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The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 1,144 Documents
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IT Project Management Practice at PT. Bank BRI Syariah Suhatman, Zaldy; Firman, Aries F
The Indonesian Journal of Business Administration Vol 3, No 6 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract— PT. Bank BRISyariah (BRIS)  has three pillars of strategic plans for the bank development, the first pillar is general business affairs to increase commercial performance, linkage, retail and the third party fund. The second pillar boosts business growth in micro business, consumer financing and office channeling optimization. As the foundation there are network, Core banking and IT Application, Human Resource and Culture, Operation, Risk Management. Core banking and IT Application must able to support three pillars of strategic plan, BRISyariah as growing company need Core banking development and IT Application Development conducted by IT Group is a fast, efficient and cost friendly. Currently an application development project carried out by using SDLC (System Development Life Cycle) method as contained in Circular Letter of Bank Indonesia, if only using this method are still many inefficiencies. There are, however, methods of PMI (Project Management Institute) that is based on the PMBOK (Project Management Book of Knowledge), which is the reference for project managers around the world. Then this final project aims to look at the factors of inefficiencies in the development process with the current method and process efficiency Core banking development and IT applications by combining methods of SDLC and PMBOK. These factors were obtained based on the results of interviews with some respondents who are in the IT group itself and also the respondent from another group that is often associated with process development and process development Core banking IT Applications.  Application of PMBOK combined with SDLC best practices so as to produce a solution that can reduce or eliminate inefficiencies. Best practice solutions to be built for 1 year starting with a preparatory phase for 6 months consisting of socialization to users, and then to IT Staff, Training and PMP certification to project manager and implementation Project Management application system. then proceed with the change management program for implementation and monitoring during the next 6 months. Important after the implementation phase is monitoring and feedback to ensure that best practice solution can make the development process core banking and IT applications become more efficient and effective Key words: Project management, Information Technology, SDLC, PMBOK.
Business strategy evaluation using scenario planning in pt bukit asam (persero) tbk Wicaksono, Setiadi; Sunitiyoso, Yos
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract – PT Bukit Asam (Persero) Tbk has develop long term strategic plans based on vision “To be a world-class energy company that cares about the environment”. It was single scenario that focus on developing company value chain on coal mining, power, and coal beneficiation in order to align with the vision. Challenge come, when coal industry facing a great uncertainty that gives high impact in Coal Price and Environmental Regulation. Single scenario could not be applied to survive in those uncertainty future. Scenario planning is a way to develop the groundwork for a strategic plan that doesn’t place the company’s future on the emergence of a single “most likely scenario”. Instead it recognizes that at any point in time, there is an array of possible futures that could potentially unfold.  Based on uncertainty factor in Coal Price and Environmental Regulation, PTBA develop 4 scenario planning: Dark Age (Low Coal Price – Loose Environmental Regulation), A New Hope (High Coal Price – Loose Environmental Regulation), Life in Transition (Low Coal Price – Tight Environmental Regulation), and The New World (High Coal Price – Tight Environmental Regulation). Each of scenario planning has certain implications, which need certain option/strategy to deal with it. It also equipped with early warning signal as monitoring tool the emergence of one scenario in which management should prepare certain option/strategy to adapt with upcoming scenario Keyword: Scenario planning, Coal Industry, Coal Price, Environmental Regulation
Marketing Strategy to Increasing of Cycling Apparel Sales (Case on Urbancase) Aprizal, Doni; Aldianto, Leo
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Urbancase was established in Bandung city since 2013, this company is clothing apparel specifically to support cycling activities. The first time company producing bags for cycling that has advantage of multifunction bag for cyclist. As a startup company Urbancase encountered several issue which are low distribution, lack of promotion activities and low brand awareness. All these issues affect the sales performance of Urbancase. In Order to solve the issue, the company’s analyzes condition using STP, 4P’s Marketing Mix and Competitor Analysis. After Analyzing the condition of the company, it is found root causes of the problem there is no well planned marketing program and all the activities are still done by the owner alone. To make solving the problem, the company’s describe the 4P's Marketing Mix. Before making development Marketing Mix, first performed STP process in order to marketing program in accordance with the target market. The solutions proposed in this thesis is in the form of new 4P’s Marketing Mix that will attract customers, widen distribution, improve branding, and increase brand awareness. The proposed solution make variety of basic cycling apparel for cyclist, make pricing strategy like a discount price for special moment, member discount and make reseller or wholesale pricing strategy. Make promotion program that is offline promotion such as cooperate with cycling community & bicycle event organizer and organize regular cycling event, online promotion such as promotion by utilizing Google SEO & Google Map, advertise on Facebook, Instagram, Bukalapak.com and make short video as media campaign that became viral on social media, hire marketing employees to increase the number sales and consignment places and hire graphic designer or photographer to create attractive promotion material. All solution are planned to be implemented in 12 months. By implementing all of the solutions, it is expected that after 12 months all the issue that currently encountered by the company will be resolved and the sales performance will improved. Keywords: Fashion Business, Cycling Apparel, Marketing Strategy, Bicycle, Urbancase.
Development strategy to optimize the economic return of a marginal oil field: a case study of pt. Drilling sentosa Andria Putra, Aditia; Tjendrasa, Kin
The Indonesian Journal of Business Administration Vol 8, No 1 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract – PT. Drilling Sentosa, an independent upstream oil and gas company, currently faces a challenge whether the development of X Field will increase the company values and survive under low oil price environment. The objective of this paper is to evaluate risk and economic value of the field and propose development strategy to optimize the economic return of the project. Business issues are analyzed using PESTEL analysis, Porter’s 5 Forces and SWOT analysis. Economic and risk evaluation are performed using deterministic discounted cash flow analysis, sensitivity analysis and monte carlo simulation. Monte carlo simulation is conducted using four uncertain input variables: oil price, production forecast, CAPEX and OPEX. Oil price and production is modeled using stochastic process of mean-reversion model and log normal distribution, respectively. While beta distribution is selected to represent the uncertainty of CAPEX and OPEX. The development strategy is proposed based on the optimum project timing that yields higher economic return. Based on DCF, the field should be abandoned at the economic limit in the eighth year. Based on the development scenario, the project is recommended to be accepted with the Net Present Value of MMUSD 4.39, Internal Rate of Return of 30% and Pay Out Time 36 months. And the maximum loss over a project life at confidence level 95% is MMUSD 7.74.Keywords: discounted cash flow analysis, marginal oil field, monte carlo simulation, sensitivity analysis
Analysis of critical factors causing project close out delay at PT. Gas Mandiri Wiji Seno, Gunar; Firman, Aries F
The Indonesian Journal of Business Administration Vol 7, No 2 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Project close out in most cases was not really considered as important as executing, completing and delivering process to the end user of the intended facilities or services as objectives of the project, therefore many projects were experienced delay in this process. It is important for project practitioner and all stakeholders to understand overall project process, especially knowing the expected complete final deliverables, how to ensure and assure that it can be accomplished within stipulated project timeframe and therefore always “begins with the end in mind” is crucial. And in order all activities performed could beneficial, it is essential to always renew the intention only for the Almighty God. PT. Gas Mandiri (GM) is an energy company located in Middle East that primarily produces Liquefied Natural Gas (LNG). The company develops and operates offshore and onshore production facilities for extraction and processing products before it exported in addition of supplying domestic markets. The company developed and executed greenfield and brownfield projects to enhance and sustain production of the products. This thesis is focused on finding critical factors of project close out delay in the Operation Project Engineering Department. Compiling and analyzing secondary data and primary data using qualitative approach and referring to project management standard/guide and internal company process/procedure, it was found that four major project management knowledge area which are project human resources management, project integration management, project time management and project stakeholders management were critical factors contributing to delay of the project close out. Many process involved, lack of priority in planning, share/lack of resource, lack of competency/training, ineffective Contractor selection and doubtful of established timeframe measurement were the root cause of the delay. In the end of the thesis, based on cheese protective barrier model, the solutions and recommendations segregated/grouped and action plan defined to overcome and anticipate project close out delay issues in the PT. Gas Mandiri.Keywords: Project Management, Project Close Out, Close out Delay, Critical factors
Proposed business strategy for “auraku skin solution” in order to gain the competitive advantage Qonitza, Maghfira; Hamsal, Mohammad
The Indonesian Journal of Business Administration Vol 5, No 1 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract – Auraku Skin Solution is a company engaged in the services sector, especially skin care. This company is a branch company located in Karawang and was founded in 2011. Currently, there are two competitors in Karawang skin care companies that offers all-in-one skin care and become the winner of the competition. It has an impact on Auraku Skin Solution’s revenue decreased in late 2014 - mid 2015. In order to survive in the competition and to increase revenue, Auraku Skin Solution requires a sustainable competitive advantage in doing business. To gain competitive advantage and win the competition, Auraku Skin Solution must adapt to the new business models canvas development and strategies resulting from the TOWS Strategy. The conclusion of this strategy, Auraku Skin Solution must be added advantages in its business and conduct marketing activities to promote their value proposition. Keywords: Business Strategy, Business Canvas, TOWS Strategy, Skin Care Industry.
Proposed Business Strategy for JRC in Indonesia Coffee Industry Andrani, Renitta; Aditya Wibowo, Satya
The Indonesian Journal of Business Administration Vol 6, No 2 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract – Coffee is an important beverage for most of society around the world. Not only for consumers’ delight of drinking it, but also for its economic value for the coffee beans producing and exporting countries, such as Indonesia. However, local consumption of coffee beans in Indonesia is still low, compared to another coffee importers countries. Another issue of Indonesia is illegal logging, which related on preservations of its rainforests. JRC is a coffee specialty producer and roaster in Jakarta, which try to convince and stop illegal logging in the fragile eco-systems yet still generate income for local people by introducing intercropping method, on growing coffee in the forests. The increasing growth of Indonesian middle class society resulted of lifestyle changes in the society, and cause the increasing of coffee consumption by local consumers. Based on these opportunities, JRC trying to increase its target sales, but the changed in the number of sales are not significant. The purpose of this final project is to create business strategy in order to increase target sales of JRC in Jakarta area. Research methodology of this final project using both quantitative and qualitative approach. For quantitative method, approach is taken by handing questionnaire to the respondents. Meanwhile, qualitative data is done through interview with credible subject matter experts from the company. Conceptual framework of the final project using both internal and external analysis. In internal analysis, will be conducted using STP analysis (Segmentation, Targeting, and Positioning), Marketing Mix using 4P’s (Product, Place, Pricing, and Promotion), Value Chain analysis and analyzing primary data from interview. While external analysis use PESTEL analysis (Political, Economic, Social, Technological, Legal and Environmental), Porter’s 5 Forces, analyzing primary data from questionnaire distribution and analyzing competitor. The results of both external and internal analysis will be used to evaluate in SWOT Analysis (Strength, Weakness, Opportunity and Threat). Strategy formulating for business solution will be conducted using TOWS matrix that related to all factors in SWOT analysis. The purpose of strategy formulation is to find business solution that can be generate and implement in marketing strategy and to propose recommendation to JRC. Keywords: Coffee Industry, Business Strategy, Marketing Strategy
Business Development in Renewable Energy (Case Study: Independent Power Plant (IPP) of Marine Current Turbine PT T-Files Indonesia Setiawan, Barick Ahmad; Sumirat, Erman
The Indonesian Journal of Business Administration Vol 2, No 19 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract— Indonesia is experience a surplus in generating capacity of up to 27TWh by 2014 and makes this country struggling to provide electricity for its currents needs that sometimes give delays in capacity development (including with Independent Power Producer (IPP) projects). There are around 20 million households, or 80 million people, who currently have no access to public electricity. This study intends to find out what renewable energy in Indonesia in accordance with the potential that exists with case studies ocean current turbine power plant owned by PT T-Files Indonesia. This plant uses Gorlov turbine with a permanent magnet generator. Specifically this study aims to determine the feasibility of ocean current turbine power plants can be private power plants that sell electricity to PT PLN (Persero) to meet the electricity demand in Indonesia. Calculation of the cost of electricity per kilowatt-hour sales done in the conventional way with the ABCD method is the removal of the component C fuel component. Eligibility is done by searching IRR, NPV and PP from the power plant. Thus obtained if the power plant is feasible or not. Feasibility of the calculation found that the power plant is feasible electricity sales. Plan implementation is done by making 1-year period and electricity sales contracts for 15 years. It can be concluded that the development of electricity generation from renewable energy is feasible for IRR, NPV and PP meet. Keywords: business development, renewable energy, power plant, marine current
Proposed Marketing Strategy For Arthetiks Legia, Mariska; Aldianto, Leo
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract. E-commerce is one of the fastest growing fields of business globally. This phenomenon leads to the shift of products and services distribution that include its promotion through Social Networking Sites, including Arthetiks. Through this circumstance, Arthetiks, a homegrown brand that focuses in producing travel mate for young and dynamic urbanites, needs to be able to keep up with the advancement, while taking advantage on the phenomenon at its best. Despite the usability and opportunity on technology advancement, yet the sales made were unsatisfying. The study conducted was the exploration on analyzation of the company’s external analysis through Porter’s Five Forces, and internal analysis that consists of the review of 7P’s Marketing Mix model and SWOT analysis to find the gaps and problems that led to the problems arose. The high unsatisfying results were the results from various causes, such as low customer satisfaction, lack of product differences, unorganized marketing activities and high rivalry.  Arthetiks needs to improve its marketing strategy and implement business derived strategic planning to strengthen its products identity and achieving its’ objectives. STP analysis is applied to help Arthetiks to optimize its’ marketing strategies, especially to effectively delivered the promotional strategies and to produce demands products of the target market. In addition, a new 7P’s Marketing Mix strategies needs to be proposed e.g. increasing product varieties and uniqueness,creating a user friendly website, contribute on collaborations, creating company Mobile App, placing the products on more consignment stores, also enhance promotion strategies, especially via cyber space. Hence, the implementation plan is crucial to ensure the solutions to be realized properly while avoiding any errors on new strategies implementation. It also consists of human resource and budgeting plan. In order to make measurable progress within its scope, budget and time manners, it must be detailed on a time-framed table. The phases’s procedures of the implementation plan are discussed for Arthetiks to meet its objective. Keywords: Social Media, Sales, STP, Marketing Mix
Employee Satisfaction Analysis of Emerald Bank Indonesia Branch Andina, Meity; Hidajat Tjakraatmadja, Jann
The Indonesian Journal of Business Administration Vol 6, No 3 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract – Problems that arise in the Emerald Bank of which is that firms face greater difficulties in obtaining the necessary human resources to meet individual goals and objectives of the company. The existence of employee dissatisfaction is characterized by a lack of positive respond to staff’s achievements. It may affect their loyalty, dedication and honesty if no proper appreciation from the institution. Purpose - This study was to examine the relationship of job characteristics toward job satisfaction in Emerald Bank Indonesia. Therefore, a correlational study is engaged to identify the relationship between significant factors (as independent variable) and the problem (as dependent variable). The data collection refers to the observation of such relationship was using a quantitative method. The reason of using quantitative method due to its allow statistical analyzes to verify the data collected are reliable and valid. Questionnaire has been sent to 57 respondents were employed as an instrument for this study. Findings – the outcomes of this study came with eight factors of job characteristics which are workplace environment, supervision, cooperation from peers, work discrimination, employee acceptance, work allocation, job security, and remuneration. Based on the observations result, this study has formulated HRM implementation practices focusing in these objects: 1.Supervisor improvement; 2.Situational leadership; 3.Carrier Development; 4.Benefit equality; 5.Management improvement (rewards and recognition); 6.Peer to peer attachment & cross division; 7.Promotion; 8.Workstation rotation.Keywords: job satisfaction, effectiveness of supervision, employee acceptance, work allocation, cross division, rewards and recognizing

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