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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
Arjuna Subject : -
Articles 1,144 Documents
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Business Strategy Development for HAWS Home Accessories Dina Rachman, Farah; Anggoro, Yudo
The Indonesian Journal of Business Administration Vol 6, No 1 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract - Haws is a new-comers in home décor industry. The company started to enter the competition in the middle of 2015. As a new entrant in the industry, the company realizes the competition in the industries is very high, moreover the new entrants keep increasing due to the low barrier entry. Haws sales not increase significantly as targeted and the company realize they need strategy to challenge the competition. Thus, the purpose of this research is to develop business strategy for Haws. This research is using the combination of qualitative by interviews with related parties, and quantitative method by distributing questionnaire to know the importance level of variables in buying home décor product and the performance of Haws. The result shows 10 variables, which are design, service, product quality, price, delivery time, how to order, product availability, packaging, brand, and product choices that has significant effect for customers. Those variables will be interpreted using Diamond strategy. The final results of the research shows, Haws needs to maintain and improve the custom service, because it is as their value from competitors. Haws should maintain the price and develop the quality in order to preserve their customers with greater value benefits. To make sure a good service to the customer, Haws can make a customer feedback form to know about their performance and able to improve based on what customer wants, and hire new staff to handle the service in the future. Make a SOP for production is needed, so the product will be distribute and deliver to customer appropriate with the time estimated. In terms of adding new products can be done by doing collaboration with other brands because it can grab the market, lower cost, and also lower risk. After having many variety of products, Haws can make a website so customer have another alternative to put the order. At the end, more aggressive promotion including marketing activation should be done, so people will more aware about Haws.Keywords: Home decor business, business strategy, Diamond Strategy
Conducting Concept Test as a Part of Product Development to Achieve Product/Market Fit for Jola Skirt House Melati Auzriani G, Zesyara; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 8, No 2 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract – Fashion is a business sector that never dies. In Indonesia, out of 2.5 million companies in creative sectors, 1.3 million are in fashion industry, where they contributed to 50% of National GDP. Jola Skirt House decided to do something about the statistic and enter this industry. Jola targets niche market with a unique differentiated product, but is facing problems upon entering the market. The sales number is decreasing, stocks are piling up, only one product dominates the sales count and it seems like current customers are saturated without new product. A question emerged: has Jola products achieved product-market fit? To answer the question, 5 people were interviewed. From this step, it was found that both product-market fit and problem-solution fit were confirmed. Hence, the next step of the research is doing product-development to achieve product-market fit for the new products. Because of the limitation, this research only covers the concept-test in a form of a photoshop-rendered design of the products. A total of 14 people was surveyed and asked to evaluate, rate and decide three product designs for Jola’s new collection. From the survey results and analysis, only the first product achieved a threshold of 80% positive feedback while both second and third product only received 64% positive feedback. In conclusion, the first product can proceed directly to product development, undergoing sample production, product test and real production. The second and third designs will need to be re-tested before deciding if it should proceed to product development.Keywords : Fashion, Creative industry, Product-market fit, Product development, Concept-test
Maturity assessment of knowledge management at inspectorate general ministry of energy and mineral resource Herliyanti, Ririet; Ghazali, Achmad
The Indonesian Journal of Business Administration Vol 7, No 3 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract - In Indonesia, energy demand growth is rapid, the governance looking this as a challenge to meet the demand but also consider with energy supply, the energy supply consists of renewable and unrenewable energy. Government through Ministry of Energy and Mineral Resources (MEMR) to manage supply energy, as policy makers producing the regulations needed by stakeholders related to the energy and mineral resources sectors, as service providers to provide energy products in accordance with regulations, as well as technical implementers in which each will have an equally important role in securing the supply energy in Indonesia. The Ministry of Energy and Mineral Resource (MEMR) as a regulator need a competence human resource, Inspectorate General as apart of Ministry that has a function as quality assurance and as a consultant have to be support the ministry's objective. Inspectorate General is already transformed from watch dog’ function become as quality assurance and as consultant based on Ministry and Mineral Resources Number 13 on year 2016.A paradigm shift in the organization indicates that Knowledge Management already practice and it has an important role in the business process. This research raises topics related to Knowledge Management Implementation in organizations with a proper assessment. To know organization’s maturity level, Asian Productivity Organization (APO) the researcher is used for maturity assessment approach and also Nonaka's knowledge design model research. Based on the assumption that the maturity level of current initiatives and then classifying parameters should be improved. In this research finds that there is some component that need to be improved such as technology, because in conducting the business processes of organization has not been able to maximizing technology use as a means of knowledge sharing. Than employee and top level management in Inspectorate are needed to ensure a successful of Knowledge Management improvement. The commitment could be translated into organization’s policy.
Formulating business strategy using strategy diamond, case study : rumah makan bu haji cibubur Nindya Basuki, Karisha; Toha, Mohamad
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Rumah Makan Bu Haji Cibubur is a traditional restaurant that has been established in Cibubur since 1995. Its consistency on providing authentic traditional taste food with quick serving service has made it this far. This restaurant was having first mover advantage on providing customized soto betawi. Today, food industry in Cibubur has growth rapidly. This interesting growth of food industry had become a challenging market as there are increased of number competitors (direct and subtitutes) as well. In order to grow, compete, and sustain in this challenging market, Rumah Makan Bu Haji Cibubur needs to find its competitive advantage through optimizing its asset. Internal and external environment analysis is done to formulate business strategy using strategy diamond. Strategy diamond is a framework comprising five facets for understanding the content of a strategy (arena, vehicle, differentiator, staging, and economic logic). In proposed arena, maintaining major cluster of customers are important, but targeting new potential market is an opportunity to expand the market. By enhancing current differentiators, this restaurant could create a bigger value that will help to boost sales of goods and services as well as increase in profit. Implementation plan is done in staging in order to keep the development alligned. Pricing over value analysis is done to support economic logic. The conclusion of this research are focussing on its internal development. Through optimizing assets and infrastructure, Rumah Makan Bu Haji Cibubur will strengthened its internal management to prepare for a bigger challenge in the future. The recommendations  involves various internal development from conducting research, sales promotion, enhancing products and services as well as creating joint venture to support delivery services. All the proposed business strategy and recommendation will still hold its ‘authentic’ image. Keywords : Business Strategy, Strategy Diamond, AHP, Traditional Restaurant.
Enhancing the productivity of sales visit in b2b context and the company business process: a study at pt ala, distributor of fmcg product Adli Putra, Muhammad; Furinto, Asnan
The Indonesian Journal of Business Administration Vol 8, No 1 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Product distribution is an essential part for any FMCG products as it’s a doorway that connect the products with their consumer. The problems arise during the research is that the sales productivity aren’t maximize and the business process is not efficient, resulting in lower number of effective call (EC) for wholesale compare to retail. The wider the distribution of a certain product, the easier it is for the consumer to access that said product. Nowadays, products are distributed into two markets; modern and traditional. The modern market consisted of hypermarket, supermarket and minimarket while the traditional market consist of retail and wholesale. This research used both quantitative and qualitative method. The quantitative method is through the analysis of salesman visit data during the month of August 2018 at the Leteng Agung Depot. While the qualitative is obtained through observation during the process of joint call and in the form of questionnaires and interview about their satisfaction towards the services provided by PT ALA. The macro-environment analysis is done by using PESTLE analysis, where the Politic, Economic, Social, Technological, Law and Environment factors were analyzed. Afterwards, the attractiveness of the industry is identified through Porter’s Five Forces where it looks how powerful are the customer and supplier bargaining power, the threat of substitute and new entrants into the industry and lastly the existing competitor. The proposed solution to the problem is to implement an application based system for the customer that have the functions of online order, delivery tracking, invoice, product return request and chat with salesman. The system will improve salesman productivity and improve business process efficiency. Keywords: B2B, distribution, development strategy, Online order, Porter’s Five Forces
1 x 125 mw coal fired steam power plant economic analysis at pt krakatau daya listrik Anggraeni, Dian; Murtaqi, Isrochmani
The Indonesian Journal of Business Administration Vol 7, No 3 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract. This study aims to perform an economic feasibility analysis of the construction project of Coal Fired Steam Power Plant with 125 MW capacities to be performed by PT Krakatau Daya Listrik, a subsidiary company from PT Krakatau Steel This research will analyze whether an investment on the construction of Coal Fired Steam Power Plant with 125 MW capacity is financially feasible. The analysis is conducted by using Capital budgeting method through Discounted Cash Flow approach. Indicators measured are Net Present Value, Internal Rate of Return, Payback Period. In this approach also carried out the project sensitivity analysis. The construction project of a 1 x 125 MW Coal Fired Steam Power Plant is financially feasible by comparing financial feasibility parameters such as Net Present Value (NPV)> 0, Internal Rate of Return (IRR)> Cost of Capital and Payback Period less than maximum payback period that can be accepted. Based on the results of the analysis of these parameters, the construction project of Coal Fired Steam Power Plant 1 x 125 MW is feasible to be done financially with NPV value of MIDR 2,345,451, IRR 13.76% larger than WACC of 8.07% and Payback Period for 6 years 3 months. In relation to the results of financial analysis, the sensitivity analysis is used to determine the feasibility characteristics of the project on changes in investment value caused by the influence of economic variables and technical parameters. To conduct a deeper analysis, it is necessary to calculate the investment indicators by making changes (sensitivity analysis) to the key parameters that influence: EPC cost, coal price, loan interest rate, change in exchange rate and electricity tariff.Keywords: Capital Budgeting, Net Present Value, Internal Rate of Return, Payback Period, Sensitivity Analysis.
Heritage Branding Strategy Formulation For Tjong A Fie Mansion Putra Prawira, Anggiea; Rizky Mutiaz, Intan
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract. The purpose of the establishment of Tjong A Fie Mansion is to revitalize one of the national heritages building and also as a comprehensive representation of Chinese-Indonesian culture in Indonesia. To achieve its competitive advantage, Tjong A Fie Mansion needs to distinguish itself in travel industry and offers various products and services which is different and better than its competitors in the market. Tjong A Fie Mansion needs to focus on its heritage branding optimization since branding plays an important role for heritage site. It represents the core essence and enduring characteristics of a destination. The branding of heritage sites as a tourist destination will able to attract a lot of numbers of new tourists through support the enhancement of the site’s attractiveness through the utilization of historical and cultural heritage. The perceived image of the visitors to the mansion needs to be realistic and for it to be a positive experience to avoid the three place branding gaps; strategy, performance and satisfaction, to occur. Hence, the visitors’ experiences must equivalent with the expectations generated by the marketing. Tjong A Fie Mansion needs to implement business-derived strategic planning in ways that will benefit the mansion and the stakeholders. The newly established STP strategy will assist the management to create the perfect strategy in marketing and the delivery of the mansion’s brand image to be ahead in the industry. Keyword:  Heritage, Branding, Tourism, Marketing Mix, Culture
The business model development through co-creation: a case study of Indonesian musician, mocca Nurwibowo, Muchammad; Dellyana, Dina
The Indonesian Journal of Business Administration Vol 7, No 1 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract: This study presents the development of business model through co-creation for one of Indonesian musician case, Mocca. The purpose of this study is to solve its business model issue, focusing particularly on co-creation from musician perspective. This paper uses qualitative method and snowball sampling to interview the stakeholders of Mocca with semi structured questions. This paper finds that co-creation has sustained Mocca’s business model as musician, but Mocca needs to develop it in order to sustain and compete with many new players in the music industry. It concludes by identifying how Mocca conduct its co-creation and propose the potential business model and co-creation development strategies to solve its business issues. The proposed co-creation development in this paper includes potential engaging actors, potential value exchange, potential co-creation form, and co-creation flow recommendation.Keywords: business model, business model development, Indonesian musician, co-creation design framework, music industry
Inventory management optimization to support integrated logistic operations Wahyuning Astuti, Iramani; Nizar, Adirizal
The Indonesian Journal of Business Administration Vol 5, No 1 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Nowadays, the healthy lifestyle is becoming popular and most people are consuming the vegetables and fruits in any type either snack, juice drinks, or herbal drinks with nutrition ingredients. The herbal drink is a good business opportunity for PT Morindo International as the beverage manufacture company, with the main raw material is ripened Noni (Morinda Citrifolia), an organic tropical fruit that require long lead time for inventory stock and shall be tight controlled due to easily rotting in the hot season, but should be available anytime to meet target production with on-time delivery. Every manufacture industry focus to the inventory management with target optimization and cost effectiveness. The application of Economic Order Quantity (EOQ) and Reorder Point model as the strategic plan will be used to optimize the inventory management and to support logistics operation. Quantitative resource method with data collection based on fact analysis and combined with qualitative by conducting interview to the knowledge of inventory management, integrated logistics operation for raw material and finished goods, as well as supply chain function. The issues on how the company may handle inventory more effectively to obtain the optimal order quantity, with sufficient number of safety stock to consider the noni fruit lead time and the production cost more efficiently. In conclusion that company has the right answer how many quantity order, when to reorder and how much the cost.Keywords: Inventory management, Logistic operations, Supply chain function  
Value propositon in niche market segmentation for black belt cold brew coffee in order to capture target market Felix, Gian; Permadi Iskandar, Budi
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract. The purpose of this research is to formulate marketing strategy and marketing plan for Black Belt Cold Brew Coffee to capture its target market in Cold Brew Coffee industry geographically in South Jakarta. Black Belt Cold Brew Coffee is Startup Company that sell cold brew coffee product which specialized for combat sports gym. Established in Jakarta, Black Belt Cold Brew Coffee is facing urgency to compete and had to capture its target market through delivering its value proposition to its target market. Black Belt Cold Brew Coffee having advantage by specializing to sell only for combat sports gym as there are on demand for coffee product meanwhile there are unavailable coffee product in combat sports gym, therefor Black Belt Cold Brew Coffee is the first entrant for coffee product in combat sports gym.  By specializing to combat sports gym, it gives Black Belt Cold Brew Coffee niche market segmentation which result ability to compete with competitors through its channel distribution and also grant Black Belt Cold Brew Coffee suitable value proposition in combat sports gym which are fat burner and endurance that are useful to support combat sports workout. Methods which used in the research are the combination from quantitative and qualitative methodology. Interview and questionnaire are conducted to collect primary data and the results are analyzed to gathered secondary data. Those data will be used to validate the opportunities in the combat sports gym. It is conducted to generate marketing strategy to have competitive advantage for Black Belt Cold Brew Coffee. The value proposition will be communicated through marketing plan for niche market segmentation of Black Belt Cold Brew Coffee. The research result readjustment of product label and the selling price of the product which is intended to support the marketing strategy of Black Belt. Black Belt also has to generate another product variant to have capabilities to capture the target market by flavor preferences and Black Belt Cold Brew Coffee has to deliver the value proposition to the target market in combat sports gym by having promotional effort such as promotional price and informative poster of the benefits of consuming coffee and caffeine to show that Black Belt Cold Brew coffee offer valuable product for the visitor of combat sports gym.   Keyword: Marketing Strategy, Marketing Plan, Value Proposition, Black Belt Cold Brew Coffee Abstract. The purpose of this research is to formulate marketing strategy and marketing plan for Black Belt Cold Brew Coffee to capture its target market in Cold Brew Coffee industry geographically in South Jakarta. Black Belt Cold Brew Coffee is Startup Company that sell cold brew coffee product which specialized for combat sports gym. Established in Jakarta, Black Belt Cold Brew Coffee is facing urgency to compete and had to capture its target market through delivering its value proposition to its target market. Black Belt Cold Brew Coffee having advantage by specializing to sell only for combat sports gym as there are on demand for coffee product meanwhile there are unavailable coffee product in combat sports gym, therefor Black Belt Cold Brew Coffee is the first entrant for coffee product in combat sports gym.  By specializing to combat sports gym, it gives Black Belt Cold Brew Coffee niche market segmentation which result ability to compete with competitors through its channel distribution and also grant Black Belt Cold Brew Coffee suitable value proposition in combat sports gym which are fat burner and endurance that are useful to support combat sports workout. Methods which used in the research are the combination from quantitative and qualitative methodology. Interview and questionnaire are conducted to collect primary data and the results are analyzed to gathered secondary data. Those data will be used to validate the opportunities in the combat sports gym. It is conducted to generate marketing strategy to have competitive advantage for Black Belt Cold Brew Coffee. The value proposition will be communicated through marketing plan for niche market segmentation of Black Belt Cold Brew Coffee. The research result readjustment of product label and the selling price of the product which is intended to support the marketing strategy of Black Belt. Black Belt also has to generate another product variant to have capabilities to capture the target market by flavor preferences and Black Belt Cold Brew Coffee has to deliver the value proposition to the target market in combat sports gym by having promotional effort such as promotional price and informative poster of the benefits of consuming coffee and caffeine to show that Black Belt Cold Brew coffee offer valuable product for the visitor of combat sports gym.   Keyword: Marketing Strategy, Marketing Plan, Value Proposition, Black Belt Cold Brew Coffee

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