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The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 60 Documents
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Search results for , issue "Vol 5, No 2 (2016)" : 60 Documents clear
Formulating strategy of thé objekt home living facing hypercompetitive environment Riasmanida Pramestry, Theresa; Toha, Mohamad
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Creative industries has increased significantly, people nowadays start to appreciate local products that bring up many local designers exist competing each other with their uniqueness and characteristic. Thé Objekt is a retail company that sells home decorative products that focuses offering different products in this dynamic environment. The development of this dynamic market was supported by rapid population growth, the increasing number of creative people who able change taste of style rapidly. Dynamic environment have an important role in product innovation, technological developments and new tastes are created. Therefore, the purpose of this research is to propose how company responds in developing competitive advantage facing hypercompetition environment that occur in this industry. Company finding the answer of these industry wuestions (1) what are Thé Objekt home living’ strategies to win the existing business? (2) What are Thé Objekt home living’s strategies to win and disrupt the future business? (3) What is the ways to fulfill new customer or existing customers better? The steps in solving the above problems include (1) analysis customer's perception of  Thé Objekt’s product or service, (2) data analysis through cluster analysis, (3) analysis of the external environment, (4) analysis of the internal environment, (5) analysis strategy for existing business, (6) analysis hypercompetition strategy, (7) integrate existing strategy and the future, (8) the implementation plan of the strategy. Data, information and knowledge to perform troubleshooting steps are derived from primary data through research and secondary data from existing records.  Keywords: Hyper competition, Home and Living, Business Model Canvas
Implementing nucleus estates and smallholders system in the fisheries industry : pt ocean mitramas Permata Kasih, Kezia; Rudy Sirait, Socrates
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract -There is a significant rise in demand for global fish consumption that follows the inevitable growth of world population. Since people are more aware about nutrition, fish has become more than just a dish to appease hunger.  World per capita fish consumption has been continuously increasing from time to time , with the most growth contributed by East Asian countries such as Japan and China and Southeast Asia such as Indonesia. A larger global population and the increase in income per capita, especially in developing countries, is projected to make the biggest impact in the rise of the demand for quality foods –food with better nutrition. This will open up promising investment and business opportunities in the fisheries industry.  The importance fish supply, has taken the world’s attention that small-scale fisheries (SSF) plays a big role in satisfying that need, the welfare of the fishermen in these countries however remains neglected or has not improved significantly. PT. Ocean Mitramas is a formal entity with line of business in fish capture in Indonesia. It focuses on the business market segment (B2B). The company that has been running since 1997. To answer the growing market demands and elongate the reach of the fishermen, Ocean Mitramas plans to implement a modified Nucleus Estates and Smallholders program (Sistem Inti-Plasma). The modified Inti-Plasma system will also serve as a Corporate Social Responsibility act. The Nucleus Estate and Smallholder (NES) program was designed in the 1970s by the Indonesian government. It was initially aimed to increase the farm incomes of landless families. The intention was also to increase productivities of desired agricultural products for the purpose of exports. The scheme of the program is to include the involvement of the private sector in stimulating the economy. Proposed strategy are generated by analyzing external and internal factors that impact the company’s and fishermen’s community productivities that will then be developed into a more compact business strategy approach using TOWS matrix, market segmentation and Porters generic strategy. The solutions and the SWOT analysis of implementing the program are afterwards concluded with the implementation plan included within the achievement of intended initial proposed solution.  Keywords: Fisheries, Business Strategy, Indonesia, Nucleus Estate Smallholders
New Product Development and New Business Model Canvas for Geulis Travel Hudapitra, Muhammad; Larso, Dwi
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Everyone needs transportation because it enables trading or socialization between persons, which is essential for the development of civilization.. Jatinangor is a city of education because there are many universities, so there are 50.000 college student associated with those universities. Based on this opportunity, Trans Geulis Indonesia Company was founded to serve the need. Trans Geulis Indonesia is Transportation Company who provides shuttle service Bandung Jatinangor and Rent car. Currently this company faces several issues: failure to penetrate in rented car market, failure to make quick decision, financial failure, unpredicted fuel price and political instability, and holiday season for college students in Jatinangor. The main issue is the holiday season, because in that time, many students who are the biggest customers are not using Trans Geulis Indonesia shuttle services. Based on those issues, Trans Geulis Indonesia’s objective is increasing the revenue and creating a new business model canvas to develop the business.. The data of internal assessment are analyzed through Business Model Canvas analysis, and the external assessment is analyzed through use PESTEL analysis and Porter 5 force. In order to solve the root cause, Trans Geulis Indonesia needs to implement solution by developing new business model. This business development analyze through renew the old business model canvas in customer segment, value proposition, channel ,cost structure, and revenue stream. There is also a new business in developing the product, it is rent Elf and bus service.  Keywords : transportation,car,  business model
Formulating business strategy using strategy diamond, case study : rumah makan bu haji cibubur Nindya Basuki, Karisha; Toha, Mohamad
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Rumah Makan Bu Haji Cibubur is a traditional restaurant that has been established in Cibubur since 1995. Its consistency on providing authentic traditional taste food with quick serving service has made it this far. This restaurant was having first mover advantage on providing customized soto betawi. Today, food industry in Cibubur has growth rapidly. This interesting growth of food industry had become a challenging market as there are increased of number competitors (direct and subtitutes) as well. In order to grow, compete, and sustain in this challenging market, Rumah Makan Bu Haji Cibubur needs to find its competitive advantage through optimizing its asset. Internal and external environment analysis is done to formulate business strategy using strategy diamond. Strategy diamond is a framework comprising five facets for understanding the content of a strategy (arena, vehicle, differentiator, staging, and economic logic). In proposed arena, maintaining major cluster of customers are important, but targeting new potential market is an opportunity to expand the market. By enhancing current differentiators, this restaurant could create a bigger value that will help to boost sales of goods and services as well as increase in profit. Implementation plan is done in staging in order to keep the development alligned. Pricing over value analysis is done to support economic logic. The conclusion of this research are focussing on its internal development. Through optimizing assets and infrastructure, Rumah Makan Bu Haji Cibubur will strengthened its internal management to prepare for a bigger challenge in the future. The recommendations  involves various internal development from conducting research, sales promotion, enhancing products and services as well as creating joint venture to support delivery services. All the proposed business strategy and recommendation will still hold its ‘authentic’ image. Keywords : Business Strategy, Strategy Diamond, AHP, Traditional Restaurant.
Heritage Branding Strategy Formulation For Tjong A Fie Mansion Putra Prawira, Anggiea; Rizky Mutiaz, Intan
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract. The purpose of the establishment of Tjong A Fie Mansion is to revitalize one of the national heritages building and also as a comprehensive representation of Chinese-Indonesian culture in Indonesia. To achieve its competitive advantage, Tjong A Fie Mansion needs to distinguish itself in travel industry and offers various products and services which is different and better than its competitors in the market. Tjong A Fie Mansion needs to focus on its heritage branding optimization since branding plays an important role for heritage site. It represents the core essence and enduring characteristics of a destination. The branding of heritage sites as a tourist destination will able to attract a lot of numbers of new tourists through support the enhancement of the site’s attractiveness through the utilization of historical and cultural heritage. The perceived image of the visitors to the mansion needs to be realistic and for it to be a positive experience to avoid the three place branding gaps; strategy, performance and satisfaction, to occur. Hence, the visitors’ experiences must equivalent with the expectations generated by the marketing. Tjong A Fie Mansion needs to implement business-derived strategic planning in ways that will benefit the mansion and the stakeholders. The newly established STP strategy will assist the management to create the perfect strategy in marketing and the delivery of the mansion’s brand image to be ahead in the industry. Keyword:  Heritage, Branding, Tourism, Marketing Mix, Culture
Provose Workforce Competency Verification and Validation Process for Heavy Oil Operation to Achieve Zero Incident and Fatality Supriatna, Cucu; Hidajat Tjakraatmadja, Jann
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Heavy Oil Operational Unit (HOOU) is one of business unit in PT Chevron Pacific Indonesia, located in Duri Field Sumatra which well known for its Duri Steam Flood (DSF) project, The biggest Steam Flood Project in the World. HOOU has a strong commitment and fully aware to develop new operational culture in implementing Operational Excellent (OE) focuses on personal safety, process safety, and environment.  Since 2012 IBU overall numbers Incidents have decreased significantly but in Heavy Oil Operation Unit (HOOU) those number remain unchanged significantly year over year, in 2015 Heavy Oil Operation recorded 6 cases of Day Away From Work (DAFW), 94 cases of Motor Vehicle Crash (MVC), and 5 cases of Oil Spill, it clearly much work remains ahead of us and there are a lot of challenges for doing some improvement in effort how to reduce those numbers of incidents. HOOU consists of several main Water and Oil Treating Facilities, hundreds of Steam Generators and thousands of Oil wells and Pump Unit scattered in around 13 Production areas. A large number of vehicles are another challenges, HOOU operates almost 2,000 vehicles both light and heavy vehicle with average miles driven per year reaches 17,485,006 miles/year. Safeguard is another critical issue to be addressed to ensure all safeguards are in place and functioning. Based on current condition as mentioned above HOOU need applying a new program to improve all workforce competencies in Motor Vehicle Safety (MVS) and Managing Safe Work through Verification and Validation Program (V&V) to achieve our objective “zero incidents and fatalities”.  Keywords: Heavy Oil, Operational Excellent, Personal Safety, Process Safety, Motor Vehicle Safety, Managing Safe Work, Verification and Validation
Proposed Business Strategy to Improve Sales of Jackob Polish Bandung Timothy Winata, Hansen; Wandebori, Harimukti
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract— Growth of the automotive industry is like the never ending process. Everyday in the world each automotive factory produce many cars in each type. A car consists of so many parts and as time goes by the parts need to renew again. There are parts when it broke or already reach the time replacement then that parts must be replace with a new one. There are some chance in parts of car body to open the business. In fact that the car user is increasing day to day. Based on that situation then Jackob Polish Bandung see the opportunity to grab the market in automotive aspect especially in headlamp cleaning. Jackob Polish Bandung focus in headlamp service which is include cleaning and custom blackhousing and need to achieve the target in order to get revenue. There is a need on marketing and promotion support to achieve the target. Jackob Polish Bandung challenged to increase sales on each month so they can reach the long term target. The analysis include the internal and external aspects of the Jackob Polish Bandung. In the internal analysis was done by using Value Chain analysis, resources analysis and VRIO analysis. And the external analysis was done by using PEST analysis and Porter’s 5 Forces analysis. The results of internal and external analysis will be used to proposed the strategies and also TOWS matrix. The proposed strategies must be implemented in order to show the different before action plans done and after action plan done. These strategies also will be guidance for Jackob Polish Bandung for taking the decision. The implementation plans is done by using financial projections performance until 2020 and action plans with person in charge within. Keywords: business strategy, automotive industry, TOWS matrix
Business strategy recommendation of pt edc indonesia to survive in geothermal tender stage Ariani, Ariani; Anggoro, Yudo
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - The purpose of this research is to propose a new business strategy for company to survive in the industry. PT EDC Indonesia is an energy development company, which focus on geothermal resources and convert it to electricity. The company established in 2011 and already did 1 stage from geothermal development stage. Indonesia is the world's third largest geothermal electricity producer after United States and the Philippines and the second largest that have geothermal reserves. Indonesia holds 40% of the world's potential geothermal resources beneath thousand of volcanic islands and mountain. Although Indonesia has a huge geothermal potential, the utilization of geothermal energy is very low. Indonesia only utilizes 3.7% from their fully potential. However with the opportunity arises the company still aren't able to cultivate the geothermal resources. In dealing with challenges, some method is needed in order to perform PESTEL Analysis and Porter's Five Forces Analysis. Internal assessment was done using VRIO Framework, Market and Industry Analysis, and Resource Based View. Strategy formulation uses SPACE Matrix and QSPM with SWOT as an input. PT EDC Indonesia is in the quadrant IV and has four options of alternative strategies. Researchers are only taking two alternative strategies that support their research in accordance to their problems, which are intensive strategy and integrative strategy. To know these alternative strategies, the result QSPM is an intensive strategy. The next step is to analyze the Diamond Strategy to formulate new ideas that correspond to its functional strategy. In the end, this strategy will be implemented to follow and win the tender. The new strategy resulting from the analysis of this study including prepare all the data for preliminary survey, make computerized financial statement, prepare financial projections, and hire local experts employee. This strategy is implement to open a new geothermal concession that company will build to keep running in this industry. Keywords: business strategy, geothermal, diamond strategy
Pre-mortem analysis in executing new ferronickel plant at halmahera timur to ensure a successful project delivery Pratomo, Adam; Sunitiyoso, Yos
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - At the end of 2015, PT. ANTAM (Persero) Tbk. have earned the State Capital Investment funds (PMN) as government support to the State Owned Enterprises to carry out the mandate of Act No. 4 year 2009 (which became effective on January 12, 2014). Fund of Rp. 3.5 trillion will be used to build a ferronickel plant in East Halmahera through the project team P3FH (Proyek Pembangunan Pabrik FeNi Haltim). The challenge for ANTAM is optimize PMN fund to build new plant so that no more additional time and money needed to complete the plant. In order to ensure project a successful project delivery, we have to know what risks that will face the project and how to assessment the high priority and mitigate it. Primary data are collected by conducting interview to several employees with different background to enhance the view of project’s risk. Secondary used in this study are company data, literature and third party data. Pre-mortem analysis used to encompass the idea of sharing expertise or experience and from this analysis we acquired as many as 26 issues/risks (failure mode) and 59 causes risks, all of them are categorized as the five types of groups: completion, financial, operational, environment, and legal / politics issue/risks. Failure Mode Effect Analysis (FMEA) is used to assess the risk priority obtained from pre-mortem analysis to obtain the 16 highest priority cause risks from several failure mode; Deal and delay with IPP, insufficient fund, failure in performance test, contractual risk, changes in management, possibility of inadequate source of fund and decrease in nickel price. Those issues are related to the completion issue and financial issues/risks. Mitigation on high priority causes risks was elaborate in this study and risks that have top priority here should receive more attention by ANTAM management. Keywords: pre-mortem, failure mode effect analysis, completion issues, financial issues, operational issues, environment issues, and legal / politics issue
Proposed Marketing Strategy To Increase Brand Awareness: Case Study dRyshirt Reswanti Julian Pratama, Roro Arinda; B. Paramarta, Riawan
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Purpose – Purpose of research is to help dRyshirt business in increasing its product sales and increase brand awareness "dRyshirt" on the minds of the public, especially for around town Bandung. Methodology/approach – In this research, using qualitative methods which aim to take a direct data survey, interviews and questionnaires. amount of sampling used in this research was 400 respondents in Bandung. Findings – Results of this research, there are two problems that occur on dRyshirt. First, lack of brand awareness with consumers and second declining number of buyers caused by promotional activities carried dRyshirt less attractive. It concluded that dRyshirt need to improve the way of promotion and good communication to consumers. Research Limitation – In this research has been established limitations in conducting research. This research is only done for the area of Bandung city, then only focus on brand awareness dRyshirt, and this research is targeted for men aged 20 years and over who like to shop online. Keywords: Brand Awareness, Communication Strategy, Fashion Industry, Marketing Strategy.

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