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The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 1,144 Documents
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strategy to increase the number of foreign tourist in Bandung Tiko Rhamdani S, Raden; Hudrasyah, Herry
The Indonesian Journal of Business Administration Vol 5, No 1 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Bandung as one of numerous city destinations of tourism in Indonesia has a lot of history within. In the colonial era, Bandung was used by Dutch Royal to rest and relax. Nowadays, all matters of tourism activities in Bandung are managed by Department of Culture and Tourism Bandung. Since year 2011 until 2014 the growth of foreign tourist in Bandung is getting slower. In the other side, Tourism Minister of Republic Indonesia (Mr. Arief Yahya) set a new target for Department of Culture and Tourism Bandung that the number of foreign tourist must increase to 500,000. Based on that problem, Department of Culture and Tourism Bandung have to figure out the cause of the slowing foreign tourist growth in Bandung and find out the strategy that can be done to achieve target of 500,000 foreign tourist. To solve the problem, this study is using the qualitative methodology with literature and in depth interview approach. The findings on the business issue exploration produce a SWOT (Strength, Weakness, Opportunity, Threat) of Bandung which came from external and internal environment analysis. The issues appeared in external environment, internal environment, and SWOT analysis used by researcher to help find out what is the cause of the slowing foreign tourist growth in Bandung. By using 5 whys method, found that the root cause of the slowing foreign tourist growth is because of lack of public awareness, lack of communication with foreign tourist, inadequate funds, lack of catching the opportunity, and Department of Culture and Tourism Bandung did not do CRM well. The three scenario of the alternatives solution that fit with root cause and used to achieve the number of 500,000 foreign tourist are; Improvement in cleanliness that involve public awareness, Improvement in cleanliness that involves public awareness and multiplies the events in Bandung, Synergize two previous scenario with international events outside Bandung. Keywords: Bandung, Tourism, Strategy, Marketing
Business Strategy Development in Healthy Food and Drink Business (Case Study: Overjoyed Indonesia) Utami Putri, Fitri; Hamsal, Mohammad
The Indonesian Journal of Business Administration Vol 6, No 1 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Increase of non-communicable diseases in Indonesia made people in urban areas such as Jakarta has made changes their lifestyle. They chose to eat healthy foods that have benefits for the body. Seeing this opportunity, Overjoyed  establish a business that provides food and drink to support health such as smoothies, pressed juices, and overnight oatmeals. Overjoyed established in early September 2014 and using the concept of product delivery services so that buyers can enjoy the products directly from the office or home. As a newcomer in the food and beverage industry, Overjoyed start promoting their products by doing some marketing activities, but the  brand awareness of Overjoyed is still low. Overjoyed products still do not get the attention of customers. It can be seen from the fluctuations in product sales and sales were below the targets set by the company. To faces the business constraints,, formulating strategies begins by analyzing the internal and external company using Value Chain Analysis, VRIO Framework, PEST Analysis, Porter’s Five Forces, and Competitors Analysis. The results of this analysis will give a conclusion in the form of a SWOT which explains the strengths, weaknesses, opportunities and threats for Overjoyed. Subsequent analysis using TOWS matrix to obtain new ideas and new strategies that will be developed into a new business model canvas. The analysis showed that Overjoyed  have weak brand position when compared with other competitors. Overjoyed conduct marketing activities only once and is not done regularly and continuously. This makes the marketing activities undertaken by Overjoyed less effective. in addition, during production, Overjoyed never replace the variety of flavors on the menu so many customers who leave the product of Overjoyed because they feel bored. The new strategy resulting from the analysis of this study was Overjoyed has to make product innovation, hiring marketing team, make product sales promotion, partnership with delivery company, and so fort. Keywords: Healthy Food and Beverages, Business Strategy, Business Model Canvas Abstract. Increase of non-communicable diseases in Indonesia made people in urban areas such as Jakarta has made changes their lifestyle. They chose to eat healthy foods that have benefits for the body. Seeing this opportunity, Overjoyed  establish a business that provides food and drink to support health such as smoothies, pressed juices, and overnight oatmeals. Overjoyed established in early September 2014 and using the concept of product delivery services so that buyers can enjoy the products directly from the office or home. As a newcomer in the food and beverage industry, Overjoyed start promoting their products by doing some marketing activities, but the  brand awareness of Overjoyed is still low. Overjoyed products still do not get the attention of customers. It can be seen from the fluctuations in product sales and sales were below the targets set by the company. To faces the business constraints,, formulating strategies begins by analyzing the internal and external company using Value Chain Analysis, VRIO Framework, PEST Analysis, Porter’s Five Forces, and Competitors Analysis. The results of this analysis will give a conclusion in the form of a SWOT which explains the strengths, weaknesses, opportunities and threats for Overjoyed. Subsequent analysis using TOWS matrix to obtain new ideas and new strategies that will be developed into a new business model canvas. The analysis showed that Overjoyed  have weak brand position when compared with other competitors. Overjoyed conduct marketing activities only once and is not done regularly and continuously. This makes the marketing activities undertaken by Overjoyed less effective. in addition, during production, Overjoyed never replace the variety of flavors on the menu so many customers who leave the product of Overjoyed because they feel bored. The new strategy resulting from the analysis of this study was Overjoyed has to make product innovation, hiring marketing team, make product sales promotion, partnership with delivery company, and so fort. Keywords: Healthy Food and Beverages, Business Strategy, Business Model Canvas
Analysis of Employer Branding towards Relationship Manager Priority Banking and SME Banking in Standard Chatered Bank Pratama, Ryan Aditya; Bangun, Yuni Ros
The Indonesian Journal of Business Administration Vol 2, No 19 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Talent is scarce, companies fight for top performer to growth and sustain the business. To attract talent, employer branding is the sexiest strategy that man companies currently attempt to do. Employer branding is a strategy that company implement to create best place to work perception on employees mind. It design the long term strategy to manage potential and current employee perception to recruit and retain its top performer. Create  a distinct employer brand is now on the top of  the list of priorities for most of key organization. (Collins,2001) Employer branding is a targeted, long-term strategy to manage the awareness and perception of employees, potential employees and related stakeholder with regards to particular firm (Backous& Tikoo,2004). If marketing build brand to attract consumer, employer branding is designed to attract its potential and current talent. The approach is similar but the tool required is difference. Standard Chartered Bank is banking company that operates in 160 country across the world, one of operating country is Indonesia. This company had several award that could be trigger aspiration of job seeker (Vault.inc,2013) in US, Europe and Asia. The challenge that company face is get an achievement to choose as the best place to work in several famous ranking companies in the world such as Fortune, Linkedin, and Inc.com, etc. This is the result of increasing people concern on environment, also banking is now considered had a declining profit. Based on the two facts explain above, it is interesting to explore more on branding strategy on human resource world, and also to understand the correlation with Employee Value Proposition with Total Rewards Framework. The result of this quantitative research is based on random sampling towards 133 respondents in Standard Chartered Bank Indonesia conducted on 1st -9th May 2013. They’re two concept that had an impact on employer branding, first is Employee Value Proposition that had 3 big component which is Employer Value, Employer Distinctive Strength, and Commitment combined with Total Rewards that had 23 key variable component. Whilst to measure impact towards Employer Branding, Regression Analysis test used. The result of Regression Analysis test will indicate there’s impact of Employee Value Proposition and Total Rewards towards Employer Branding. Vice versa, there is no significant impact among Employee Value Proposition and Total Rewards with Employer Branding.The discussion on the finding can be very profound. It provides many useful information for future employer branding development. However, the development  of employer brand has to be part of strategic company plan and get fully support from the senior management. This employer branding research study is only beginning  of very exciting explorative study that can be conducted on the new field that connect human resources, marketing communication and corporate affair. Understand the important of this field, it can be conclude that this field will be continuously evolving and widely implement by companies in the future. Keywords: Brand, Branding, Employer Branding, Employee Value Proposition, and Total Rewards 
Formulating strategy of thé objekt home living facing hypercompetitive environment Riasmanida Pramestry, Theresa; Toha, Mohamad
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Creative industries has increased significantly, people nowadays start to appreciate local products that bring up many local designers exist competing each other with their uniqueness and characteristic. Thé Objekt is a retail company that sells home decorative products that focuses offering different products in this dynamic environment. The development of this dynamic market was supported by rapid population growth, the increasing number of creative people who able change taste of style rapidly. Dynamic environment have an important role in product innovation, technological developments and new tastes are created. Therefore, the purpose of this research is to propose how company responds in developing competitive advantage facing hypercompetition environment that occur in this industry. Company finding the answer of these industry wuestions (1) what are Thé Objekt home living’ strategies to win the existing business? (2) What are Thé Objekt home living’s strategies to win and disrupt the future business? (3) What is the ways to fulfill new customer or existing customers better? The steps in solving the above problems include (1) analysis customer's perception of  Thé Objekt’s product or service, (2) data analysis through cluster analysis, (3) analysis of the external environment, (4) analysis of the internal environment, (5) analysis strategy for existing business, (6) analysis hypercompetition strategy, (7) integrate existing strategy and the future, (8) the implementation plan of the strategy. Data, information and knowledge to perform troubleshooting steps are derived from primary data through research and secondary data from existing records.  Keywords: Hyper competition, Home and Living, Business Model Canvas
Integrated Business Solution as a New Enterprise in The Tight Market of Interior Design Service Industries and Digital Media Competition Prakasha, Reza; Larso, Dwi
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract. The objective of this paper is to develop integration strategy in term of Business Strategy, Marketing and Product Development. The Business Strategy focused on Business Model, The Marketing exposed about Marketing Strategy and Plan, while Product Development is planning about Digital Services Innovation. PT. Presisi Tata Kreasi itself created on July 14th 2014. It is run the Commercial or Corporate Interior segmentation of Architecture Services which parts of Creative Industries. Base on the tight competition and the declining economic situation nowadays, several industries cut their marketing budget and impact to the income or revenue of the mostly creative industries, especially the niche commercial interior segment. The company in this segment must take several action survive in very tight competition, including PT. Presisi Tata Kreasi. Otherwise the company will be eliminate too soon by the economic situation. This study of PT. Presisi Tata Kreasi business is used interview and questionnaire for consideration and guidance making decision. The result is; environment: direct competitor aggressiveness and tight competition in the industries. Management: The supply chain of PT. Presisi Tata Kreasi are not having strong agreement with the suppliers, cause to the cash flow of the company. Measurement: there are wide gap between the consumer perception and satisfaction of product/service quality. Marketplace: consumer segmentation that PT. Presisi Tata Kreasi targeting are not match with its value proposition. Method: the method that PT. Presisi Tata Kreasi use are very conventional.The business solution; first is short term solution which is Business Model Improvement that trying to solve the management problem. Second is mid-term Solution which is Marketing Strategy are trying to solve marketplace and method problems. And third is Long term Solution which is New Product/service innovation are trying to solve environment and measurement problems. Keywords: interior industries, root cause analysis, marketing strategy, services innovation, business model
Digital Business Model Development for PT. Ascada Musik Indonesia Setiawan, Affan; Hamsal, Mohammad
The Indonesian Journal of Business Administration Vol 8, No 2 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract - In the year of 2010, PT. Sutera Indomusik which has been establish since 1997 and many others local records label company is went bankrupt. The main reason of the bankruptcy is because the records company is focusing on selling physical records such as CD (compact disc) and cassettes while the piracy activity in Indonesia is still very high and seems uncontrolled. Two years later, Mr. Dicky as the owner of PT. Sutera Indomusik is establish the new company called PT. Ascada Musik with the main focus are to thrive in digital music businesses. Digital music are the terms used by music industry to define how the product is being sold on the market. If the music is sold by pay the CD or cassettes fee, then it is called physical and if the music is sold by paying download fee or subscribing fee or streaming fee then it is called digital. Since its establishment, Ascada Musik is successfully achieve its goal which is success on digital music businesses especially on Ring back tone (RBT) and full track download. For years, Ascada Music is mainly focus on RBT and full track download sales but as mention from IFPI (International Federation of Phonographic Industry) music reports, the revenue recorded from digital (RBT and full track) is going down every year. This trend is followed by another trend which is streaming technology because along with the decline of revenue by RBT and full track the revenue from streaming is increasing. So this is a phenomenon that happen in digital music industry and It is not align with the business strategy of Ascada Music since it is still focus on RBT and full track only. So the objective of this research are to analyze the internal and external factors of Ascada Music that influenced the company digital music business and to develop new strategies according to the current phenomena. The research methodology will be divided into three parts, first is to do the literature study to analyze the internal and external factor of the company using tools/platform then the second is building an interview protocol and selecting comprehensive stakeholder to be interviewed and collecting and analyzing the data from the interview. Last, based on the first and second step researcher compose a strategy suggestion for the company. Based on analysis, it is clear that the way people consume music is changing and Ascada Musik is not ready for that. This is influence the digital business of Ascada Musik because more of the customer is consuming music by streaming (audio and video) and leaving RBT and full track download which is the current focus of Ascada Musik. So Ascada Music should align its focus with the phenomena and develop new strategies to success. In the end, researcher has developed the recommendation business strategies and implementation plan for Ascada Musik. This implementation plan consists of three parts which is short term plan for plan under one-year time, medium term plan for plan between 1-3 years plan then the long-term plan for plan from 3 to 5 years. Hopefully the implementation plan can guide Ascada Musik to develop their digital business.Keywords: Digital Music, RBT, full track, streaming, business strategy
Analysis of critical factors causing project close out delay at PT. Gas Mandiri Wandi Siagian, Andre; Firman, Aries F
The Indonesian Journal of Business Administration Vol 7, No 2 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract: The Indonesian services sector has elevated in the last ten years. Urbanization growth and increasing consumer awareness about health and hygiene are factors expected to increase pest control service usage over the forecast period. This has driven to high demand for pest control services worlwide. Ahli Pest is one of the players in the industry is offering pest and termite control focusing on Jabodetabek market. The number of customer complaint and employee overtime rate is relatively high that indicates there are problems in operations division. The research is conducted through qualitative research by using interview to collect information from CEO and Operation Manager. The problems that occurs in the company will be analyzed by using Fishbone Diagram supported with root cause analysis in order to find the main problem. As result, there are three main problems that have to be solved immediately. They are high rate of employee overtime, high number of customers complaint, and high operating expenses. Those problems are related one to another. TQM is used to formulate proper operations strategy so it could be used to design policies by the company. In addition, Profit Plan Scenario is used so the company could set monthly sales target to fund operation expenses. Proper operations strategies are required in order to solve issues which are faced by the company in order to survive and grow in the competitive market. Ahli Pest needs to focus on creating policies, systems, and set sales target in order to survive and grow in the market. Keywords: Pest Control Services, Operations Strategy, Fishbone Diagram, TQM
The winning strategy of the sj4000 business Rasyid, Muhammad; Permadi Iskandar, Budi
The Indonesian Journal of Business Administration Vol 5, No 1 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract- SJ4000 Indonesia is a camera shop that sells SJ4000 Indonesia is selling a small camera that aimed at the adventurous or those who loved sports and diving activities, cycling, hiking and even only used for normal photos. Founded by Muhammad Rasyid because it began with the desire to have a small camera that can be possessed in all conditions but the price is very expensive, then he was looking for another alternative. On marketing of SJ4000 Indonesia found there was a problem. Spreading the marketing through Indonesia can be said very traditionally that only using word of mouth and also offer to closet friends. On stock management, SJ4000 Indonesia found the problem like don’t know what model that should be taken more to sell and how many stocks that should be sold. The owner wants to expand his business and wants the product will be known through social media and online shopping which are a trend nowadays for the people of Indonesia. SJ4000 Indonesia chose Alibaba as a vendor, shipping using Konghai Express and as well as the method of payment, a marketing strategy using the Facebook Ads, and invites resellers to do the business in SJ4000 Indonesia and also makes a good service to resellers and consumers by using securing position. In the end SJ4000 Indonesia managed to declare that the use of social media marketing is very effective and easy. The owner of SJ4000 Indonesia decided to become a distributor due to the sale of competitors are unreasonable.  Keyword: marketing strategy, online business, risk management
The Role of Government in Off-Grid Rural Electrification Based on Renewable Energy in Indonesia Nashiruddin Haramaini, Muhammad; Anggoro, Yudo
The Indonesian Journal of Business Administration Vol 6, No 2 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Until the end of 2015, Indonesia's electrification ratio only reached 88.3% leaving the part of nation communities not enjoyed electricity. Most of them located in remote village, border-states area and isolated islands. The electricity system in Indonesia which only involves little private sector cause the rural electrification rely on the shoulders of the government. The government choose to implement rural electrification programs based on renewable energy (RE). This role is carried out by the Directorate General of New and Renewable Energy and Energy Conservation. The purpose of this program is mainly to increase the electrification ratio while promoting RE as a solution for remote villages. This study aims to understand the policy implementation according to the policy cycle. The advantages of qualitative methods used to collect and analyze data. Indonesia multilevel system of government and involving multi-stakeholders has been a challenge for the implementation of this policy. Unfortunately the government was only set short-term goals, to increase the electrification ratio. Rural communities as a user and a major stakeholder not fully engaged and have only treated as an object of beneficiaries. The low engagement of rural communities become major barrier for the sustainability of RE rural electrification program. The recommendation from the findings are to redesign the program to be consistent with sustainability indicator developed with logic model approach.Keywords: renewable energy, rural electrification, public policy, sustainability.
BUSINESS DEVELOPMENT OF HONEYGUIDE RESTO CAFé: AN ACTION RESEARCH APPROACH ON CAFé'S OPERATIONS Abdulrahim, Ahmad M. Natsir; Lantu, Donald Crestofel
The Indonesian Journal of Business Administration Vol 4, No 1 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.Since its establishment in June 2013, Honeyguide could only generate low income. Most of its customers are students and academic staffs of Faculty of Social and Political Sciences (FISIP), University of Indonesia, Depok and surrounding faculties.This research, conducted from June 2013-November 2014, used action research approach. As the action research approach input, this research used situational and internal analysis to determine Honeyguideâ??s root causes. The identified root causes were inadequate Standard Operating Procedure, lack of inventory control, lack of training program for employees, lack of alternative serving methods, and campusâ?? holiday schedule. By solving these root causes, it is expected that Honeyguide would become a sustainable business.The research itself consists of four cycles: entering the market, market assessment, cost optimization, and franchise initiation. Each cycle consists of planning, action, results, and reflection activities. During reflection activities, this research compares the action results with existing theory.From the research, it was discovered that customers seating time was relatively high. Management also considered current serving time too long. Therefore, both led to low income.The proposed implementation plan is that Honeyguide management will conduct the concurrent research in a 6-months periodic basis. The concurrent research may help Honeyguide management to develop alternative method for serving, evaluate seating time, and develop adequate Standard Operating Procedures (SOP) and training system for the employees while aiming to become a reputable franchise.Keywords: business development, action research, operations management, food and beverages industry

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