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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
Arjuna Subject : -
Articles 793 Documents
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The Influence Of K-Pop Group “Treasure” As Brand Ambassador of Ruang Guru on Consumer Purchase Decisions
Journal of Business and Management Vol 11, No 3 (2022)
Publisher : Journal of Business and Management

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Abstract

Business competition has gotten increasingly tough with a huge number of students in Indonesia, as well as the trend of online learning during the outbreak, there is surely a chance for education companies to develop their product market. Ruangguru, an educational startup company, chose TREASURE as the Ruangguru Learning Ambassador as part of the company's marketing strategy to reach a wider audience. Using mixed method approach to understand deeper the problems and came out with conclusion through statistical analysis, PLS-SEM method, found that the about half of the students are aware that TREASURE is the Brand Ambassador of Ruangguru. The purpose of this research is to assess whether Ruangguru made the right decision in selecting TREASURE as the Brand Ambassador, as well as whether TREASURE as the Ruangguru Brand Ambassador influences consumer purchasing decisions. The results revealed that Brand Ambassador and Brand Image variables both have significant influence on the consumer purchasing decisions, while the Brand Awareness has no significant influence. The result of this research hopefully can give benefits to readers, future researchers, and online educational platform management to develop their marketing strategies.Brand Ambassador, Brand Awareness, Brand Image, Purchase Decision, Education
The Impact of Green Marketing On Consumers’ Green Purchase Intention In Fast Fashion Industry: Case Of Uniqlo Indonesia
Journal of Business and Management Vol 11, No 2 (2022)
Publisher : Journal of Business and Management

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Abstract

Many fashion brands are implementing “fast fashion” strategies, resulting in negative effects to the environment where the waste pollutes and degrades the natural environment and surrounding ecosystem. Consumers in Indonesia are growing awareness regarding these environmental issues caused by the fashion industry. For countermeasure, fast fashion brands have been including green aspect into their marketing strategy. In this research, the author aims to examine how green marketing will influence the green purchase intention among consumers. This research is conducted through a qualitative approach by interviewing 7 consumers, and a quantitative approach by using online surveys to collect insights from 311 consumers of UNIQLO Indonesia who have purchased product(s) from UNIQLO Indonesia at least once within the past year. The researcher utilizes open coding to analyze the result of the interview, and uses PLS-SEM to analyze the result of the survey. The result shows that green marketing will influence consumers’ green purchase intention through partial mediation of green knowledge, green attitude, and green brand image. Therefore, green marketing is an important marketing strategy to be considered by fast fashion brands because it can encourage consumers’ purchase intention.Keywords: Green Marketing; Green Purchase Intention; UNIQLO Indonesia; PLS-SEM.
Micro-Small-Medium Enterprise (MSMEs) Entrepreneurs’ Financial Literacy and MSMEs Financial Performance
Journal of Business and Management Vol 11, No 3 (2022)
Publisher : Journal of Business and Management

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Abstract

The urgent pressures from the government to MSMEs for the national economic growth, the high gap between financial inclusion and financial literacy because of many people who have limited knowledge and understanding of financial products and services, and the internal problem that are the lacking of risk management, strategic planning, and the ability to detect signs of internal problems and financial health by the entrepreneurs, make the urgency become more critical for the entrepreneurs to understand that financial literacy skill is needed in order to create better performance in economic goals. In accordance with the statement, the purpose of this research is to figure out the financial literacy influences in the MSMEs’ financial performance management. To measure the impact, the researcher uses financial knowledge, financial behavior, and financial attitude as indicators for financial literacy and subsequently uses a quantitative approach with Multiple Linear Regression (MLR) Analysis to analyze the data. The sample included 132 MSMEs entrepreneurs all over Indonesia. The results of the data analysis shows that only MSMEs entrepreneurs’ financial attitude has a positive effect on financial performance management. Meanwhile, financial knowledge has a negative impact on financial performance management and financial behavior has no effect on financial performance management. The findings are useful for MSMEs entrepreneurs to be more aware of their own financial ability that can give impact to the MSMEs development.Keywords: Financial Literacy, Financial Knowledge, Financial Behavior, Financial Attitude, MSME’s Financial Performance Management, Multiple Linear Regression (MLR)
Analyzing the Perception of Generation Z in North Sulawesi Towards China’s Belt Road Initiative
Journal of Business and Management Vol 11, No 3 (2022)
Publisher : Journal of Business and Management

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Abstract

The Belt and Road Initiative is a project founded by Chinese President Xi Jinping in 2013. The Belt and Road Initiative is a mega project that is being run by China together with its participating countries, one of which is Indonesia. The Belt and Road Initiative provides infrastructure investment for participating countries. This can be categorized as an opportunity and brings good optimism to participants because it can encourage economic growth. However, it turns out that there are several factors that cause differences in perceptions, possibilities of success, and opportunities from BRI. This study aims to determine the perception of Generation Z in North Sulawesi towards Belt Road Initiatives. The study was conducted using quantitative research where data were collected through online questionnaire distribution in North Sulawesi and analyzed using exploratory factor analysis. The results showed that there were differences in perceptions of BRI, namely positive (Optimism) and negative (Anxiety). There are 6 factors that have been successfully generated. The findings of this study are expected to increase the knowledge of both BRI and participating countries to maximize benefits.Keywords: Anxiety, Belt Road Initiatives, Optimism, Perception
The Impact of Social Media Marketing Activity of Instagram towards Brand Experience, Consumer-Based Brand Equity, and Re-Subscribe Intention. A Case Study of Netflix Indonesia
Journal of Business and Management Vol 11, No 1 (2022)
Publisher : Journal of Business and Management

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Abstract

Netflix is a US-based pioneer of video-on-demand (VOD) service. It provides a variety of movies and TV series, and even produces its own original shows. As the VOD industry is growing in Indonesia, many newcomers are entering the market. Hence, Netflix's position is threatened. An increasing price of subscription also gives rise to what Netflix faces challenges, which subsequently create tremendous loss of subscribers in Netflix US. The same occurrence might possibly happen in Indonesia. Netflix Indonesia is heavily carrying out their marketing strategy online through social media. This study intends to examine how social media marketing activity could enhance brand experience, consumer-based brand equity, and re-subscribe intention. This research utilizes a quantitative survey in which the primary data is gathered from 270 respondents who have followed Netflix Indonesia Instagram and have been subscribing to Netflix for at least 3 months. The result indicates that social media marketing significantly influences brand experience, consumer-based brand equity, and re-subscribe intention with brand experience as a partial mediator of SMMA in influencing CBBE. It is expected that academic and managerial suggestions obtained by the result could enhance marketer comprehension on how SMMA could improve brand experience, consumer-based brand equity, and re-subscribe intention.Keywords: Netflix Indonesia; Video-on-Demand (VOD), Social Media Marketing (SMM), Brand Experience, Consumer-Based Brand Equity (CBBE), and Re-subscribe Intention
The Study of Factors Influencing Tourists’ Revisit Intention To Cultural Tourism Destination In Surakarta City
Journal of Business and Management Vol 11, No 3 (2022)
Publisher : Journal of Business and Management

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Abstract

Abstract. Tourism industry is impactful for Indonesia's economy, it is supported by the country's resources, especially the diversity in nature, culture, and historical resources. The data shows that cultural tourism is dominating the industry. The study refers to a specific tourist behavior in cultural tourism, that they tend to be driven by education which makes them likely to not revisit. This can result in absence of tourist loyalty and continuous market success of cultural destinations. Therefore, this study aims to understand factors that influence tourists' revisit intention. The study’s scope is in Surakarta, it is a quantitative study that analyzes the data using the kruskal-wallis and PLS-SEM. A total of 215 respondents were collected with criterias living outside Surakarta City, Indonesian citizens, and have visited at least one of model destinations: Pura Mangkunegaran and Keraton Surakarta Hadiningrat. These study results support the ideas that travel motivation, cultural contact, perceived value, and tourists’ satisfaction has a positive influence on tourists' revisit intention. This study also highlights that cultural aspects are indeed crucial, thus the destination must emphasize the cultural aspect. Other several possible recommendations are to manage tourists' satisfaction and perceived value, manage cultural activities, and utilize social media as advertising tools.Keywords: Tourist, Tourism, Cultural Tourism, Surakarta City, and Revisit Intention
The Influence of Corporate Social Responsibility Disclosure to Financial Performance on Islamic Banking in Indonesia
Journal of Business and Management Vol 11, No 2 (2022)
Publisher : Journal of Business and Management

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Abstract

The practice of Corporate Social Responsibility (CSR) becomes a substantial matter for Islamic banking concerning their moral obligations. Hence, the practice of CSR Disclosure (CSRD) becomes notable to convince all parties that they truly conduct CSR activities. To see how efficiently a company runs its business, financial performance (FP) is prominent, especially the profitability section. This study aims to examine the influence of CSRD on financial profitability performance in Islamic banking from 2016-2020 with 10 samples Islamic banks in Indonesia. By adopting the CSRD index from a previous study which developed a comprehensive CSRD index and using multiple regression analysis on CSRD index as the independent variable, Non-Performing Financing (NPF), Capital Adequacy Ratio (CAR), and Bank Size as the control variables, also Return on Assets (ROA) as the dependent variable. This study revealed that CSRD has a positive relationship but does not significantly influence financial profitability performance. However, to increase profitability, Islamic banks in Indonesia suggested conducting CSR practices focusing on Legal, Economic, and Philanthropic dimensions. Meanwhile, the Environment and Ethical dimensions need to be adjusted to influence the profitability of a bank.Keywords: Corporate Social Responsibility, Corporate Social Responsibility Disclosure, Financial Performance, Profitability, Islamic Banking, Indonesia
The relationship between training and employee experience in PT.XYZ'S generation z employees during pandemic
Journal of Business and Management Vol 11, No 3 (2022)
Publisher : Journal of Business and Management

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Abstract

The business process has been changed due to Covid-19. The company should be able to provide their employee to develop their skills to run the business. The training was the method to help employees increase their knowledge and skills and improve their abilities. Employee experience is essential for a company to strive in the pandemic. The one who just join the workforce currently is generation Z. Indonesia is the world's largest palm oil producer. Palm oil is affected by the Covid-19 pandemic. Therefore, this research examines the palm oil company in Indonesia. The objectives of this research are to analyze the relationship between training and employee experience and analyze the most affecting training sub-factor towards employee experience. For training variables, this research uses the Kirkpatrick model and for the employee experience use the employee experience framework by Morgan. This research uses a quantitative approach with an online questionnaire. Data are collected and analyzed using regression. The research findings are there is a positive and significant relationship between training and employee experience, there is a positive and significant relationship between result and employee experience. The recommendation from this research covers all training aspect, and result to have a good employee experience.
Impact Of Social Interaction Constructs on User Engagement On Linkedin As A Social Media Platform For Undergraduate Students In Indonesia
Journal of Business and Management Vol 11, No 1 (2022)
Publisher : Journal of Business and Management

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Abstract

In recent years, social media has shifted from exclusively personal use to platforms that recruiters and companies alike frequent in order to establish work connections and find potential hires. As such, LinkedIn, a professional social media platform, holds promise as a tool to actively improve the opportunity for younger users (i.e.: undergraduate/undergraduate-adjacent individuals) in Indonesia to obtain jobs and build professional connections. However, as of current the appeal of LinkedIn for this target demographic is limited. This research aims to determine what factors impact user engagement on LinkedIn, the factors being adapted from Di Ganggi & Wasko (2016)’s social media engagement theory. The factors tested include personalization, social accessibility, perceived risk, and transparency. The dataset for the research was obtained via online questionnaire, distributed via convenience sampling to the target demographic of undergraduate/undergraduate-adjacent LinkedIn users. A total of 126 respondents filled out the questionnaire, with 124 entries having been deemed valid. The resulting entries were then processed through PLS-SEM for data analysis via SMART PLS. The results indicate that while personalization and social accessibility have a positive correlation with the level of user engagement on LinkedIn, no significant correlation exists between perceived risk, transparency, and the level of user engagement. 
The Effect of Customer Experience on Fast Fashion Actual Product Repurchase
Journal of Business and Management Vol 11, No 3 (2022)
Publisher : Journal of Business and Management

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Abstract

From year to year, fast-fashion retail is increasingly popular in Indonesia, such as H&M and ZARA. As fast fashion is constantly being updated, new things enter the store and are quickly replaced by the next collection, so some consumers may not get the chance to see the product twice as they are captivated by new clothes every time they visit the store. These two fast-fashion brands offer similar products but with different experiences. In this case, the in-store customer experience is one part of the marketing strategy that must be considered to maintain the continuity of the brand, besides that an attractive in-store customer experience can also attract consumers to make actual product repurchases. The in-store customer experience component includes cognitive experience, affective experience, social experience, and physical experience. These components help shape and build a more engaging customer experience for consumers. This research was conducted through a qualitative approach with semi-structured interviews and a quantitative approach with an online survey of fast-fashion product users who have purchased products at H&M and ZARA at least once in the last six months. Questionnaires were distributed through online surveys in Greater Jakarta and Bandung to 272 respondents who had bought fast fashion products, especially at H&M and ZARA. This study uses the PLS-SEM method to analyze the collected data. The results of this study show that there is a gap between two largest fast fashion retail in the world which is H&M and ZARA, this study also illustrate that cognitive experience has a positive impact on post purchase experience, social experience has a positive impact on brand experience and service provider experience also post purchase experience, physical experience has a positive impact on service provider experience, brand experience and service provider experience also post purchase experience has a positive impact on the actual product repurchase.Keywords: Cognitive Experience, Affective Experience, Social Experience, Physical Experience, Customer Experience, Actual Product Repurchase, Fast-fashion

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