-JEK service in Bandung. Generally, the GO-JEK service quality in Bandung shows the high of level percentage based on user perspective. It means the result of the research it does not same with the research background which published by some media about the service of GO-JEK because media it cannot representative the service quality a company. Keyword: GO-JEK, online transportation, Diffusion of Innovation, TAM & TPB combination, Service Quality, Correlation Coefficient Analysis.
The Influence of Service and E-Service Quality to Repurchase Intention the Mediating Role of Customer Satisfaction. Case Study: Online Transportation by Go-Jek Indonesia Santoso, Agus; Aprianingsih, Atik
Journal of Business and Management Vol 6, No 1 (2017)
Publisher : Journal of Business and Management

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Abstract

Abstract. Repurchase intention in the business world becomes critical to increasing the company's revenue. One of them is by improving the service quality which impacts on improving customer satisfaction and repurchase intention by customers. This study examined the relationship between the influence of the service quality and e-services quality toward repurchase with customer satisfaction as the intermediate variable. This research especially examines Go-Ride service from Go-Jek Indonesia in Java with the number of respondents of 415 respondents were obtained through a questionnaire. Data analyzed with multilinear regression and path analysis with classical assumption test. This study found that simultaneous or partially perceived service quality, perceived e-service quality, and customer satisfaction has a significant relationship to repurchase intention that determined with sig <0.005. The magnitude of the effect of service quality towards repurchase intention is 0.075, e-service quality  0.569, customer satisfaction towards repurchase intention is 0.74. Ths study found that customer satisfaction has an important effect to increase the repurchase intention pf Go-Ride by Go-Jek Indonesia. Keywords: service quality, e-service quality, customer satisfaction, repurchase intention

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