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INDONESIA
Journal of Business and Management
Published by Institut Teknologi Bandung
ISSN : 22523898     EISSN : 22523308     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues.
Arjuna Subject : -
Articles 793 Documents
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Pengaruh E-Service Quality terhadap E-Loyalty Melalui E-Satisfaction pada aplikasi Jenius di Indonesia
Journal of Business and Management Vol 11, No 1 (2022)
Publisher : Journal of Business and Management

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Abstract

Penelitian ini bertujuan untuk menganalisis hubungan antara e-service quality, e-satisfaction, dan e-loyalty pada aplikasi Jenius di Indonesia dengan latar belakang persepsi pelanggan terhadap aplikasi Jenius menunjukkan masih banyaknya keluhan dan ide untuk peningkatan kualitas Jenius e-service quality di bidang layanan teknis dan fitur. Sampel yang digunakan dalam penelitian ini adalah masyarakat dengan rentang usia di atas 17 tahun yang berjumlah 250 responden. Penelitian ini menggunakan metode analisis deskriptif dan analisis jalur. Teknik pengumpulan data dalam penelitian ini menggunakan kuesioner yang kemudian dianalisis dengan SPSS v25. Penelitian ini menggunakan variabel e-service quality, e-satisfaction, dan e-loyalty. Hasil penelitian ini menunjukkan bahwa e-service quality berpengaruh positif signifikan terhadap e-satisfaction. E-service quality berpengaruh positif signifikan terhadap e-loyalty. E-satisfaction berpengaruh positif signifikan terhadap e-loyalty. E-satisfaction tidak mampu memediasi hubungan antara e-service quality dan e-loyalty. Kajian ini memberikan hasil bagi perusahaan yang harus mempertimbangkan, memahami, dan segera membenahi peningkatan kualitas e-service karena penyelesaian masalah teknis erat kaitannya dengan kepuasan e-customer.Kata Kunci: e-service quality, e-satisfaction, e-loyalty, perangkat telepon, bank digital
Communication Strategy of Inaya Putri Hotel Bali Rebranding Into MERUSAKA Nusa Dua Bali Towards Customer Purchase Intention
Journal of Business and Management Vol 11, No 3 (2022)
Publisher : Journal of Business and Management

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Abstract

Abstract. Hospitality Industry, Merusaka Nusa Dua Bali official website stated that, Merusaka, formerly known as INAYA Putri Bali, the hotel are officially transformed into this new concept that is birthed after extensive thought. Rebranding aims to create new values and perception by customers towards the brand, and rebranding can be said to be successful if customers have a good perception of quality. This research aims to determine the attributes that influence customer purchase intentions on Merusaka through brand equity. Therefore, to gain the best results, the researcher has determined several variables to support this research and will be analyzed using the (PLS-SEM) method. The results showed that almost all of the predetermined variables influence customer purchase intentions through brand equity. However, brand awareness found to not influence brand equity. In addition, the majority of respondents had awareness of Merusaka Nusa Dua Bali, it is not followed by a high number of customer purchase intentions. The brand must not only be concerned about the customer's awareness of the brand, but also has to pay attention to the customer's engagement with the brand.Keywords: Hospitality Industry, brand equity, purchase intention, rebranding, marketing communication strategy, brand awareness, brand image, perceived quality, PLS-SEM
Analyze Factors that Affect Member Engagement in Unit Kesenian Minangkabau Institut Teknologi Bandung
Journal of Business and Management Vol 11, No 1 (2022)
Publisher : Journal of Business and Management

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Abstract

A goal can be reached in an organization if a group of people in the organization feel like they belong to each other. The importance of member engagement has become a concern by one of student organization, Unit Kesenian Minangkabau Institut Teknologi Bandung. This study aims to identify factors that influenced member engagement in UKM-ITB and find out the strategy that should be taken by UKMITB to improve its member engagement. Qualitative research method is used in this study. Triangulation data source is used to validate data. Data collection was carried out online through semi-structured interviews with 10 informants that consist of active members of UKM-ITB batch of 2017 to 2019. Content analysis is used by using coding for data analysis. The results of this study are team and co-worker relationships are significant factors in influencing member engagement followed by leadership, internal communication, organizational culture, and responsibility. The strategy that should be taken by UKM-ITB to improve its member engagement are increasing events that is directed for member bounding, holding events based on member's wishes, changing the recruitment system, changing the forum system, and improving board of director’s professionality and commitment.Keyword: Member Engagement, Non-profit Organization, Student Organization
Identifying The Influences of Compass Limited Edition Shoes Series Characteristics Towards Purchase Intention
Journal of Business and Management Vol 11, No 3 (2022)
Publisher : Journal of Business and Management

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Abstract

Shoe brands use limited-edition shoes as a marketing strategy because it doubles sales. OLE is a limited-edition shoe released once, while RLE is released multiple times. An Indonesian shoe brand, Compass, used this method to boost sales, and it worked. However, it also causes angry to customers who can't buy their products. This study examines how limited-edition Compass shoes affect customer purchase intentions by analyzing profit value and brand trust. PLS-SEM was used to analyze variables in an online survey of 205 buyers of limited-edition compass shoes on Java aged 18 to 40. Results show that in OLE, limited-edition implementation affects customer desire to buy Compass limited edition shoes. Emotional, social, and economic value build brand trust. Consumers' purchase intentions were influenced by emotional and economic value, but not social value. Emotional, social, and economic RLE boost brand trust and consumer buying intentions. Compass must maintain its unique character in each OLE and RLE shoe collection, increase collaboration, provide more information about limited edition shoes, and limit the number of purchases by the same buyer. This increases OLE and RLE consumers' purchase intent by increasing shoe characteristic. This research should help business and marketers understand how to increase purchase intention by releasing limited edition OLE and RLE shoes.Limited Edition Shoes Marketing Series; Perceived Value; Brand Trust; Purchase Intention
Implementation of RPA in Processing Data to Increase Efficiency in Danone’s Supply Chain Department
Journal of Business and Management Vol 11, No 2 (2022)
Publisher : Journal of Business and Management

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Abstract

Technology development has been an inevitable phenomenon. What human can do as the user of technology is to utilize it for good reasons. For instance, implementing technology to help human deal with their limitations at work. Danone, a multinational food producing company, chose to implement a technology that helps them in processing data. The technology is RPA or Robotic Process Automation, it automates many kinds of process that happen in the department. This study compares the differences between using RPA or just process the data manually. Adding to that, this study also looks for changes that has been made in order to increase their work efficiency beside the implementation of RPA. It was found that implementing RPA to automate repetitive tasks that might drain human energy is working well. The interview respondents mentioned that RPA works exceptionally for time-saving aspect while still offering the same quality of output since they have the same accuracy with the one previously. Although, RPA as an enhancement for their overall performance was added, RPA sometimes encounter errors in its’ running process and found that it was because of the human intervention that happen. This study identifies all the changes and readjustments that happen after using RPA and looking for its’ impact. Also, the study helps the company find any necessary refinement that can increase overall performance of the department. This study also designed 3 scenarios that can be used to prevent further human intervention. Some of them are drawn in flowchart to be added in the RPA order program as a recommendation for the refinement.Keywords: Robotic Process Automation (RPA), Efficiency, Data Processing, Readjustment. 
Business Plan of Laveena
Journal of Business and Management Vol 11, No 3 (2022)
Publisher : Journal of Business and Management

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Abstract

Clothing has become a basic human need. As a country with a majority Muslim population, Muslim fashion in Indonesia is growing rapidly. Muslim fashion products are in great demand by the Indonesian population.Laveena as a clothing fashion brand in Indonesia that focused on Muslim markets certainly has a great opportunity. During its business journey since 2021, Laveena has managed to sell hundreds of products and ship to more than 500 customers to more than 20 province all over Indonesia. There are obstacles appear and lead to an impact on sales performance. To maintain business and increase sales, Laveena must develop a business strategy. On the marketing aspect, a new strategy is made based on the results of marketing research. Laveena will focus on social media marketing activities maximizing Instagram @laveena.co which has chosen more than 16K followers to influence customer purchase intentions for Laveena products. Laveena also made changes to the production plan, switching from working with a third party as a production vendor to becoming an own production system. Laveena will recruit employees to be able to carry out all business activities professionally.The business plan will use Rp52.800.000 as the initial capital, this fund is coming from Laveena investment and business activities profit in 2021. By implementing this business strategy Laveena is expected to earn Rp52.000.000/month as gross profit and Rp42.000.000/month as net profit at the end of 2022.Keywords: Laveena; Business Plan; Social Media Marketing Activities
The Effect of Cash Flow and Leverage On Cash Holding In Sharia Banking The Period 2015 - 2020
Journal of Business and Management Vol 11, No 1 (2022)
Publisher : Journal of Business and Management

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Abstract

Cash is an asset that is very easy to liquidate by the company and can be used as soon as possible to meet the needs of the company's operational activities. Cash holding in the company's storage is cash that will be used for the purposes of the company's operational activities such as to purchase supplies for the company's inventory, to pay off company debts and also for other company activities. In general, there are important factors that will affect the company's cash holding policy, namely cash flow and leverage. Thus, this study aims to determine and analyze the effect of cash flow and leverage on cash holding in Islamic banking. Overall, this study uses 12 listed Islamic banking companies consecutively listed on the Indonesia Stock Exchange for 6 periods from 2015 - 2020. Using panel data regression, this study finds that simultaneously the cash flow variable has a positive effect on cash holding in Islamic banks. However, partially the cash flow variable has a positive effect on cash holding in Islamic banks. In future research, it is possible to conduct research using variables because in this study the cash flow variable, and leverage can only provide an explanation of cash holding with a value of 36.51% so that it is possible to find new ones by using the variable net working capital, investment opportunity and others. In future research, it is possible to use different sub-sectors of companies so that they may get different results in the islamic banking sector.Keywords: Cash Flow, Leverage, Cash Holding, Sharia Banking
Measuring Consumer Post-Purchase Regret In Skincare Purchases The Impact Of Intellectual Capital On The Soundness Of Islamic Banks In Indonesia
Journal of Business and Management Vol 11, No 3 (2022)
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At this time, progress in the world of skincare is growing rapidly. Not only skin care products with non-local brands, local brand skin care products are also starting to develop and can compete with existing local brands. This development is nothing but supported by the progress of the information and communication industry, so that every time a new product or brand appears, it can be marketed properly using all existing marketing strategies. There are so many parties who take advantage of technological advances well, such as creating various kinds of content that can ultimately attract the attention of the market to buy the products they are contesting. However, this indirectly can have a negative impact on consumers. Because, the number of products or brands that appear with all forms of tempting promotions can lead to a bad buying pattern. Activities that can attract the attention of the market can trigger an unexpected buying pattern or also called impulsive buying, besides that a lot of word of mouth that arises from word of mouth can trigger purchases that do not use the process of consideration properly and in the end it can trigger regret. consumers after purchase. This regret will occur and be felt by buyers when the product or brand they get is not appropriate and unable to meet their expectations. In purchasing skin care products, the expectations that consumers have are none other than those that have a positive relationship with the health of their skin. So far, sellers have only focused on how their products can be sold out by consumers and consumers have only focused on the positive impact they will get from the skin care products they will use without thinking about the possibility of getting bad effects from using the product. Then, most of the previous research was discussing marketing strategies and purchase intensity, whereas research related to post-purchase regret is one of the most important things to study. Therefore, this study decided to discuss the causes and effects of post-purchase regret of skin care products. The purpose of this study was to identify and measure the impact of post-purchase regret of skin care products. This research is a qualitative research conducted using grounded research method, namely by interviewing as many as 20 respondents in depth, with criteria who have purchased or used skincare with all their skin types. Ultimately, this study will develop a pre-existing theory related to post-purchase regret. The results of this study are 'Behavioral Consequences' that occur after consumers feel post-purchase regret.Keywords: skincare, impulsive buying, purchase, post-purchase regret, qualitative research,grounded research
The Effect of Seasonal Employee Engagement on Performance at PG Tersana Baru
Journal of Business and Management Vol 11, No 1 (2022)
Publisher : Journal of Business and Management

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Seasonal workers are will affect the sense of attachment of employees to the job or organization. This is very important for the organization and is a determining factor behind the high and low business performance. The lack of sense of attachment to employees PG TB can be a determining factor behind the low performance of seasonal employees. Employee engagement is the emotional commitment of employees to the organization according to goals to be achieved by the company. While performance is to arrange a goal that is useful for performance evaluation materials at the end of the period and for managing the work process during that period.This type research use quantitative methods. As for the method of sampling method, researchers used the snowball sampling method. The number of population is 372 and the number of sample is 79. These results of the research indicate that employee engagement in PG TB has a not positive relationship with employee performance, which is 25.7%. Based on the results of the study, the coefficient value of R Square (R2) is 0.066 or 6.6%, which means the other 93.4% is explained by other factors outside the performance attachment variable.Keywords: Seasonal employee, engagement and performance
"influence of trust as an extended factor towards cash on delivery in e-commerce company PT.jujual "
Journal of Business and Management Vol 11, No 2 (2022)
Publisher : Journal of Business and Management

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Abstract

In this modern era, the success of an e-commerce cannot be separated from the importance of the interest of their customer to use their application, in this case it would be their behavioral intention. An e-commerce is also demanded to always innovate whether it by creating or adopting old concepts such as a Cash On Delivery payment method. In this research the author assumes that Trust, Perceived Usefulness, and Perceived Ease of Use can have a good impact on Customer’s attitude towards using a technology that would then affect their behavioral intention towards using the technology. Therefore, to prove it, the author tries to conduct the research in PT.JUJUAL by using Technology acceptance model with an addition of Trust as an external variable and analyzing them using Path Analysis tools to find out why the customers would not accept the technology of Cash On Delivery payment method in PT.JUJUAL. The purpose of this study aims to examine the relationship between perceived Usefulness, perceived ease of use, trust, attitude and Customers intention toward using COD as a payment method. The methodology in this study uses quantitative data where the author collects primary data from several main cities where the COD campaign is active, which consist of 200 respondents. Findings show that Perceived Usefulness, Perceived Ease of Use and Attitude are jointly responsible in determining the users’ intention to use of COD payment method. Trust was found as a key factor influences users’ intention to use COD payment method. Consideration of the factors identified should lead to more successful COD adoption.(Technology Acceptance Model, Perceived Usefulness, Perceived Ease of Use, Trust, Attitude, Behavioral Intention, E-commerce. Path Analysis.) 

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