cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota bandung,
Jawa barat
INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
Arjuna Subject : -
Articles 1,144 Documents
 102   103   104   105   106 
MSMEs IN TIME OF COVID-19 PANDEMIC. STRATEGY AND CHALLENGES OF ECOMMERCE ADOPTION: EVIDENCE FROM INDONESIA
The Indonesian Journal of Business Administration Vol 10, No 2 (2021)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

MSME in both developing and developed countries play an important role in industrialization and economic growth by contributing significantly to increasing the workforce, increasing income and catalyzing growth in both cities and villages. E-commerce technology is now generally accepted, and its use can provide numerous benefits to companies, especially small and medium-sized enterprises. Big corporations, on the other hand, are largely responsible for the expansion in e-commerce use by enterprises. As opposed to bigger corporations, MSME acceptance of e-commerce lags behind. Furthermore, MSME in developed countries continue to struggle to implement e-commerce technologies into their operations. Obstacles such as a lack of human resources, internal opposition, and unprepared customers and corporate associates, to name a few. lack of support, security issues and high cost still preventing MSME to adopt e-commerce technology. In order to formulate strategies for MSME, Comprehensive strategy-formulation framework is chosen. According to analysis, the priority order of strategies for MSME to adopt e-commerce technology are government intervention followed by partnership, training school and communication leadership. Keywords: E-Commerce, MSMEs, Barriers, Strategy
Proposed Business Solutions for Small Business Development (Case Study : Calisa Beauty Care)
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Calisa Beauty Care (Calisa) is local small beauty care business Berau, East Kalimantan, focused on face skin care and servicing only women. Calisa business started at home in 2018 service marketed by “word of mouth” on small community. In the beginning of 2019, Calisa open its first store, in the first 4 months customer visiting rise to 2.9 times, but after May 2019, the customer visiting decreased. On February, 2020, Calisa Beauty Care faced a legal problem that has negative effect to Calisa Beauty Care brand image. To solve the problem, researcher analyzed using Porters Five Forces, competitors analysis, customers analysis, SWOT analysis, and TOWS matrix.Keywords: Calisa Beauty Care, local business, Berau, visiting decreased, IPA Matrix
DEVELOPING NIION INSTAGRAM CONTENT FOR INCREASING CUSTOMER ENGAGEMENT
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In Indonesia, the internet users and active social media is riding into a half of the total population of the country which is 150 million people. Report said that the most active social media platforms are Youtube, Facebook, Whatsapp, and Instagram. Indonesia is reportedly has become the biggest market for Instagram in Asia Pacific with no less than 60 million people logging on. In Instagram, people able to take real action, not only follow accounts, give likes, or comment, but Instagram can also convince users to click on links to sites to buy product. Research said that the most happening market on the global front is the personal accessories market which majorly comprises of jewelry, bags, watches, and etc (Based on data from Statista, 2019).PT NIION Indonesia Utama is one of the local brands which manufactures bags with various models such as sling bags, duffle bags, hip bags, and many more. The signature of NIION is that it is also providing full colours of bags starting from red, yellow, green, navy, white, black, pink, grey, orange, chocolate, and many more. Although NIION having a lot of followers in Instagram, and always participates in many events, NIION’s engagement rate in Instagram still in the low level that makes the sales of NIION is also under the expectation.To further understand the issues, this study has been used a series of analysis from external and internal environment analysis to consumer analysis using an exploratory sequential mixed method for a combination of both exploratory and descriptive research as the primary data, including the SWOT Analysis and Root Cause Analysis. The exploratory research done by conducting focus group discussion with the suitable target segment to get insight for the factors that can be affected to increasing the customer engagement and sale. After doing the exploratory research, the findings used to build a questionnaire for descriptive research. Then, the questionnaire will be spreading in to minimum of 200 respondents as needed for problem-solving research. To analyse the descriptive research, the data will be processed with SPSS to find what independent factors that has significant score to dependent factors which is customer engagement.The proposed solution to the problem are: a new STP and Marketing Mix Strategies, including the results from the data that show the factors that can affected customer engagement such are Detail Specific content, Responsible content, Fun and Cinematic content, also Collaboration content. The findings chosen according to the company’s circumstances and is expected to be able to solve the problem in engagement rate when the solution of the findings is implemented by NIION after developing the new design of content for its Instagram.Keywords: customer engagement, Instagram, social media content, fashion.
THE READINESS OF HUMAN CAPITAL AND BIG DATA ANALYTICS IMPLEMENTATION FACING THE INDUSTRY REVOLUTION 4.0 (CASE: HUMAN CAPITAL IN HCBP CENTER OF PT. TELEKOMUNIKASI INDONESIA BANDUNG)
The Indonesian Journal of Business Administration Vol 9, No 3 (2020)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research is to identify and analyzing the readiness of human capital and big data analytics implementation in the HCBP Center unit of PT. Telekomunikasi Indonesia Bandung in facing the industry revolution 4.0. To assess readiness in the face of industry 4.0, human capital has four factors that related to industry 4.0: knowledge, hard skills, soft skills, and attitude. Furthermore, big data analytics implementation in human capital has five factors that related to industry 4.0: data quality, analytical competencies, skilled workforce analytics leaders, the right mix of skills, and right analytics technology and data.This research used a quantitative data approach. Quantitative data is done by distributing questionnaires to employees who are respondents. Questionnaire data that has been collected that has passed the validity and reliability test. Then the data will be measured using the Geometric Mean formula to measure the gap analysis of each statement in each factor. Then, to measure the readiness of the overall construct using the Human Development Index (HDI).The results of this study indicate that the readiness of big data analytics implementation in human capital in the HCBP Center unit of PT. Telekomunikasi Indonesia Bandung is fully ready in all of factors such as data quality (optimal level), analytical competencies (receptive level), skilled workforce analytics leaders (optimal level), the right mix of skills (receptive level), and right analytics technology and data (optimal level). And the readiness of human capital in the HBCP Center unit of PT. Telekomunikasi Indonesia Bandung is not fully ready to face industry 4.0. There are two factors that have a value below the Ready level, namely hard skills (not ready level) and attitude (preliminary level). Therefore, researchers provide recommendations for companies. They must prepare the human capital by building attitudes and behavior that are oriented towards the use of digital technology in carrying out various daily activities and not just the implementation of the latest digital technology and company can also create learning and development programs that are digital or online.Keywords: Readiness, Human Capital, Big Data Analytics, Industry Revolution 4.0.
PROPOSED MARKETING STRATEGY ON BRAND AWARENESS FOR ETHISCROWD AS SHARIA EQUITY BASED CROWDFUNDING
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In order to compete with digital innovation in international level and technology industry in national level demand to have a breakthrough from local human resource to make innovation for better living of Indonesia. One of the rising online platforms in Indonesia is EthisCrowd categorized as sharia equity-based crowdfunding that is currently being the only Indonesia sharia equity crowdfunding that exist. In the business issue of EthisCrowd has a challenge of having people to increase invest and knowledge people in general invest little amount of money from total of annual invest potential in Indonesia. This challenge has to be formulized as strategy for EthisCrowd in order to archive gradual increasing performance each yea and sustain. The priority of increase invest with brand awareness to EthisCrowd as becoming the choice of investment platform. This research formulates on improving the implementation of EthisCrowd strategy.Keyword: Technology, FinTech, Sharia, Crowdfunding, Brand Awareness
IMPROVEMENT STRATEGY FOR CREATING VALUE IN INCLUSIVE BUSINESS PLATFORM (KUKM ECOBIZ) FOR ENHANCING USER ACTIVITY
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

KUKM Ecobiz is a collaborative platform between DEKOPINWIL West Java and an expertise team from SBM ITB supported to provide a digital platform from DEKOPINWIL and business supporters specifically cooperatives, SMEs, livestock, farmers, the government, and associations to exchange information about improving shared economy. Marketing efforts have been carried out on several cooperatives through training for several cooperatives in West Java through DEKOPINWIL, but the activity on the platform is still low. The objective of this study is to improve the competence and capabilities of cooperative members, SMEs, as well as farmers and livestock, review UI and UX, recommend website development based on user preferences, and finally increase activities in the KUKM Ecobiz platform. The data collection methodology used in this study mostly uses qualitative data. The primary data came from the previous research questionnaire and the questionnaire. For secondary data obtained from the Ecobiz KUKM database, several websites, and several sources that can support this research. Several stages of analysis are carried out, the first being external analysis using PEST analysis and other similar platform analysis. For internal analysis using platform analysis, comparing with good UI and UX methods, and using platform user needs analysis. After that, to proceed to the solution, it is necessary to search for the root of the problem using CRT (Current Reality Tree). To gain user activity, KUKM Ecobiz needs to do several scenarios that are intended to trigger activities in Ecobiz KUKM such as requiring chosen cooperative members to interact in the forum and several other things. Then create content that suits the needs of KUKM Ecobiz users, and design the KUKM Ecobiz website again with the rules of designing existing software.Keywords:  Inclusive Business, Digital Platform, KUKM Ecobiz, Network Effect, CRT, User Experience.
Financial Strategy Based on Financial Performance Analysis of PT Bukit Uluwatu Villa during COVID-19
The Indonesian Journal of Business Administration Vol 10, No 3 (2021)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

PT Bukit Uluwatu Villa Tbk is a provider of in accommodation services (cottages) and hospitality in Indonesian. They offer a luxury resort experience that is suitable for visitors who seek peace, comfort, and closeness to nature. The company strives to showcase the unique local culture as well as the green concept that characterizes the Company's properties. Three properties that have been operating for a long period of time; show a good reputational company and good brand name position in hospitality industry with several awards and achievement. The problem however is that they face demand loss due to impact of COVID-19 crisis which begin in 2020 and uncertain situation for demand recovery. This brings forth the urgency to monitor company financial performance during the period. To analyze and research company’s financial performance, financial ratio analysis is used in this research to gain information about the business situation that company will face. The primary data gathered is BUVA’s Annual Report between 2015 to 2019 and BUVA’s Financial report Q3/2020. The data analysis reveals company’s financial performance is in bad condition due to poor profitability ratio. Therefore, operational restructuring is recommended to optimize the company's profitability to save the company from a possible default in short term due to uncertainty situation caused by COVID- 19 crisis. Keywords: financial performance, financial ratio, profitability, dupont analysis, hospitality industry
The Nature of Second-hand Camera Store Business
The Indonesian Journal of Business Administration Vol 10, No 1 (2021)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In 2008 there were already researchers that studying the second-hand markets, they research customer motivation in general towards second-hand shopping in UK, taking flea market and garage sale as their research subjects. This study tries to be a continuation of previous research where this study more focusing on second-hand camera store subject. The difference between previous subject is that flea market and garage sale tend to be more personal and less competitive, while second-hand camera store are more business like. This study sheds light on how socio-cultural issue could derive different motives towards second-hand camera shopping, while the nature of the business itself in today era makes this business less attractive yet the market is there by answering the question: how to do a proper second-hand camera businesses?. This study conducted a single-case study in unit business from well known brand of second-hand camera store in Indonesia to analyze the nature of second-hand camera store business. The data pertaining to second-hand camera store business in Indonesia are collected through questionnaire and supported by theory and expertise interviews. The results of this study is the addition of an element of trust as an aspect of people’s motivation towards second-hand shopping camera, and provides new insight into theoretical issue on how to analyze competitor in current condition where e-commerce already become parts of daily life, smart phone and rental camera business are becomes camera substitute that are more affordable, and Covid-19 pandemic is forcing people to stay at home. Key Words: Second-hand Camera Store, Marketing Mix Strategy, Porter’s Generic Strategy, TOWS Matrix.
PRODUCT DEVELOPMENT BASED ON CUSTOMER PREFERENCES
The Indonesian Journal of Business Administration Vol 8, No 3 (2019)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Indonesia itself clothing who produce streetwear motorbike fashion began to appear. Rawtype Riot is a company engaged in Streetwear motorbikers fashion based on Bandung, was founded in 2017 by art paint designer who formerly worked in Unionwell as designer profession Decky Sastra. At the end of 2018, Rawtype Riot developed sukajan’s jacket type. Even though, the sales volume of sukajan jacket had a gap with another type of issue such a versity jacket. Purpose of this study, Rawtype Riot wants to know consumer’s perceptions about the jacket so that in the development of the next jacket in accordance with the preferences of consumers and stick on the positioning of Rawtype Riot itself. To solve this issues, thid research was conducted by exploratory research to find out perception and pereference of Rawtype Riot’s customer. In exploratory research design, the researcher’s ideas and thoughts are key as it is primarily dependent on their personal inclination about a particular topic. Result of this study indicate that Rawtype Riot’s current customer obtained Exclusive brand, manly apparel, local brand and custom culture while investigating about rawtype Riot Brand, then followed to quality, the result is comfortable, durability and safety when indicate prefered jacket. Oranament design also can be variable to drive customer purchasing decision which is raw design style, vintage design, motorbike design is their prefered when see sukajan jacket while origin jacket sukajan which is oriental design avoided by customers. The last is color variable which is this informant suggested that dark and variation is consideration when preference about sukajan jacket. Conclusion of this study is that Rawtype Riot customers do not prefer the type of Japanese origin jacket which is Sukajan. This caused by the color of the jacket which is famously bright and has a graphic design. By knowing these facts, company through product development can consider these factors which can be modified so that it can be accepted by customer Rawtype Riot taste.Keywords: custom culture, in-depth interview, marketing research, Apparel, exploratory research
HR Architecture in Directorate of Production PT. Dirgantara Indonesia
The Indonesian Journal of Business Administration Vol 10, No 3 (2021)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

PT. Dirgantara Indonesia (Persero) is a company that established as a part of strategic effort of Indonesia state in air dimension. To support and survive in existing businesses, company needs to have competitive advantages, including those obtained from their human resources. Therefore, we need a model of human resources that is aligned between the business and the strategy implementation. The implementation of human resource management in this research is through the HR Architecture model. With this model, using a matrix of HR characteristics, companies can assess jobs that provide value to the company by paying attention to the described quadrant. Thus, the focus of development, investment and competency improvement is will get more focused. Based on this, in accordance to HR Architecture model for each quadrant, it is expected that the company will be able to adjust the employee relationship model, determine sustainable investment in human resources and focus on work that increases value and becomes a competitive advantage for the company. Keywords: alignment in strategy, competitive advantage, human resource, HR Architecture model

Page 104 of 115 | Total Record : 1144

 102   103   104   105   106 

Filter by Year

2012 2022


Reset
Filter By Issues
All Issue Vol 11, No 1 (2022) Vol 10, No 3 (2021) Vol 10, No 2 (2021) Vol 10, No 1 (2021) Vol 9, No 3 (2020) Vol 9, No 2 (2020) Vol 9, No 1 (2020) Vol 8, No 3 (2019) Vol 8, No 2 (2019) Vol 8, No 1 (2019) Vol 6, No 3 (2017) Vol 7, No 3 (2018) Vol 7, No 2 (2018) Vol 7, No 1 (2018) Vol 6, No 2 (2017) Vol 6, No 1 (2017) Vol 5, No 3 (2016) Vol 5, No 2 (2016) Vol 5, No 1 (2016) Vol 4, No 12 (2015) Vol 4, No 11 (2015) Vol 4, No 10 (2015) Vol 4, No 9 (2015) Vol 4, No 8 (2015) Vol 4, No 7 (2015) Vol 4, No 6 (2015) Vol 4, No 5 (2015) Vol 4, No 4 (2015) Vol 4, No 3 (2015) Vol 4, No 2 (2015) Vol 4, No 1 (2015) Vol 3, No 11 (2014) Vol 3, No 10 (2014) Vol 3, No 9 (2014) Vol 3, No 8 (2014) Vol 3, No 7 (2014) Vol 3, No 6 (2014) Vol 3, No 5 (2014) Vol 3, No 4 (2014) Vol 3, No 3 (2014) Vol 3, No 2 (2014) Vol 3, No 1 (2014) Vol 2, No 19 (2013) Vol 2, No 18 (2013) Vol 2, No 17 (2013) Vol 2, No 16 (2013) Vol 2, No 15 (2013) Vol 2, No 14 (2013) Vol 2, No 13 (2013) Vol 2, No 12 (2013) Vol 2, No 11 (2013) Vol 2, No 10 (2013) Vol 2, No 9 (2013) Vol 2, No 8 (2013) Vol 2, No 7 (2013) Vol 2, No 6 (2013) Vol 2, No 5 (2013) Vol 2, No 4 (2013) Vol 2, No 3 (2013) Vol 2, No 2 (2013) Vol 2, No 1 (2013) Vol 1, No 10 (2012) Vol 1, No 9 (2012) Vol 1, No 8 (2012) Vol 1, No 7 (2012) Vol 1, No 6 (2012) Vol 1, No 5 (2012) Vol 1, No 4 (2012) Vol 1, No 3 (2012) Vol 1, No 2 (2012) Vol 1, No 1 (2012) More Issue