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The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 1,144 Documents
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Development of Corporate Strategy for China Oceanwide in Indonesia Ying, Xie; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 6, No 1 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Indonesia is now one of the most appealing markets for coal-fired electricity generation. In order to support and sustain Indonesia's economic growth, President Jokowi plans to increase the production of electricity to 35 GW over the next five years. Placed in an increasingly integrated and energy-hungry region, Indonesia's largest economy is definitely one to watch for electricity investors. Therefore, it is an attractive opportunity for independent power producers (IPPs), either private or foreign investors. The huge power generation construction plan has attracted the attention of the world's power giants, including groups from Europe, Korea, Japan, China, one of which is China Oceanwide holding group (Oceanwide) who is a mature coal-fired electricity generation investor. This project is to identify how Oceanwide can develop in the host country Indonesia, how should Oceanwide compete with competitors from Local, Europe, Korea, Japan, even from China and overcome or minimize the investment risks as a new entry FDI company.It outlines the related strategic theory, the business issue exploration, the business solution, the benchmarks’ experience, such as GE, Siemens. It analyzes Oceanwide’s external environment and internal environment by the business strategies such as the selection and evaluation of SWOT analysis, Porter’s five forces model. This project proposed Market entry strategy, G2G Model, Differentiation strategy, risk transfer strategy, Merger and acquisition strategy and Pluralistic Strategy for the development of Oceanwide. Oceanwide right now is applying G2G model, it will work for Oceanwide’s development.Key words: Business strategy, FDI, IPP, G2G Model, Development
Analyzing Employee Engagement Survey to Identify the Engagement Drivers of Talent Employee at PT Bank BNI Syariah Putri Imuri, Evinka; Ros Bangun, Yuni
The Indonesian Journal of Business Administration Vol 8, No 2 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract. In most industries, retaining high performance employee is challenging issue faced by all companies, included in banking industry, which not only in conventional banking but also in sharia banking including PT Bank BNI Syariah as the third largest asset in sharia banking industry.  From the total turnover and total talent employee resigned compared to other competitor BNI Syariah should identify the suitable strategy to retain those employee. By designing and conducting the employee engagement survey, author try to identify which driver of employee engagement drivers that is most significant influence to say, stay and strive behavior towards company. 69% of talent employee participated in this research and give The study confirms that The Basic driver become the most influential engagement driver for say, stay and strive engagement outcomes and leadership become the least influencing among others. From the matrix influencing and variable score the basic also become the most critical drivers that must be improved because the result which reflect the current condition was not really satisfied moreover the basic itself was the most significant factor to the employee engagement of talent employee BNI Syariah  From the result, therefore, the proposed program as a retain strategy are related with the remuneration, culture, and performance management system strategy.Keywords: Bank, Employee Engagement, Human Resource, Talent Employee, Talent Management, Sharia Bank.
Impact of quality of improvement in operation management towards customerss satisfaction and company's performance Theo Hansardi, Muhammad; Nizar, Adirizal
The Indonesian Journal of Business Administration Vol 7, No 3 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract. In every year, demand of automotives industry always increase, which will impact into the number of accident. This could be the opportunities for body repair industry. The demand of products/services in body repair company was really high, on the other hand, there is low level of competitor in the body repair market. To take this opportunities, every company that want to survive in the market need to provide something different. Hanjaya Motor is an automotive industry that focus on customers’ satisfaction and quality product. Hanjaya provide high level of quality with an affordable price in the market. However there are several problem such as quality control, low level of employees’ performance and defect product in the Hanjaya’s production which will be obstacles in the business to taking the opportunities in the market. In this research, Author discuss about evaluating Hanjaya’s performance starting from evaluatin the market situation by conduct Porter 5 Forces, understand which factors that have have been influenced in compayn performance by Macro Micro Environment, understand the Hanjaya’s company by SWOT Analysis, continue to observe the target market of the company by using STPD Theory, understand the operation process by using Six-Sigma Theory and DMAIC Framework. Which leads Author to evaluate the quality of company by using Quality Control and Cost of Quality Theory. And the last step is find and solve the core problem of the company by using Fishbone framework.  The result of this research is there are 3 main problem in Hanjaya, which is Quality Control, Employees’ performance, and Defect products. Lacks of quality control affect the company to for having low level of competitors that will leads the production fail and producting defect products. In order to solve the problem, Hanjaya need to increase the quality control by providing more inspection division that act like monitoring and controlling in body repair process.
Proposed Marketing Strategy For Mokkara Indonesia Purwita Sundari, Ita; Ashari Nasution, Reza
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Fashion is one of important industry in developing of Indonesia Creative Industry. According to Creative Economy Corporation (BEKraf) reports that the development of Indonesia fashion in 2015 is the second biggest among creative businesses in Indonesia and also obtained   from   BPS   Creative   Industry   Development around 16 creative economies reaching 63%. One of efforts from Creative Economy and Tourism Ministry is making go local programs bringing local wisdom in brand of Indonesia, prompting raw materials which is environmentally friendly and making cultural fashion such as Batik and Kebaya Mokkara  Indonesia  is   a   small  industry.   Mokkara. Indonesia   produces   traditional   Indonesian   clothing namely   kebaya   kutu   baru   as   a   newly   established company, Mokkara facing business issues that the purchase amount is only 13% . This research attempts to formulate appropriate strategies for Mokkara to  increase the  number  of  purchases  and  the  number  of  repeatpurchases Keywords : Marketing Strategy, Batik, Creative Industry
Business model development for orphan drug business in indonesia (case study: idiopathic pulmonary fibrosis drug) Veronica Hutagalung, Donda Ria; Hamsal, Mohammad
The Indonesian Journal of Business Administration Vol 8, No 1 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract. The growth of pharmaceutical business has slowed due to some reasons, such as patent expiration, generic, drying pipelines, and stricter regulation of drug approval. Many market leaders will lose their patent in next 5 years. Considering those situations, pharmaceutical companies have shifted their focus from developing and selling essential medicines to new business model of orphan drugs, which is niche but expected to help company reducing the revenue loss. This new segment could offer an integrated healthcare solution through development of new area of therapeutics, diagnosis, treatment, monitoring, and patient support. Orphan drug is a product which is indicated for a rare disease. Definition of rare disease in Indonesia is a disease with case number less than 200,000 total populations. Lack of physicians’ awareness and high drug cost are the main challenges in developing orphan drug business. Implementation of Jaminan Kesehatan Nasional (JKN) program has changed Indonesian healthcare landscape drastically. The objective of this study is to propose a new business model canvas for an orphan drug business in Indonesia, by using Idiopathic Pulmonary Fibrosis drug as case study. The analysis of external factors will be done through PEST (Political, Economic, Social, Technological), Porter's 5 Forces and competitive analysis. The internal analysis will use VRIO and value chain analysis. The results of those internal and external analysis will be used to identify SWOT, develop TOWS matrix. Porter Generic Strategy and Diamond Strategy model to identify new ideas and strategies for the company. After identifying some options of business strategy, author will create and propose a new business model canvas for the company. Author will use qualitative research method by collecting data through interview and observation. The author has identified and assessed that the firm has not optimally used their internal resources and capabilities to create innovative strategies and to achieve sustainable competitive advantages. Author recommends management of the firm to reorganize their team, then to equip the new team with updated knowledge on orphan drug business. The firm should also optimally use global resources and capabilities to build orphan drug business and to develop effective digital platform. They should initiate unique partnership with multi stakeholders, especially with government and patient organization to shape public policy for orphan drug. Keywords: business strategy, business model, multinational pharmaceutical company, orphan drug, rare disease
Exploring wicked problems of coal price fluctuations on indonesia's economic sector: a system thinking approch Renna Ertanti, Susanna; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 7, No 2 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract . Substances related to coal mining management have always been a sensitive issue for stakeholders. Including when the issue of domestic coal pricing, it again became wicked problems for the government. This means that the steps governments have and will take to address this issue have the potential to bring both positive and negative effects together for all concerned. Coal prices become important to be managed properly, considering that coal is still one of the energy sources used in power plants, which in fact the community needs its utilization. Therefore, it is important to know the variables that are affected by coal price fluctuations. Causal diagram, with its feedback system, can be one of the tools to find solutions for future regulation designing on the price of coal. From the result of interrelation analysis of the variables modeled in the causal loop diagram, it can be concluded that the fluctuation of coal price has direct impact on coal royalty and coal mining investment, and an indirect impact on state revenue. As for the electricity subsidy, as long as there is government intervention in certain policy form, the effect of coal price fluctuation is not very significant. However, GDP obviously gives effect to national electricity consumption. Causes of potential problems in the future due to coal price fluctuations are the decline in coal prices (as well as coal production) causing two potential problems: the decrease in state revenues and investment in the coal mining subsector. Some actions, both preventive and contingent, are detailed in a potential problem analysis method popularized by Kepner-Tregoe, which includes government appeals to coal mining companies to optimize stripping ratios and heavy equipment reconditions, incentives for production contributions, eliminating export duties, as well as policies on the use of shared facilities.Keywords: coal price, systems thinking, wicked problem, electricity subsidy, coal royalty, causal loop diagram, potential problem analysis
Business strategy for pt. Garuda indonesia tbk. Base on operation and finance ratio performance period 2011-2015 Mangiring Ganda Parulian Butar Butar, Paul; Hamsal, Mohammad
The Indonesian Journal of Business Administration Vol 5, No 1 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract: In 2011-2015, PT Garuda Indonesia, experienced lots of challenges started from the increment of aviation fuel which increase to the end of 2014, depreciation of rupiah and unexpected economic growth. Those three things caused PT Garuda Indonesia Tbk suffered a loss and reached the peak losses in 2014 at the amount of US$ (371.974.942). As the condition described above, the operating performance of work and financial ratios in the period 2011-2015 should be analyzed performance of financial ratios covering liquidity, activity, solvency and profitability while operation performance is analyzed by using PESTEL Model , The Five Forces Model, 4P  and VRIO and then reanalyzed by using SWOT analysis / TOWS, afterward do differentiation strategy and the value proposition alignment. The result of analysis found that the loans of PT Garuda indonesia Tbk exceeded its assets, that all activities done by this company were financed by the loans; work process that are not well integrated; a constant ASK though the airplane annually increases; competitors dominate domestic market; the lack of experts for aircraft maintenance cause readiness of the airplane decreases in 2014 into 99.27 with the use of aircraft wer also getting down into 9.08 in 2014. Thus, it is recommended to PT Garuda Indonesia Tbk to develop a high performance manpower (collaborating with polytechnics and leading universities), build an flight's IT system that all units can be fully integrated and the customers can facilitate well; applying SLA (Service Level Agreement) or KPI system in all units; reviewing routes (considering the favorable and unfavorable for maintenance); postponing the plan of buying a new aircraft till ASK increased in accordance with the number of the aircraft and an innovation where Full Carrier Service has a low cost without reduce standard for comfortable and Safety so it can compete with the domestic and international competitor. It can be seen from the relation between cost, volume, and price that PT Garuda Indonesia should do a business strategy with affordable prices for the customers can feel a prestige, safety, and comfort flight. Therefore, Garuda Indonesia flight will always be in demand and it will increase the ASK. Thus, the price will decrease and the margin will arise significantly. Keywords: Financial Ratio, CVP, ASK, Uniqueness, FSC with Affordable Price
Proposed new value proposition for pt besari wahana raya to acquire infrastructure development project in rural area van der Muur, Averino; Rustiadi, Sonny
The Indonesian Journal of Business Administration Vol 7, No 1 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract - PT. Besari Wahana Raya is a contractor company whose expertise is in construction area and was established in 1999. PT. Besari Wahana Raya specialises itself as a contractor for the military. The company currently serves only one client, which is the Indonesia Air Force. PT. Besari Wahana Raya has been working with the same client for almost 20 years. The head quarter of the company is located in Duren Sawit, East Jakarta. After working with the same client for almost 20 years, the board of directors begin to realize that they can actually acquire another market segment. After 20 years doing business in the industry, PT. Besari Wahana Raya is planning to acquire a new market segment. Using all the capabilities of the company, PT. Besari Wahana Raya needs to offer a new value proposition for the new client. The new value proposition is local empowerment. By offering this new value proposition, PT. Besari Wahana Raya is able to acquire the new-targeted segment.  In order to complete the company’s purpose, an implementation plan has been developed in order to predict all the possibilities. By developing an implementation plan, PT. Besari Wahana Raya will be able to follow all the steps required to complete the goal. Keywords: Construction Company, Business issue, Local empowerment, Implementation plan
Project Management Performance Improvement Using Maturity Model at Architecture Firm Meirani Kusuma, Atika; Bekti, Rudy
The Indonesian Journal of Business Administration Vol 5, No 1 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - The degree of competition, complexity and uncertainty are high in construction industy. It was observed that the occurrence of unexpected events and changes has caused consequential problems arise throughout the project. In 2015, PT. Penta Rekayasa could manage a good customer satisfaction rate, but the organization experinced over budget in 66.67% of overall and over manhour per drawing in 22.22% of overall project. It is known that organizations that are not mature can still deliver outstanding results but at the same time have other projects that could not be performing well. It is becoming important to understand current maturity level of project management and highlights the key areas as the baseline to make continuous performance improvements. The aims of this research are to assess the current maturity level of PT. Penta Rekayasa and generating effective improvements recommendation in project management area to improve the business performance. To assess the current maturity level, this research using maturity model that focuses on process perspectives with its embedded generic attributes. Those perspectives and attributes are assessed at five maturity level. It allows PT. Penta Rekayasa to have its methods and processes assessed according to management best practice. Gap analysis also used to identify key areas as the baseline for affective improvement. After conducting the assessment and analysis, it is discovered that PT. Penta Rekayasa has level 2 in its project management maturity, which means that the organization has managed its project with various project management frameworks, however, its processes and procedures are running in minimum standard. There is inconsistency of organizational guidance and current performance lacks concept realization. There are prioritized key areas that are needed to improve such as, risk management, planning and estimating, resource management, management control, scrutiny and review,.capability development, and benefits management. PT. Penta Rekayasa is recommended to acquire maturity level 3 by maturing specific processes, concepts and generic attributes in discovered key areas of improvement in order to achive a defined process level and have a consistent set of standards used with clear process owners across the organization that eventually will improve business performance. Keywords: project management, maturity model, improvement, architecture firm
Understanding Online Customers' Shopping Behavior and Driving Factors in Choosing Payment Options with Case Study in JABODETABEK Area Sianturi, Ishak; Anggoro, Yudo
The Indonesian Journal of Business Administration Vol 6, No 1 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract – E-commerce has been a phenomenal trend in Indonesia. There are a lot of traditional businesses have been transformed into e-commerce business. However, security issue is considered as a main barrier for this growth. In this research, the study is conducted to understand customers’ behavior and payment preference in e-commerce and how the perception of security towards payment option changes their expectation. The payment options studied in this research are based on current available payment options in Indonesia. The samples are gathered from Jakarta, Bogor, Depok, Tangerang and Bekasi areas by using online survey. The data gathered are related to information demographic (sex, age segment, marital status and socioeconomic status), online shopping behavior (shopping frequency, actual payment preference and payment expectation) and online payment transaction (perception on payment option, consideration factors in choosing payment option, priority factor in choosing payment option and perception on security in online shopping). After that, the data is grouped within certain categorical variables (segment demography, payment options, product categories, perception of payment, actual payment preference and payment expectation) and presented in contingency table. The presented data is mainly in the form of frequency distribution, proportion distribution and median value (for perception on payment option). Finally, the result is analyzed using contingency analysis. In understanding customers’ tendency to shop online, this research develops likeliness index based on weighted average of respondents’ shopping frequency. Likeliness index is used to compare customers’ tendency to shop online in different product categories. In understanding customers’ payment behavior, the proportion of actual payment preference is compared with the proportion of payment expectation. The same comparison is also analyzed for respondents who prioritize on security in order to understand the influence of security factor to customers’ payment behavior. In understanding the influence of customers’ perception towards payment option to their payment expectation, the median value of perception towards payment option is compared to the proportion of payment expectation. Last but not least, this research also analyses customers’ concerns towards security issue in payment by taking median value of worries rate towards security in online transaction and compare it with their awareness on security issues. This research finds that some product categories have higher tendency to shop online than the others. This will influence the pace of transformation from traditional business into e-commerce business in different product categories. This research also finds that different customers’ segment have different payment expectation in different product categories. Hence, e-commerce industry should adapt the availability of payment options to different target customers in different target market.  Considering the influence of security factor, this research finds that customers who prioritize on security have more preference and expectation towards certain type of payments in shopping online. However, this research cannot find the relation between customers’ perception on payment option itself with their payment expectation. This means that the perception of security and convenience of online transaction is not attached solely on the type of payment alone. Attaching other factors, such as product category and e-commerce website, is suggested in future research. There are also several other factors in considering customers’ payment choice, but the percentage is far less significant. Overall, customers are actually aware on many issues of security in online transaction, but it is not significantly worrying that could restrain them from shopping online. Keywords: e-commerce, online shopping, online commerce, online transaction, online payment

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