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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
Arjuna Subject : -
Articles 1,144 Documents
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The Study of Consumer Perception on Indonesia Rattan Furniture as the Basic Knowledge for Strategy Formulation of Rattan Furniture Business in Indonesia Rasyid, Mohammad Rizqi; Hudrasyah, Herry
The Indonesian Journal of Business Administration Vol 3, No 6 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract—The purpose of this academic journal is to study the consumer perception toward Indonesian rattan furniture as the basic knowledge for strategy formulation of rattan furniture business in Indonesia. To formulate a business strategy, a sample company XYZ Furniture is used because the company has the condition that correlates with the business problems. The variables of research including product, brand equity, consumer knowledge and purchase intention. The study of these variables would become the basic knowledge for the strategy formulation. Keywords-component; consumer perception, strategy formulation, Indonesian rattan furniture.
Scenario Planning Analysis for Startup Business Case Study: Kemilau Indonesia Magazine Mulyanto, Frieta Miasari; Sunitiyoso, Yos
The Indonesian Journal of Business Administration Vol 2, No 5 (2013)
Publisher : The Indonesian Journal of Business Administration

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This research explained about the application of scenario planning analysis as solution for Kemilau Indonesia Magazine (KIM) which was born from the opportunities as information and promotion media of tourism. As a new player, KIM has several internal and external issues that impact on its survival. The technique used in this method is to collect data and information to be analyzed in order to generate predictions as a preparation for decision making process. This method give an overview of early warning, implications and options in each scenario drawn from the analysis of external and internal as recommendation for the company which could be used as a reference in determining and developing company’s business strategy. Keywords: Kemilau Indonesia Magazine, scenario planning, strategic decision making, tourism magazine industry 
Proposed Improvement Strategy for Gold Installment Product of Bank Syariah Mandiri (Case Study at Sub Branch XYZ) Indrayani, Yeni Puspa; Aliludin, Arson
The Indonesian Journal of Business Administration Vol 4, No 11 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Bank Syariah Mandiri (BSM), the largest Islamic bank in Indonesia, has launched Gold Installment Product in March 2013. This product is included in the category of consumer financing with murabahah (sale and purchase) scheme. Gold Installment is a complementary financing gold-based products previously owned by BSM namely Gold Pawn.Internal data shows portfolio of Gold Installment in BSM Sub Branch XYZ is still considered very low. In the year of 2013, it accounted IDR100,905,706.77 of the total financing portfolios of IDR91,072,965,069.37. Meanwhile, in 2014 it amounted to IDR802,547,002.95 of the total financing portfolios of IDR43,735,597,055.89. This final project is intended to conduct an analysis of Gold Installment Product as new financial products in general and its connection with the Gold Installment financing portfolio in Sub Branch XYZ Gold which is still very low.In the meantime, external analysis using PEST, Porter's Five Forces, and Customer Survey has been carried out. Furthermore, internal analysis using financial analysis, analysis of marketing, analysis of human resources, analysis of risk, SWOT analysis, product analysis, and analysis of performance. The analysis concludes that the root causes of the issue related to low achievement of Gold Installment are product feature that is not in accordance with public expectation which is still too expensive, quantity and quality of human resources, as well as insufficient promotion.As the recommendation business level and functional level strategy has been identified. In business level, BSM should re-identify the strategy and deliver Cost Leadership Strategy as the business level strategy of Gold Installment. Meanwhile, for functional level, several activities should be carried out include product improvement, price adjustment, promotion program improvement, after sales service program, and human resource development. Furthermore, Improvement strategies for financing products Gold Installment done in two stages which are the improvement in Sub Branch XYZ is internal improvement and external improvement in general in BSM with proposals related to the product owner is Pawning Division (PWD).Keyword : Islamic Banking, Financing, Murabahah, Gold Installment 
Improvement of The Operation for KOPIBIKE Restaurant Using Menu Engineering Approach Adeng, Rachmadi; Firman, Aries F.
The Indonesian Journal of Business Administration Vol 2, No 6 (2013)
Publisher : The Indonesian Journal of Business Administration

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In the food business today, having a list of regular customers is not enough to remain successful. One of the key is needs a well performed sales mix analysis and pricing strategies to keep the food businesses thriving. For this analysis it can be used Menu Engineering which provide calculating the sales and it’s constribution margin, and categorizing it. From the aspect of Operation Management restaurant need to control their inventory, a complete listing of their stock of raw materials and components, works in progress and finished products. The purpose of inventory control is to efficiently manage the availability of stock for production, sales and delivery and services of a business to maximize the volume of business and profits. This final project is focused on how the menu engineering result can change the menu design and it’s component with the aim of improving profitability and improvement on inventory management in the restaurant can support effective and efficient business process in order to delight customers by fulfilling their demand. Keywords: Availability of Stock, Menu Engineering, Operation Management
Corporate Strategy Formulation for Poultry Equipment Division PT Medion: Directional, Portfolio, and Parenting Strategy Hirawan, Bubun Setiawan; Toha, Mohamad
The Indonesian Journal of Business Administration Vol 2, No 18 (2013)
Publisher : The Indonesian Journal of Business Administration

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Rapid growth in poultry industry provides opportunities and threats for Medion. With multiple businesses to manage, Medion needs effective corporate strategy to maximize its value. What is the appropriate directional strategy for Medion? How Medion should manage its portfolio and how Medion should organize its poultry equipment businesses?. To understand the situation, external and internal analysis must be done using STEEP analysis and Porter’s Five Forces. Corporate strategy formulation includes directional, portfolio, and parenting strategy. How Medion responds to this situation will be answered under directional strategy. Portfolio strategy will be done using BCG Matrix and GE Business Screen. Parenting framework is appropriate for Medion as parent company. Medion can put influence on each its business unit and assess whether it can create or destroy value. The framework assess critical success factors of each business, available parenting opportunities, and parenting characteristics, then assess the fit and misfit between these elements.  Data is collected by secondary data, interview and survey to assess situation and formulate strategies. Quantitative survey on Medion’s customers is done on questionnaire using judgmental sampling. The suitable directional for Medion is concentric growth because the company has strong competitiveness and the market is attractive. In portfolio strategy, Medion needs to develop star business because currently it lacks one. The ideal candidate is brooding business. Meditech business should be liquidated and the resource allocated on other businesses. As parent company, Medion has to develop parenting opportunity to improve brooding business from edge of heartland category into heartland and keep the whole ownership of feeder, drinker, and brooding business. Through these strategies, PT Medion should be able to respond correctly to the changing environment of poultry industry by investing, growing, maintaining, and even harvesting the right businesses. Finally, the company will achieve higher business growth and produce sustainability on long term basis.   Keywords: corporate strategy, grand strategy, portfolio strategy, parenting framework
The Effect Soekarno-Hatta - Jakarta Railway Train Project to PT. Kereta Api Indonesia Financial Performance Nugraha, Adhi; Soekarno, Subiakto
The Indonesian Journal of Business Administration Vol 2, No 1 (2013)
Publisher : The Indonesian Journal of Business Administration

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Soekarno-Hatta is the largest and busiest airport in Indonesia. So far, the transportation route in and out of the airport is only via the highway road (toll or non-toll) that will pass ring road Jakarta. Currently, the growth of vehicles in Jakarta is very surprising to cause severe traffic jam. The traffic jam that often occured is also affected either directly or indirectly to the traffic conditions and from the Soekarno-Hatta Airport. Indonesia Government through Presidential Decree number 83 of 2011 assigned PT Indonesia Railway to build railway transportation infrastructure through a circular route Jakarta to Soekarno Hatta. The purpose is to develop alternative transportation to help reduce transport problems in the future. For PT KAI itself, as the government-owned company that has a public service obligation (PSO), the project must be done, but there will be a question of whether this project will give positive or negative impact for the company in the future, especially in terms of financial performance. Therefore, to analyze the velua added of this project, the future financial statements between if PT KAI do the project and if they don’t do the project must be compared. As a first step analyzed the financial condition of PT KAI current through the analysis of time series, cross section, a ranking based on two methodologies (BUMN & Moody's), and the current capital structure. Furthermore, the feasibility and demand analysis of the project will be presented as information. To determine how much value the project given, the projected consolidated financial statements and financial statement projections of the project will be conducted. Next step will compare and analyze the results of these projections, which are the consolidated financial statements without a project with projected financial statements consolidation plus project. From the results of the comparison will be observed whether the project also increased ratings of PT KAI. This research provides business solutions to PT KAI to improve financial performance and corporate value by increasing the financial indicators and investment rating. In the end, the project can be roled as a business solution in the future Keywords: Railway Train, Capital Structure, Project Investment, Financial Performance
Solving The Shortage of Raw Material in Mayora Group Evelyn, Evelyn; Basri, Mursyid Hasan
The Indonesian Journal of Business Administration Vol 3, No 9 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract-Increase of sales from one period to another. One reason that causes Mayora’s sales to be increased is the increased population, followed by the expansion that the company has done before. Mayora products cover a range of coffee, chocolate, candy, instant food, biscuit, wafer, and beverage. Mayora group consists of 5 subsidiary companies and one distribution center. Currently, Mayora is facing is the problem in raw material which always in the shortage condition. The availability of raw material for a big class of company like Mayora will be a potential problem faced by the company.There are some factors that influence the shortage of raw material which are the market price fluctuation, availability or infinity, growth for customers, the risks leading from supplying the raw material, decreased stock level, quality, imbalance production with the capacity, and economic downturn or inflation. Several theories are used in other to help justify the position of Mayora in the market, consist of: definition of raw material and commodity, five Porter forces, Fine et al, Kraljic’s framework, and Marshall L Fisher. By using those theories, the situation of Mayora business can be clearly defined and the writer is being able to justify six factors that influence the shortage of raw material in the real condition, they are: the amount of raw material consumed, high bargaining power of supplier, failure in harvest season, suppliers’ interest, delivery time, and seasonal trend. After doing root cause analysis and making the fishbone diagram, then the two root causes that are going to be examined is chosen, which are no change in Mayora’s production capacity, and only few competitive and competent supplier. Based on these two root causes that have been defined, some alternatives is chosen in other to solve the problem. Then, the analytic hierarchy process (AHP) is used to determine which solution to implement. After the AHP calculation, the solutions of optimizing the job of sales team in doing forecast and strategic partnering with local farmers will be chosen. The detail of implementation in terms of steps, resources (time, money, and people) required will be explained further.Keywords: raw material, supplier, shortage, forecast, partnering
Implementation of Risk Management and The Effect on Performance Improvement in PT Krakatau Steel Rahmat, Budi; Wiryono, Sudarso Kaderi
The Indonesian Journal of Business Administration Vol 2, No 15 (2013)
Publisher : The Indonesian Journal of Business Administration

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Changes in the business environment is increasingly rapidly with increasing competition levels cause the appearance of a variety of business risks that could affect the company's performance. Efforts to secure the achievement of the goals and targets of the business, these risks need to be managed in a systematic, continuous and integrated. Application of the concept of risk management should be integrated with the company's strategy and performance management for all strategic plans, tactical plans and operational plans contain inherent risks that need to be managed properly. Through the Ministerial Regulation No. SOE. PER-01/MBU/2011, Minister of state mandates that all state-owned building and implementing risk management programs in an integrated corporation which is an integral part of the practice of good corporate governance. The final project is a review of the application of the concept of risk management in PT Krakatau Steel (Persero) Tbk., Evaluating its impact on corporate performance, analyze the causes of the problems and propose improvements necessary for the application of the concept of risk management had a positive impact on the effectiveness of the achievement of corporate goals. Based on the review and evaluation, it is known that the application of risk management in PT Krakatau Steel (Persero) Tbk. has not been implemented uniformly by all organizational units. In most of the organizational unit, found the lack of continuity between the risk management cycle. Process repeated measurements of risk level has not been run periodically, so the effectiveness of the risk mitigation measures that do not scalable. Risk identification process is not yet aligned with efforts to secure the achievement of predetermined performance targets. Therefore, the application of risk management to be integrated with the company's performance management system. Keywords: PT Krakatau Steel, risk, risk level, risk mitigation, key performance indicators.
The Implementation of Service-Dominant Logic in Designing Brand Management Plans to Maintain Leadership in Dr. YAP EYE Hospital Brodjonegoro, Basilius Prabawa; Nasution, Reza Ashari
The Indonesian Journal of Business Administration Vol 1, No 8 (2012)
Publisher : The Indonesian Journal of Business Administration

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A privately-owned eye hospital operating since 1923 is beginning to take steps in managing its brand. The approach is based on Service-Dominant Logic, to ensure patient-orientation and relevance. Research was conducted to determine the factors that determine patients’ hospital choice, hospital quality evaluation, and the hospital’s performance in those factors.The results suggested that there are six factors considered when choosing a hospital: the perceived ability to cure illnesses, the skill of the doctors, the specialization of the hospital, the complete equipment owned by the hospital, the experience level of the doctors, and the extent of the patient’s trust to the hospital. The hospital performs well in all six factors.Among the many factors considered when evaluating a hospital’s quality, there are three factors which have higher importance than average, but the hospital’s performance is lower than average: speed of treatment, established trust, and friendliness.The hospital is bound by the Code of Ethics of Indonesian Hospital, in conducting its promotional activities. The hospital is advised to communicate its competence in the six most important decision factors; it is done by placing posters and information boards throughout the hospital, and by opening a new media for communication with the public: online social media (Facebook).The hospital is advised to improve its quality by forming an Information Center, providing Patient Notification Service, simplifying the administrative process, and encouraging doctors to be more confident and give more explanations. Keywords: hospital, brand management, Service-Dominant Logic, maintain leadership
Evaluation and Improvement of Metalurgy Key Performance Indicator at Concentrating Division PT. Freeport Indonesia Arief, Orvelly Prima; Simatupang, Togar M
The Indonesian Journal of Business Administration Vol 4, No 10 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.With the current condition of mining business that highly influenced by the volatility of metal commodity prices including copper and gold, the competition between other companies in the same industry demanded that the production process to be effective in order to achieve higher profit. Maintaining the production process and has a correct performance measurement system is critical. Therefore a key performance indicator need to be evaluated and developed to help monitor the performance of metallurgy department, that will help to achieve the production target. The current key performance indicator system has provided the technical team or metallurgist at the Concentrating division with a tool to track various process parameters on a daily basis. However, there is an opportunity to create a better tool of performance tracking for improved productivity, has a simplicity in its display but containing enough detail for quick troubleshooting of the problems, has a specific performance indicators required for different level of responsibility, and easy to use to monitor the process and help to achieve production target. In order to find the right key performance indicator as required by the metallurgy department, a framework developed from performance measurement concept of total quality management is selected. Because of its ability to be more focused on the improvement of internal business process. The critical success factor are used for the basis of selecting all parameters for the key performance indicator. The critical success factor can be identify and defined based on the mission of the metallurgy department and its business strategies. Combined with mineral processing theory to confirm and select the parameters used for metallurgy key performance indicators. Keywords: Metallurgy, Key Performance Indicators (KPI), Performance Measurement Framework, Critical Success Factor. 

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