cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota bandung,
Jawa barat
INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
Arjuna Subject : -
Articles 1,144 Documents
 103   104   105   106   107 
Proposed Blue Ocean Strategy for OZORA Yearbook
The Indonesian Journal of Business Administration Vol 9, No 3 (2020)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

OZORA Yearbook is a company engaged in the creative industry in the provision of full-service yearbook making as a memory for final students in a school. Based on the 2019 report, OZORA has not been able to meet the expectations of achieving targets and continues to experience a decline in sales accompanied by a decrease in profit margins compared with the previous year. To get a picture of the company's condition, researchers collected data using qualitative methods through interviews and focus group discussions, as well as an analysis of quantitative data from the results of the customer satisfaction level questionnaire. This data is used further in analyzing the company’s business model canvas and competitor analysis to find the potential causes. Increasing competition is indicated by the price war from competitors who offer the same quality and strategy in getting customers in the same market segment. The inability to reduce costs and customer value changed, bring the company entered into a competitive red ocean. A value innovation needs to be created as a strategy for OZORA to get out from the above conditions. The researcher, together with OZORA, made a second questionnaire and mapped the results of the questionnaire into the blue ocean strategy tools and framework. The new value innovation can be a consideration for OZORA in identifying the blue ocean business strategy, to get the opportunity to expand market share and find new markets so as to improve the condition of the company. Keywords: yearbook, business model canvas, red ocean, blue ocean, value innovation, blue ocean strategy
IMPROVING EMPLOYEE SELF-DETERMINATION BY ANALYZING INDIVIDUAL DIFFERENCES
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

English Prestasi Learning Center or EPLC is one of the non-formal educational institutions engaged in English language courses that was founded in 2013. Since EPLC adopted the learning methods from Kampung Iggris, Pare, Kediri which had further developed rapidly so that they want to expand the business. In this research, the low dimension of self-interest in the ethical climate is related to differences in motivation of each individual working at EPLC and then becomes the basis for the authors to analyze more deeply by using the Theory of Basic Human Needs by Abraham Maslow (1954) and The Theory of Basic Values by Schwartz (2005). These two theories underlie individual differences which basically come from different backgrounds, visions and behaviors which are then supported by their own motivation to act. From the results of these individual differences interviews, information is obtained that individual differences that cause individuals in EPLC are less able to determine their own choices which then refers to the Theory of Self-Determination Proposed by Deci & Ryan (2008). These three theories are then put together and then compared to get information which dimensions need to be improved. From the root of the problem, the authors provide recommendations in this study namely, conduct training, conduct management planning, form human resource divisions, make key performance indicator, and apply performance appraisal at EPLC. With these recommendations, it is expected that EPLC can help improve motivation for employees, so that they can contribute more to the development of EPLC.Keywords: Ethical Climate, Self-Determination, Individual Differences, Self-Interest, EPLC
New Business Strategy and Implementation During Covid 19 for PO Primajasa
The Indonesian Journal of Business Administration Vol 9, No 3 (2020)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

PO Primajasa has been operating since 1991 and was founded by Amir Mahpud. It serves passenger to travel in DKI Jakarta, West Java, and Banten area. The company is originated from Tasikmalaya, and has close relation with PO Mayasari Bakti. Now PO Primajasa is the market leader in those areas for mainstream market.Company growth for the past 5 years can be described as stagnant growth. Second generation, Tiar Karbala, has taken over half of the business since 2018. The main objective is to double the business in 2025. Amir Mahpud believe that transportation company is the most important aspect to run the economic wheels so the demand of transportation will be much higher in the future. Company needs a new breakthrough to get more passengers and provide new services in the near future.Covid 19 has a serious impact for transportation business. As government release a regulation called Pembatasan Sosial Berskala Besar (PSBB) which limited people to commute between city. This regulation force company to shut the operation for almost 3 months. As a company owner, Amir Mahpud urges the company to comply the regulation to put safety and healthy as company priorityNow company start operating but with tight health protocol and can only accommodate maximum 50% from total passenger.To find the best solution for this issue, this paper will focus on how company and business has been going on since beginning. Internal analysis will be explained in this research with value chain analysis and business model canvas as framework. While external analysis will use value proposition canvas and porter 5 forces as the main framework. Later on, it will decide the business decision to find the best solution to overcome all the problems.This final project will focus on analysis to know more about the company and the business. Further it will defines the best solution growth during Covid-19 pandemic. Company has urgency to have more growth after pandemic has done because it had stopped operating for almost three months during pandemic. This paper will provide solution and implementation for Primajasa to improve the business in the future.Keywords: Business Strategy, Transportation Industry, Strategy during Covid-19
PROPOSED CUSTOMER LOYALTY STRATEGY BY INCREASING CUSTOMER ENGAGEMENT AND TRUST
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Creative industry is a buffer of Indonesia's economy and a contributor to the country's GDP. In 2018 the footwear creative industry in Indonesia succeeded in producing 1.41 billion pairs of shoes or contributed 4.6 percent of total world shoe production. MKS Shoes is one of local footwear brands located in Bandung which sells shoes for women, particularly from millennials generation as its main target market. Unfortunately, the millennials generation is known having disloyal attitude and hard to trust a brand. Currently, MKS Shoes has low repeat purchase level and also fluctuates sales, which indicates customers’ low loyalty to the brand. Accordingly, the objective of this study is first, to investigate the extent to which millennials engagement could influence customer loyalty toward MKS Shoes; second, to investigate the role of millennials trust on customer loyalty toward MKS Shoes; and third, to develop loyalty strategy for millennials customers as an effort to increase MKS Shoes sales performance. This study used mix method of qualitative and quantitative research to asses external and internal environments of MKS Shoes. Qualitative method was conducted through interview with MKS Shoes management and by collecting data from journal, website and e-book. Quantitative method was conducted through survey to 228 respondents that represent customers of MKS Shoes. External analysis using PESTLE analysis, Five Porter Forces, competitor analysis and customer analysis generates opportunities and threats for MKS Shoes; while internal analysis using RBV, VRIO, STP and Marketing mix analysis reveals the strengths and weaknesses of MKS Shoes. Then, SWOT analysis and Fishbone analysis identified the root causes of low customer loyalty, which was categorized into millennials trait and behavior, rivalry and substitution, price range similar to competitors, and similarities in promotion channels. Accordingly, this study conducted Porter Business Strategic and TOWS Matrix analysis to generate 11 business solutions that could eliminate the root causes of problem. As the result, this study has developed loyalty strategy to increase customer loyalty through millennials engagement and trust toward MKS Shoes. Keywords: customer loyalty, customer engagement, customer trust, local women shoes
PROPOSED BUSINESS MODEL OF COMMERCIAL DIVISION (NON-AERONAUTICAL BUSINESS) AT PT ANGKASA PURA II (PERSERO)
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In order to enhance the performance of commercial performance, PT AP II create a unit that handles and controls commercialization activities at PT AP II which was formed in the end of 2017 namely Commercial Division. There are activities related to other units in the process of commercial cooperation including the auction process, space renovation or improvement process, supervision process for the implementation of space renovation or improvement, where the activity is highly dependent on the performance of other units outside the Commercial Division.In this study, the author will analyse the factors that affect the effectiveness of existing business processes in the Commercial Division as the unit responsible for achieving company revenue targets, particularly in the non-aeronautical sector. The challenge that arises in this study is What is the most effective business model can be implemented at the Commercial Division (Non-Aeronautical) of PT AP II.
Business Strategy To Increase Competitiveness and Profitability of Premios Dessert Proposed Marketing Strategy of General Daily Pikiran Rakyat in Facing Online Media Competition for PT. Pikiran Rakyat Bandung
The Indonesian Journal of Business Administration Vol 10, No 3 (2021)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of print media in 2020 closed several national and regional print media which caused a decrease in revenue from the advertising sector and the circulation sector. In addition, the public has many options for obtaining information. This makes PT.Pikiran Rakyat Bandung strive to provide the best service to the community by implementing a media convergence strategy. The purpose of this study was to determine and analyze the marketing strategy carried out for General Daily of Pikiran Rakyat to survive in the midst of intense competition with online media and social media. This study uses a descriptive method with a qualitative approach. Information determined purposively based on consideration of mastering the problem, having complete and honest data and providing data openly/honestly and objectively. Data analysis was carried out by systematically arranging interviews, data literature, and formulating descriptively. The results showed that the People's Mind implemented a media convergence strategy with aspects of cloning, content sharing, crossprice and crosspromotion. In dimensional cloning and content sharing, the editorial department seeks to improve news quality, design features, create various rubrics, content published in PR Print is also published in PR Online, PR Groups and packaged in digital format. Dimensions of crossprice and crosspromotion, the marketing department for newspapers and advertisements makes promotions or advertisements and their coverage can be found in PR Groups, PR Online, Mesos and PR FM. On the crossprice aspect, Advertisers can pay a package price to display their ads in either print PR or Online PR.Keywords: Marketing Strategy, Online Newspaper & Digital Reader
PROPOSED STRATEGY IN MANAGING DIRECT DIGITAL MARKETING CHANNEL FOR PT GARUDA INDONESIA (PERSERO) TBK
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of the digitalization today has encouraged various industries to develop electronic distribution channels in delivering products from manufactures to consumers. This is also happened at airline industry where electronic commerce (e-commerce) are very rapidly growing, almost 90% of Internet users in Indonesia make transactions on e-commerce. Evidenced by the emergence of Online Travel Agent (OTA), airline websites, mobile applications and other digital distribution channels drive this electrical commercial activity to be the right choice for consumers. Data shows that most aircraft passengers choose to make transactions through electronic sales channels. Based on the evaluation of Garuda Indonesia's flight ticket sales performance, the highest growth occurred in OTA of 56%. While sales transactions on mobile sites and applications decreased by 23%.This study aims to explore the problem of declining sales on direct/owned channel including airline websites and mobile applications, amidst the growth of e-commerce, especially OTA. By conducting external analysis including PESTEL and competitor analysis and combining the results of internal analysis that includes resources-based analysis and competitive advantage through the evaluation of Garuda Indonesia flight ticket marketing channels, the conclusion of business problems that occur.Alternative strategy in sales channel management is combined with marketing mix theory 4P's (Poduct, Pricing, Place, Promotion) to produce a comprehensive strategy proposal in managing airline-owned sales channels namely websites, mobile applications, and contact centers. The four main strategies are the integrated direct digital channel members, improving promotion on travel product and service, simplification of service menu displays on sites with a focus on signature products, and improving information technology performance. Keywords: Airline business, OTA, e-commerce, marketing mix
EDUCATION BUSINESS STRATEGY IN SEGMENTED MARKET (CASE STUDY : ASHFIYA ELEMENTARY SCHOOL)
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of the world of education at this time is very important considering the distinction between parents and elementary school children, making Ashfiya Elementary School need to make management strategies and marketing, to adapt to the modern world SD Ashfiya always develops value, service quality & sustainable. SD Ashfiya is located on Jalan Riung Arum, Riung Bandung, Bandung City, managed by the Sekar Putri Melati Foundation. Observing several dynamic changes in several parents of Ashfiya Elementary School students for eight years (established in 2010) and threats both internally & externally, this has led the Foundation to analyze the forecast of stakeholders 'demand & threat for the next three years' reach (2022). In writing this thesis described in a qualitative descriptive manner. Some of the hypotheses obtained were reviewed & tested to be used as references in plotting Ashfiya Elementary's marketing plan.Keywords : Parents, Student, School
Proposed A Design Knowledge-Based Performance Management Systems Framework In Pertamina University
The Indonesian Journal of Business Administration Vol 10, No 3 (2021)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This year, the Ministry of Education and Culture is innovating by creating a transformation program aimed at universities. The innovation in this program is the establishment of eight Main Performance Indicators (IKU) that universities need to follow and fulfill. The method that universities can use in order to adapt to this program is to implement a Performance Management System (PMS). Most of the tertiary institutions do not have PMS which can present the eight Main Performance Indicators. Therefore, the aim of this research is to design PMS that have been integrated with the eight IKU from Ministry of Education so that it can make it easier for universities to achieve and fulfill these indicators. In this study, the college used as the object is Pertamina University. In this study, the PMS used was the Knowledge-Based Performance Management System (KBPMS). KBPMS has three perspectives, organizational output, internal processes and resource capabilities. This perspective is also divided into several aspects of the criteria and for KPIs that have been prepared by the Ministry of Education and Culture will be integrated into non-financial aspects from the perspective of organizational output.Keywords: Pertamina University, Performance Management System, “Indikator Kinerja Utama”, KBPSM
RISK ASSESSMENT FOR SMALL-SCALE ARCHITECTURE FIRM CASE STUDY: ARH ARCHITECT
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ARH Architect, an architectural firm based in Bandung established at the end of 2017, is a small-scale architecture firm. Services offered by ARH Architect are design and build, both scope in architectural design and interior design. A concern for small-scale architectural firms is unmeasurable risk in a business, especially in crises. Changes in market conditions, technological interventions, and the rapid development of trends have caused small-scale firms with supply chain and value chain difficulties to have a potential risk of high rate failure. The purpose of risk management needs to be done to minimize the risks that occur and help the firm achieve business goals. The research methodology in this study uses ISO 31000:2018 conceptual framework. The issue that happens in the firm’s business as a reference in implementing risk assessment. Risk assessment is used on the risks that happen in each category of the business model. The method of risk assessment in this research uses the qualitative risk analysis method. It aims to prioritize risks by classifying based on the possible impacts and risks in the business model aspect. Qualitative risk analysis can reduce uncertainty from risks with the highest priority likelihood and consequence identified in the business model. It is a method that has benefits in terms of cost and accuracy in setting priorities and planning the risk response in the business. Implementation plan of risk response based on preventive action and contingency plan in improving the existing business model. An implementation plan is a preventive action that focuses on minimizing the risk with the highest likelihood and impact levels. It refers to the risk prioritization identified in the previous phase. It affects the resources requirements and as an attempt by the firm to improvise on the business model aspect.Keywords: Risk Management, Business Model Risk, Architecture Firm

Page 105 of 115 | Total Record : 1144

 103   104   105   106   107 

Filter by Year

2012 2022


Reset
Filter By Issues
All Issue Vol 11, No 1 (2022) Vol 10, No 3 (2021) Vol 10, No 2 (2021) Vol 10, No 1 (2021) Vol 9, No 3 (2020) Vol 9, No 2 (2020) Vol 9, No 1 (2020) Vol 8, No 3 (2019) Vol 8, No 2 (2019) Vol 8, No 1 (2019) Vol 6, No 3 (2017) Vol 7, No 3 (2018) Vol 7, No 2 (2018) Vol 7, No 1 (2018) Vol 6, No 2 (2017) Vol 6, No 1 (2017) Vol 5, No 3 (2016) Vol 5, No 2 (2016) Vol 5, No 1 (2016) Vol 4, No 12 (2015) Vol 4, No 11 (2015) Vol 4, No 10 (2015) Vol 4, No 9 (2015) Vol 4, No 8 (2015) Vol 4, No 7 (2015) Vol 4, No 6 (2015) Vol 4, No 5 (2015) Vol 4, No 4 (2015) Vol 4, No 3 (2015) Vol 4, No 2 (2015) Vol 4, No 1 (2015) Vol 3, No 11 (2014) Vol 3, No 10 (2014) Vol 3, No 9 (2014) Vol 3, No 8 (2014) Vol 3, No 7 (2014) Vol 3, No 6 (2014) Vol 3, No 5 (2014) Vol 3, No 4 (2014) Vol 3, No 3 (2014) Vol 3, No 2 (2014) Vol 3, No 1 (2014) Vol 2, No 19 (2013) Vol 2, No 18 (2013) Vol 2, No 17 (2013) Vol 2, No 16 (2013) Vol 2, No 15 (2013) Vol 2, No 14 (2013) Vol 2, No 13 (2013) Vol 2, No 12 (2013) Vol 2, No 11 (2013) Vol 2, No 10 (2013) Vol 2, No 9 (2013) Vol 2, No 8 (2013) Vol 2, No 7 (2013) Vol 2, No 6 (2013) Vol 2, No 5 (2013) Vol 2, No 4 (2013) Vol 2, No 3 (2013) Vol 2, No 2 (2013) Vol 2, No 1 (2013) Vol 1, No 10 (2012) Vol 1, No 9 (2012) Vol 1, No 8 (2012) Vol 1, No 7 (2012) Vol 1, No 6 (2012) Vol 1, No 5 (2012) Vol 1, No 4 (2012) Vol 1, No 3 (2012) Vol 1, No 2 (2012) Vol 1, No 1 (2012) More Issue