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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
Arjuna Subject : -
Articles 793 Documents
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The Factors Affect Employee Loyalty with Job Satisfaction As A Mediator Variable To Generation Z During The Internship Program
Journal of Business and Management Vol 11, No 1 (2022)
Publisher : Journal of Business and Management

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Abstract

Human resources are one of the essential instruments in a company. Generation Z, which is predicted to dominate 20% of workplaces in 2025, brings an opportunity for companies to be able to adapt indirectly and adjust the business they are doing to keep up with existing developments, considering that Generation Z exist in the middle of technological developments. This study aimed to determine what factors influence job satisfaction, directly related to the level of employee loyalty of Institut Teknologi Bandung graduates belonging to Generation Z during their internship. This research is quantitative research using a questionnaire where what is measured is how training, working condition, internship benefits, and salary affect employee loyalty with a mediating variable, namely job satisfaction. The total number of respondents involved was 298, with 151 respondents who met the criteria. Training, internship benefit, and salary positively impact employee loyalty, and the work situation does not directly affect employee loyalty if company does not accommodate a proper working condition and job satisfaction.Keywords: Keywords: generation z, internship program, job satisfaction, employee loyalty.
Factors Impacting The Final-Year Students’ Perceived Stress During Pandemic: SBM-ITB Students' Thesis Progress
Journal of Business and Management Vol 11, No 3 (2022)
Publisher : Journal of Business and Management

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Abstract

Some studies in Indonesia have proven that many students are stressed and even experience severe stress while writing a thesis. During the COVID-19 pandemic, students' stress while writing a thesis is exacerbated due to the changing learning system. However, no study at the SBM-ITB explores students' stress levels while writing a thesis, especially during the COVID-19 pandemic. The leading cause of the stress they experience has also never been proven. In this study, the researcher investigates the SBM-ITB final-year students' stress levels while writing a thesis during this pandemic and identifies the source of their stress (stressors). Using 67 samples through the PSS-10 questionnaire, most SBM-ITB final-year students reported being under moderate to severe stress. Semi-structured interviews were conducted with the 10 respondents that were at least under moderate stress. By using thematic analysis, the interview data results show four stressors significantly affect students' stress: Relationship, Time Management/Workload, Financial, and Academic. Through the FGD, the researcher validated the interview data results and discovered Time Management/ Workload is the leading stressor affecting students' stress. Four stressors adversely impact the students, leading them to delay their thesis progress. The students claimed that the pandemic situations influenced all stressors they experienced. 
Developing Business Plan For YouTube Gaming
Journal of Business and Management Vol 11, No 2 (2022)
Publisher : Journal of Business and Management

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Abstract

This documents dives deep into the opportunity to create a business plan for YouTube gaming in Indonesia. It may serve as a stepping stone for the standardization of the YouTube Gaming business plan provides information about requirements and workflow business process for those starting as Gaming YouTubers. From this document a plan is made for the channel to reach monetization in a year of how many videos should be made and the duration of each videos. An investment of around Rp30,000,000 to build the hardware needed to start the channel, and may cost less if user already have base hardware to start with. Once the channel get its monetization, the revenue from the channel could go to around $1,000 excluding external revenue from websites outside of YouTube such as Patreon.
The Influence of Electronic Word-of-Mouth on Social Media Towards Purchase Intention of Luxury Perfume Brands
Journal of Business and Management Vol 11, No 3 (2022)
Publisher : Journal of Business and Management

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Abstract

The number of middle and upper socioeconomic class in Indonesia continues to increase from year to year. Therefore, the luxury perfume brand industry makes Indonesia one of its priorities. As a result, Indonesia was recorded to contribute revenue to the sale of luxury goods as much as 2,035,000,000 USD in 2020, where luxury perfume brands have the highest sales figures. This high number cannot be separated from the influence of social media with the spread of information online or commonly called eWOM. Unfortunately, how eWOM on social media affects buying interest in luxury perfume brands is not fully understood. This study aims to find factors that influence consumers' purchase intentions for luxury perfume brands after seeing eWOM on social media and provide recommendations to luxury perfume brands in maximizing eWOM to be implemented in stimulating purchase intentions. The qualitative approach was conducted through interviews with 15 people and quantitative approach through a survey with a total of 300 respondents, where respondents had bought or used luxury perfume brands. The results of the interviews were analyzed using the open coding method and the survey results were analyzed using the PLS-SEM method. Based on the results of interviews, customer reviews on Instagram, TikTok, and YouTube are the most frequently used tools to find reviews about luxury perfume brands. The results of the survey show that perceived persuasion, source expertise, and source trustworthiness significantly influence consumers' purchase intentions towards luxury perfume brands after viewing eWOM on social media. The results of this study are expected to be useful for readers, eWOM senders, and luxury perfume brand industries in utilizing eWOM as a marketing strategy.Keywords: eWOM, luxury perfume brands, purchase intention, social media
Consumer Purchase Intention in Environmentally And Digitally Wedding Service During Covid-19 Pandemic
Journal of Business and Management Vol 11, No 3 (2022)
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Abstract

Abstract. Wedding celebrations in Indonesia usually invite many people and each guest can contribute at least one to three trash and become a contributor to waste just from the activity that lasts for around 3 hours. Along with this, the Covid-19 pandemic has had a significant impact on consumer habits and behavior in particular because the pandemic has had such a large impact on people's daily life one of them is weddings. The purpose of this study is to investigate factors that influence digital wedding service using Extended Technology Acceptance Model. The study used quantitative research to analyze the Technology Acceptance Model incorporated with Environmental Knowledge and Impact of Covid -19 using Structural Equation Model by using the RStudio software. The result is perceived ease of use significant to perceived usefulness. Perceived usefulness, perceived ease of use, and impact of Covid- 19 are significant to attitude towards using digital wedding service in Indonesia. And the factor that affects purchase intention is environmental knowledge and attitude towards using digital wedding service. These findings can generate more suitable practical implications to promote digital wedding service in Indonesia during the current and post-pandemic periods.Keywords: Digital wedding, Environment, Covid-19, Technology Acceptance Model (TAM) 
Book-To-Market Ratio, Dividend Yield and Price- Earnings Ratio Effects Towards Stock Return: Evidence from The Property and Real Estate Stocks in Indonesia
Journal of Business and Management Vol 11, No 1 (2022)
Publisher : Journal of Business and Management

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Abstract

In 2020, the pandemic has triggered a lot of new investors to invest in the stock market. Stocks are preferred as an investment because if done right, stocks can offer high returns. Several companies desired by investors are property firms, because they can offer good returns when the time is right. Moreover, property sector is one of the most growing sectors in Indonesia, with growth rate exceeding the GDP. This makes stocks of this sector interesting. Nevertheless, stock investment is a medium to high risk investment, and while it can give investors higher returns it can also give higher losses. New investors need to do analysis before putting their money on certain stocks. Therefore, the research’s objective is to analyze the relationship between financial ratios such as book-to-market ratio, dividendyield and price-earnings ratio towards property stocks returns in Indonesia from 2015-2019. Secondary data, collected from various sources are used as references. The data were analyzed using panel data regression analysis. This study reveals that the book-to-market ratio has a significant negative correlation with stock returns. Dividend yield and price-earnings ratio has negative, insignificant relationship.Keywords: book-to-market ratio, dividend yield, price-earnings ratio, stock returns, property and real estate stocks. 
The Influence of Brand Experience, Brand Personality, Brand Trust, And Customer Satisfaction In Building Customer Loyalty: Case Study On BANGTAN SONYEONDAN FANS
Journal of Business and Management Vol 11, No 3 (2022)
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Abstract

Bangtan Sonyeondan or the international name BTS is the leading K-Pop boy band by the number of their fans. ARMY “Adorable Representative M.C of Youth” social network for those who are willing to BTS fans. The massive phenomenon of ARMY who are willing to buy BTS merchandise resulting ARMY start to experience that BTS giving their memories of happiness by buying their merchandise. They learn to trust, match personalities, satisfy as consumer, and make them loyal to BTS.This research analyzed the relationship of brand experience, brand personality, brand trust, and customer satisfaction to customer loyalty to ARMY.The results also be helpful for recommendations and references for companies in the music sector and BTS, regarding the benefits and relationships of the five variables. Using quantitative approach by collecting data through questionnaire and use purposive sampling with a result of 232 respondents. Analyzing data using descriptive analysis and PLS-SEM. This study shows that brand experience has a significant effect on brand personality, brand trust, and customer satisfaction. Brand trust and customer satisfaction can significantly affect customer loyalty. The mediating result states that customer satisfaction can fully mediate brand experience to customer loyalty, while brand trust and brand personality partially mediate.Keywords: BTS, ARMY, Merchandise, Quantitative, PLS-SEM, Brand Experience, Brand Personality, Brand Trust, Customer Satisfaction, Customer Loyalty. 
Motivation of Undergraduate Petroleum Engineering Student of Bandung Institute of Technology Towards Geothermal Energy as Career Choice
Journal of Business and Management Vol 11, No 1 (2022)
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Abstract

In recent years, the world is facing a global issue related to the sustainability of sustainable life in the future. Various campaigns and programs have begun to be realized in order to maintain the global ecosystem, one of which is by reducing the use of CO2-emitting fuels or also known as fossil fuels. Reducing the use of fossil fuels must of course be substituted in other forms of energy, one of which is renewable energy. Based on the geological conditions of Indonesia, geothermal energy is a renewable energy that has great potential for its development in Indonesia. Of course, the development of geothermal energy requires skilled human resources in this field. Here the researcher makes the students of the Bachelor of Petroleum Engineering Bandung Institute of Technology as research subjects. Students as the next generation in this industry certainly need to prepare skills and knowledge for this opportunity. For that, of course, it takes motivation as an individual mover. Motivation also has a dynamic form and is highly personalized by environmental conditions. In the definition of motivation, each individual has control over himself and has the right to make choices in deciding to make an effort to try to achieve individual goals. This study uses a quantitative approach to collect data from respondents. In this study, each respondent was given 18 questions, which were representative of 5 variables from Maslow Hierarchy of Needs Theory. In this research, it was found that the motivation of the students of petroleum engineering at the Bandung Institute of Technology to see geothermal energy as a career choice is already at a high level.Keywords: Motivation, Geothermal Energy, Renewable Energy, Maslow’s Hierarchy of Theory, Career Choice, Students
Financial Health Evaluation of PT Pegadaian before and during the COVID-19 Pandemic
Journal of Business and Management Vol 11, No 2 (2022)
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Abstract. PT Pegadaian is a non-bank financial institution that has significance to the economy of the middle class and Micro, Small, and Medium Enterprises (MSMEs) through its pawn services. As part of a State-Owned Enterprises (SOEs), PT Pegadaian's performance is not only assessed by its business achievements but also through its success in helping the government empower society's economy, especially in times of crisis such as the current COVID-19 pandemic. Therefore, there should be a proper form of evaluation regarding the financial health of PT Pegadaian to ensure the company's sustainability. The government has set guidelines for assessing the financial health of SOEs through the Minister of State-Owned Enterprises Decree Number KEP-100/MBU/2002 concerning Assessment of the Health Level of State-Owned Enterprises. This paper intends to evaluate the financial health of PT Pegadaian from 2017 to 2021 based on the aforementioned guidelines as well as several complementary financial indicators to compare and analyze the financial health of PT Pegadaian before and during the COVID-19 pandemic. This paper uses descriptive quantitative methods to explain a number of findings using mathematical operations. This paper is expected to provide adequate understanding to various stakeholders regarding the financial condition of PT Pegadaian, especially about how the company is tackling the COVID-19 pandemic crisis and its ability to keep carrying out its strategic role in serving the society after the pandemic era. This paper found that even though the pandemic had no impact on the company’s health classifications, the company’s total weighted scores were severely deteriorating in the two years of the pandemic. The most contributing factor leading to the conditions was, in fact, the management's anticipatory decision to increase the allowance for impairment losses significantly, which proved to suppress the company’s net income. Thus, it is hoped that stakeholders can take the right attitude and course of action regarding the company in the future.Keywords: PT Pegadaian, COVID-19 Pandemic, Financial Health, SOE, MSME 
The Impact of Video Content #LifeAtShopee Towards Intention to Aply on SBM ITB Final Year Student
Journal of Business and Management Vol 11, No 3 (2022)
Publisher : Journal of Business and Management

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Abstract

The rapid growth and development of the e-commerce industry in Indonesia makes e-commerce need to maintain and continue to improve the quality of its services by having qualified human resources to have a high chance of outperforming their competitors. Unfortunately, the limited human resources in the Indonesian market have led to a talent war, especially for the digital industry including e-commerce. Therefore, Shopee as the number one e-commerce company in Indonesia needs to attract the best talent in the market through employer branding programs. One of the media that can be used is social media. One of Shopee's employer branding programs on social media is #LifeAtShopee. Unfortunately, #LifeAtShopee can be used by anyone, including external parties on extensive social media, so further analysis is needed to find out whether unofficial #LifeAtShopee has an influence on employer branding attractiveness and changes the desire of target talent to apply or not. This study aims to know the difference between employer attractiveness and intention to apply before and after talents watch the unofficial #LifeAtShopee content. Data were collected through online questionnaires to SBM ITB final-year students as key target talents of Shopee, then analyzed using Paired Sample T-Test to determine whether there is a difference in the average of the one group pre-test and post-test. The results show that watching #LifeAtShopee content has a significant effect on employer attractiveness and intention to apply.Keywords: Social Media Content, Employer Branding, Employer Attractiveness, Intention to Apply

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