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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
Arjuna Subject : -
Articles 793 Documents
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Trading Volume and Stock Return Relationship in Indonesia Stock Exchange (IDX) 2013-2017 Bastaman, Irsyad Muhammad; Nainggolan, Yunieta Anny
Journal of Business and Management Vol 10, No 1 (2021)
Publisher : Journal of Business and Management

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Abstract

Recently, Indonesia has been classified as a country with a large return in capital market over the year. There are many literatures discussing dynamic relationship between trading volume and stock return. This study is focused to find stock returns and trading volume relationships in Indonesia Stock Exchange (IDX) at 2013 – 2017. This study was conducted quantitatively and qualitatively. The data is collected as secondary data from IDX Annual Statistic and Yahoo finance.com. Furthermore, this study runs on three analysis: Descriptive analysis, Correlation test, and Ordinary Least Square (OLS) regression test. The study reveals adjusted R square for stock return towards trading volume is 0. 0.159 while trading volume against stock return is 0.009. That means stock return has bigger contribution to explain trading volume rather than trading volume against stock return. The study also found a significance positive contemporaneous relation between stock return and trading volume. Finally, the study shows both trading volume and stock return is not showing normal with leptokurtic curves and asymmetry data which is consistent with mixture of distributions (MDH).Keywords: Trading Volume, Stock Return, IDX, Contemporaneous Relationship
The Influence of TikTok Information Quality Towards Destination Image Formation in Greater Bandung Abadi, Muhammad Alif Fairuz; Qastharin, Annisa Rahmani
Journal of Business and Management Vol 10, No 3 (2021)
Publisher : Journal of Business and Management

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Abstract

Covid-19 pandemic affects tourism sectors, especially for Greater Bandung, which is a national strategic destination. Improving destination image is an essential strategy for tourism recovery strategy given the perceived belief and overall understanding of a tourist destination in the destination's image. This research will determine the role of TikTok content quality towards destination image formation in Greater Bandung. Primary research data was carried out using an online survey method related to variable information quality and destination image formation. This research was carried out from May to July 2021 with 219 respondents. Data analysis was performed using the SmartPLS 3.0 application by the PLS-SEM data analysis approach. The result was that interestingness was positively correlated with both cognitive image and affective image. In contrast, relevancy was positively correlated with the cognitive image. This study will contribute to improving the Greater Bandung destination image hence increasing tourist intents to visit Greater Bandung and thus contributing as a post-Covid-19 pandemic tourism recovery plan.Keywords: Covid-19, Destination Image, Greater Bandung, Information Quality, TikTok, Tourism
INFLUENCE OF E-SERVICE QUALITY TOWARDS CUSTOMER LOYALTY IN THE SUBSCRIPTION VIDEO ON DEMAND (SVOD) SERVICE IN INDONESIA (CASE STUDY: NETFLIX) Bachtiar, Muhammad Affan Huzairy; Chaerudin, Rendra
Journal of Business and Management Vol 10, No 2 (2021)
Publisher : Journal of Business and Management

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Abstract

Subscription video on demand (SVOD) seems to be getting popular as a choice of entertainment by consumers in the form of video such as movies and series including in Indonesia. SVOD can be accessed through the internet and can be accessed by many electronic devices connected to the internet. But with the rising of SVOD popularity, the competition in the industry became fierce with many new SVOD providers starting to spring up, and maintaining customer loyalty also becomes hard as companies trying to get as many customers as possible in the market therefore, it needs a strategy to maintain customer loyalty. The author chose to research how e-service quality can influence the customer loyalty of SVOD in Indonesia because SVOD is services provided on the internet and can be accessed either with web or app therefore e-service quality becomes an important factor to assess the service they provide. So, this research aims to see which e-service quality dimension has a significant impact on customer loyalty. The SVOD that became the object of this research is Netflix because they already have a long presence in Indonesia and have a substantial number of customers. Electronic service quality (E-service) quality is the ability of a company to provide service for customers through the online market. Customer loyalty is the commitment of customers to repurchase or patronize the same product and recommend it. The research is quantitative and was conducted by giving questionnaires to Netflix consumers in Jakarta and Bandung and the author managed to collect 110 data and analyze them with SEM-PLS method. The author found that e-service quality dimensions which are: Product portfolio, Information quality, visual appeal, and ease of use have a significant and positive influence on customer loyalty of Netflix customers in Indonesia.Keywords: E-service quality, Customer loyalty, (Subscription video-on-demand) SVOD, Netflix
Determinants of Islamic Banking Profitability in Indonesia A'la, Sabila Hikmatul; Darmansyah, Asep
Journal of Business and Management Vol 10, No 3 (2021)
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Abstract

Any economic growth and stability mostly depend on its banking sector. However, the ROA of conventional banks in Indonesia always higher than Islamic banks in the previous 5 years period. This research focuses on finding the internal-bank factors that may affect the profitability of Islamic banks in Indonesia. Internal-bank factors as independent variables that tested in this research are bank size (SIZE), Capital Adequacy Ratio (CAR), Liquidity of Assets (LIQ), Operational Efficiency (BOPO), Gearing Ratio (GR), Non-Performing Financing (NPF), and Financing to Deposit Ratio (FDR). Return on Asset (ROA) used as dependent variable which represent profitability of banks. The data samples have passed the classical assumption test and continued with multiple linear regression. The result shows that partially SIZE and BOPO give a negative significant effect on ROA. CAR, LIQ, GR gives a positive significant influence on ROA. NPF and FDR have no effect on profitability of Islamic banks in Indonesia. The simultaneously significant effect is given by SIZE, CAR, LIQ, BOPO, GR, NPF, and FDR on the ROA of Islamic banks in Indonesia. Keywords: Bank size, Capital Adequacy Ratio, Liquidity of Assets, Operational Efficiency, Gearing Ratio, Non-Performing Financing, Financing to Deposit Ratio, Return on Asset.
How can Au Gré Du Vin Increase Its Brand Awareness and Develop An Impactful Social Media Strategy? Awaloedin, Nadira Alifanda; Archambault, Catherine; Hadiansyah, Fikri
Journal of Business and Management Vol 10, No 3 (2021)
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Abstract

In the era of digitalization and with the occurrence of the pandemic, social media have become a crucial piece of a business marketing strategy as it eases companies to connect with their target customers, increase awareness, and boost their leads and sales. Due to the change of ownership and the impact of the pandemic, Au Gré Du Vin, a cellar specialist in natural and organic wines from Languedoc-Roussillon & Southwest in France, struggles to persistently stay relevant and show their unique selling proposition online specifically on Instagram, Facebook, and its official website. These three platforms have different objectives. Thus, must be utilised according to the features available and show alignment in aesthetic, content, and values to highlight brand identity and USP. Leading to a research question of “How can Au Gré Du Vin Increase Its Brand Awareness and Develop An Impactful Social Media Strategy?” as this research leverages a qualitative approach using both primary and secondary data collection processes.Keywords: Marketing, Social Media, Brand Awareness, Strategy, Wines, France.
Analysis of Mercedes-AMG Petronas F1 Team's Social Media Engagement S., Raybano Natanael; Iskandar, Budi Permadi
Journal of Business and Management Vol 10, No 1 (2021)
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Engagement is an outcome of an interaction between the customer and the company through two-way communication. Social media becomes one of the platforms for the company to perform this kind of interaction. The aforementioned interaction on social media can be measured as “engagement rate”. This study is trying to formulate the role of social media manager in a Formula One team, using the Mercedes-AMG F1 Team as the main example, as the team has a successful social media team that could deliver proper information about the team’s activity and maintain the interaction. This study is done on Twitter, using a content analysis approach and conducted by examining the team’s activity, then comparing it with another chosen Formula One teams, to see how far the team's social media strategy can perform and formulate the strategy itself. The result shows that the Mercedes-AMG F1 Team got its success on social media by consistently sharing team-related contents that attract people and figure out its proper strategy for sharing the contents. These two aspects become the main output of this study, which is formulating one of the most effective ways to maintain an engagement between the company and the customers as high as possible.Keywords: Social Media, Twitter, Engagement, Mercedes-AMG F1 Team, Formula One, Content Analysis
Analyzing Brand Awareness Of Harley Davidson Shop A Case Study Of PT. Siliwangi Harley Davidson Bandung Wardhana, Sokha; Belgiawan, Prawira Fajarindra
Journal of Business and Management Vol 10, No 1 (2021)
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Marketing strategy has an important role in a company. Marketing Strategy is a marketing mindset that will be used to achieve its marketing goals. Likewise at PT. Siliwangi Harley Davidson, marketing strategy is very important to create brand awareness to support product sales. This study uses qualitative research which is phenomenological method. In-depth interviews uses to get the deep information about marketing of PT. Siliwangi Harley Davidson from the informants.The result of textural analysis show that PT. Siliwangi Harley Davidson has done four marketing strategies which are event marketing strategy, offline marketing strategy, social marketing strategy, referral marketing strategy, and SEO marketing strategy. They haven’t done two more marketing strategies which are inbound marketing strategy and email marketing strategy.Background:This study aims to give the best marketing strategies of PT. Siliwangi Harley Davidson in order to increase the brand awareness of PT. Siliwangi Harley Davidson especially in West Java as their target market.Methodology:This study uses qualitative research which is phenomenological method. Validate using intersubjectivity method.Results: The result of the study show that PT. Siliwangi Harley Davidson has done four marketing strategies which are event marketing strategy, offline marketing strategy, social marketing strategy, referral marketing strategy, and SEO marketing strategy. They haven’t done two more marketing strategies which are inbound marketing strategy and email marketing strategy.Conclusion: PT. Siliwangi Harley Davidson should applicate the seven marketing strategies in West Java in order to increase the brand awareness in West Java itself.PT. Siliwangi Harley Davidson also need to pay attention of the SWOT analysis, and including the TOWS analysis for making the best marketing strategies.Keywords: Marketing Strategy, Harley Davidson, Brand Awareness,SWOT Analysis,TOWS Matrix,Qualitative Method.
MEASURING THE SHIFTING FACTORS THAT CONTRIBUTE TO CONSUMERS’ USE OF GREEN SKINCARE CLEANSERS Azzahra, Syifa; Iskandar, Budi Permadi
Journal of Business and Management Vol 10, No 3 (2021)
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The increasing demand and supply of conventional skincare products have caused severe damage towards the environment. The environmental damage caused by conventional skincare products have driven both producers and consumers to shift their interest towards a more sustainable and eco-friendly option which is green skincare. It is important that consumers start shifting from conventional skincare to green skincare. However, the problem consumers are still reluctant to entirely shift from conventional skincare to green skincare due to their misconception that green skincare cannot outperform conventional skincare in terms of its functionality and benefits to the skin. In order to convince consumers that green skincare can perform as well as or even better than conventional skincare, this study will conduct an analysis regarding the comparison of both products. The objective of this research is to analyse the relevance of product price, product reviews, and product benefits in shifting consumers’ behavior to use green skincare cleansers over conventional skincare cleansers. The Multiple Linear Regression (MLR) will be used to process the quantitative survey data of 200 samples. Keywords: Green Skincare, Conventional Skincare, Cleanser, Shifting Factors, Consumer Usage,Multiple Linear Regression
Forecasting Method Analysis of Tin Ingots Company in Indonesia. Case Study: PT. Timah Tbk Madani, Fauzan; Utama, Akbar Adhi
Journal of Business and Management Vol 10, No 3 (2021)
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Mineral mining is performed globally, and mineral demand is continually growing in accordance with human necessities. Especially for Tin, the global tin market to grow at a CAGR of 0.81% during the period 2017-2021. PT. TIMAH Tbk, a state-owned company, operates the official tin mine on Bangka and Belitung Islands. The number of tin ingots is produced based on the RKAP or the planning master for PT. Timah Tbk. This research aims to get the well-performing forecasting method to make the estimation of tin ingots sales.After analyzing the target and realization from 2009-2020, there several error between them with the specification MAD 7,291, MSD 123,983,550, and MAPE 18.1%. This error indicates that the target and realization have 18.1% different. In this research, there are several methods used to get the better forecasting method with lowest error. The methods conducted are based on (Nahmias & Olsen, 2015) time-series method analysis and causal method. The time-series analysis used are 4-Year Moving Average, Single Exponential Smoothing, Holt’s Model, and Winter’s Model. Furthermore, the causal method used are exercised by Support Vector Machine (SVM). The demand data used are based on sales of refined tins (tin ingots) from 2009-2020.The result shows that SVM method or causal method has become the forecasting method with lowest forecast error with detail MAD 3,084, MSD 29,360,790, and MAPE 8.9%. This forecasting method is performing well because the factors used that affect the demand of tin in Indonesia have theoretically passed the correlation test (Safitri, 2004).Keywords: Forecasting method analysis, tins company, PT. Timah Tbk.
TOURIST DESTINATION CHOICE MODELLING DURING COVID-19: CASE STUDY OF THE FIVE INDONESIA’S SUPER PRIORITY DESTINATIONS Utari, Beatrice Amabella; Belgiawan, Prawira Fajarindra
Journal of Business and Management Vol 10, No 3 (2021)
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Tourism is one of the most important economic activities and was planned to be the core economy of Indonesia. During this COVID-19 pandemic, the period of self-isolation and other restrictions changed the tourists’ travel behavior and made tourism be the most affected industry. Government wanted to focus on the five of Indonesia's super-priority destinations; Borobudur, Labuan Bajo, Mandalika, Likupang, and Lake Toba, to recover the loss, but on the implementation, the ministry is not focused on the travel demand. This research aims to explore factors that affect Indonesian domestic tourists while choosing the five super-priority destinations during this COVID-19 and propose a recommendation to the tourism stakeholders. Using the choice modelling analysis, Mandalika government protocols, transportation cost, travel time; Labuan Bajo and Borobudur health and hygiene; and Borobudur destination image significantly influence tourist’s choice. The Health Enthusiast, Sports and Culture Person, and Nature-lover characteristics influence tourists in choosing destinations besides Lake Toba. The Social and Explorer characteristics influence them in choosing Lake Toba. Thus, the government should maintain periodic management controls of Cleanliness, Health, Safety, Environment Sustainability (CHSE) protocols and collaborate with tourism service providers to promote the five of Indonesia's super-priority destinations rooted in tourists' interest and safety guarantees.Keywords: Tourism, Choice Modelling, Destination Choice, Indonesia’s Super-Priority Destination

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