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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
Arjuna Subject : -
Articles 1,144 Documents
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Proposed Strategy of Non Loan Earning Asset Portfolio Management For PT. Bank Rakyat Indonesia (Persero), Tbk. Nabila Djunet, Ajeng; Sumirat, Erman
The Indonesian Journal of Business Administration Vol 6, No 1 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Indonesia banking industry profit according to Financial Services Authority report in 2015 only reached Rp104.6 trillion, down 6.76% from the position Rp112.2 trillion in the same period previous year. Moreover Bank Indonesia (BI) rates policy in downward trend, throughout 2015 BI has been reduced the deposit facility by 25 bps to 5.5% and continued in 2016 BI gradually reduce the rates to 4% as of November 2016. PT Bank Rakyat Indonesia (Persero) Tbk, as the most profitable bank in Indonesia, compared to peers still lacking in manage non-loan earning assets portfolio with high amount of placement with BI makes BRI lose the opportunity to gain more income. This problem can be solved by assessing alternative to increase non-loan earning assets return and performing a portfolio management of government bonds using passive and active strategies for yield enhancement and increase other comprehensive income. To measure the bond risk, duration quantify the relationship between bond price sensitivity to interest rate change. Non-loan earning asset portfolio management can be an alternative solution to maintain interest margin. The research suggested passive bond management to maintain held to maturity and available for sale portfolio. Active bond management can be used to maintain trading portfolio. Using sensitivity analysis, the strategies can increase weighted average yield of non-loan earning assets by 0.7%.Keywords: Bond Portfolio Management for Bank, Non- Loan Earning Asset, Duration
Strategic Marketing Plan for OY! Indonesia Mashayu, Intan; Kartajaya, Hermawan
The Indonesian Journal of Business Administration Vol 8, No 2 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract. In this digital era, smartphone and mobile application are inseparable parts of human life. With the wider internet accessibility and large population, Indonesia provides the mobile application industry with a very big market. Embracing this opportunity, Jesayas and Jan established OY! in 2016. OY! name is derived from the way Indonesians greet and call others. As a new player, OY! Indonesia is aiming to increase its users’ base and total payment transaction. It offers differentiation for its users by providing payment feature in its chatting room. However, as the players in the industry are significantly increasing, the competition is also getting tougher. Thus, this research is aiming to establish marketing strategy to achieve the goals. The first step is understanding OY!’s current marketing strategies—which consist of segmentation, targeting, positioning, and marketing mix; current customer path; and expected customer path. The following part will gain understanding about external and internal factors affecting OY!’s business. The last part will elaborate proposed marketing strategy and the implementation plan to achieve the expected customer path. The research done has resulted in the strategies to improve OY!’s customer path. The initiatives, which are grouped according to its marketing mix, are already mapped out in the Gantt chart. The implementation of the suggested initiatives will involve all OY!’s employees. This way, OY! is hoped to continuously develop its people, improve internal processes that affect users’ experience and satisfaction, increase performance in every customer touch point, and eventually increase its users’ base and total payment transaction. Keywords: BAR, brand awareness, customer path, marketing metrics, mobile application, PAR, strategic marketing plan
Business and marketing strategy reformulation for optik joy to develope new customer base Firullah Pandy, Nathania; Furinto, Asnan
The Indonesian Journal of Business Administration Vol 7, No 3 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract — Indonesia, with total population estimated at 266.79 million, has a rapid increasing growth of consuming class. Domestic goods and service consumed by Indonesian urbanities are also increasing. 80 of 266.79million Indonesian people are wearing spectacle. Although, 30 of 80million of spectacle target market are still not reached with 1500 mid-low priced optics as competitors in optical industry. Optik JOY, which is which is the one of mid-low priced optical retailer of eyewear in Tangerang region of Indonesia, has a huge opportunity to expand in Indonesian spectacle market industry. In actual, GMV of Optik JOY mostly generated by BPJS Kesehatan Health Insurance coverage. However, regarding to some internal regulations within BPJS Kesehatan Health Insurance, Optik JOY could not expand only depend on the partnership itself. This situation challenges Optik JOY to develop the potential of new target market and out from the red ocean optical industry competition. In regards of to develop a new business and marketing strategy formulation for Optik JOY, writer do several analysis using qualitative and quantitative methods. By identifying the external forces and internal issues first, then author formulating the strategic proposal to create strategy that could leverage Optik JOY’s positioning as a mid-low priced optic and create differentiation and unique value proposition. The proposed strategy applies an adjusted segmentation, target, and positioning of Optik JOY, improved marketing strategy, and blue ocean strategy into the context of a mid-low priced optic. Keywords: business strategy, marketing strategy, optical industry
Provose Workforce Competency Verification and Validation Process for Heavy Oil Operation to Achieve Zero Incident and Fatality Supriatna, Cucu; Hidajat Tjakraatmadja, Jann
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Heavy Oil Operational Unit (HOOU) is one of business unit in PT Chevron Pacific Indonesia, located in Duri Field Sumatra which well known for its Duri Steam Flood (DSF) project, The biggest Steam Flood Project in the World. HOOU has a strong commitment and fully aware to develop new operational culture in implementing Operational Excellent (OE) focuses on personal safety, process safety, and environment.  Since 2012 IBU overall numbers Incidents have decreased significantly but in Heavy Oil Operation Unit (HOOU) those number remain unchanged significantly year over year, in 2015 Heavy Oil Operation recorded 6 cases of Day Away From Work (DAFW), 94 cases of Motor Vehicle Crash (MVC), and 5 cases of Oil Spill, it clearly much work remains ahead of us and there are a lot of challenges for doing some improvement in effort how to reduce those numbers of incidents. HOOU consists of several main Water and Oil Treating Facilities, hundreds of Steam Generators and thousands of Oil wells and Pump Unit scattered in around 13 Production areas. A large number of vehicles are another challenges, HOOU operates almost 2,000 vehicles both light and heavy vehicle with average miles driven per year reaches 17,485,006 miles/year. Safeguard is another critical issue to be addressed to ensure all safeguards are in place and functioning. Based on current condition as mentioned above HOOU need applying a new program to improve all workforce competencies in Motor Vehicle Safety (MVS) and Managing Safe Work through Verification and Validation Program (V&V) to achieve our objective “zero incidents and fatalities”.  Keywords: Heavy Oil, Operational Excellent, Personal Safety, Process Safety, Motor Vehicle Safety, Managing Safe Work, Verification and Validation
Business strategy development to enhance fintech peer-to-peer lending industry in indonesia Ananta Sudirman, Friyanti; Sidik Motik, Surani
The Indonesian Journal of Business Administration Vol 8, No 1 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Fintech P2P lending industry is still be an attractive industry in the past 3 years in Indonesia. Despite the decreasing growth in 2017, new start-up in P2P lending industry start to increase again in 2018. The P2P companies face lots of opportunities, challenges and follow with the multiple risk in running the business. How to develop the company strategy to be able to sustain the business in the future will be a focus to all the stakeholder in the industry. The aim of this research are to discuss the business strategy development, how the external and internal environment affect the Industry and and how the strategy to enhance the P2P lending industry in Indonesia. The methodology of the research is qualitative approach where the data collected through interview with the expert and observation to analyse the industry internal and external aspect as well as the stakeholeder analysis. The sustainable industry related with how the companies comply to the regulation, thus the paper scope is limited to the registered companies. The synergize between different systems, different technology has not to be a burden on the collaboration among the stakeholder. Collaboration as the key to promote the industry as well as the regulation development be a major key forced to the industry. P2P companies need to shield the organization with risk management internally as well as externally.The strategist needs to look beyond shareholders and apply a stakeholder perspective to ensure long-term survival and success of the firm. A firm that does not respond to stakeholders beyond stockholders in a way that keeps them committed to its vision will not be successful.  Keywords:  business strategy, fintech, collaboration, peer-to-peer lending, sustainable ecosystem
Enhancing it support with knowledge management: knowledge management maturity level assessment at bph migas Priyo Sambodo, Wisnu; Saksono, Prasetyo B.
The Indonesian Journal of Business Administration Vol 7, No 2 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract - According to IT blueprint, the development of knowledge management is planned to begin in 2018 and is expected to be completed by the end of 2018. However, the unavailability of the road map for the KM implementation plan has resulted in the organization lacking guidelines for strategizing, designing, developing and implementing KM initiatives. Knowledge Management (KM) is an effort to improve knowledge that is beneficial to the organization. BPH Migas as a regulator that produces regulations required by stakeholders should maximize its ability to effectively utilize its knowledge resources in order to be able to make decisions quickly and effectively. Implementing knowledge management can help BPH Migas become more productive, innovative, efficient and more adaptable to the ever-changing business environment. Implementation of KM is influenced by critical factors. Identifying the critical factors will facilitate and simplify monitoring to focus on some key areas that are considered important. The purposes of the study are to identify the critical factors affecting the successful implementation of KM, determine the current situation in terms of KM and use the identified factors to improve knowledge management implementation plans at BPH Migas. Researcher uses the General Knowledge Management Maturity Model (G – KMMM) framework as a model to measure the level of knowledge management maturity, which consists of 3 (three) categories of measurement ie people, process and technology. The research findings showed that the maturity level of BPH Migas was at the Defined level. It means that BPH Migas has the basic infrastructure to support KM implementation and run KM as part of its activitiesKeywords: G - KMMM, knowledge, knowledge management, maturity, knowledge management maturity level
Gudangimpor.com, a new indonesian global supply chain and e-commerce solution Wicaksono, Yuwono; S. Gunawan, Benny
The Indonesian Journal of Business Administration Vol 5, No 1 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract: In the current global conditions, the world leads in the globalization era. Globalization is the process of international integration arising from the interchange of worldviews, products, ideas and mutual sharing, and other aspects of culture. The fastest way to achieve goals as mentioned in the one of IMF journal about economic globalization is by joined in a regional, so it would make growing together in one regional in the same level of infrastructure. At the January 1st, 2016, Indonesia entered a new era of globalization. Indonesia joined with the other ASEAN countries to form AFTA (ASEAN Free Trade Area). Based on the definition of the finance department of the Republic of Indonesia, the ASEAN Free Trade Area (AFTA) is an agreement from the ASEAN countries to establish a free trade zone in order to improve the economic competitiveness of the region ASEAN with the make ASEAN as a production base of the world and as well as creating a regional market for 500 million population. Currently, Indonesia is entering the era of e-commerce boom. Where the emerging e-commerce that create new behavior in the Indonesian community of shopping. Moreover, it is still considered as a period of "education market" for most e-commerce so as to make the promo given very massive. Conditions above can be an opportunity for the purchasing service industry. To make purchases of products from e-commerce market or abroad, consumers encountered many obstacles ranging from communications to shipping constraints. To take advantage of the momentum, PT. GudangImpor Global Solution initiate to create a project related in this opportunities. This project is the extended of business of PT. GudangImpor Global Solution is a provider of product purchase, inspection, and comparison of prices overseas. Project aims to be a solution for retail customers in the purchase of products abroad are safe and simple by using e-commerce platform that is currently growing rapidly. Keywords: Globalization, purchasing service, e-commerce, GudangImpor
Marketing Plan of Lemigas Product as Public Service Agency (BLU) (Case: Lain Air Gun Seismic) Islami, Dian; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 7, No 1 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract - The Ministry of Energy and Mineral Resources (EMR) is obliged to realize energy sovereignty for the future which includes access to development, availability, capability and competitiveness. Based on World Economic Forum data, Global Competitiveness Index 2016 - 2017, Indonesia is ranked 41 out of 138 other countries. An achievement that lags far behind other countries in Asia. Technological readiness, innovation and business sophistication should receive attention. Furthermore, corruption and inefficient government bureaucracy are the most problematic factor in doing business in Indonesia. In order to improve services to the community and in line with the desire to change the externality of bureaucracy in the Ministry of EMR, the Minister of EMR Ignasius Jonan assigned the Research and Development Agency (Balitbang) to the Public Service Agency (BLU). Turning bureaucracy into a corporation is the goal of shifting the organization's functions. Lemigas as part of an institution in Balitbang that has previously implemented BLU financial management. However, it has not significantly shown an increase in service and revenue for the institution. Land Mini Airgun which became one of Lemigas's flagship product requires a marketing approach to improve its marketing. Land Mini Airgun serves as a seismic tool on land that can replace seismic functions that use explosives that have been used and not environmentally friendly. However, the opposite is conveyed by competitor which also have seismic services that Land Mini Airgun could not replace the existing seismic function because Land Mini Airgun is as an additional tool if in one seismic work encountered swamp or river area to keep the integrity of the data then used the tool. This research uses marketing management theory and marketing mix approach to know marketing plan to Land Mini Airgun. This study also used the analysis of Porter Five Forces, PESTEL, SWOT as an analysis tool. This study uses qualitative methods by interviewing several oil and gas service companies to offer products as well as make comparisons. Interviews are also conducted on internal Balitbang to find out what has been done to conduct marketing plans and cooperation schemes that have been there so far whether still needed or not. The purpose of this research is to give recommendation to Lemigas to do marketing plan of Land Mini Airgun in order to increase cooperation interest by consumer side. Keywords: Seismic, Land Mini Airgun, Public Service Agency, Marketing Plan
The Impact of New Retail Strategy and Strategy to Win The Business Case Study of Maicih Ayu Mulatsasi, Dyah; Hudrasyah, Herry
The Indonesian Journal of Business Administration Vol 5, No 1 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - The purpose of this research is to address the business impact and consumer’s opinion towards Maicih’s retailing distribution strategy. And also to propose integrated strategy that suit for Maicih’s current business situation. Consumer analysis by using Consumer Style Inventory (CSI) was conducted to find out the impact of Maicih’s retailing strategy towards company’s business and consumer’s opinion. After that, there are internal and external analysis to propose a potential strategy that suit for Maicih’s current business situation. Internal analysis consists of Maicih’s current STP, Marketing Mix and Value Chain analysis. While the external analysis consists of PEST and Porter’s Five Forces analysis. There also Diamond Strategy of Maicih. SWOT analysis conducted to identify Maicih’s condition further. The results of SWOT analysis translated into TOWS analysis to formulate alternative strategies to cover the root cause of Maicih’s business issue. Many alternative strategies that have appeared being analyzed by using CARVER model to prioritize the important strategy. The chosen strategies are leading to potential strategy that suit for Maicih’s current business situation by considering the staging phase of Maicih and also strength, weakness and opportunity elements that Maicih has. Finally, there are six strategies offered by the researcher for Maicih. Those strategies are: promotion through TVC; put an ad or being a sponsor on radio; special promotion or event in Alfamart; present on an upcoming culinary event; young celebrity endorsement; and the last is special promo or discount for loyal consumers. Keywords: Snacks, Online Marketing, Consumer Style Inventory
Marketing Strategy for CLEANANDSHINE (Peofessional Shoes Treatment) Deo Saputra, Mochamad; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 6, No 1 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Cleanandshine is a business engaged in the field of cleaning and care service for all kinds of shoes. Cleanandshine was founded by M Deo Saputra, Fajar Hidayat, and Rangga Adiputra on April 5, 2016. This business located in Kelapa Dua, Depok and has three types of services that cleaning service, repair service and repaint service. The problems faced by Cleandandshine is the absence of the portion of work in marketing function. Function marketing this not see well by the company from the marketing marketing strategy until marketing implementation itself. This certainly affected sales and earnings company. In business exploration, the writer analyst external strategy by using PEST analysis, porter 5 forces analysis and competitive profile matrix (CPM) analysis. For Internal analysis, the writer uses marketing mix 7p and STP (Segmenting, Targeting, Positioning). The next items produced by that analysis is put in formulations strategies, so company using tools tows matrix. To classify these items, the strategy using by the writer is marketing mix 7P to show which strategy can be implement in the company to boost sales and revenue. The result of the analysis and tools shows that Cleanandshine is in the position of market followers and requires 15 marketing strategies the implementation to boost sales and income company. The marketing strategies built with plan implementation timeline strategy and also the budget The Company have to improve distribution sales places in online and offline. To increase sales and revenue, the company should make variations in product which is services or goods products also can be a solution to company to increase sales and revenue.Keywords: Marketing Strategy, Shoes Treatment, TOWS Matrix, CPM

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