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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 1,144 Documents
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Strategy to grow a small and medium enterprise (sme): a case of an islamic fashion company Febrian Ismet, Rizky; Dung Do, Anh
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Records from Indonesia central statistical agency (BPS) showed the development of SMEs is growing rapidly in recent years, and making it as one of the economic backbone of the Indonesian economy. In BPS record stated that the contribution of SMEs to Indonesia's GDP is around 60% and it creates very large employment opportunities. One fast growing SMEs industry is the manufacturing industry where one the market is Islamic clothing industry. As a country with the largest Muslim population in the world created the Islamic apparel market has a very attractive of selling value and as evidenced it created of high competitiveness among business Islamic clothing owners from being able to attract buyers. Hence, the condition causes each company requires specific strategies in order to grow and compete in this industry. One of the small categorize company is Fadhila Zahra, which produce and sell Islamic clothing products. With limited capital and resource, the company start having a declining sales and revenue due to improper strategies applied. In this paper the author will provide strategy for Fadhila Zahra Company in order to growth and sustain in the industry by understanding the competitiveness concept, internal and external analysis followed with collecting consumer’s feedback through questioners and In-depth Interview with other business in the industry.  Keywords: SME, Competitiveness, Business Strategy 
The Effect of Tax Uncertainty, Stock Market Liquidity, Earnings Management on Firm’s Investment Ichsan, Dinul; Tjendrasa, Kin
The Indonesian Journal of Business Administration Vol 6, No 1 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract – Lack of transportation modes in the Papua region causing difficulties for people and entrepreneur in the ordinary course of business. Therefore, it needs the support and participation ofthe government to develop the area. One of these fuel prices are quite high in rural areas of Papua. PT. Pegasus Air Services will participate in the government program for the 'flying tanker' so that the price of fuel can be reduced by 50% and the community in the mountains of Papua can be purchased at an affordable price. Plans for the acquisition of air cargo is one form of program that should be done by the management of PT. Pegasus Air Services in an effort to develop a market along business lines so as to create increased revenue. Management has appointed the manager on duty related to the selection process on which the manufacturer and the type of aircraft is the most effective and efficient. The company has invited representatives of the aircraft manufacturer to be able to submit their proposals. After receiving the documents and all the necessary information, the Managers will further provide advice and recommendations to the management of PT. Pegasus Air Services on which the manufacturer along with the type of aircraft to be acquired and explain why and how the decision been to these manufacturers. Previously, the manager also has set some criteria that will be used to evaluate the plan acquisition of a cargo plane and also perform the weighting of each of these criteria in the decision making process. This final project will explain the process of selecting the cargo aircraft acquisition plans undertaken by PT. Pegasus Air Services. The information contained in this final project will also be usefulfor the parties who have an interest and / or the needs of the decision making process for the procurement of cargo planes in their company.Keywords: Acquisition Plan, PT. Pegasus Air Services, Cessna Caravan, Quest Kodiak, Decision Making Process
The Analysis of Financial Service Authority in Regulating Peer-to-Peer Lending Industry Aldipta, Ryandana; Anggoro, Yudo
The Indonesian Journal of Business Administration Vol 8, No 2 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Peer-to-peer (P2P) lending is an innovation in the financial technology industry (fintech). Recently this industry is booming in Indonesia. A lot of P2P lending companies was emerged. This Industry is regulated by the Financial Service Authority. Specifically, DRLSF directorate. DRLSF already covers most aspect of the P2P lending regulation. But there is one area that needs to be regulated or guided. It is the technological aspects. With the booming condition, the number of P2P lending companies is growing at a rapid pace. In order to keep this industry safe and also strive. A standard on the feature of P2P lending platform is needed. The standard on the P2P lending platform working mechanism should include three phases. The screening phase which covers the phase before the loan is posted. The Funding phase which covers the phase after the loan has been posted until fully funded or reached time limit. Risk management phase covers the phase after the loan has been fully disbursed.Keywords: FSA, DRLSF, fintech, peer to peer lending, p2p lending.
Operational staretgy to manage mature oil and gas fields in maninjau production sharing contract with new fiscal regime Kartadinata, Rian; Nizar, Adirizal
The Indonesian Journal of Business Administration Vol 7, No 3 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract: Indonesian manufacturing industry has developing significantly. The increase in consumption is one of the factors that contribute to this phenomenon. This condition directly impact to the packaging industry that supports them. The packaging industry are expected to grow from 101,232 million units in 2016 to 130,325 million units in 2021, registering a CAGR of 5.2%.  PT. Mutiara Jaya Prahasta is one of the players in the packaging industry that offered b2b products across Indonesia. Currently, there is an indication that the production process is inefficient. Furthermore, the company is in transition phase. The site are moving from old building to a new one. Because of this condition, implementing some analysis of the production process is necessary in order to know which alternative for the company to make the production process more efficient especially after moving to a new site.  Then the research is conducted through qualitative research by using interview to collect data and information needed. Furthermore, an analysis is implemented by doing in depth observation to the current production layout. Fishbone Diagram will support to seek root causes in the production process. Which comes from people, equipment, and layout. Simulation by Tecnomatix Software is conducted to see the current layout performance, and the result shows that the current layout performance is not efficient. In order to combat the issue, another simulation need to be done to give alternate options for production layout to increase its efficiency. Another solution to combat the problem that comes from people and equipment is by implementation of Total Productive Maintenance (TPM) Approach. Keywords: Operation Management, Fishbone Diagram, Efficiency, TPM, Tecnomatix Software.
How to remain competitive in the trucking business: case of pt lookman bersaudara sukses Widyatmaja Lookman, Sandra; Dung Do, Anh
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract—PT Lookman Bersaudara Sukses (LBS) is an Indonesian trucking company. In the trucking business, LBS serves full container load and less-than-container load services. LBS was established in Jakarta in 1978 and started its business as a trader of imported fruit. In 1988, a decade after its establishment, the company decided to shift its focus to be a trucking company, after the two Lookman brothers concluded that fruit business in Indonesia was not as promising as before. In 2014, the company changed its name from Lookman Brothers to PT Lookman Bersaudara Sukses. The service coverage of LBS is focused in Java, transporting customers’ products from Greater Jakarta area to East Java area, vice versa, and some areas of West and Central Java. In the recent years, the road transportation service companies, especially trucking companies, have grown significantly. Moreover, these trucking companies serve quite similar services from one to another, which are full container load and less-than-container load services. Unfortunately, customers of the trucking companies only pay attention on the on time and safe delivery, the customers don’t really care about any service differentiation that was given by the trucking companies, like tracking system and GPS implementation that is applied by LBS. Furthermore, the growing number of trucking companies, range from big to small companies, eventually lead to the price war since the companies make efforts to maintain their current customers and acquire new customers. In order to remain competitive in Indonesian trucking business and to bring LBS to be sustained in the future, LBS needs to develop and implement appropriate generic strategy and competitive advantages as well as improve the existing business model canvas. This final project began with external and internal analysis of the company. The external analysis is conducted using PESTEL Framework, Porter’s Five-Forces Model, and Competitor Analysis. PESTEL Framework analysis shows that trucking business still has business opportunities in Indonesia. Porter’s Five-Forces Model explains the competition within the industry and shows how intense the rivalry among competitors in the business. Competitor Analysis describes the comparison between LBS and its competitors. Furthermore, the internal analysis consists of Resource-Based View and Business Model Canvas. Resource-Based View shows the competitive advantages of LBS and Business Model Canvas illustrate the comprehensive nine business building blocks of LBS. Customer-based research, using questionnaires and interviews, was conducted to know further customers’ opinion and assumption on LBS current business strategy and model, the competitive advantages LBS customers need to be provided, the appropriate generic strategy to be implemented in the trucking business, and the improvement on LBS existing business model. After analyzing the result of the research and knowing that LBS needs to improve its existing business strategy, the final project is continued to formulate a set of solutions to find ways for LBS to remain competitive in the trucking business. The business solutions are composed of the appropriate generic strategy, appropriate competitive advantages, proposed business model canvas improvement, and related diversification to be applied by LBS. Moreover, the implementation plan is also prepared in order to achieve LBS above-average performance. By achieving above-average performance, LBS will remain competitive in the trucking business in Indonesia. Keywords: trucking business, generic strategy, competitive advantage, business model canvas
Analysis of online buying behaviour for women face cleanser product: a study for hada nature brand of pt. Salica beauty indonesia. Situmeang, Marhara; Titus, Amol
The Indonesian Journal of Business Administration Vol 8, No 1 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract: The final thesis proposes to analyze the Indonesian beauty care sector specifically face cleanser product for women. This is one of the fastest growing sectors in Indonesia recording 2012-2017 Compound Annual Growth Rate of 13.3% in retail market. The objective is also to understand the success factors in this sector with specific reference to consumer behavior and the growing popularity of online channel. This thesis applies conceptual learning on Consumer Decision Making Process, Marketing Strategy, and Market Research. After undertaking comprehensive analysis of the industry, players, and trends in Indonesia this thesis also proposes to test the application of findings with specific live example. This relates to Salica Beauty Indonesia which is Japanese company that is trying to gain market share in the high-end face cleanser category through its Hada Nature product. The thesis has provided an opportunity to conduct various types of analysis and research which includes industry, competition, survey, interviews, academic literature review, and application of research findings to generate practical solution. The result from this thesis has shown that face cleanser high-end consumers utilize mixed of digital channels as source of awareness, evaluating brand choice, and channel to purchase. They also specifically refer to several names of social media figure which are perceived having expertise in advising brands of skin care product. Aside of digital channel, the existence offline store is still important for high-end consumers as this channel offers more complete shopping experience. Key words: beauty industry, face cleanser, high-end consumer, marketing strategy, digital channel, offline store
Determining natural gas business strategy in indonesia through scenario planning , a case of pt. Pertamina gas Tri Sukma Tarigan, Devina; Arif Sumirat, Erman
The Indonesian Journal of Business Administration Vol 7, No 3 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract. The LCT states optimal dividend policy of a firm is dependent on its LC stage. Mature firms have decline in investment opportunities, reduced cost in raising capital and growth rate enabling firm to pay dividends, unlike young firms. The purpose of this research is to create a search strategy to help investors choose optimal dividend-paying stock listed in LQ45 Index using 2 scorecards. Descriptive research uses secondary data from audited financial reports of 17 selected firms that qualified for 10 listings in LQ45 Index from the year 2013 to 2017. DPR scorecard use factor DPR and LCT scorecard use weighted factors: Liquidity (Cash/TA, weight 1), Profitability (ROA, weight 2), Life Cycle (RE/TA, weight 2), Maturity (RE/TE, weight 1) and Leverage (LTD/TA, weight -1) to show effect on firms’ decision to pay dividends and payout level. Scorecards’ sequenced 17 stocks from lowest (rank 1) to highest (rank 17) 5yr w.a. value. Rank 17 has highest propensity to pay dividends and payout level and vice versa for rank of one, thus ideal stock pick have high ranks in both scorecards. Result show UNVR ranking 14 in LCT and 17 in DPR scorecards as ideal stock pick. UNVR has highest propensity to pay dividends and maintained high payout level, thus optimal dividend paying stock for long-term investment. EIC analysis conducted shows UNVR risk to increased cost of raw material and debt level. UNVR should deleverage and eliminate non-performing segments to increase its stagnant profit. Firms’, investors and future researchers can apply scorecard on other indices using 10-yr analysis to compare sectoral trends and select dividend stock listed in other indices of IDX. Keywords: Dividend Policy, Dividend Stocks, IDX, Life Cycle Theory, LQ45 Index
Business Strategy Formulation and Implementation Plan Of Choco'te Cafe Fitrafsya, Rhamon; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Culinary business are now growing rapidly especially in Bandung. This caused the rise of many resto and cafe in Bandung. One of them is Choco’te Cafe which presents chocolate beverages & cakes as a main products. The issue of Choco’te Cafe is they don’t have long-term planning. Beside that, their actual sales still below the target. Low barrier to entry industry makes the competition become thight, because many start-up company also involved in the competition. They have the problem in lack of marketing ability to promote their products. Particular problem also occur at internal operation and human resource. PEST(Political Economic Social Technological), Porter’s Five Forces Analysis and Competitor Analysis are used to analyze the external business environment. While Internal business environment is analyzed using VRINE Analysis and existing business model canvas. The output from external and intenal analysis will be used in SWOT Analyzer Framework to find the Company Positioning and Strategy. By this analyzer, Growth Strategy with Horizontal Growth concentration is the best alternative for Choco’te Cafe. Functional Strategy of Choco’te Cafe will be developed by TOWS Matrix, which is addressed into several functional areas. All of them will help the owner to visualize the strategies. This paper also propose new business model canvas to improve their business strategy more details. Strategy Formulation is developed for 5 years long range plan. Then the implementation plan are described in the detail, which is include program, budget and timeline. Keyword : Culinary Business, Cafe Concept, Start-up Company, Strategy Formulation
Business model development for a board game café at gading serpong, Tangerang Hosana, Lifiester; Dung Do, Anh
The Indonesian Journal of Business Administration Vol 7, No 1 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract – This final project is about the business model development of Games On Café (G.O.C), a recently founded board game café located at Gading Serpong, Tangerang. Its business is a combination of café and interactive games. The business situation analysis covers the external environment, the internal environment and the financial analysis. PESTEL and Porter’s Five Forces are used as tools to analyze the external environment analysis, whereas the internal factors are examined by using value chain analysis. Based on the result of primary data collection, combined with the literature study, the author identifies G.O.C to adopt the differentiation focus strategy, according to Porter’s generic strategies. Having defined the generic strategies, the comprehensive business strategy is further developed by using business model canvas. Furthermore, the financial feasibility analysis is done using NPV, IRR, and payback period.Keywords: board games café, PESTEL, Porter’s Five Forces, business model canvas, NPV, payback period
Key Performance Indicators Selection for PT. Len Railway System (LRS), Bandung, Indonesia Binti Hassan, Radiah; Wibisono, Dermawan
The Indonesian Journal of Business Administration Vol 5, No 1 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract – Performance measurement for PT. Len Railway Systems (LRS) still not setup since it had been spin off from their main PT. Len Industri. The main objectives of this study  are the following: i) to identify key performance indicators that affect the LRS performance; ii) to introduced a framework for key performance indicators (KPIs); and iii) to examine the weight and linkage of each KPIs to the organization performance. The results from questionnaire were used to develop a eight performance indicators. Then, there are categorized into three parts regarding IPMS framework; resource capability, internal process and organization results. Moreover, the eight indicators will be cascaded into the business and managerial level indicators for them to understand what are the activities to be done to achieve organization goals. Experts from their organization participated in the process of confirmation the weight of each indicators and linkage process. Next, analytical hierarchy process (AHP) had been used to reconfirm back the important and linkage of those KPIs selected to the organization objectives. Besides, the implementation plan is to start documented all the KPIs data from January until December 2016, then, there are two options for them at the end of year 2016; either to continue this proposed study by developing information technology system (ITS) for these KPIs in the future or review again the KPIs and framework proposed. Nevertheless, this study offered to other researchers for further discussion and research in other perspectives that can be cooperated together as one objective to improve company performance. Keywords: performance management system, key performance indicators

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