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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
Arjuna Subject : -
Articles 793 Documents
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Determining Performance Factors of The Salesman Using Nvivo: Case Study of PT. So Good Food Bandung Dewi, Meliana Aulia; Gustomo, Aurik
Journal of Business and Management Vol 10, No 3 (2021)
Publisher : Journal of Business and Management

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Abstract

The Food and Beverage industry gives a significant contribution to the national economy. JAPFA is the biggest agriculture food company in Indonesia, while PT. So Good Food Bandung is a local distributor of JAPFA products. This research intends to determine the performance factors of salesman in PT. So Good Food Bandung the case study of unreached sales target by analyzing the current skills development, the caused of salesman low skills, and generate a recommendation to increase skills development. This research used a qualitative approach and Nvivo to generated coding. The result indicates the category of a high performance standard that shows the behavior of Vocal about Career Aspiration, Exude Passion and Positivity, Eager to Develop New Skills, Behave as a Company Ambassador, Aware of Responsibility. Meanwhile, the low performance standard shows the behavior of Lack of New Improvement, Lack of Motivation, Lack of Communication Skills, Constantly Complain, each of the interview participants will generate the score of coding based on that behavior. The finding of this research is expected to give a recommendation for a training program as a tool to increase skills development by considering the result of this research.Keywords: Performance Factors, Salesman, Nvivo, Training Program, Skill Development
TikTok Influence on Generation-Z Purchase Intention towards Offline F&B Businesses in Indonesia Tarigan, Renalta; Aprianingsih, Atik
Journal of Business and Management Vol 10, No 3 (2021)
Publisher : Journal of Business and Management

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Abstract

Covid-19, the acceleration of technology and booming applications like TikTok opens up opportunities for businesses. It is important for them to understand the influential factors in TikTok so marketing strategies can be conducted as effectively and efficiently as possible. This research focuses on businesses in the Food & Beverages sector which is a large sector in Indonesia that is believed to be immune to the pandemic and is even predicted to develop rapidly along with technology advancement. This study adopted the Buyer Behavior theory by Howard and Sheth as the base theory. A 7-Point Likert Scale online questionnaire filled out by 199 respondents from Generation-Z who use TikTok everyday and have purchased culinary products that appear on TikTok at least once. The analysis was carried out using Structural Equation Modeling through the statistical application of SPSS and AMOS. This study found that Informational Based Content and E-WOM had a significant effect on Brand Attitude and Purchase Intention. Meanwhile, Recreational Based Content and Involvement with a Brand only have a significant effect on Brand Attitude. This study also found that Brand Attitude has proven significant to be a mediating variable.Keyword: TikTok; Purchase Intention; Generation-Z; Structural Equation Modeling; Food and Beverages Business
THE EFFECTIVENESS OF QUALITY CONTROL ANALYSIS WITH SIX SIGMA METHODOLOGY IN EFFORT TO MINIMIZE NUMBER OF DEFECTS IN MUSICAL INSTRUMENT MANUFACTURING INDUSTRY CASE STUDY OF PT GENTA TRIKARYA Irwansyah, Anjas; Handayati, Yuanita
Journal of Business and Management Vol 10, No 3 (2021)
Publisher : Journal of Business and Management

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Abstract

Quality is one of the key successes of company to meet customer demand. Quality management is the internal process and one of its parts is Quality Control as main point in this research. The object research is PT Genta Trikarya as one of the many guitar assembly industries in Indonesia. Currently the implementation of QC at each stage of the business process has a lack of optimality or poor performance especially for three QCs that produced the most defects would be more concerned, which led to a significant increase in number of defects from 2019 to 2020. To overcome the problem, the suitable methodology is Six Sigma Methodology as the problem solving and continuous improvement process. Therefore, this research aims to minimize number of defects. The data collected by using qualitative data approach through semi-structured interview and observation as primary data, and report as secondary data, for the informants are Quality Manager and Polish QC Staff. The data were analysed by using DMAIC approach which consists of Define, Measure, Analyse, Improve, and Control. For QCs’ poor performance need to be trained to create better performance for next processes as one of the most important proposed solutions. This research can be said useful especially for PT Genta Trikarya as the object research.Keywords: Quality Management, Quality Control, Six Sigma Methodology, DMAIC, Defects
THE DETERMINANTS OF HOUSEHOLD FINANCIAL MANAGEMENT OF THE SHARE-TAXI DRIVER’S WIFE IN BANDUNG Verdana, Faza; Nainggolan, Yunieta Anny
Journal of Business and Management Vol 10, No 3 (2021)
Publisher : Journal of Business and Management

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Abstract

Abstract: Covid-19 pandemic has led the share-taxi industry into a precarious state. According to the previous studies, household financial management is one of the important factors to determine the economic welfare of a household finance condition. The objective of this research is to identify the determinants of household financial management of the share-taxi driver’s wife. The data of this research gathered from the questionnaire referred to (DEFINIT, SEADI and OJK, 2013) for basic financial literacy as well as Bank Indonesia (2013) for household financial management. The questionnaires are filled by 103 respondents and analyzed with multilinear regression. The result of this research showed that the basic financial literacy level of share-taxi driver's wife is still low and the household financial management of share-taxi driver's wife is categorized as medium. Moreover, monthly income and basic financial literacy has a positive and significant effect towards household financial management.Keywords: Covid-19 Pandemic, Household Financial Management, Basic Financial Literacy, Demographics Profile, Share-Taxi Driver’s Wife, Multilinear Regression
Brand Storytelling and It’s Influence Towards Building Consumer-Brand Identification, Brand Attitude, and Purchase Intention in Cosmetics: A Case Study in A Local Skincare Brand Athalla, Giva; Fachira, Ira
Journal of Business and Management Vol 10, No 3 (2021)
Publisher : Journal of Business and Management

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Abstract

With the ever-growing advancements and significance of technology in today’s generation of consumer and ease of access to millions of brands, brands use a story to distinguish themselves. Cosmetic brands in particular are known to use storytelling to attract their consumers as it caters to their psychological needs—their own definitions and perceptions of beauty—making it personal to the consumers. Using digital storytelling, brands can defy conventional sense of storytelling by using different stimuluses such as videos which, if broken down, is essentially a collection of images, sounds and even texts. This study aims to explore how these brands use Brand Story to build their audiences to gain favorable Brand Attitude, Consumer-Brand Identification and Purchase Intention. Using an experimental approach studying how a cosmetic brand (Skin Game) affects their audience by using a video to tell their story. The results indicate brand story has a significant positive influence on brand attitude as well as brand attitude towards purchase intention. However, this study did not identify a significant influence of brand story and brand attitude towards consumer-brand identification. The results of this study share insights and are expected to make a contribution in theoretical and practical implications in digital storytelling for cosmetic brands.Keywords: Cosmetics, Digital Storytelling, Brand Story, Consumer-Brand Identity, Brand Attitude, Purchase Intention
RELATIONSHIP BETWEEN DIGITAL MINDSET TOWARDS INDUSTRY 4.0 READINESS AND ASSESSMENT OF INDUSTRY 4.0 READINESS IN BANK BNI MAJALAYA Parapat, Ursula Diantika; Hendarman, Achmad Fajar
Journal of Business and Management Vol 10, No 3 (2021)
Publisher : Journal of Business and Management

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The Industrial Revolution is evolving again into the fourth industrial revolution known as Industry 4.0 where in this stage there is a combination between communication of technology, processor, software, sensor, to create information and value for the current manufacturing processes; hence, the style of thinking of the employees have to be relevant with the required kills to keep up with system modification. To face the advancement of industry 4.0, human resource such as digital mindset are essential. Current and future workforces that involved new environment and challenge require not only digital skill sets but also a digital mindset to ensure effective use of existing and emerging technology and information systems. As a company that has vision to become a financial institution that excels in services and performance in a sustainable manner, Bank BNI, which is a state-owned bank (BUMN) that established in 1946, definitely needs to keep improving the human resource’s quality to be able to serve relevantly with the current condition. This research aims to identify the readiness of Industry 4.0 in Bank BNI Majalaya employees and to identify the relationship between Digital Mindset and Industry 4.0 readinessKeywords: Industry 4.0 Readiness, Human Capital Readiness, Digital Mindset
THE ANALYSIS OF ORGANIZATION CULTURE USING THE ORGANIZATION CULTURE ASSESSMENT INSTRUMENT (OCAI) BASED ON THE COMPETING VALUES FRAMEWORK (CVF), Case of Pamella Supermarket 3 Yogyakarta Liyawati, Astri; Lantu, Donald Crestofel
Journal of Business and Management Vol 10, No 1 (2021)
Publisher : Journal of Business and Management

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Based on previous researches, corporate culture becomes one of the primary factors in assessing a company's performance in achieving its goals. Author assumes that organization culture is a set of value that can affect habitual behavior as well as the performance of the people within it. To prove this, author conducted a case study on what kind of organization culture is currentially dominant and preferred culture in next years in Pamella Supermarket 3 Yogyakarta using the Six- Dimensional Organization Culture Assessment Instrument (OCAI) Competing Values System. Objective of this study is to provide cultural recommendations according to expectations of all organization actors. The research methodology used is quantitative by distributing questionnaires to all employees (55) people and (45) completed questionnaire. In each dimension, the questionnaire contains eight statements, which are divided into four current cultural statements and four expected cultural statements. Organization culture dominated by the Pamella Supermarket 3 Yogyakarta is Hierarchy (26,5) points, based on the study 's results, Market (23,5) points is the lowest. Pamella Supermarket 3 Yogyakarta dominated by Hierarchy which is characterized by a highly structured place and by the company's formal policies.This organization expects a culture over the next years that is inclined to be dominated by Clan culture with a number of 27,9 points, by growing the Market culture by the sum of 23,7 that is currently embedded in the business. They want a family culture, healthy, responsive, trustworthy, have great mutual confidence. People still want their organization have achievement and result orientation with highly competitive little bit below than the main culture.Pamella Supermarket 3 Yogyakarta will perform training such as understanding, personal development coaching training, team building-learning, bottom-up approach, and apply the new organization climate in order to get expected culture.Keywords: organization culture, OCAI, CVE, hierarchy, market, clan
Analyzing Factors Influencing In-Game Purchase Intention of Virtual Items: Case Study of PlayerUnknown’s Battleground Mobile (PUBG-M) Briliana, Regita; Qastharin, Annisa Rahmani
Journal of Business and Management Vol 10, No 3 (2021)
Publisher : Journal of Business and Management

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PlayerUnknown’s Battleground Mobile (PUBG-M) is the highest-earning battle royale game in the world. Their revenue mostly come from China and United States. Indonesia are a potential market for PUBG-M. This study aims to know factors influencing Indonesian users’ PUBG-M in-game purchase intention and examine loyalty towards the game relationships to factors that could influence in-game purchase intention. A quantitative survey were conducted among 338 respondents who have purchased PUBG-M virtual items and using Partial-Least Square (PLS) - Structural Equation Modeling (SEM) to analyze relationships between variables and purchase intention. The result indicates that game satisfaction, loyalty towards the game, social relationships and self-image, good price, character competencies and playfulness significantly influences in- game purchase intention. This study also finds that loyalty towards the game mediates factors influence in-game purchase intention. Game developers should enhance users’ satisfaction and loyalty, as well as playfulness and character competencies, while also increasing user’s social value and lowering the in-game purchase price. This findings could assist PUBG-M game developers a better approach in determining which marketing strategy to implement in order to increase game profitability and seize opportunities in Indonesia by considering Indonesian users’ purchase intention.Keywords: Purchase Intention; In-Game Purchase; Virtual Items; Indonesia; PUBG-M; Loyalty towards the Game.
ANALYSIS OF THE IMPACT OF WATTPAD AS ONLINE WRITING AND READING APPLICATION TO CUSTOMER INTENTION ON BUYING PRINTED NOVEL Millianda, Pridya Equita; Windasari, Nila Armelia
Journal of Business and Management Vol 10, No 3 (2021)
Publisher : Journal of Business and Management

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Abstract

Wattpad is an online website and application designed to publish new user-generated stories for novice authors, which aims at creating social networks around stories for both amateurs and established writers. Wattpad helps aspiring authors find audiences, but it also offers original content to conventional book publishers, advertisers, and film and TV producers, in addition to providing them with real-time insights on the stories and subjects audiences find exciting (Steiner, A, 2017). Since Wattpad's popularity skyrocketed in Indonesia around 2011, the fiction shelves in bookstores in Indonesia are now dominated by books adapted from Wattpad. However, despite the fact that there are a significant number of Wattpad novels in the bookshelf, there rarely is a journal that discusses the relationship between the usage of Wattpad by readers, and their intentions to buy printed Wattpad books, especially in Indonesia. Therefore, this research aims to fill the existing gap. A quantitative survey was conducted among 325 respondents who have used the Wattpad app for at least the last 6 months to meet the objective of the research. As a result, after analyzing both genders of the respondent separately, it is indicated that for females, author familiarity, customer engagement, and perceived value is significantly correlated to consumer purchase intention. It was also found that perceived value is correlated to thestory idea and customer engagement, while the engagement itself could occur depending on how interesting the story ideas, author familiarity, author’s promotion, as well as vote for vote and comment for comment activities. However, the perspective of the male respondent remains unclear because of the limitation of the number of respondents.Keywords: Wattpad Indonesia; Online writing and reading platform; Customer Engagement; Perceived Value; Purchase Intention
Understanding Generational Perceptions: The Influence of Free Service towards Premium Service Purchase Intention in OMS Platform Andryani, Hana Aiko; Chaerudin, Rendra
Journal of Business and Management Vol 10, No 3 (2021)
Publisher : Journal of Business and Management

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The Online Music Streaming (OMS) platform is one of the biggest contributors towards music industry’s revenue. However, the revenue stream of OMS platform is limited into two sources; premium service and paid advertisements. Most of the users are using the free service of the platform and they are spread between three consecutive generations; generation X, Y, and Z. This research purpose is to (1) identify the difference in how each generation’s age and behavior affect their perceptions towards the free OMS platform; (2) determining its impact towards the intention to convert into premium user. This research involved 402 respondents from Indonesia and is analyzed using the SEM-PLS method. The results show that only generation X has different influence towards their perceptions on OMS platform. Generation Y and Z has significant influence towards their perceived usefulness, perceived enjoyment, and perceived trust. However, the perceived usefulness is the only perception that has significant impact towards their purchase intention. Meanwhile, generation X was found to have insignificant influence towards their perceived trust and none of the perceptions have a significant influence towards their purchase intention of premium service in OMS platform. This research is expected to benefits the OMS Industry and future studies. Keywords : Consumer Perception, Digital Platform, Generational Cohorts, Music Streaming, PartialLinear Regression, Purchase Intention.

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