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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
Arjuna Subject : -
Articles 793 Documents
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Factors Affecting Purchase Intention in Indonesian Online Retailers
Journal of Business and Management Vol 10, No 2 (2021)
Publisher : Journal of Business and Management

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Abstract

Online fashion retailers have an influential impact on the e-commerce portals as well as on fashion conscious consumers which have been very significant and shown tremendous results in the fashion retail industry. This research is going to investigate about how trust and website quality have a connection with the intention of online purchasing. Data was collected using a survey, involving 390 individuals. Multiple regression analysis was conducted to ascertain how trust and website quality influence customers' buying intentions when it comes to fashion e- commerce sites. According to the findings, trust and website quality were identified as the catalysts for a new wave of digital revolutions originating from e-commerce players such as Zalora and Pomelo to target generation groups in Indonesia, as these online retailers have surpassed the country's major economies. As a recommendation, potential studies in on fast fashion e-commerce should focus on the impact of moderating variables such as previous Internet and online shopping experience on purchasing intention.Keywords: online fashion, e-commerce, purchase intention, trust, website quality
Understanding The Digital Readiness Level of Young Milennials in Bandung City
Journal of Business and Management Vol 10, No 3 (2021)
Publisher : Journal of Business and Management

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Abstract

The digital era created a new gap in the middle of the economic process in the company. This gap makes the company is still confusing to manage the talent whether managing and developing the talent based on their skills or re-skilling to the digital skills. The main actor on this era is young millennials people who in 10-24 years old and ready to join in the workforce. By using a quantitative approach with questionnaire method and descriptive analysis, the researcher would be measuring the readiness level of young millennials. The researcher was limited the scope and do this research in Bandung City. The researcher also used a framework from DQ Institute as a main framework on this research which is Digital-Intelligence-Quotient. Using this research method and framework, the researcher has already defined that most of respondents have ready to face the digital era and mastered in the future workforce competency, it could be seen from the result isthe young millennials have high scores in every level which is around 70% - 86%. Meanwhile, there are still young millennials that has a low score. Therefore, the young millennials should create a right strategy to increase their future workforce competency and become an individual that wise, competent, and future-ready digital citizens who successfully use, control, and create technology to enhance humanity.Keyword: Digital Readiness, Future Workforce Competency, and Young Millennials
THE EVALUATION OF INFORMATION SYSTEM IN PT. JATIDIRI TRANS BASED ON DELONE AND MCLEAN IS SUCCESS MODEL
Journal of Business and Management Vol 10, No 3 (2021)
Publisher : Journal of Business and Management

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Abstract

Ever since the Covid-19 pandemic began in 2019, the demand of import and the supply of export decreases and it affect the performance of the freight forwarding industry. The pandemic also accustoms people to limit physical interactions with the use of technology and the acceleration of information exchange. Hence to adapt with the current situation, companies must optimize their information system through evaluations. Therefore, this research is conducted to evaluate the information system of PT. Jatidiri Trans located in Jakarta, according to the perspective of users based on the DeLone and McLean Information system Success Model (D&M Model) (2003). The data collection of the research was obtained through a five likert questionnaire (5 indicates strongly agree and 1 indicates strongly disagree) which contains of six interrelated IS success variables; System Quality, Information Quality, Service Quality, Use, User Satisfaction, and Net Impact. The data were distributed to 24 users of the information system. The relationship of the obtained data was analyzed by using Partial Least Square Structural Equation Modelling (PLS-SEM). The output of this research validates the D&M model based on four significant hypotheses, namely Information Quality affects Use, Service Quality affects User Satisfaction, Use affects Net Impact, and User Satisfaction affects the Net Impact.Keywords: Information System Evaluation, PLS-SEM, IS Success Model
The Influence of Environmental Awareness on Purchase Intention in Buying Green FMCG Product
Journal of Business and Management Vol 10, No 3 (2021)
Publisher : Journal of Business and Management

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Abstract

Environmental conditions getting worse, but, FMCG industry in Indonesia, is contributing to environmental damage because the majority of plastic waste is produced by FMCG producers. Whereas most people are aware of environmental issues and value more for brands that care about the environment. In order to satisfy the consumers which impacts the brand or company sustainability, it is necessary to understand the consumer’s behavior through the consumer’s purchase intention. Therefore, this research aims to identify green FMCG consumer behavior and to identify the role of environmental awareness on consumer purchase intentions towards green FMCG products. This research uses a quantitative approach through an online questionnaire survey, analyzed using descriptive analysis and PLS-SEM. This research focuses on FMCG consumers who have environmental awareness, are interested in green products, and are domiciled in JABODETABEK or Bandung Raya. The result indicates that consumers get information from stores and social media, buy the products in the store, and snacks as their most frequently purchased product. The role of environmental awareness is to influences purchase intention indirectly through Attitudes, Subjective Norms, and Perceived Behavioral Control.Keywords: Environmental Awareness, Purchase Intention, Green Products, FMCG
Proposed Design of Practical Approach in Implementation of Operations Focus, Case Study in PT. X
Journal of Business and Management Vol 10, No 3 (2021)
Publisher : Journal of Business and Management

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Abstract

In 2020, Indonesia had experience in increasing the number of internet users up to 73,7% of the total population, which had been increased 25.5 million users from the previous years. This phenomenon, coupled with the current pandemic situation, has become one of the key factors from the rapid growth of the e-commerce industry. PT. X is one of the e-commerce based in Indonesia which provides a platform to connect farmers and producers by distributing food products to customers. Currently, PT. X has not yet implemented the Malcolm Baldrige National Quality Award in managing its product quality. Therefore, it needs to be explored the capabilities to manage quality on production processes. This research is presented a qualitative method in which in processing data collection, this research using an interview process with the COO of PT. X. The questions asked are based on the 2021-2022 Baldrige Excellence Builder, which focuses only on criteria number 6, operations focus. The answer was assessed using the Baldrige Scoring Guideline. Based on the results of interviews, data interpretation, and data assessment using the MBNQA framework, it is founded that PT. X's current operation performance is still low. The score gain is 46,75 points out of 85 points. As consequence, several improvements are needed so the company can improve its performance and increase the score to become World Class Company based on the Malcolm Baldrige National Quality Award, including designing and implementing an effective and systematic approach that is fully responsive to its multiple company requirements for the work process and operational effectiveness, the method used in future should address the work process and operational effectiveness with the company's operating environment that is well integrated with the current and future organizational needs, and improve the evaluation and improvement systems and the organizational learning through fact-based innovation.Keywords: performance management, Malcolm Baldrige National Quality Award, e-commerce
Comparison of Application of Project Management Theories in Software Development Project to Startup Company Based On Project: Case Study of PT Skatsa Data Integra
Journal of Business and Management Vol 10, No 1 (2021)
Publisher : Journal of Business and Management

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Abstract

 The development of business environment in Indonesia is very rapid, especially in telecommunication field. The sector of information and communication achieved the highest positive growth rate in Q2-2020 which contributed 4.66 percent of the GDP structure. One of the IT companies in Indonesia is PT Skatsa Data Integra, which runs their business based on IT project. This start-up has a problem with inefficiency for completing a project. In some situations, they cannot take other projects because they worry about the insufficient time. Due to this problem, the company is not able to reach the expected target. PT. Skatsa Data Integra is chosen as a case study because this kind of problem can contribute to the development of IT business in Indonesia. The purpose of the research is to identify the root problem in project management system in PT. Skatsa Data Integra and find the solution using CRT with five key elements of CRT. This research uses three methods to solve the problem: CPM, SCRUM, and KANBAN methods. The result shows that the project manager cannot breakdown the project properly. The manager uses judgemental decision to complete the project instead. This research solves the problem by implementing the three methods to the project. It makes improvement at time efficiency. At CPM there are 50% improvement by decreasing project time. At Kanban, there are 55% improvement by decreasing time. And in last method SCRUM, there are no improvement in time, but the improvement is minimize error from each activity. The other improvement are resources. Every method has improvement to add more resources to maximize the efficiency of project. Keywords: Project Management Method, Software Development Project, Start-up Business, Telecommunication, Efficiency
THE BEHAVIOR ANALYSIS OF DIGITAL VIDEO STORYTELLING ADVERTISEMENT AUDIENCE
Journal of Business and Management Vol 10, No 3 (2021)
Publisher : Journal of Business and Management

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Abstract

Digital or social media advertising is becoming trends in the world recently. The intense competition in industry is getting bigger, companies compete to get customer attention by creating advertisement that most of them have similar message. Therefore, in social media people see advertising as annoying things that will be skipped. One of the solutions is storytelling advertising which is have persuasive effect to influence consumer though storyline. So, this study aims to identify the behavior of the video storytelling advertisement audience in digital media especially social media where in the previous research shows that the story plays with consumer emotions and also influences consumer attitude and perception toward an object. Also, uses a quantitative approach through online questionnaires as tools to collect the the total sample use in this study is 419 samples. The results show that storytelling advertising can eliminate the negative emotions and generate more favorable emotional responses such as warm feelings compared with factual advertising. Humor and stories about daily life with meaningful messages are the type of storytelling advertising that get the most attention from viewers.Keywords: Video Storytelling advertisement, Behavior, Digital media, Customer emotion, Quantitative
The Influence of Promotional Mix on Muslim Fashion Brand Towads Consumer Buying Decisions: Case of L.tru
Journal of Business and Management Vol 10, No 3 (2021)
Publisher : Journal of Business and Management

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Abstract

As a country with the largest muslim population in the world, The development of Muslim fashion in Indonesia has increased tremendously in the last few years. This is an excellent opportunity for businesses engaged in the fashion industry, yet it has become more difficult and challenging for businesses to compete. L.tru is one of the pioneers of muslim fashion industry in Indonesia that has been running for 15 years. In order to compete and achieve the company's sales target, L.tru implements the promotional mix that consists of advertising, sales promotion, personal selling, public relation, and direct marketing. This research aims to identify the influence of each element of promotional mix on consumer buying decisions in L.tru and give recommendations that can be implemented by L.tru. The data was collected by spreading the questionnaire and analyzed by PLS-SEM. The result shows that sales promotion, direct marketing, and public relations are significantly affecting consumer buying decisions and advertising has a positive but not significant influence on consumer buying decisions. On the other hand, personal selling has no influence on consumer buying decisions in L.tru.Keywords: Promotion mix, advertising, sales promotion, personal selling, public relations, direct marketing, consumer buying decisions
The Effect of Happiness at Work Towards Internal Branding Mechanism: A Case Study on Kita Berkisah
Journal of Business and Management Vol 10, No 3 (2021)
Publisher : Journal of Business and Management

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Abstract

Kita Berkisah is mental health care organization that provides e-counselling session, peer support group, and online talks. Since it has been established for a year, in order to keep growing, they feels the need to continuously provide the best service for individuals who need a safe space for healing both customers and the people inside. To help customers find positive vibes, they also need to ensure the employee initiate brand aligned behaviour through internal branding mechanism (IBM). This study objectively find the influence of the employee’s positive feelings from the constructs of happiness at work (HAW) towards brand understanding and brand commitment in IBM. A quantitative survey was conducted among 52 employees. The result indicate happiness at work has a positive and significant influence to both brand understanding and commitment. It further shows that work engagement as one of the construct of HAW has the most significant influence towards brand understanding and commitment. This study implies that Kita Berkisah could firstly focus on building work engagement to develop employee’s brand aligned behaviour. HAW is expected to be explored to improve IBM for academic and management implications.Keywords: Happiness at Work (HAW); Internal Branding Mechanism (IBM); Brand Understanding; Brand Commitment.
Assessment of Employee Acceptance Towards Learning Management System Used Case Study From PT. Amerta Indah Otsuka
Journal of Business and Management Vol 10, No 3 (2021)
Publisher : Journal of Business and Management

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Abstract

In order to increase employee performance and compete in the fast-growing FMCG business sector, PT Amerta Indah Otsuka needs a learning system called Learning System Management for upskilling and reskilling as well as establishing a growth mindset. To get to the present phenomenon, this research was undertaken first by interviewing PT Amerta Indah Otsuka's Head of Talent Development, and then by administering an online survey questionnaire to employees at the company's head office. The relationship between performance expectancy, effort expectancy and social influence on the behavioral intention to use LMS by employees of PT Amerta Indah Otsuka were the variables that would be evaluated in this study. According to the findings, two independent variables, namely performance expectancy and social influence, influence the behavioral intention of employees of PT Amerta Indah Otsuka to utilize the LMS. In addition, based on the findings, the variable that has a strong influence in influencing behavioral intention is social influence.Keywords : Learning Management System (LMS); PT Amerta Indah Otsuka; Partial Least Square-Structural Equation Model (PLS-SEM); Quantitative; Online Survey

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