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The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
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Articles 1,144 Documents
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Integrated Marketing Communication For L'Oreal Paris Revitalift Riady, Indra; Wibowo, Satya Aditya
The Indonesian Journal of Business Administration Vol 3, No 2 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract– Revitalift from L’Oreal Paris as one of the player in women anti-ageing skincare market has a goal of their marketing activities to achieve marketing effectiveness. Performance of L’Oreal Paris Revitalift was decreased since 2010 to 2012, shown by the low market share of Revitalift in Indonesia women anti-ageing skincare market. Performance also had impact to the revenue that Revitalift received, sales of Revitalift product also decreased since 2010 to 2012. The performance that have targeted by the company both market share and sales was not achieved in three consecutive years. Increasing market share, company have to push five factors, one of the factor is awareness. L’Oreal Paris Revitalift is not top of mind brand in Indonesia women anti-ageing skincare market, it shown by TOPBRAND index that Revitalift has the lowest score than the competitor such as Pond’s and Olay. Awareness is related with marketing communication strategy as way to introduce and communicate the brand to the target market. Marketing Communication is one of the ways to create awareness among audience. This paper focus to analyze Revitalift consumer channel preferences of marketing communication channel.  Cluster analysis use to grouping the respondent, discriminant used for analyze the most potential channel that choose by consumer. Completing the analysis, in this paper also use recommendation score as a method to evaluate marketing channels role analysis based on brand management theory. Two main objectives of the integrated marketing communication (IMC) activities are increasing product awareness and increasing purchase intention. This paper focus in strategy and tactics on media mixes that will use for Revitalift and also propose new budget allocation for media use based on result of consumer preference. The strategy will be implemented for a whole year of 2014. Based on strategy and tactics Revitalift will use all the communication channels that already have and some of sales distribution channel also will be empowered to maximize the result of marketing communication objective. Keywords: Integrated Marketing Communication, Marketing Communication Effectiveness, L’Oreal Paris Revitalift, Awareness, and Market Share.
Determining The Number of Machine at Seize Car Wash and Detailing Using Simulating Method Kurnia, Johan; Basri, Mursyid Hasan
The Indonesian Journal of Business Administration Vol 2, No 5 (2013)
Publisher : The Indonesian Journal of Business Administration

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Seize car wash and detailing started its business in 2009. At that moment Seize starting a business car wash with 2 hydraulic washer unit. Beginning in 2011 the owner of the car wash and detailing Seize plans to increase the number of washing machine hydraulics by 3 units, bringing the total hydraulic washing machine there are 5 units. In April 2011, Seize car wash and detailing has begun to operate using 5 units of hydraulic washing machine simultaneously. After the addition of the washing machine, the queue consumers appear significantly reduced. Additional machines to minimize the queue, caused another problems instead. At certain days when the customers are few, the 5 machines are in standby to anticipate customers. While in fact at those certain days some of the machines are not operated at all. These idle machines actually adding costs for the company. On the other hand, when it’s on peak even 5 machines are not enough. This is indicated by a long queue of customers on those days. These lead to the question of whether Seize’s capacity too small? Or is it too large already? Operational time Seize car wash and detailing starts at 08:00 until 18:00, the total time is 10 hour operations. Based on the calculations (ideal condition), Seize is capable of serving up to 100 customers each day. The study for this case using queuing theory and will be done using simulation method with igrafx, which will analyze changes of the capacity to the amount of customers. The simulation showed that if the average customer interval is every 15 minutes, the required capacity is 3 machines on standby.Keywords: capacity, utility, queuing, simulation, car wash.
Fuel Ratio (liter/bcm) Reduction Through Fleet Management Optimization in Open Pit Coal Mining at PT. KPC Ramli, Denastri; Simatupang, Togar M
The Indonesian Journal of Business Administration Vol 4, No 10 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract. On Pit Bendili Truck is the most contribution of Total fuel consumption. Its about 72 % of the total consumption. This Research focus on decreasing delays Trucks occurred when unproductive engine running and increase productivity Shovel especially on R9800B that actual productivity (2900 bcm/hr) is under plan (3100 bcm/hr). Queuing Truck is the most unproductive delay in Pit Bendili. Cycle time Truck depends on loading point and dumping point. It is a fix plan from Team Techincal, on this research is not focus on cycle time. Man and Method on operation are other factors that influencing of fuel ratio. The goal of the thesis is find dominant factor and give recommendation to production team in order to reduce fuel ratio until 3,19% from fuel ratio 1.43 ltr/bcm to 1.38 liter/bcm. And potential of cost saving from fuel consumption is US $ 748,985 from May to December 2015.Key words : Fuel Ratio, Shovel, Delay unproductive truck, Queuing, Shovel Productivity, overburden removed 
Pengembangan Model Navigasi Nilai Sosial untuk Mendukung Kerangka Kerja Pengembangan Strategi Organisasi Sosial di Dalam Choeling Indonesia Ledy, Ledy; Simatupang, Togar M
The Indonesian Journal of Business Administration Vol 2, No 6 (2013)
Publisher : The Indonesian Journal of Business Administration

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Every social organization has a unique different business model in providing services to the society. The social business model is often derived from a selected strategy. However, the strategy merely directs the social business model to construct its elements by neglecting value related aspects. There is no formal social business model concept that assists any strategy framework used as the basic structure for identifying a business model, especially the value concerned business model. The aim of this research is thus to construct a Social Value Navigation Model to complement a strategy development framework based on the Business Model Canvas and Blue Ocean Strategy. The new model serves as a reliable strategy framework for a social organization to figure out the value aspects of Business Model Canvas and to modify them to fit the social sector. This social value navigation model has been applied at a religious organization and has resulted in appropriate solutions to overcome the weaknesses of the religious organization’s social business model. Keywords: social organization, business model, Social Value Navigation Model, Business Model Canvas, Blue Ocean Strategy
Electronic Medical Record Design to Enhance Hospital Performance (Case Study JAVACARE Hospital) Nugraha, Andri Bagus; Basri, Mursyid Hasan
The Indonesian Journal of Business Administration Vol 3, No 2 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract. In terms of obtain accreditation from Joint Commission International (JCI) and fulfill the government’s Minimum Service Standards (SPM), JAVACARE Hospital should perform several improvements in their business process especially in process integration.In this final project, the problem identification is using Current Reality Tree (CRT) method. The result of this method is shows that there’s no integrated system could raise the problems such as coordination problem between doctors in patient handling, coordination between doctor and medical record coder in term of pricing, and reporting problem which caused by long time to gather the data or the data is not even exists. Those problems will affect the hospital accreditation from JCI and SPM fulfillment.The objective in this final project is to facilitating the hospital with designing electronic medical record system which integrated with the other process in the hospital. The system type is Executive Information System. Performance measurement hospital also designed which using Integrated Performance Measurement System (IPMS) that developed by Dermawan Wibisono.. IPMS will become a framework to map the SPM performance variables, determine the weight of the variables, and find the linkage between the variables. So that, The Electronic Medical Record will become facilitator for user to input the data and those data will be measured and shown in performance dashboard. The expected result in this final project is with the implementation of Electronic Medical Record can integrating the hospital processes, improving hospital performance and real-time monitoring the hospital performance.
Sustainable Improvement of Profit Strategy Through Synergy Profit Sharing with Investor, Case Study: The Establishment of Cassiavera Factory from CV Kerinci Agro Putra, Hengki Anggo; Siahaan, Uke MMP
The Indonesian Journal of Business Administration Vol 2, No 18 (2013)
Publisher : The Indonesian Journal of Business Administration

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The world demand for spices and herbs has soared for use food preservation, food flavoring, aromatherapy, beverages, personal hygiene product, industrial chemicals, pharmaceutical, and feeds. According Food and Organization of The United State, Indonesia as the world leader of the cinnamon with produces 63.4 thousand metric tons of cinnamon average between 1999 to 2001 the contrary the small holders and the farmers in cinnamon plantation are difficult to get bargaining position and receive more profit. This problem can be solve by maximize the value of cinnamon with modernization of cinnamon processing, the author uses three combine method analyses the case: first feasibility study analysis with variable such as IRR, NPV, ROI and Payback Period to determine project. The second is strategic business to determine the best corporate strategy, and the last analysis is risk analysis to determine the risk of the business. The business solution show that feasibility study analysis result IRR of 72.60%, NPV IDR 12,271,128,366, ROI 262.61% and Payback Period 1.57 years. The second analysis is business strategy show that CV Kerinci Agro strategy is cost leadership and become reference to determine the new business strategy. The risk analysis shows that delayed project, fluctuation prices and bad reputation are the main issue risks to run the project. The end result of the final project show the project accepted with marketing, production, and finance aspect. Strategy business require from cost leadership to differential. Analysis risk shows that delayed project, fluctuation prices and bad reputation are main issue risk. The farmer cinnamon will receive 4%-8% in synergy swap share. The author has recommended implementation plan: 1) Training Program.2) Organic Certification. 3) Mitigation risks: Hedging option, standard operational. Keyword: Feasibility Study, Business Strategy, and Analysis Risk
Proposed Integrated Marketing Communication of TELKOM FLEXI to Improve ITS Marketing Communication Effectiveness Puspita, Fitri; Nasution, Reza Ashari
The Indonesian Journal of Business Administration Vol 2, No 2 (2013)
Publisher : The Indonesian Journal of Business Administration

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PT Telkom facing a business issue where their new user and ARPU (average revenue per user) target for Flexi in 2011 was not achieved and despite having the biggest market share among CDMA operators, but in fact, Flexi’s brand value was below its main competitor. There are several factors that cause this issue; one of them is marketing communication that became the focus of this final project. Researcher used the theory of integrated marketing communication (IMC), particularly regarding the effectiveness of an integrated marketing communication, evaluation of the integration of all marketing communications components, and marketing communications planning. The data were collected through a survey of Flexi users and non-users as well as interviews with Flexi sales manager assistant. The results showed that the cause of the issue is ineffective marketing communication integration due to ineffective marketing communication channels and inefficient marketing budget allocations. The solutions of the problem are new marketing communication that integrated with marketing objectives, customer behaviors, and marketing communication’s budget allocation.  Therefore, the researcher recommends Flexi to use direct from Telkom, TV and internet to provide information about Flexi’s features. Utilize TV, outdoor advertising, and print to increase the purchase intention. Make a new MC budget allocation plan by increasing the budget for internet, print, TV, outdoor advertising and bank channels and decreasing the budget allocation for radio, outlet, sales agency, trade showbooth, and event sponsorship channels. Keywords: Integrated Marketing Communication, Marketing Communication Effectiveness, Marketing Communication Budgeting, IMC Planning 
Elevating Baby Care Category Relevance & Making Johnson's Baby As The Most Preferable Baby Toiletries Brand in Alfamart Through Integrated Shopper Path To Purchase Strategy Frans, Jerry; Nasution, Reza Ashari
The Indonesian Journal of Business Administration Vol 4, No 8 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract – Minimarket is the most important channel for FMCG Industry in Indonesia and considered as the main channel for urban shoppers. Alfamart is one of it which contribute 10% of J&J business and become number 1 retailer for J&J Indonesia. Alfamart quetioned the relevance of baby toiletries category in minimarket, they considered to stop selling the category in its stores. A shopper led category solution must be developed in order to turn around the business of baby toiletries in Alfamart. Shopper Study was made to understand shopper behaviour when shop baby toiletries in Alfamart. The methodology includes face- to- face exit interviews and qualitative accompanied shopping. The respondents were mothers with children 0-6 years old shopping for baby products at Alfamart. The study covers shopper demography, shopping mission, baby products browsed, engagement on the shelf, brand selection, as well as role of promotion. The strategy in general is explained using diamond strategy analysis described by Hambrick and Frederickson. And two kind of strategy are developed: Cooperative and Competitive Strategy. Competition and S.W.O.T. Analysis are made to complete the study and give whole perspective of business condition and situation. The recommendation includes category project in baby toiletries category of Alfamart with the objective to drive the relevance of the category for the Alfamart shopper. Some brand activation and promotion strategy also proposed to bring Johnson’s Baby become the number 1 brand of baby toiletries in Alfamart. Keywords: Minimarket, Baby Toiletries, Consumer Behavior, Category Management, Shopper Marketing.
Marketing Strategy for OEMAH ETNIK Fashion Brand in New Wave Marketing Concept Kurnia, Raden Hayuningtyas Putrinda; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 4, No 4 (2015)
Publisher : The Indonesian Journal of Business Administration

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OEMAH ETNIK was born in 2013 when fashion industry with traditional fabrics is being developed in Indonesia. OEMAH ETNIK products have modern designs that will suit within local and international markets. OEMAH ETNIK is running business-to-consumer that are aligned with their vision and mission, which is to popularize the Indonesian cultural heritage to youth Indonesian people in particular. By analyzing the internal and external factors, and marketing methods that are being undertaken by OEMAH ETNIK, it appears that the main challenges and root of problems lies in the lack of marketing strategy that leads OEMAH ETNIK facing difficulties in developing their business and competing in a very competitive fashion market that is growing rapidly in Indonesia. Marketing strategy is one of important elements in improving company performance business. By doing a good marketing, OEMAH ETNIK can build brand awareness and increase the number of customers. As the development of technology, business challenges require changes in both pattern and behavior of products from the standpoint of Technology, Socio-Cultural, Economic, Political and Market. The global market anticipates this transformation by transitioning from legacy to new wave marketing era. New wave marketing brought a horizontal approach concept to its customers. Customers are treated as equals and given the opportunity to actively participate, and demand company to develop marketing system to have more personal approach, building character, bond & collaborate closer with customer in order to form a marketing system that is more personal. According to this concept, produce a change in marketing strategy and improvements on OEMAH ETNIK Business Model which also included the implementation of 12 elements in new wave marketing, directs them to a new business model to synergize between the recommendation and marketing method designed by the author as a solution. Keywords: Fashion, Indonesia Traditional Textile, New Wave Marketing, OEMAH ETNIK, Marketing Strategy
Performance Improvement of Cold Rolling Mill to Contribute more for The Profitability of PT Krakatau Steel Wirawan, Wahyu; Yudoko, Gatot
The Indonesian Journal of Business Administration Vol 2, No 15 (2013)
Publisher : The Indonesian Journal of Business Administration

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Management is currently facing a difficult dilemma because of the three products that generate revenue for the company only one that gives a good profitability. Cold Rolled Coil (CRC) is one of the products that currently contribute less profit for the company even tend to contribute loss. Management is always worried if the volume of CRC is increased will further increase losses, but if the volume is too small then the cost of production will rise due to the high fixed costs. On the other hand, Hot Rolled Pickled and Oiled (HRPO) which is also the output of Cold Rolling Mill (CRM) always give a positive contribution and need to be increase its production volume and sales. This increase in volume of HRPO will of course affect to how much of CRC can be produced due to the space of Continuous Pickling Line (CPL), the first line of CRM,  will be occupied to produce HRPO. Performance improvement is needed to get the best margin by increasing the sales volume of HRPO while CRC is not being sacrified.  Keywords: Performance Improvement, Profitability, Efficiency, Effectiveness, Hot Rolled Pickled and Oiled (HRPO), Cold Rolled Coil (CRC), Cold Rolling Mill (CRM).

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