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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 11 Documents
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Search results for , issue "Vol 2, No 1 (2013)" : 11 Documents clear
Business Analysis and Recommendation For Telkomsel Sub-Branch Offices in Designing Outlet Loyalty Programs Imandaru, Yudhawijaya; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 2, No 1 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Mobile telecommunications industry In Indonesia has experienced rapid growth. Ever since the implementation of PERMENKOINFONo.1/2010 which concerns liberalization of telecommunications In Indonesia, there are number of mobile telco operators that being acquired by foreign investors. Based on the reports of the Indonesian Cellular Telecommunications Association (ATSI), estimated the total number of mobile phone subscribers at the end of 2011 has reached 240 million users in which the number of GSM prepaid subscribers dominates with more than 95%. Full implementation of hard cluster system by Telkomsel is considered as a threat for outlets due to cross-cluster restrictions as that would limit its sales area. Another concern for Telkomsel sales partners, including authorized dealers, is cooperation between Telkomsel with retail companies to increase distribution and sales through media ATM and non-ATM. Moreover, restrictions on cross-cluster rules do not applied to transactions via ATM, non-ATM and retail. Analysis tools that being used are PESTEL, Porter’s 5 Forces and Resource Based View which than combined to arrange SWOT analysis. Result of analysis identifying root causes which being derived into 4 areas, namely distribution, marketing, regulation, and price competition. In order to improve the performance of Telkomsel sub-branches in sales functions and market domination in sub-branches area therefore Telkomsel should focus its strategy in distribution and marketing area. This research would give a business solution for Telkomsel in form of framework in designing loyalty programs for outlets. Expected results from its implementation are increase sales performance, market shares domination, and high outlet loyalty. Key Words: Hard Cluster, outlet Loyalty, increase sales performance
The Effect Soekarno-Hatta - Jakarta Railway Train Project to PT. Kereta Api Indonesia Financial Performance Nugraha, Adhi; Soekarno, Subiakto
The Indonesian Journal of Business Administration Vol 2, No 1 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Soekarno-Hatta is the largest and busiest airport in Indonesia. So far, the transportation route in and out of the airport is only via the highway road (toll or non-toll) that will pass ring road Jakarta. Currently, the growth of vehicles in Jakarta is very surprising to cause severe traffic jam. The traffic jam that often occured is also affected either directly or indirectly to the traffic conditions and from the Soekarno-Hatta Airport. Indonesia Government through Presidential Decree number 83 of 2011 assigned PT Indonesia Railway to build railway transportation infrastructure through a circular route Jakarta to Soekarno Hatta. The purpose is to develop alternative transportation to help reduce transport problems in the future. For PT KAI itself, as the government-owned company that has a public service obligation (PSO), the project must be done, but there will be a question of whether this project will give positive or negative impact for the company in the future, especially in terms of financial performance. Therefore, to analyze the velua added of this project, the future financial statements between if PT KAI do the project and if they don’t do the project must be compared. As a first step analyzed the financial condition of PT KAI current through the analysis of time series, cross section, a ranking based on two methodologies (BUMN & Moody's), and the current capital structure. Furthermore, the feasibility and demand analysis of the project will be presented as information. To determine how much value the project given, the projected consolidated financial statements and financial statement projections of the project will be conducted. Next step will compare and analyze the results of these projections, which are the consolidated financial statements without a project with projected financial statements consolidation plus project. From the results of the comparison will be observed whether the project also increased ratings of PT KAI. This research provides business solutions to PT KAI to improve financial performance and corporate value by increasing the financial indicators and investment rating. In the end, the project can be roled as a business solution in the future Keywords: Railway Train, Capital Structure, Project Investment, Financial Performance
Proposed Marketing Strategy for TELKOM FLEXI to Compete with GSM Operators Mardiansyah, Marshal; Desiana, Krisnati; Nasution, Reza Ashari
The Indonesian Journal of Business Administration Vol 2, No 1 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

In Indonesian telecommunication industry, market penetration of FWA (Fixed Wireless Access) based is still about 12% of the total population size. But the market penetration of GSM (Global System for Mobile Communications) based in cellular telecommunication industry has reach 82%. Therefore when the FWA operators in Indonesia want to expand their market, they will have to compete with GSM operators. As market leader of FWA license in Indonesia, it is time for Flexi for extending their network and also targeting new market that were not their target market so far, GSM users. Flexi is a voice and data telecommunications service based on wireless CDMA (Code Division Multiple Access) 2000-1x technology. This is a limited mobility service, meaning that, unlike cellular subscribers, Flexi customers can only use the service within a particular area code. Charges are based on residential telephone (PSTN TELKOM) tariffs. Flexi offers three basic services: voice, SMS and high speed data. This study explores the problem of Flexi In competing with GSM operators using several analyses. The relevant external environment factor that may influence telecommunication industry and Flexi's business is analyzed with Porter’s Five Forces model. The company’s resources, capabilities and core competencies are determined to identify what company can and cannot do. Then the segmentation, targeting and positioning of Flexi will be analyzed. The perception, motivation, and buying decision of customer is also explored to get insight about why the customers want or don't want to use CDMA Flexi. Finally, the existing marketing strategy (marketing mix) of Flexi is examined to describe the symptoms and errors within it, in order to formulate the root causes. No firm positioning statement, doesn’t actively provide handset for its target market, ineffective promotional activities, and low of product knowledge are the root causes of Flexi's low acceptance in the market. Therefore, to overcome those root causes, then formulate a more firm positioning statement and tagline to be more suitable with Flexi's target market, improving product weaknesses, and use a community as marketing campaign media are what Flexi have to do to have a more effective marketing effort. The management should develop promotion strategy which is composed of six elements: advertising, personal selling, sales promotion, direct marketing, internet marketing, and public relations.  Keyword: Marketing Strategy, Marketing Mix, CDMA, GSM 
Retention Program Recommedation for Improving Customer Loyalty at PT INDOSAT Bandung Fitriyani, Fitri; Wandebori, Harimukti
The Indonesian Journal of Business Administration Vol 2, No 1 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Telecommunications business industry is business that have rapid development with higher competition between provider in Indonesia. PT. Indosat is a telecommunications service company that has been established since 1967 and is the second largest telecom operator in Indonesia. Final data in 2011 showed that the customer churn rate Bandung in November is 18% and in December is 16% . It is shows that the customer churn rate is high. To reduce the churn rate, PT. Indosat should reduce the number deletion by arrange retention programs that can increase customer loyalty. To find out the cause of the problem, research performed by doing external analysis, internal analysis, and analysis of service profit chain in PT. Indosat. Based on the analysis, the root of the problem that caused the high churn rate contained in the products, people, place, price, promotion and process. The next step is to distribute 100 questionnaires regarding SERVQUAL by including attributes the root cause. The results of the questionnaire are then processed by the method of IPA (Index Performance Analysis) Matrix, and obtained three factors that should be prioritized for repairs, the People, Promotion, and Product (Network). Proposed solutions to improve the factor that causing customer churn is done by creating a program implemented by the Division of Customer Service and Retention Indosat. The end result of this study is to provide improvements to the factors that lead to customer dissatisfaction with the program and implementation plan to improve customer satisfaction. With the proposal given the expected level of churn rate in PT. Indosat Bandung will decrease.  Keywords: PT.Indosat Bandung, Telecommunications, Retention Program, Customer Loyalty, 
Business Strategy Formulation Using Business Model Case Study: PT. Kartina Tri Satria Priandita, Audria; Toha, Mohamad
The Indonesian Journal of Business Administration Vol 2, No 1 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Muslim fashion in Indonesia is rapidly growing. Until a few decades ago the Islamic fashion is not particularly common in Indonesia, but recently has become a trend, not only among those wearing them, but also as a production sector. PT. Kartina Tri Satria is one of the companies that are in the competition of products or brand fashions which going on at the moment. PT. Kartina can perform some steps to strengthening the quality of the product and to providing excellent service to their customers. Keywords: Textile Industry, PT. Kartina Tri Satria, Muslim Wear, Business Strategy, Business Model Canvas.
Analysis of Strengthening Steel Distribution Channel in Domestic Automotive Industry Pangraksa, Sugeng; Djajadiningrat, Surna Tjahja
The Indonesian Journal of Business Administration Vol 2, No 1 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Distribution has strategic role to spread up product from manufacturer into end-user. Automotive industry needs distribution channel which has: excellent data management, timely delivery management, excellent quality management, and competitive reducing cost. Krakatau Steel (KS) distributors has weaknesses to enter automotive market current that require tight prerequisite such as: consistency of product quality, good cooperation, close relationship, continuously cost reduction, wide spread to many vendors in small quantity consumption. This analysis using primary data from KS’ customers and secondary data which come up from internal KS document, literature, text book and other analysis which are still relevant for this topic. Selecting appropriate distributor which fit to automotive requirement is a must in order to strengthen market position in automotive industry. Developing own coil center is new strategic decision that can be used as new core competence of Krakatau Steel. Keywords: consistency of quality product, excellent data management, timely delivery management, excellent quality management, and competitive reducing cost
Evaluating Contract Negotiation Strategy for PT XYZ Gayashanti, Intan Bayu; Sunitiyoso, Yos
The Indonesian Journal of Business Administration Vol 2, No 1 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Oil and Gas operations are the hazardous operation and need huge amount of capital, since then finding efficient resources for this business is critical to eliminate Non Productive Time (NPT) and incident. NPT is near to cost control failure because operation failure means deviation in cost versus budget. The resources needs in this industry should meet the international standard for Oil and Gas. While for high technology services, this is an oligopoly market as already well-known that  there is only small amount of Service Company that able to give that such of services that are worldwide class of Service Company while this Company in the research is not listed in Worldwide Oil and Gas Company. To face that situation, Company needs to have high bargaining position and good negotiation strategy to get the best service to support their operation. This research is focusing on finding out the current negotiation strategy in Company and other Company as reference and also doing case study of contract with 1 (one) Worldwide Service Company that has been Company’s partner for a long time. After knowing those, this final project creating initiation material for Company’s negotiation guideline based on Company’s and other Company’s lessons learnt. Next is comparing the current condition with 3-D Negotiation theory to get better strategy in negotiation and higher bargaining position during negotiation with Worldwide Service Company. The results of this final project are recommendations for Company about material of negotiation guideline for Company to get better negotiation strategy and higher bargaining position, supporting tools for negotiators during negotiation preparation process, topic for further study to define the advantages and disadvantages of using existing supplier compare to the new one and enhancing negotiator skill with second and third dimension of 3-D negotiation. Keywords: negotiation, negotiation process, 3-D Negotiation, BATNA, ZOPA, negotiation strategy, negotiation tactics, Oil and Gas Company, negotiation tools, Supply Chain Management
Marketing Strategy Planning for Mangga Keuken Production House Nataprawira, Achmad Baehaki; Saphiranti, Dona
The Indonesian Journal of Business Administration Vol 2, No 1 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Micro, Small and Medium Enterprises in many industrialized countries such as Japan and the United States of America proved to be a strong pillar in the national macro economy. The role or contribution of SMEs in economies is large enough, especially in providing employment. Bandung city has now been referred to as Indonesia's city of creative industry because of the creative ideas from his indie music, clothing distribution to the culinary industry. One of the creative industries rapidly growing is culinary industry. Culinary business is a business opportunity that will never die because people need food to live. Mangga Keuken is a brand that researchers have engaged in the culinary industry, as businesses started by necessity, a hobby and as a connoisseur of the culinary itself. Mangga Keuken stood at the end of 2012. In a mid a very dynamic culinary trend Mangga Keuken offers products with the concept that refers to the original taste. Departing from the idea of the concept, the product of Mangga Keuken specialized in: cookies, pastries and cakes.The objective of this study is to formulate Mangga Keuken’s marketing strategy to increase consumer’s trust in its product, as well as the methods and the right system reform in the face of competition in the market at present and in the future.The research method used in this research is descriptive analysis method with a case study approach conducted to describe the situation that occurred in the business world that moves at a culinary business with Mangga Keuken as its main object. Object under study is the situation of the business environment externally and internally used as a basis for analyzing marketing strategies to increase sales. Quantitative and qualitative approach done by surveys that requesting information from respondents selected as a sample to represent the entire population using a questionnaire with individual unit of analysis.The result of this study is the business solutions in accordance with the resources owned by the company at this time is to establish cooperation (Partnership) so as to have the distribution channels to market their products to a wider market and register the company and its products to the legal entity so that consumers and potential consumers have more faith in products of Mangga Keuken. To be known by the customers, Mangga Keuken should have a unique packaging and display at the store must be interesting for costumer, so they will be attracted to come to the booth and when the try the product, they’ll love the product and then buy it. To reach the outside customer, Mangga Keuken can use twitter, facebook, instagram or other social media. Key Words: Production House, Mangga Keuken, Marketing Strategy, Partnership
A proposal to increase employee performance through employee engagement survey in pt KBI Harvid, Albertus; Gustomo, Aurik
The Indonesian Journal of Business Administration Vol 2, No 1 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

PT. Karunia Berca Indonesia (KBI) is one of the best steel galvanizing factory in Indonesia. KBI have some problems like lack of willingness to train, lack of employee development program, and lack of facilities. That 3 factors are performance indicator. Low on employee performance will decrease the revenue. With root cause analysis can be found the main problem in PT KBI is lack of performance. To increase employee performance, KBI must determine the engagement for the employee using employee engagement survey. The survey composition is a synthesis from ASTD Gallup, and DDI. After collecting, the questionnaire data, the analyzed is done with SPSS program. The results are determining 2 main problem about engagement in PT. KBI, there are, receive adequate resources variable, and Efficient work Environment (culture) variable. Deeper interview for 2 main problem is done with some staff in PT. KBI. Interview result about receive adequate resources, KBI is lacking Indoor area for painting and wielding, and the storage capacity. The second problem is about training habit. KBI want every employee to go training, but the employee think training is wasting time. The solution for the first problem are adding roof for outdoor activity and expanding the area for storage. The solution for the second problem is, creating champion to help brainstorming the other employee about training. Keywords: Employee engagement, training , Change management, employee performance
Managing Business Growth for a Small Business Entity (Case Study : Toko Nata Bahagia, Traditional Convenience Store) Arianti, Dewi; Welly, John
The Indonesian Journal of Business Administration Vol 2, No 1 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

The increasing amount of global retailers and franchised multi-chain stores in the past decade in Indonesia has tightened the market for independent convenience stores. Modern stores provide affordable prices and a ‘modern look’ store atmosphere that are bright and clean that has shifted the behavior of consumers to leave patronizing traditional markets and stores. The large economy scale of multi-chain stores has gained the advantage of bargaining power with product suppliers through trading terms and has set a different level of trading compared to traditional stores through its product cycle and pricing system. Previous researches had proven that by the increase of modern retailers by 8%, has eliminated traditional kiosks, stores and markets by 30% (AC Nielson data). The objective of this research is to find out how a traditional convenience store can survive the fierce competition of the retail industry. Taking a case study of a single traditional store named Nata Bahagia that has operated for 22 years in North Bandung, this research intends to formulate solutions to manage and increase its business growth. Currently the business issue is that’s the store is in a healthy condition and is progressing an income growth, but as operational costs rise thus making the profit not increasing. By implementing a comprehensive research of Nata Bahagia by studying its business situation (PESTEL & Customer behavior analysis’) and the company situation (Porter’s 5 Forces, Value Chain, & Financial analysis’), the store could find the root causes of the business issue. The result could then be formulated in the strategy formulation analysis by implementing SWOT, Grand Strategy, TOWS, and Internal-External analysis’. The result is that to manage the company’s business growth the store has to improve their productivity and is in a good condition to increase their business growth. Productivity is implemented by reducing operational costs and increasing sales. One of the programs to increase sales is by improving their delivery service and accommodating local & domestic homemade products to add cost advantage. To expand the company’s business growth, since the store is locally well known, the best is a social approach by creating a facility that could help provide welfare for the society which is by making a basic-need wholesaler (currently does not exist in the area). The purpose is to solve the problem that many small-medium enterprises (SME) face when purchasing to suppliers, no bargaining power. By collecting the many small-volume purchases of these SME’s, the wholesaler would gain bargaining power and issue trading terms.    Keywords : retail industry, convenience store, small-medium enterprises, PESTEL, customer behavior analysis, Porter’s 5 Forces, Value Chain, SWOT, Grand Strategy, TOWS, Internal-External

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