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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
Arjuna Subject : -
Articles 793 Documents
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The Influence of K-Pop Girl Group “TWICE” as Brand Ambassador of Scarlett Whitening on Purchase Intention
Journal of Business and Management Vol 11, No 3 (2022)
Publisher : Journal of Business and Management

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Abstract

Abstract. The tight competition, makes personal care industry must have an effort in maintaining the company. The marketing strategy that can be carried out is to use brand ambassador to improve brand image, brand trust and of course to increase the purchase intention of its customers for the brand/product. If a company chooses the wrong brand ambassador, it will have a negative impact on the company's image. This study aims to determine the effect of Twice as a brand ambassador on Scarlett Whitening's brand image, brand trust, and purchase intention. The data for this study were collected through an online survey with 255 respondents. With the criteria of being 12-27 years old this year, knowing the brand/product of Scarlett Whitening, and knowing Twice as the brand ambassador of Scarlett Whitening. The data collected was then analyzed by PLS-SEM to determine the relationship between research variables. This study shows that brand ambassadors have a significant effect on brand image and brand trust. Purchase intention can be significantly influenced by brand image, and brand trust. The results of the mediation state that brand image and brand trust can fully mediate brand ambassadors on purchase intentions. The recommendation given is to do marketing in the form of advertisements, by featuring Twice as the Brand Ambassador of Scarlett Whitening to be better known by customers.Keyword: Twice, Scarlett Whitening, Brand, Brand Ambassador, Brand Image, Brand Trust, Purchase Intention
Role of the Digital Economy and Its Impact on Indonesia's Economic Growth
Journal of Business and Management Vol 11, No 2 (2022)
Publisher : Journal of Business and Management

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Abstract

Economic digitization brings various changes, with the digital economy at least providing many benefits, therefore, digital economic transformation should be used as an alternative solution as an engine of new economic growth. This study examines the real role of the digital economy and economic growth in Indonesia. The regression model was applied to a data panel covering four variables from 2016 to 2021. The ordinary least square model showed a better and more based estimate than the one adjusted for this study. In addition, the digital economy variable in this study has a positive impact on economic growth in Indonesia, especially during the COVID-19 pandemic. This evidence implies that the digital economy has a positive and significant impact on economic growth in Indonesia.Keywords: Economic growth, digital economy, GDP
The Effect Of Performance Appraisal And Reward Towards Healthcare Worker Motivation In Covid-19 Pandemic Situation At Rsud Bandung Kiwari
Journal of Business and Management Vol 11, No 3 (2022)
Publisher : Journal of Business and Management

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Abstract: Covid-19 is a pandemic that attacks human respiration. Covid-19 has become a pandemic due to the spread of Covid-19 worldwide which threatens human civilization. Health workers have an important role in suppressing the number of Covid-19 and treat patients exposed to Covid-19.Therefore, health workers need to be noticed because only those who have knowledge about Covid-19. So, by paying attention to Human Resources, Hospitals management can maintain performance and motivation. In this study, the researcher discussed the variables influencing the motivation of healthworkers, namely Performance Appraisal and Rewards. Performance appraisal is an evaluation carried out by comparing current performance with the past and also the objectives of the work. Performance Appraisal can be measured through Relevance, Acceptability, Reliability, Sensitivity, and Practically.Rewards is a reciprocal that is received by someone because they have given energy or contributed to an organization in accordance with the contract specified at the beginning of work. Rewards in this study were measured through Intrinsic and Extrinsic Rewards. The approach taken is a quantitativeapproach with data collection techniques through a questionnaire distributed to 84 respondents. Data processing was carried out using the Multiple Linear Regression Test method through SPSS 25. The results of this study indicate that together Performance Appraisal and Rewards have a positive effecton motivation, Performance Appraisal has a positive effect on motivation, and Rewards has a negative effect on motivation.Keywords: Performance Appraisal, Rewards, Motivation, and Healthcare Worker
PT Arino Karya Nusantara Batching Plant Risk Management in Ready-Mix Concrete Business
Journal of Business and Management Vol 11, No 1 (2022)
Publisher : Journal of Business and Management

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Abstract

PT Arino Karya Nusantara is a trading company engaged in construction in the city of Yogyakarta. The company was founded in 2012. In 2021, PT Jor Mix Barokah is divided into two namely PT Jor Mix Barokah and PT Arino Karya Nusantara. PT Arino Karya Nusantara's risk management is still relatively low, this is proven from the percentage of material losses in the manufacturing batching plant for the May-July 2021 period which exceeds 15% according to the standards set by the company, as well as frequent damage to the pan mixer so that it affects the delay and causes great losses to the company. The purpose of this study is to identify other risks that have the potential to occur in the batching plant and assist the company in overcoming the risks that might occur in the batching plant so that there is no greater loss. The method used by this research is the 6x6 scale Probability Impact Matrix (PIM), which is based on the ISO 31000:2018 framework. The conclusion of this study is that there are 22 potential risks in the company batching plant area in Indramayu. 5 risks are classified as extreme risk, 13 risks are classified as severe risk, 3 risks are classified as high risk, and 1 risk is classified as medium risk. In general, there are 6 mitigation plans that must be implemented by PT Arino Karya Nusantara, namely: building an integrated operational information system, improving human resource management, routine maintenance of heavy equipment and software, improving inventory management, conducting better project management, and carry out Corporate Social Responsibility (CSR).Keywords: Risk Management, Ready Mix Concrete Business, Batching Plant, Probability Impact Matrix 6x6 Scale
Analyzing The Effectiveness of Social Media Marketing in PT Primajasa
Journal of Business and Management Vol 11, No 3 (2022)
Publisher : Journal of Business and Management

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Abstract

Nowadays, social media is the future of branding in marketing. Social media is used as the main tool in marketing to tell the product review to convey customer engagement. Social media in the digital area is a platform to conduct interaction and information together to accomplish business goals. The social media platform is an intermediary between brands and audiences and utilizes customer engagement to engage the product review. Mostly, the social media platform uses Instagram as their social media since it can easily go viral. PT Primajasa, the leading transportation sector in Indonesia, uses the Instagram page to integrate the companies and audiences and helps companies to see the story behind the campaign. Before customers take additional action to make a purchase, their Instagram pages show a lot of likes, comments, and shares from other users. Customers frequently make purchases on social media by highlighting the success of the business's social media performance. To get attention from people, Social Media content has to be creative and innovative in increasing customer engagement and product reviews of users. Content that consists of storytelling makes people more engaged and increases the achievement of purchase intention. Furthermore, this study aims to determine the effect of Social media Marketing, Product Review, and Customer Engagement on Purchase Interest in PT Primajasa's transportation services. This research is associative research and the type of data used is quantitative data. The sampling technique used was purposive sampling. The number of samples is 354 consisting of current passengers of PT Primajasa, students of the Management Study Program, Faculty of Economics and Business, Bandung Institute of Technology in 2022-2024 and employees of PT Primajasa in the field of Marketing. Data analysis used Multiple Linear Analysis. The results of this study answered the direct effect of Social Media Marketing on Customer Engagement and Purchase Intention. Indirect Social Media Marketing has more positive influences through Customer Engagement as a mediator than direct Social Media Marketing on Purchase Intention. 
Understanding The Effect of WFH (Work from Home) On Individual Performance of ITB Dormitory Tutor
Journal of Business and Management Vol 11, No 2 (2022)
Publisher : Journal of Business and Management

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Abstract. This pandemic has suddenly changed how people work and forcing everyone to adapt, the ITB Dormitory Tutor is no exception. ITB Dormitory Tutors are second-year to final year students who are responsible for fostering the character of first-year students. This organization is under Direktorat Kemahasiswaan Institut Teknologi Bandung (DITMAWA ITB) and Direktorat Sarana dan Prasarana ITB. The author found a decrease in performance of ITB Dormitory Tutors during WFH in the form of KPI achievement decreasing from 84.80% to 80.39%. The author adapts the MARS model using a quantitative approach to determine which factors causes a decrease on the individual performance of ITB Dormitory Tutors. MARS model of Individual Performance and Behavior consists of 4 variables, namely Motivation (M), Ability (A), Role Perception (RP) and Situational Factor (SF). The tool used was a questionnaire which is distributed through online to find out which indicators were approved by the ITB Dormitory Tutor. The author took 83 samples. The data were analyzed by Microsoft Excel for validity and reliability test. The results of this study indicate that the cause of the decrease in Individual Performance of ITB Dormitory Tutors during WFH is the Situational Factor (SF) and Mental Ability (A) variables.Keywords: WFH, MARS model, Individual Performance, ITB Dormitory Tutor, quantitative
The Influence of Tiktok Shop on Increasing Customer Purchase Intention Of Beauty Products
Journal of Business and Management Vol 11, No 3 (2022)
Publisher : Journal of Business and Management

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Abstract. TikTok Shop is a yellow shopping cart in the lower left TikTok homepage. Due to the pandemic, selling products is hard so the purchase intention is lower and business owners are losing profit. TikTok in rapidly growing users is an opportunity to increase purchase intention. Besides, TikTok Shop also has disadvantages based on findings in customer reviews in the TikTok Shop and other media. Although TikTok is a popular social media platform, this does not guarantee that TikTok Shop will increase purchase intent. This study aims to assess the effect of TikTok Shop towards purchase intention and gives recommendations to beauty product sellers on how to increase the purchase intention. This study uses a quantitative approach towards 222 peoples who purchase beauty products through the Tiktok Shop. The researcher uses descriptive statistics and PLS- SEM to analyze the survey result. The result indicates that number of followers, eWOM, and store reviews positively affect trustworthiness. Trustworthiness and perceived value positively affect purchase intention on beauty products in TikTok Shop. The implications of the study's empirical findings is to give insight for beauty product sellers to increase profits by conducting marketing strategies for promoting beauty products in Indonesia.Keywords: Beauty Product, Perceived Value , Purchase Intention, TikTok Shop, Trustworthiness
Analyzing Consumer Perceived Value on MOBA Mobile Games To Increase Mobile Game Loyalty And In-App Purchase Intention
Journal of Business and Management Vol 11, No 1 (2022)
Publisher : Journal of Business and Management

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The meteoric rise of the mobile gaming industry is not paired with the ability of its developer to induce its players’ loyalty and ultimately purchase intention. Understanding the influential factors of what makes a customer loyal and making a purchase is important for the developers as it would increase the profit margin. The purpose of this study is to investigate the customer’s perceived value that influences mobile game loyalty and in-app purchase, or purchase made within the game, for MOBA (Multiplayer Online Battle Arena) mobile game players. The data gathered in order to fulfill the research objective is done by both conducting qualitative preliminary research and distributing quantitative online questionnaires (which successfully gathered 205 respondents, mostly male and undergraduate students) on various social media platforms. It was then analyzed through PLS-SEM analysis, and results of the analysis shows that the customer perceived value that significantly influences mobile game loyalty are reward, access flexibility and playfulness, while good price and mobile game loyalty are the significant influential factors that drive in-app purchase intention. Additionally, recommendations from the researcher based on the influential factors that have been found in this research have been described as well, and future practitioners might look at it as a consideration for their research or business strategy as well.Keywords: Customer Perceived Values, Indonesian MOBA In-app Purchase Intention, Indonesian MOBA Mobile Game Loyalty, MOBA Mobile Game
The Impact of Intellectual Capital On The Soundness Of Islamic Banks In Indonesia
Journal of Business and Management Vol 11, No 3 (2022)
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Abstract. Knowledge-based business is needed to gain and maintain a firm's competitive advantage by enhancing its innovation, information, and human knowledge, thereby creating value-added for the firm. This study examines the three components of Intellectual Capital, namely Capital Employed Efficiency (VACA), Human Capital Efficiency (VAHU), and Structural Capital Efficiency (STVA), and whether they impact the soundness of Islamic banking as measured by the RGEC (risk profile, good corporate governance, earnings, and capital) rating method. The RGEC rating method was measured by composite rating from NPF, FDR, GCG, ROA, ROE, OEOI, and CAR The data were obtained from 11 Islamic banks registered with the OJK for six periods from 2015 – 2020 with 66 banking annual financial reports. This study uses panel data regression analysis with the Fixed Effect Model (FEM) using STATA 17.0 software. The results of this study indicate that STVA has a negative impact on the soundness of Islamic banks in Indonesia. Meanwhile, VACA and VAHU do not impact the soundness of Islamic banks in Indonesia.Keywords: Intellectual Capital, VACA, VAHU, STVA, RGEC
Analyzing Factors Influencing Consumer Purchase Behavior of Generation Z toward Second-Hand Apparel in Indonesia
Journal of Business and Management Vol 11, No 1 (2022)
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Second hand apparel has become a trend that gradually increases in the development of the fashion industry. Generation Z as target customers have intrinsic and extrinsic motivation that drive their purchase behavior for a product. Understanding the motivations behind second-hand clothing consumption can assist in building marketing expertise in the fashion business, since generation Z will have tremendous buying power in the next few years. This study was conducted to achieve competitiveness from this big opportunity and comprehend the most influential factors (attitudes, subjective norms, perceived behavioral control, and physical vanity aspect) that shape and encourage purchase behavior, by combining the theory of planned behavior and physical of vanity. The author employs Partial Least Square Structural Equation Modeling (PLS-SEM) using Smart-PLS to evaluate data from 327 online survey respondents. The subjective norm found as the most significant factor of purchase intention, followed by attitude and perceived behavioral control. Moreover, perceived physical vanity influences purchase behavior. Younger consumers are more influenced by their external motive to buy secondhand clothing. This data may help marketers enhance their marketing strategies by highlighting social values, such as social acceptability, which influences generation Z's purchase behavior for second hand clothing.

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