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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
Arjuna Subject : -
Articles 793 Documents
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Analysis of Institut Teknologi Bandung Students Satisfaction Level Towards Dimsum House Hafizh, Raiza Azkaril; Hartati, Sri
Journal of Business and Management Vol 8, No 3 (2019)
Publisher : Journal of Business and Management

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Abstract

"The increasing number of culinary restaurants in Bandung city is inseparable from the high interest of the public and tourists for the varied and innovative culinary needs, that lead to increase of competition between restaurants. This study specifically investigates dimsum business in Bandung city, and takes the Dimsum House restaurant as the main sample. Dimsum House facing a lot of competitors in that is spread in their current selling location. Therefore, for restaurants to win in the current competition, an analysis of customer satisfaction is needed to compete. Customer satisfaction is predicted to have four main determinants such as product quality, price, service quality, and easiness. The scope of customer is reduced to Institut Teknologi Bandung student as the main source of customers. The data of this study used quantitative and primary data from 305 respondents and measured by multi linear regression. The results show that only product quality is the main influences factor to customer satisfaction. Therefore, business owner and entrepreneurs are advised to focus on improving and fixing their product quality rather than price, service quality, and easiness.Keywords: Customer satisfaction, Product quality, Price, Service quality, Easiness, Business competition"
The Influence of Country of Origin (COO) on Indonesian Coffee Consumers Purchase Decision Safira, Rahma Syifa; Aprilianty, Fitri
Journal of Business and Management Vol 8, No 3 (2019)
Publisher : Journal of Business and Management

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Abstract

The world coffee consumption is experiencing a positive growth that has recorded to increase at an average annual growth rate of 1.9%. Indonesian coffee consumption has been significantly increasing every year starting from 2010 until 2018. Indonesian’s desire for coffee along with coffee products continues to grow. From the country-of-origin (COO) point of view, COO has a contribution towards consumer’s evaluation of a product. COO effect does not only depend on the effective perceived quality image of the country, but also on consumers’ feelings toward it. This research focuses on consumer purchase decision by examining cognitive, affective and normative mechanisms in consumer preference formation for domestic vs imported coffee products. Data is drawn from a survey of 224 coffee consumers who were ascertained to regularly drink coffee. The research instrument and its measurements were adapted from previous studies. The measurement model was tested via PLS SEM method which was processed using SmartPLS 3.0 software. Once the construct reliability and validities were established, the structural model was evaluated to test the relationship among the hypotheses. The findings suggest that COO affects purchase behaviour of coffee products by Indonesian consumers where cognitive and normative mechanism are stronger determinants of domestic consumption than affective mechanism. Furthermore, Indonesian coffee products are supported by several parties so the business is growing, and Indonesian coffee products are expected to face opportunities and challenges in the future. The findings of this paper will also indicate the importance for the businesses in coffee industry to have knowledge and fully prepared with the prospects and challenges that they might be facing prior to developing their businesses. The implication of this research is that the education about coffee among coffee farmers needs to be boosted in order to produce better coffee quality, also business should emphasize more about the Indonesian-made originality along with the quality of Indonesian coffee marketing communication to develop personal bonds with the consumers which will help the brands to keep retained in consumers’ minds.Keywords: Affective, cognitive, COO, Indonesian coffee, normative, purchase decision
Job Analysis in Improving AHASS IRZA Motor Performance Adham, Iqbal; Pangestu, Aria Bayu
Journal of Business and Management Vol 8, No 3 (2019)
Publisher : Journal of Business and Management

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Abstract

Increasingly intense competition occurs in the automotive world, especially for motorcycle products, because this product is the most dominant means of land transportation owned by the people today In Indonesia. Motorcycle products from PT Astra Honda Motor (AHM) still dominated motorcycle sales in Indonesia until April 2019. The high number of sales of Honda motorcycles is supported by the big number of Astra Honda Authorized Service Station’s (AHASS) workshops which are spread throughout Indonesia. The competition will occur between fellow AHASS, therefore every AHASS must work hard to keep customers loyal just as it does to get new customers. In the last 5 years the average revenue growth of AHASS IRZA Motor was only 6.92%, which was below the target of 10%. Those issues caused because customers feel dissatisfied because they feel the process of service provided takes a long time. The cause of the length of the servants is that the employees are confused with the work they must do because the available job description is only in the form of points explain narratively.
Assessing The Financial Feasibility of XYZ Company New Branch Wihardi, Michael Justin; Lazuardi, Mandra Kitri
Journal of Business and Management Vol 8, No 3 (2019)
Publisher : Journal of Business and Management

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Abstract

Indonesia is the 4th most populous country in the world. The big market size in Indonesia makes Indonesia an attractive target for companies engaged in the food and beverage industry. XYZ company is one of the companies engaged in the food and beverage industry. Seeing the vast market in Indonesia, XYZ company wants to create a new branch in order to reach a wider market. This study aims to assess the feasibility study of the branch to be built by the XYZ Company. Feasibility studies are studies conducted to assess whether a project is profitable to make. This research begins by conducting projections from financial statements to estimate the company's financial condition in the future. This research was made using Capital Budgeting Analysis. The Capital Budgeting Analysis method uses indicators such as Net Present Value (NPV), Internal Rate of Return (IRR) and Payback Period. This study also aims to assess risk in capital budgeting by using sensitivity analysis and simulation analysis. Investment projects carried out by XYZ Company can be categorized as feasible because the Net Present Value (NPV) of the project to be executed is positively valued at IDR 2,691,090,310. In addition, the payback period of the XYZ Company investment project can be achieved within 1 year and 257 days, the period is faster than the maximum return period of 5 years. The Internal Rate of Return owned by XYZ Company is 67%, the value is smaller than the Weighted Average Cost of Capital (WACC) value of 23%. The calculation of sensitivity analysis and simulation analysis shows that the project to be made by XYZ Company has a low risk. It can be seen from XYZ Company’s project investment has a 100% probability above 0. According to the Monte Carlo calculation, the minimum Net Present Value (NPV) obtained by XYZ Company will be IDR 147,329,263 and the maximum NPV obtained is IDR 5,658,991,854 with a mean of IDR 2,900,399,432. 
Competitive analysis on Indonesian reptile industry based on porter 5 forces Nasution, Rifky Alfin Aurora; Lantu, Donald Crestofel
Journal of Business and Management Vol 9, No 1 (2020)
Publisher : Journal of Business and Management

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Abstract

Reptile hobbies in Indonesia's growth more significant from time to time. According to Tribunnews.com, the potency of the pet industry in Indonesia could grow to 7,1 % in 2020. With the dynamic and broad market, how is the industry competitive level based on Porter Five Forces analysis and what strategy needs to enter and survive in the industry? Respondents in this study are experts that already in the industry for more than 3 years and have profits more than IDR 10,000,000,- . All of the factors obtained through the respondent will be linked to five Porter Forces theory. The result shows that 4 out of 5 of the forces is high, so it can be concluded that the competitiveness level on Indonesian reptile industry is high. The strategy is obtained from some factors that affecting the forces level on Porter five forces analysis, by linked to SWOT analysis, and reviewed with Porter generic strategy, Focus Differentiation strategy is chosen as the best strategy to enter and survive in the market. This study has a goal to find the best strategy to enter the industry. Hopefully, by seeing this study, entrants can gain a higher rate of succession on the Indonesian reptile industry.
The Comparison of Factors to Join Streetwear Virtual Community Dirgoaji, Chrisnanda Mukti; Belgiawan, Prawira Fajarindra
Journal of Business and Management Vol 8, No 3 (2019)
Publisher : Journal of Business and Management

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Abstract

Technological advances on the internet, especially social media, have created virtual communities, especially in the fashion world. Virtual community’s existence gives people convenience way to keep up with fashion to follow the community. This research aims to analyse the significant differences between the existence of virtual communities’ variables in social media. This research used an online questionnaire to collect data which measured by a Likert scale to 211 respondents using purposive sampling and convenience sampling. The collected data was then processed using SPSS software. From the results of data processing and analysis of the data, it was found that all collected data is valid and can be used for research. In this research, the One-Way ANOVA method was used to measure and analyse the significant differences the variables. The results of this research indicate that there is a significant difference between the factors of the virtual community, which are Extrinsic Motivation, Usability, Sociability, Emotional Trust and Perceived internet Skills to join the community. Hopefully, this research can be useful for the virtual community to increase their followers and understand which factors that has a significant difference.Keywords: Significant Difference, Social Media, Virtual Community
How Does Brand Storytelling Build Brand Loyalty? The Case of Gojek Advertising Campaign Salim, Laras Luthfiyah; Hudrasyah, Herry
Journal of Business and Management Vol 8, No 3 (2019)
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Abstract

The purpose of this study was to determine the relationship of Brand Storytelling to Perceived Brand Image and its impact on Emotional Brand Attachments and Brand Loyalty. The survey was conducted on 175 Gojek users aged 19-24 who had watched one of the four Gojek campaign advertisements on Youtube that were used as the object of research. The campaign ad in question is a video with the tagline #HidupTanpaBatas, #GojekVersiKamu, #CariPahala, and #AnakBangsaBisa. The results of the study show 1) Brand storytelling has a significant effect on the perceived brand image with C.R. 4.370 and estimate 0.847; 2) Perceived Brand Image has a significant effect on Emotional Brand Attachments with C.R. 3.395 and estimate 0.571; 3) Perceived Brand Image does not significantly influence brand loyalty with C.R. 0.051 and estimate 0.009; 4) Emotional Brand Attachments have a significant effect on Brand Loyalty with C.R. 3.021 and estimate 0.636. The findings in this study indicate that Brand Storytelling is one of the marketing strategies that are effective in forming Perceived Brand Image so that it can influence Brand Loyalty with the Emotional Brand Attachment. Data testing and processing using AMOS SEM version 22. Keywords: Brand Storytelling, Perceived Brand Image, Emotional Brand Attachment, Brand Loyalty, Quantitative Research, SEM AMOSThe purpose of this study was to determine the relationship of Brand Storytelling to Perceived Brand Image and its impact on Emotional Brand Attachments and Brand Loyalty. The survey was conducted on 175 Gojek users aged 19-24 who had watched one of the four Gojek campaign advertisements on Youtube that were used as the object of research. The campaign ad in question is a video with the tagline #HidupTanpaBatas, #GojekVersiKamu, #CariPahala, and #AnakBangsaBisa. The results of the study show 1) Brand storytelling has a significant effect on the perceived brand image with C.R. 4.370 and estimate 0.847; 2) Perceived Brand Image has a significant effect on Emotional Brand Attachments with C.R. 3.395 and estimate 0.571; 3) Perceived Brand Image does not significantly influence brand loyalty with C.R. 0.051 and estimate 0.009; 4) Emotional Brand Attachments have a significant effect on Brand Loyalty with C.R. 3.021 and estimate 0.636. The findings in this study indicate that Brand Storytelling is one of the marketing strategies that are effective in forming Perceived Brand Image so that it can influence Brand Loyalty with the Emotional Brand Attachment. Data testing and processing using AMOS SEM version 22. Keywords: Brand Storytelling, Perceived Brand Image, Emotional Brand Attachment, Brand Loyalty, Quantitative Research, SEM AMOS
Analyzing Factors of Remote Leadership to Effective Communication: A Case Study of CV. Anugrah Driatama Haritsyah, Senna; Pangestu, Aria Bayu
Journal of Business and Management Vol 8, No 3 (2019)
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Abstract

Effective communication is essential to a firm's growth. It is something that enables executives conduct management's fundamental tasks planning, organizing, motivating, and controlling. Communication skills are the foundation of any company exercise, whether printed or verbal. Thus, efficient interaction is an organization's construction stone. Leadership interactions that are characterized by electronically-mediated communication between leaders and employees that are on different location are what is called ``remote’’ leadership. Throughout the practice of remote leadership, it is essential that a leader has the ability to develop a common vision where all the organization's employees also understand the shared vision but also accept and dedicate to it. Knowing the overall business situations is crucial to the operation of different businesses by general trading companies, and the profit and loss data is preserved for accounting purposes for each segment. countless businesses with differing features actually exist in one segment, Therefore, each company manages its business by splitting it further into smaller units. Nowadays a lot of new company implement remote leadership practice so the leaders can manage the company from a distance, one example of those aforementioned company is CV. Anugrah Driatama who runs in logistic services and general supplier industry. after the author conducted preliminary research, it is evident that the remoteleadership practice on CV. Anugrah Driatama is experiencing some communication problems. The author aimed to acknowledge the implementation of remote leadership in CV. Anugrah Driatama, to identify communication effectiveness through remote leadership in CV. Anugrah Driatama, and to investigate the most affecting factor of remote leadership towards communication effectiveness in CV. Anugrah Driatama. The author uses qualitative approach in this research by conducting interviews and focus group discussion. The analysis of the data is analysed through thematic analysis. The result of this research is that there are three variables that are born from the implementation of remote leadership and is affecting the communication effectiveness on the company. The three variables are leadership style, virtual leadership, and physical distance. It is evident that among the aforementionedthree variables, the one that have the most effect towards communication effectiveness within CV. Anugrah Driatama is virtual leadership. although the physical distance variable also get a lot of negative statements, almost all the problems always leads to the ineffective use of virtual leadership media that wasn’t able to replace the physical presence of the leader on the office.Key words: Communication Effectiveness, Leadership Style, Virtual Leadership, Physical Distance, Remote Leadership
The Stakeholder Analysis Of Batik Komar CSR Programs In Cirebon Batik Industry Akhmad, Eggy Saeful; Rudito, Bambang
Journal of Business and Management Vol 8, No 3 (2019)
Publisher : Journal of Business and Management

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Abstract

Batik is a traditionally cloth and also used in traditional matra, has a variety of decorative patterns and patterns that make use of dye technique with batik wax as a material of color barrier with a variety of distinctive ornamental patterns. One of company batik producers nationally known in foreign countries is Batik Komar Batik Komar was founded in 1998 by Dr. Komarudin Kudiya, M.Ds and his wife, Hj. Nuryanti Widya (Yeyen) In Bandung. As a well-known batik company, Batik Komar definately carries out its social responsibility through CSR program. Researcher saw that the CSR Komar program greatly helped the development of Cirebon batik industry in particular. Researcher sees that this phenomenon has an opportunity to help improve the development of the batik industry in general, where companies and actors in the batik industry in general have not been able to implement CSR programs that can provide significant benefits to related industries. The researcher will conduct the research through data from secondary data, in-depth interview, and Forum Discussion Group. The data analysis will use Stakeholder identification, Stakes, Opportunities and Challenges, Responsibility Matrix, and Mapping Process. The result of this research is that several CSR Programs which has been conducted influenced several relevant stakeholders, but evaluation and adjustments still have to be conducted to several CSR Programs. The author recommends the recommended stratergy for each stakeholders.Keywords: Stakeholder Analysis, Batik Industry, Coorporate Social Responsibillity, Batik Cirebon
Leadership characteristics needed by perum bulog in order to change from dominantly public service obligation company to become dominantly commercial company Mahardhika, Gemilang Ihza; Lantu, Donald Crestofel
Journal of Business and Management Vol 8, No 3 (2019)
Publisher : Journal of Business and Management

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Abstract

Bulog is a state-owned enterprise that operates in the field of food. Bulog has three general functions, namely maintaining food price stability, ensuring food availability, and ensuring food affordability. Although as a state-owned company, Bulog does not entirely run a profit-oriented commercial business but rather tends to carry out a public service function where Bulog must distribute food aid from the government to the poor.However, along with the issuance of Presidential Regulation No.63 of 2017 which decides that food aid from the government is no longer fully controlled by the National Logistics Agency but is left to the free market mechanism. This is a challenge for Bulog, because they must turn to be more commercial than public service, and must be more competitive and reduce the role of public services in facing this challenge, it requires progressive changes in Bulog, one of which is a change in the field of leadership.Through a semi-structured interview method with several Bulog employees, the researcher identified the leadership characteristics needed by Bulog to face the challenges of being a more profit-oriented company. Also, this study also discusses the forms of implementation that have been carried out by Bulog in changing the character of leadership to face the challenges it faces. The researcher found several leadership characteristics for Bulog such as being open-minded, reliable, able to see business opportunities carefully, customer-oriented, and disciplined. In addition, in terms of implementation, Bulog has issued Directors' Regulation Number 05 Year 2019 regarding the Managerial Competency Dictionary which is issued as a character reference that must be possessed by Bulog to face challenging and dynamic business situations.Keywords: Bulog, characteritics, leadership PSO, profit oriented, challenge 

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