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The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
Arjuna Subject : -
Articles 1,144 Documents
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Stock Depreciation and Company Valuation of PT Express Transindo Utama, Tbk Fiqri Darmawan, Ichsan; Budi Nugroho, Anggoro
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract. PT Express Transindo Utama (Express Group) is the second largest taxi company in Indonesia. Currently Blue Bird is still market leader but Express is showing signs of aggressive expansion. On 2 November 2012 Express debuted on the Indonesia Stock Exchange (making it Indonesia's first publicly traded cab service) by selling 49 percent of its equity, raising IDR 588.7 billion (about USD $60 million). However, PT Express Transindo which listed as PT Express Transindo Utama, Tbk (TAXI) stocks depreciates from Rp.1.200 in 2 January 2015 to Rp. 105 per share in 30 December 2015. In order to find the cause of the phenomena, event study used to determine the stock’s price change. Independent sample test and Mann Whitney U test conducted for the two events which estimated as the cause of PT Express Transindo Utama Tbk stocks depreciation during 2015. Those two events which eastimated to be relate with the bearish price of the TAXI stock is the Gojek Launching in 10 February 2015 and Saratoga Cancellation Acquisition in 7th October 2015. This final project also measured the intrinsic value of PT Express Transindo Utama Tbk, by using Discounted Cash Flow method valuation. The intrinsic value of PT Express Transindo Utama Tbk is currently undervalued at Rp 1201,14 per share compare with the market price at Rp 105 at the end of 2015. However, the company suffered the negative cash in the end od projected years due to the obligations to pay Rp 1 trillion company bonds. In order to improve their financial performance this study propose the business solution, which are, optimizing the Working day in Express Brand’s fleet, Increasing the Express fleet daily payment Improving the Eagle Brand fleets occupancy Increasing the revenue from Value Added Transportation Business and also developing their own mobile based application. Keyword:  Taxi, Event Study, Discounted Cash Flow, Relative Valuation, Financial Analysis
Alternative earning asset alocation beyond loan with government bond; case study of PT. Bank Bukopin,TBK Jatnika, Okki; Herlanto Anggono, Achmad
The Indonesian Journal of Business Administration Vol 8, No 1 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Bank Bukopin as a bank that focuses on the Small and Medium Enterprise segment, loan is one of its largest revenue stream. The volatility of the economy impacts the Non-Performing Loan of Bank Bukopin, which raise a highest level in December 2017 with 8.54%. This condition makes the management should consider the other earning assets that have a lower risk, to rebalance the portfolio that have a high risk characteristic, such as loan. The forecasting results concludes that the expected Indonesia 10Y Government Bond Yield have a stable growth. Whereas the Interest Income Ratio is decay gradually and aggravated by the Provision Ratio that has a stable growth. It shows that government bond could be an alternative investment option, especially when the bank facing the volatility of economy condition that will impacts the risk of the failure payment from debtor is higher. Loan is still the most priority earning asset of the bank because bank has a responsibility as the intermediary institution, and also loan gives a highest interest income. In other side, Government Bond could be used to rebalance the risk of the earning assets as the less risky investment. FR0046 could be considered as a short-term IDR government bond option and FR0059 as the option for the longer term investment. The simulation on the past financial statement as in December 2017 has shown that the government bond investment can increase the Net Interest Margin from 3.43% into 3.51%.Keywords: Banking, ALMA, Government Bond, Forecasting, ARIMA
Developing 20fit instagram content for increasing brand awareness among competitors Ariq Saputra, Fadhil; Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 7, No 3 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Indonesia is one of the biggest internet users in Indonesia that is an opportunity for companies to introduce their product into market. Cheaper marketing cost with wider coverage is one of many reasons why companies are starting to leave traditional marketing channel. One of the internet channel is social media. 20FIT is a company that engaged in sports industry. With a concept that people can be fit in only 20 minutes, 20FIT has their own competitive advantage. 20FIT doing their marketing in their Instagram. The problem is not much people know about 20FIT. Gym is still the main choice because the fee is cheaper and the training method is easier. Interview and questionnaire were done then analyzed using SWOT analysis, 5C of Marketing and PEST analysis. The result is he Instagram content of 20FIT is not attractive than Celebrity Fitness as competitor. To find the solution, Steps in Developing Effective Communication from Integrated Marketing Communication were used and the result is 20FIT must create a video content which lack of on their Instagram profile. The video tells a story of an employee who had tough time at work the he or she wants to get freedom from stress and 20FIT is the solution. The video must show positive and negative emotions while the viewer feels the video is relatable to their daily activity so it will viral. The utilization of video content will increase their brand awareness thus will make an alternative choice. Keywords: Social Media, Content, Brand Awareness, Effective Communication, Video Content
Proposed Marketing Strategy To Increase Brand Awareness: Case Study dRyshirt Reswanti Julian Pratama, Roro Arinda; B. Paramarta, Riawan
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Purpose – Purpose of research is to help dRyshirt business in increasing its product sales and increase brand awareness "dRyshirt" on the minds of the public, especially for around town Bandung. Methodology/approach – In this research, using qualitative methods which aim to take a direct data survey, interviews and questionnaires. amount of sampling used in this research was 400 respondents in Bandung. Findings – Results of this research, there are two problems that occur on dRyshirt. First, lack of brand awareness with consumers and second declining number of buyers caused by promotional activities carried dRyshirt less attractive. It concluded that dRyshirt need to improve the way of promotion and good communication to consumers. Research Limitation – In this research has been established limitations in conducting research. This research is only done for the area of Bandung city, then only focus on brand awareness dRyshirt, and this research is targeted for men aged 20 years and over who like to shop online. Keywords: Brand Awareness, Communication Strategy, Fashion Industry, Marketing Strategy.
Multicriteria decision making to assess waste to energy in Indonesia Murdiyati, Sari; Sunitiyoso, Yos
The Indonesian Journal of Business Administration Vol 7, No 1 (2018)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Indonesia’s population has risen in the last 35 years, as consequences this has led an increase in the volume of domestic waste. Waste is complex problems that related many stakeholders, however, the waste problem can be resolved by integrated waste management.  In the upstream level, waste is managed by Reduce, Reuse, Recycle activity. In the downstream level, waste is converting into energy. In order to accelerate the waste reduction in several urban cities by thermal technology, Presidential Regulation was issued in 2016, but there was a lawsuit against the regulation.   The final goal of this research is to select waste to energy technology from five alternatives, sanitary landfill, anaerobic digestion, gasification, incineration, pyrolysis. The method in this research is Analytical Hierarchy Process (AHP) consisted of Pairwise Comparison and Simple Multi-Attribute Rating Technique (SMART) to get priority of waste to energy technology in Indonesia. The expert has selected their priority in numerical scale then synthesis using the verbal weighting.  In criteria level, Technical criteria have the highest value, followed by Environmental.  In the sub-criteria level, financial feasibility has the highest value, followed by waste volume reduction. The priority of selected technology is 1) incineration; 2) Gasification; 3) Anaerobic digestion; 4) Sanitary landfill; 5) Pyrolysis.  Keywords : waste to energy, AHP, technical criteria, financial feasibility, inceneration.
Knowledge management readiness and knowledge management planning in craft industry (case study: woodka) Handayani, Melia; Hendarman, Achmad Fajar
The Indonesian Journal of Business Administration Vol 8, No 2 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Based on data from Bekraf Indonesia . there are three most significant sub-sectors of industry, namely fashion, culinary, and craft. Woodka is a company included in the craft industrycategory in Indonesia. Woodka's production consists of jam with wood-based materials made by local craftsmen. To still be able to overcome the increasingly rapid competition in the craft industry, Woodka must improve the performance of its employees so that they can continue to innovate the company. Before innovating further, the company must know Knowledge Management Readiness in the company. Knowledge management readiness will measure the level of preparedness of companies in Woodka to manage their knowledge and apply it to the company. Based on the questionnaire, the most significant given is in the variable process. In the process of a variable gap between current conditions and expectations is 1.1. That is, with the current perception score of 3.4 and expectations 4.5. The most significant amount compared to other variables. For the perception score entered into the refinement of the category. The second considerable gap after the process is system management within the Woodka company. The way Woodka gives rewards to employees is also an essential factor in improving employee competency. In this study, the gap between perception and expectation is 1.1.Perception score 3.4 From the most significant gap obtained, we know about KM Woodka at this time, namely, process factors and system management factors that must be corrected, so suggestions from Woodka researchers make their experience for KM projects for their employees. A company must establish a way to build good communication compilation among companies in using the SECI Model with joint socialization, externalization, combination, and internalization.Keywords: Knowledge Management Readiness, SECI Model, Craft Industry
Marketing Strategy of Alteregos Custom Made T-Shirt Created Upon Customer Characters Hadiwijaya, Nugraha; Larso, Dwi
The Indonesian Journal of Business Administration Vol 3, No 9 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract.Nowadays, a product is not always valued from its function, but has expanded to intrinsic value which nowadays it is about uniqueness. ALTEREGOS offers its product; manually painted T-Shirt, that each painted design are customer characters, so that a customer will receive one design. According to a survey to 75 respondent, author gained an information that product which offered by ALTEREGOS has not exist yet, or the respondent has never heard before.The problem comes from the customer`s awareness to the product that offered by ALTEREGOS. To the purpose of gaining awareness from customers, ALTEREGOS maximizes the power of marketing to social media, especially Facebook and Instagram, as the medium of low-cost marketing. These two social media are compatible to commit marketing activities, as these two are excellent visually, and for they who have narcissistic side, these two social media are promising self-actualization visually. Furthermore, in every year we will hold annual exhibition which displaying ALTEREGOS product, in order to increase brand awareness. Solutions are found by using qualitative method, through analysis and comparative case study by porter five forces and PEST. An appropriate marketing strategy is an important starting point to increase brand awareness so the product life span will long lasting and become a sustainable business.Key Words: Creative Industry, Clothing, Marketing Strategy. 
Evaluation and Improvement of Marketing Strategy of Lexiderm at PT Biofarma Putra, Ronaldo Bagus; Wandebori, Harimukti
The Indonesian Journal of Business Administration Vol 2, No 9 (2013)
Publisher : The Indonesian Journal of Business Administration

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The decrease of sales in export sector, triggered with the development of private hospitals make PT. Biofarma starts focusing on private sector by cooperating with PT. Compose Element to distribute Hydrogel modern wound care dressing named Lexiderm. The obstacles such as poor socialization, lack of coordination between distributor and marketing division, lack of education and promotion make the marketing strategy becomes less effective and less efficient. However, VMI (Vendor Managed Inventory) and collaboration between the involved parties will facilitate the marketing strategy to become integrated and coordinated. The right promotion to achieve targeted goal needs to be formulated so that sales will increase and brand awareness will improve. Evaluation measures the sales target, service level and on time delivery service and possible to implement. Keywords: Marketing a new product, marketing strategies, supply chain collaboration
Formulating Change Management Program to Support ERP Implementation at Weaponry Division, PT Pindad Dwiartha, Surya; Welly, John
The Indonesian Journal of Business Administration Vol 1, No 2 (2012)
Publisher : The Indonesian Journal of Business Administration

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PT Pindad as one of the State Owned Enterprises in Indonesia, manufacturing the defense and security equipment recently conducting change in their business system by implementing Enterprise Resource Planning in the Weaponry Division. To support the implementation of ERP, it should be accompanied by good change management program. However current change management program seems to ignore the implementation stages features in Kotter 8-Steps. Anticipating this condition, the author suggesting Kotter 8-Steps as a basic framework of research. The findings from FGD and in-depth interview shows that Step-3: Creating a Vision, Steps-4: Communicating Vision for Buy-in and Step-5: Empowering Action had not been done systematically causing the possibility of failure looming large. To support the analysis, STAR Model of organization, Strategy Map, and DICE Framework were being used to fill the void on the Kotter Program. However, PT Pindad had not done Kotter’s Step-6 to Step-8 because the change management process was still in the preliminary phase. Keywords: PT. Pindad, change management, strategy map, STAR model organizational design, DICE framework
Marketing Strategy In New Wave Era For Accessories Online Shop: Lovely Loui Accessories Widyanto, Eva Paramitha; Wicaksono, Agung
The Indonesian Journal of Business Administration Vol 3, No 6 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract- Lovely Loui Accessories primarily engaged in the manufacture of accessories for women, with distribution channel through the Internet, which has put together a collection of accessories creations, such as, headpieces, hats, necklace, bracelets, brooch and others. Lovely Loui Accessories are marketed through online channel such as Facebook, Kaskus, Berniaga, Instagram, etc. that is why New Wave Marketing are considered to be the most appropriate marketing strategy for it. From analysis of business situation and company situation through internal-external conditions and current marketing methods applied by Lovely Loui, it is shown that even though Lovely Loui has been in the business more than 3 years but the company seems to be stagnant in revenue and lack of customer awareness and loyalty. Thus, in order to strived in competitive market it needs to implement up-to-date marketing strategy to increase brand awareness and revenues. Along with the development of technology, marketing strategy has been shifted from legacy marketing to the new wave era. Therefore, this paper proposes to implement the whole new wave marketing concepts as solution to improve company’s performances. After reviewing 12 C in New Wave Marketing elements, it is shown that Lovely Loui but must added another 4C’s for the solution of current challenges and new business model has been proposed in business canvas model as an action plan.

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