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The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
Arjuna Subject : -
Articles 1,144 Documents
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Development of Business Strategy For Doping Studio Harimurti, Krisna; Larso, Dwi
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract. In Indonesia, children play an important role in product purchasing and preference of a family which consist of 70% of total family expenditure be spent for children needs and wants. This clearly indicates the potential and uniqueness of children market where their purchasing power comes from their parents. Therefore, children party planner business in Indonesia is a promising opportunities business that aims to help parents, which are time and fund constraint, in organizing memorable and emotionally attached moments with their children. Kiddy-O is a start-up company that position itself as Personalized Party Planner for Children which existed by specifically targeting niche market that includes events, party, and gathering where its main target customer object is children below 12 years old. Every start-up business faced high challenges in competing for success especially those in preliminary stages. This issue is also faced by Kiddy-O. This study therefore aim to find out the appropriate STP strategy and the targeted market audience needs in party planner of children service for the prospect of Kiddy-O business. Kiddy-O have to understand their target market rigorously and understanding the demands in order to provide product and services that are able to fulfil the demand of the market. It is essential for Kiddy-O to overcome this issue since it will help Kiddy-O during early stages and prevent from insolvency. Moreover, by understanding their target market well, Kiddy-O will be able to compete and survive in this business industry. To complete the analysis of the internal and external terms, the method of analysis used questionnaires to determine the views of consumers need of party planner for kids. Questionnaire addressed to 40 female respondents who live or work in Bandung City and have children age under 12 years old. After that, the survey result use to create strategy formulation, the author try to match Segmenting, Targeting and Positioning analysis based on author assumption and survey result of questionnaire. Kiddy-O’s consumers segment are female with range of below 25 – 45 years old above. Their last educational level are high school, diploma, bachelor and master. Segmentation by occupation is employees, entrepreneur and housewife. With average income between Rp 2,500,000 – Rp 7,500,000 above per month. And the geographic aspect divided into Bandung, West Java, Indonesia. Consumers social class are from upper class and consumers life style are divided into conspicuous consumers and survivor. Segmentation market is educated well. And the attitude are hardworking, acquisitive and competitive, concerned with position and show. Kiddy-O target market are female with range of 25 until 35 years old, have children age under 12 years old, bachelor degree, work as employees with the average income Rp 5,000,100 – Rp 7,500,000 live in Bandung. Positioning, the concept that were offered by Kiddy-O is to become a personalized private party planner that provide an interactive thematic events. To re-enacted traditional fun games and songs as well to promote Indonesian culture with fresh new ideas and concept by integrating an interactive activity games and challenges. Based on the research, there are many demand in this service. They think that using Party Planner service is important. Many of them will use this service for arrange birthday party events, despite will use the service for celebrate circumcision is becomes potential market too. Consumers satisfaction becomes the main objective. If the events not as good as expected, Kiddy-O will give compensasion to minimize complaints from consumers. We will do preventive action and make sure it does not happen again. Because the quality control and customer satisfaction are the important indicators that can make survive in business.Key Words: Party Planner, Children, Segmenting, Targeting, Positioning
Proposed New Line Business Development for CV. Tiga Berlian ., Hilaluddin; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 6, No 3 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract : CV. Tiga Berlian is business engaged in the field of waste management the industrial products. CV. Tiga Berlian is established by Mr H. Dofir in 2003. The problems faced by CV. Tiga Berlian is increasingly local competition in business waste management the industrial products and also is focused on industrial waste management innocuous (non-hazardous waste), while the industry produced not only non-hazardous waste but also hazardous waste. It affects the business of CV. Tiga Berlian in terms of corporate income and the number of companies in cooperation with CV. Tiga Berlian. In exploration business, writer was using internal and external analysis to find strengths, weaknesses,  opportunities and threats. For external analysis was using PESTEL analysis and Porter’s Five Forces analysis. While, for internal analysis was using existing Business Model Canvas and Corporate Value Chain. Mean while, strategy formulation was using TOWS matrix and Business Model Canvas. The results of the analysis showed there were high competition in the business, and weakness in management. The strategy that can be applied for improving company management were focusing on efficiency, and implementing integrated management service. For facing high competition in short-term the company should be improving the management system, including financial system and team work management. In medium-term the company should be developed networks, and equipped licensing Hazardous waste. In long-term the company should open a centre of new business development in waste management for Hazardous waste, including hospital waste, and transportation services for hazardous waste. Keywords : PESTEL analysis, Porter’s five force Analysis, Matriks TOWS, SWOT analysis
Implementing nucleus estates and smallholders system in the fisheries industry : pt ocean mitramas Permata Kasih, Kezia; Rudy Sirait, Socrates
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract -There is a significant rise in demand for global fish consumption that follows the inevitable growth of world population. Since people are more aware about nutrition, fish has become more than just a dish to appease hunger.  World per capita fish consumption has been continuously increasing from time to time , with the most growth contributed by East Asian countries such as Japan and China and Southeast Asia such as Indonesia. A larger global population and the increase in income per capita, especially in developing countries, is projected to make the biggest impact in the rise of the demand for quality foods –food with better nutrition. This will open up promising investment and business opportunities in the fisheries industry.  The importance fish supply, has taken the world’s attention that small-scale fisheries (SSF) plays a big role in satisfying that need, the welfare of the fishermen in these countries however remains neglected or has not improved significantly. PT. Ocean Mitramas is a formal entity with line of business in fish capture in Indonesia. It focuses on the business market segment (B2B). The company that has been running since 1997. To answer the growing market demands and elongate the reach of the fishermen, Ocean Mitramas plans to implement a modified Nucleus Estates and Smallholders program (Sistem Inti-Plasma). The modified Inti-Plasma system will also serve as a Corporate Social Responsibility act. The Nucleus Estate and Smallholder (NES) program was designed in the 1970s by the Indonesian government. It was initially aimed to increase the farm incomes of landless families. The intention was also to increase productivities of desired agricultural products for the purpose of exports. The scheme of the program is to include the involvement of the private sector in stimulating the economy. Proposed strategy are generated by analyzing external and internal factors that impact the company’s and fishermen’s community productivities that will then be developed into a more compact business strategy approach using TOWS matrix, market segmentation and Porters generic strategy. The solutions and the SWOT analysis of implementing the program are afterwards concluded with the implementation plan included within the achievement of intended initial proposed solution.  Keywords: Fisheries, Business Strategy, Indonesia, Nucleus Estate Smallholders
Public perception of e-money in the perspective of marketing communication strategy (Bandung) Wirajati, Nugraha; S. Hariandja, Evo.
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Gardenia Diary is a photography and videography business based in Bandung Indonesia, founded in 2010 and rebranded in late 2013, these company now focuses on wedding photography and videography but also deliver services to other type of work categories such as commercials, editorial and events. Wedding business in Bandung is high in competitive, there is a lot of similar vendor who serve similar services. While the traction and client are increasing but it is in a slow progress. Gardenia Diary monthly capacity projects is low, while most effort in advertising did not give a good result. Dependencies from wedding documentaries, which are seasonal, are making business revenue unstable. Gardenia Diary management realized that they needs to do improvement in marketing strategies. To create a new marketing plan strategy, the author did a quantitative research. The data from questionnaire will be combined with company situation, business situation and supported with company data. All of these data are used to discover the root cause of business problem and proposing business solution of Gardenia Diary. To achieve company goals, Gardenia Diary should improve its marketing mix. The proposed marketing plans are done to support and solve business problem, which mainly cover costumer relationship improvement, efficient marketing plan, and create a new differentiated products. To make it succeed, the implementation plan must apply correctly and under the supervision of owner or manager. Key Words: Marketing strategy, wedding documentary
In search of fair unit rate terminal navigation charge for soekarno hatta airport & halim airport using activity based costing system at airnav indonesia Ahmad Junaedi, Rahayu; Aliludin, Arson
The Indonesian Journal of Business Administration Vol 8, No 1 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Current Air Navigation Charge system does not fully apply the concept of cost recovery that become the main base of financial management in AirNav Indonesia according to President Decree No 77 of 2012. One of the proofs is that the Terminal Navigation Charge structure is based on three categories: Precision, Non-Precision, and Information. This research is conducted in search of fair unit rate terminal navigation charge which is comply with cost recovery using activity-based costing system. Soekarno Hatta and Halim Airport are chosen as the research location because both airports have completely different operational complexity yet but both are in same category of terminal navigation charge, precision category with the unit rate of Rp.5.500. Result of this research found that the unit rate of Soekarno Hatta Airport is Rp.22.273 for domestic flight and Rp.21.305 for international flight; meanwhile the unit rate of Halim Airport is Rp.47.732 for domestic flight and Rp.45.658 for international flight. Based on analysis of total costs needed to hold the terminal navigation charge in those airports, there is still deficit of Rp. 389,32 M by applying current unit rate. However, when applying the new unit rate, those cost will be fully covered.Those new unit rate is still under the unit rate that is stipulated in AirServices Australia that has operational similarities with AirNav Indonesia as well. By applying the new unit rate for Soekarno Hatta Airport, operational cost of flight Airbus 320 with 1-hour flight hour will increase 1.55% for domestic flight and 1.14% for international flight, that will gradually decrease as the flight hour increases. Applying the new unit rate will also increase the ticket price of flight Airbus 320 of Rp.11.415 per passenger for domestic flight and Rp.9.061 per passenger for international flight for flight load factor 60%, whereas the impact will gradually decrease as the flight load factor increases. Based on research result and the corresponding analysis, so the new determined unit rate is more reasonable and apply fairness for the stakeholders.Keywords: terminal navigation charge, PCN, PCF, ABC System, Cost Recovery
Knowledge management implementation in production department of pt. Indofood cbp to improve operational performance Benawar, Geoffrey; Bekti, Rudy
The Indonesian Journal of Business Administration Vol 7, No 3 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Introduction: Fast-moving consumer goods industry has experienced rapid growth in recent years. This phenomenon provides both opportunity and threat to the companies in the industry. Companies must be able to provide high quality product consistently, as well as continuous innovation to sustain their competitive advantage. One of the tools that can be used to do it is by implementing knowledge management practices to improve business performance. However, many companies still have limited understanding about knowledge management and its implementation. Methods: A proper strategy is needed to implement knowledge management in the company effectively. According to Stan Garfield (2007), knowledge management can be implemented in five steps, which are determining the top three objectives, answering the nine questions, defining nine knowledge management strategy, gaining leader’s commitment, and creating an implementation plan. Results: Through a proper implementation of knowledge management initiatives, companies should be able to optimize the knowledge they have inside, integrate it into daily business activities, and make improvements where necessary. It would streamline the process of acquiring new knowledge, sharing it inside the company, and retaining that knowledge. Conclusion: knowledge management is crucial in the company to prevent knowledge loss. However, it requires the support and active participation of all the employees in the company.Keywords: implementation plan, knowledge loss, knowledge management, operational performance, Stan Garfield
New Product Development and New Business Model Canvas for Geulis Travel Hudapitra, Muhammad; Larso, Dwi
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Everyone needs transportation because it enables trading or socialization between persons, which is essential for the development of civilization.. Jatinangor is a city of education because there are many universities, so there are 50.000 college student associated with those universities. Based on this opportunity, Trans Geulis Indonesia Company was founded to serve the need. Trans Geulis Indonesia is Transportation Company who provides shuttle service Bandung Jatinangor and Rent car. Currently this company faces several issues: failure to penetrate in rented car market, failure to make quick decision, financial failure, unpredicted fuel price and political instability, and holiday season for college students in Jatinangor. The main issue is the holiday season, because in that time, many students who are the biggest customers are not using Trans Geulis Indonesia shuttle services. Based on those issues, Trans Geulis Indonesia’s objective is increasing the revenue and creating a new business model canvas to develop the business.. The data of internal assessment are analyzed through Business Model Canvas analysis, and the external assessment is analyzed through use PESTEL analysis and Porter 5 force. In order to solve the root cause, Trans Geulis Indonesia needs to implement solution by developing new business model. This business development analyze through renew the old business model canvas in customer segment, value proposition, channel ,cost structure, and revenue stream. There is also a new business in developing the product, it is rent Elf and bus service.  Keywords : transportation,car,  business model
Determining Critical Success Factors of Project Management in Allianz Life Indonesia Sefrina Christy, Amalia; Firman, Aries F.
The Indonesian Journal of Business Administration Vol 6, No 2 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Allianz is one of the largest companies in the world which providing insurance services, banking and asset management. The company was originally founded in 1890 in Germany. “Project portfolio” represents the pool of projects at Allianz defined and approved by Board of Director (BoD) and managed centrally by the Central Project Office (CPO)/Project Management Office (PMO). All initiated projects are consolidated in one place regardless of department owner, business area, or project status. With respect to project lifecycle especially on system development, Allianz has its own methodology called Allianz Development Methodology (ADM). In the most cases, a successful project is based on three common criteria, which are cost, time, and quality. But in fact, evidence for success and failure of a project is not only seen on the accomplishments of cost, time, and quality. This research comes up to find out the indicators of success and failure project according to project manager, business user, and IT programmer perspectives in Allianz Life Indonesia in order to resolve the problem. Research methodology used to find out this research question is based on qualitative analysis. The data will be collected by interviewing nine persons, which reflect the stakeholders of Allianz Life Indonesia’s operation. When used along with quantitative methods, qualitative research can help us to interpret and better understand the complex reality of a given situation and the implications of quantitative data. Results from this study are expected to help Allianz Life Indonesia project management team to achieve specific project performance level. The key success factor of project management carried out at Allianz Life Indonesia is not only derived from technical factor but also related to non-technical factors in managing the work environment. Keywords: Allianz Development Methodology (ADM), Central Project Office (CPO), Project Management Office (PMO), Project Management, Critical Success Factor.
Evaluation Readiness Bandung Municipality in Responding and Managing Online Public Relation with Twitter Usage Kusumawardani, Anisa; Iskandar, Budi Permadi
The Indonesian Journal of Business Administration Vol 3, No 11 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Twitter inspires various parties to become main actor in chosen field. In this study, twitter is applied as an information center and also a tool of public relation. Many city information accounts have been created to realize the public service in terms of facilitating its people, build communication between related agencies and also as a tool to accommodate the aspirations of the community. In this study will be discussed about the readiness of Bandung Municipality in responding and managing twitter as a tool of online Public Relation. Online Public relation is a new thing and it is also an opportunity for the Government to improve public services. The Mayor of Bandung, Ridwan kamil asked to all Department to create a twitter account. With the presence of government agencies to the realm of social media, the public would be easier to deliver a wide range of aspirations and grievances. Social Media could make information become widen, faster, easier, and more interactive. The readiness of Bandung Municipality in managing twitter and its application needs to be evaluated. The authors did a research by doing observation and direct interviewing to five units of the SKPD (a unit Of Work Areas) that are active in responding in twitter. The research lasted for 1 month, and the author has recorded all conversation in twitter and using it as an input data & report. Author also conduct interviews to the community and the parties from each of the SKPD. Through this research with direct observations and interviews, in line with the approaches and analysis based on management function and Online Public relation, it concluded that Bandung Municipality is still not ready yet in the terms of twitter usage, as a tool of online public relation and public services improvement, both in terms of management function and also knowledge about the use of twitter and public Relation. In getting to the conclusion that this aspect of the management function, which consists of Planning, Organizing, Leading, Controlling & Staffing is the most important aspect that needs to be in the clear. Utilization of social media, especially twitter is still not effective because there are still many aspects that need to be fixed.Keywords: Twitter,Bandung, Media Sosial, Management , Public Relation
Knowledge Retention Strategy for Dealing with Knowledge Loss at Bank Bisnis Headquarters Kiki, Kiki; Hidajat Tjakraatmadja, Jann
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract. One of major challenges for organizations nowadays is the aging and shortening of experienced workforces. As experienced or senior staff retire, then critical knowledge and their experience will leaving the company and will be a threat to company unless that knowledge can be successfully retained and transferred to other existing workers which less experienced. Due to high turnover, the retention of valuable organizational knowledge from senior and experienced workers has been recognized as an urgent need. Due to high employee turnover rate in the last two years at Bank XYZ Headquarters, will increase the possibility of critical knowledge leaves the company. In 2015, headquarters recorded the turnover rate was 24.39%, increase almost 3 times from the previous year, and most of them are experienced and senior staff. The goal of this research is to deal with knowledge loss at Bank XYZ by formulating Knowledge Retention Strategy by using the suitable Knowledge Retention framework. By using the Analytic Hierarchy Process (AHP) of Prof. Thomas L. Saaty (2001), acquired knowledge retention framework suitable for this study, which is selected from three alternative models of knowledge retention. With the selected framework of knowledge retention from Deller and Burmeister, this research finding out first what critical knowledge that posses by employee in Bank XYZ Headquarters and how to retain them.4 factors which help to formulate the strategy are critical knowledge, individual characteristic, relationship characteristic, and contextual characteristic. Based on the result of this analysis, the company have so many critical knowledge that need to be retain. This caused by lack of monitoring about knowledge retention and too formal interaction among employees that less support the retention activities.The result of this research is Bank XYZ Headquarters will implement Knowledge Retention Strategy to prevent knowledge loss in the future. The implementation run through 3 kind of activities: skill development and training, informal activities, and exit management. Based on knowledge retention framework analysis, all the retention activities will exactly as needed by Bank XYZ Headquarters employee.

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