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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 1,144 Documents
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Maitre Pan Lubricant Market Penetration Strategy in Eastern Australia Permana, Sidi Sidik; Nasution, Reza Ashari
The Indonesian Journal of Business Administration Vol 1, No 9 (2012)
Publisher : The Indonesian Journal of Business Administration

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Abstract

MAITRE PAN Lubricant is the subsidiary of PT.MAITRE PAN, manufacturing and distributing high-quality lubricant to both the automotive and industrial customers. Over the years,  MAITRE PAN Lubricant have expanded their business, exporting their product to other country such as Japan, China, and many other. In 2009, MAITRE PAN Lubricant enters the Australian market by exporting their product using country distributor called the Indolubricant. Facing many challenges from the market, MAITRE PAN Lubricant is now looking to penetrate the Australian market by focusing on the eastern region of Australia, finding the right market penetration strategy is the key to MAITRE PAN Lubricant’s success.The market penetration strategy can be used to increase sales of the company’s existing product in the existing market, the increase of sales can be done by increasing the customer’s purchase, increase the customer’s volume of use of the product, or finding new uses for the existing product.In order to know which strategy that can be recommended for MAITRE PAN Lubricant, we will analyze the market attractiveness of Eastern Australia and the competitive advantage of MAITRE PAN Lubricant, we will also see the macro condition factor of Australia that will affect the lubricant business, the purpose of the analysis is to find the strength, weakness, opportunities and challenge of MAITRE PAN Lubricant in the market. The method that we are going to use is literature study, in-depth interview, and acquiring and analyzing secondary data.The result of the analysis will show us that there is a potential opportunity in the Eastern Australia’s mining and agricultural industry segment for lubricant; this is due to the growth of both of those industries. The recommended strategy to approach the segments is the flanking and guerilla strategy.The flanking strategies are including the development of new product, lobbying, and adding new distribution channel, guerilla strategies are customer relationship management, website improvement, and marketing program initiative. Each of those strategies has their own implementation steps and the implementation time’s estimation is one year starting from July 2012.   Keywords: market penetration, lubricant flanking, guerilla
Proposed Marketing Strategies for Dots & Dotz Ice Cream in Achieving Sales Target Vimala, Khema; Purwanegara, Mustika Sufiati
The Indonesian Journal of Business Administration Vol 2, No 12 (2013)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Everyone knows what its ice cream, both from small children to the elderly, like ice cream. Of opportunity and that opportunity, formed Dots&Dotz ice cream that sold ice cream with a palette concept. So in 1 palette consists of 3-8 cones with a variety of flavors in accordance with the wishes of consumers. The business issue is every outlet in Bandung cannot reach the target. This study used questionnaires, depth interviews, and analysis of the questionnaire results. From the analysis, shown that the level of awareness Dots&Dotz very low and this results from a lack of promotion. In addition, the root of the problem that occurred was the perception assessment Dots&Dotz undervalued importance of consumer ratings will be ice cream. Based on existing problems, the researchers propose some solutions for Dots&Dotz in terms of internal repair company. One of them is by changing the positioning and target consumers, creating a classical conditioning so that consumers can understand the meaning of the concept Dots&Dotz. This change will work well when Dots&Dotz promotion and also how to choose the right promotional media to provide that information. In addition, the authors also provide inputs, such as budget for promotion, and promotion planning time. Keywords: Brand Awareness, Marketing Mix, Classical Condition, Promotion
Business Process Improvement on Capital Projects Evaluation System at PT. Freeport Indonesia Zefrinardi, Rendy; Anggono, Achmad Herlanto
The Indonesian Journal of Business Administration Vol 1, No 10 (2012)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Underground area, in particular is focusing on sub-area Underground and sub-area Long- Term Development, have business development projects with high-intensive capitals and as a consequence also have extraordinary business risks. This areas would be revenue sources for PTFI for the next ten years of operations, 2011-2021.This final project aims to initiate an optimization of business process in capital project evaluation system with emphasis to underground area, with objectives to increase PTFI resources capability to conduct capital project forecast, projects evaluation and projects approvals and authorization according to company policy.Approach taken by conducted root-cause-analysis to find source of issue by referencing three-year capital projects performance for mentioned sub-areas, and field survey to active project users to identify and analyze source of issues that leads to steps for improvement. Process tools utilized are Issue Tree, Severity Matrix dan FCX PMO (Project Management Office) Methodology.Source of issues found in sub-areas of Underground is that total actual cost in comparison to projected forecast project cost, in cumulative for the past three years.  There are arising business requirements to optimize capital projects evaluation system to specifically address project cost forecast in Underground and Long-Term Development sub-areas.   Other than that an end-to-end interconnection is necessary starts from a request for project budget submitted, project evaluation process, to decision making process where it ties approvals for budget authorization up to company’s director level into a single system.Recommended solution to be applied is to optimize process in project evaluation system to get and prepare more accurate projects cost estimate, accountable and consider business risks to support capital management on capex projects in PTFI. Key words:  business process improvement, project evaluation system, authorization for expenditure, capex, finance process improvement.
Proposed Marketing Strategy for Two Hands Full Café Saputra, Stefen Lili; Larso, Dwi
The Indonesian Journal of Business Administration Vol 3, No 5 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Indonesian local coffee consumption is rising about 7,5% per year. This indicates that Indonesian local people are becoming more familiar with the habit of consuming coffee. The lifestyle of coffee consuming now makes some people pay more attention to the quality of the coffee that they drink. Two Hands full is a specialty coffee shop established in November 2013. The idea is to be specialty coffee shop with specialty on providing mostly coffee based beverages. Two hands full main concept is simply a combination of specialty coffee, all-day breakfast menu, and cool design. The café has been running for five months, and the main issue that needs to be resolved is to reach more customers. This research goal is to formulate marketing strategies for Two Hands Full café based on the current condition of Two Hands Full and the consumer behavior. From the exploration, it is found out that the root cause of the business issue in Two Hands Full is the lack of awareness of consumer responds and needs. The exploration of consumer responses is determined trough questionnaire. The research shows that every element of marketing mix affects the customer in their purchase and post purchase behavior. The research shows customer responses about marketing mix expectation and also behavioral tendencies that can help Two Hands Full in creating more effective marketing strategies. Priority order for marketing mix elements based on customer response is : place, product, promotion, price, process, people, and physical evidence.. Proposed 7P marketing mix strategies for Two Hands Full : promote specialty menu, new menu design, standard menu presentation, psychological pricing strategy, bicycle discount, meal packages, online promotions, word of mouth activation, direct customer seating, regular staff training, making staff SOP, change some chair, make signage. The marketing strategies will be applied in structured implementation plan. The implementation plan will begin in June 2014 until May 2015. The implementation plan describes about the timeline of every marketing strategies.Key words : Coffee, Marketing Strategy, Consumer Behavior, Marketing Mix
Developing Preferences and Dislikes to Improve Profile Matching Nirmala, Adityas; Bangun, Yuni Ros
The Indonesian Journal of Business Administration Vol 3, No 1 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract - PT Krakatau Steel (Persero) Tbk. (PT KS) is the largest integrated steel company in Indonesia, has a very strong Vision that is becoming an Integrated Steel Company with a competitive advantage to continually grow and evolve into a leading company in the world. In realizing its vision and mission, PT KS realize the necessary building strong leadership, not just rely on the presence of a leader by chance, but build a strong foundation for creating a strong leadership system. PT KS has launched Talent Management in 2009 but is still limited in concept fragmentary and partial implementation. Components and basic infrastructure such as catalogs competence, competency, and individual competencies and career path has been owned by PT KS, so it can be used in the gap analysis process competency required for program development including mutations and promotion process. In determining candidates in the process of promotion and transfer, the necessary stages of profile matching to see the level of compatibility between the required profile with profiles of individual candidates. Compliance is increasingly exaggerated level when equipped with Preferences and Dislikes of data, which describe the position of a preferred position or positions that are not favored position. With this improvement, the level of success in promotion and transfer process becomes higher. This will take effect in improving organizational performance. Key Word: Talent Management, PT Krakatau Steel (Persero) Tbk., Personal Development, Profile Matching, Preferences, Dislikes.
Marketing Strategy Formulation And Implementation At The Garuda Wisnu Kencana Cultural Park To Create Word Of Mouth Marketing Putra, Raden Muhamad Mersa Satyawardana; Desiana, Krisnati
The Indonesian Journal of Business Administration Vol 2, No 4 (2013)
Publisher : The Indonesian Journal of Business Administration

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Krisnati DesianaLocated in Jimbaran, Bali, the Garuda Wisnu Kencana Cultural Park or better known by the locals as GWK with its gigantic Garuda Wisnu statue will serve as Bali's tourism landmark. In this paper the objective of this research is to formulate a Word Of Mouth marketing strategy that will make GWK become larger and better known not just in Indonesia but also around the world.The whole concept is to be a symbol of art and culture. It is projected that GWK Cultural theme Park could become a symbol of international tourism in Indonesia. It will become a tourist destination. The methodology that will be used in this research is Qualitative Research. Qualitative research uses a direct approach that clearly sets forth the purposes of research so the question is simple and straight to the point of the problem, in this case I used the In Depth Interview, ideal for travelers as the target of my respondents. Results that can be achieved will be used as guidelines for the GWK management to be better. Before doing what was described above, it is better for the leadership of the Garuda Wisnu Kencana Cultural Park to conduct internal management primarily about being more modern. It is better to do the research of HR systems as well. Need to do more market research about consumer behavior in the visiting tourist spots.Publication is an important media that needs to be maintained with consistency and content delivery that is direct perception
Information Technology Service Management Framework Selection through Analytic Hierarchy Process in an Energy Company Rachmadianto, Faisal; Adhiutama, Akbar
The Indonesian Journal of Business Administration Vol 4, No 10 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstrac.tDependency of companies on Information Technology (IT) is increasing significantly for the last decade. IT infrastracture has risen so complex teamed with company requirement to cut costs and always adhere with regulation. It has pushed companies in searching processes in order to increase their efficiency in managing IT operations. The current IT organization model and services in one of the biggest oil and gas Company in Indonesia have been questioned by many customers regarding with its performance, service satisfaction and customer oriented process. The management through voice of customer demanded to have improvement in current IT service management processes. Information technology service management (ITSM) is a study to manage organizations or companies providing services of IT based on a customer’s point of view. It is required to change or shift to a service-oriented approach from technology-oriented in managing IT. It will make business process between IT and business change so that they will work together starting from defining until delivering IT services.To select the best ITSM frameworks that suit with the Company, Analytic Hierarchy Process (AHP) methodology is being applied. AHP as one of the multi criteria decision making approach with benefit, opportunity, cost, and risk (BOCR) analysis as the technique to determine the best alternatives of IT service management framework considering several factors of criteria and sub-criteria. It involves several employees across IT functions and customer representatives to develop these criteria. Based on AHP with BOCR analysis, this study concludes the solution of implementing Information Technology Infrastructure Library (ITIL) with End-to-End Model and Lean Sigma is the best alternative (0.4279). The solution is the best to improve customer satisfaction, closer business and IT alignment and quick IT response to manage business needs. The second priority of the solution is implement ITIL (0.2567) followed by Implement MOF (0.1678) and last priority is Implement CoBit (0.1475). The implication with this solution is to have reorganization that will need support from management of the company. To lead the big change, John Kotter's 8-step change model is being applied on the implementation plan.Keywords: Analytic Hierarchy Process, information technology service management, information technology infrastructure library 
Analysis of Inventory Management in Oil and Gas Industry (Case Study: Joint Operating Body Pertamina-Petrochina East Java) Bayu, Stefanus Indra; Adhiutama, Akbar
The Indonesian Journal of Business Administration Vol 4, No 6 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.This research aim is to minimize high value inventory of JOB P-PEJ. The final amount of the surplus and dead stock inventory is US $ 2,017,053.19 in November 2014. The causes of this high number is lack of discipline to input data, lack of inventory management control, and lack of coordination between user, stock analyst, warehouse staff and supplier. By eliminating any root cause, expected the inventory valueexpected to be reduced as low as possible. Training of motivation and training knowledge of Work Procedures Guidelines 007 is a solution to overcome the lack of discipline. For lack of inventory management control, the solution is divide the materials with ABC Classification. After divided, the next stage is determine ROP, ROQ, SS continuously. And the solution for lack of coordination between every parties in supply chain, implementing Third Party Logistics (3PL) is the answer. The result of the research indicates that inventory value is decrease after implementing all of the solutions.Keywords: Inventory Management, Oil and Gas Industry, Joint Operating Body, Pertamina, Petrochina
Proposed Method to Increase Productivity at PT AMI Andhella, Arief; Wibisono, Dermawan
The Indonesian Journal of Business Administration Vol 2, No 17 (2013)
Publisher : The Indonesian Journal of Business Administration

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PT AMI is a bakeware manufacture located in Bandung and all its product is 100 percent export oriented. The products are exported to American and European markets. The type of business is based on jobs order or customers’ orders. The company found that low productivity and high number of defects have caused the company to lose sales and profits. During the analysis the main problem regarding quantity lies in the Unit Press Shop, which has poor layout which causing the production unable to reach optimum level. While in the quality issue, the problem lies in the Unit Press Shop and Unit Painting. The problems are due to lack of knowledge of the operators. The methods that will be discussed in analyzing the roots of problems in PT AMI are the Lean Manufacturing concept with DMAIC methodology to identify the root of the caused and waste in the manufacturing area. The propose method in order to eliminate the problems are additional machines, new layout and the grouping of similar items and processes help to improve the capacity in production. The capacity improvement is about 85.5% compare to the existing system. Another proposes solution is to create training for the operators to improve the skill and knowledge regarding the impact of high reject to the company’s growth. The first expectation after the training is the improvement of 20% compare to total reject in 2012. The implementation to improve the productivity will require the effort and team works form few departments. The timeline in applying the propose methods will takes about three months starting from January 2014.Keywords: Lean manufacturing, productivity and optimum management.
Business Analysis and Recommendation For Telkomsel Sub-Branch Offices in Designing Outlet Loyalty Programs Imandaru, Yudhawijaya; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 2, No 1 (2013)
Publisher : The Indonesian Journal of Business Administration

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Mobile telecommunications industry In Indonesia has experienced rapid growth. Ever since the implementation of PERMENKOINFONo.1/2010 which concerns liberalization of telecommunications In Indonesia, there are number of mobile telco operators that being acquired by foreign investors. Based on the reports of the Indonesian Cellular Telecommunications Association (ATSI), estimated the total number of mobile phone subscribers at the end of 2011 has reached 240 million users in which the number of GSM prepaid subscribers dominates with more than 95%. Full implementation of hard cluster system by Telkomsel is considered as a threat for outlets due to cross-cluster restrictions as that would limit its sales area. Another concern for Telkomsel sales partners, including authorized dealers, is cooperation between Telkomsel with retail companies to increase distribution and sales through media ATM and non-ATM. Moreover, restrictions on cross-cluster rules do not applied to transactions via ATM, non-ATM and retail. Analysis tools that being used are PESTEL, Porter’s 5 Forces and Resource Based View which than combined to arrange SWOT analysis. Result of analysis identifying root causes which being derived into 4 areas, namely distribution, marketing, regulation, and price competition. In order to improve the performance of Telkomsel sub-branches in sales functions and market domination in sub-branches area therefore Telkomsel should focus its strategy in distribution and marketing area. This research would give a business solution for Telkomsel in form of framework in designing loyalty programs for outlets. Expected results from its implementation are increase sales performance, market shares domination, and high outlet loyalty. Key Words: Hard Cluster, outlet Loyalty, increase sales performance

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