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INDONESIA
The Indonesian Journal of Business Administration
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284
Arjuna Subject : -
Articles 1,144 Documents
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Operations Strategy for Performance and Services Improvement of Maintenance Pumping Unit Team - HOOU PT. CPI Wardhana, Satria Yoelis; Yudoko, Gatot
The Indonesian Journal of Business Administration Vol 4, No 9 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract -PT. XYZ is expected by Government of Indonesia (GOI) to meet or exceed the oil production target. It’s required a strong maintenance program considering PT. XYZ is operating a brown field. There are lots of Pumping Units in X Field as very critical equipment to support production. The preventive/predictive maintenance (PM/PdM) program has been established and executed every 270 days/ Pumping Unit by 2 Business Partner. The main target from productions team is avoiding 7 Wells down every day and 170 Barrels Loss Production Opportunity (LPO). In monthly average those targets are achieved but sometimes the number of daily wells down is behind the target. There are also some gaps in executing maintenance activities such as no dedicated quality inspector, lack of supervision in the field, long duration to repair gearbox, unbalanced work load personnel, and no integrated contract execution and monitoring system.The new operations strategy is proposed to improve the performance and services of Maintenance Pumping Unit (MPU). The methodology used in this final project is study literature and team discussion. The existing resources and operations processes/capabilities are analyzed using Operations Strategy Framework Slack and Lewis (2008) to understand current conditions in MPU teams. The proposed improved operations strategy are implementation of Total Quality Management (TQM), improve work load distribution, finalize Roles & Responsibilites (R&R) within Project Business Support (PBS) and MPU Team, monitor phase control of LS Reduce PU Down Time due to Gear Box Failure, and development of Contract Cost Management System (CCMS). The benefit of implementing proposed operations strategy is potential cost saving 8,576 bbl oil or $428,800 using assumption oil price $50. The support from Wells and Facility Maintenance (WFM) leadership, capability and accountability from every PIC, monitoring process, and mitigation plan are some of the key success factors in the implementation stage to attain world class maintenance performance.Keywords: Operations strategy, maintenance pumping unit, PT. XYZ, wells down, loss production opportunity.
Proposed Inclusive Business Ecosystem of Gedong Gincu. Case study: Cirebon, Indramayu, Majalengka, Kuningan, and Sumedang District Erlisafitri, Erlisafitri; Purwanegara, Mustika Sufiati
The Indonesian Journal of Business Administration Vol 4, No 6 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Indonesia occupied the 6th position (2011) as the largest mango producer in the world, where almost all provinces in Indonesia are able to produce different varieties of mango. GedongGincu as "The Queen of Mango" became one of the flagship varieties of mango after Arummanis which is West Java as producer. High demand of GedongGincu in export market is faced with declining of production, both in terms of quality and quantity. Problem analysis was done through focus group discussion (FGD) and semi-structured interviews to business stakeholders in five production centers such as the Department of Agriculture, Department of Industry and Trade, and BAPPEDA (provincial and district), Coordination Instructor Agency, farmers, exporter, supermarket, collector, trader/ retailer, processors, cooperative, input provider, and universities. Declining of production occurs due to lack of collaboration among business stakeholder which this depicted through the relationship condition that is still transactional or enhancement based on collaboration value exchange. This relationship condition caused problems such as market information, ineffective regulatory environments, inadequateinfrastructure, lack of knowledge and skills, and limited access to capital. Market competition and the increasing demand of buyers demanded economic conditions which stimulate business players to be more aggressive in winning business competition. For that, this business need collaborative network among business stakeholder which integrates stakeholders from upstream to downstream. Network Collaboration required linkages between business stakeholders such as collaborative value exchange between customers and manufacturers, collaborative business process between manufacturers with partners and suppliers and collaborative business networks among key resources and partnerships.Keywords: GedongGincu, Collaboration Value Exchange (CVE)
Designing Inventory Management Of Finished Goods At PT Sinkona Indonesia Lestari Zachri, Decky P.; Simatupang, Togar M
The Indonesian Journal of Business Administration Vol 2, No 11 (2013)
Publisher : The Indonesian Journal of Business Administration

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Finished goods inventory is very important for all companies, especially companies engaged in the pharmaceutical industry, especially for PT SIL as a manufacturer of quinine and its derivatives. Finished goods inventory at PT SIL in the warehouse are beyond the normal range (> 15000 kg).  Root cause analysis showed the inventory problems at PT SIL were caused by: (i) PT SIL does not have an alternative strategy of pricing in dealing a price war against competitors, (ii) marketing division cannot utilize various types of promotion in marketing the product PT SIL, (iii) supplier from cinchona bark farmers have different product standards of PTPN VIII and importers, (iv) procurement policy of raw material by marketing divisions is improper to maintain sufficient inventory level, and (v) the ability of marketing division to forecast the demand is very low. Alternative solutions obtained by analyzing the situation of the industry internally and externally, by using value chain and five forces framework by Porter to get the TOWS matrix from PT SIL and quinine industry. That will get the strategy to find an alternative solution. Based on some alternative solutions obtained, then the best business solution to resolve high inventory of finished goods are: (i) PT SIL use quality product to fight a price war, (ii) PT SIL can use certain promotional media as a marketing tool, (iii) PT SIL does counseling to the supplier of cinchona bark farmers, (iv) procurement policy of raw material by marketing divisions is proper to maintain sufficient inventory level, and (v) PT SIL can use simple moving average as a method to conduct sales planning considerations. Keywords: supply chain management, quinine industry, inventory finished goods, business strategy. 
Applying Rational Framework in PT. Sejahtera’S Business Process to enhance Corporate Road Map, Decisions, Company Activities and Project Executions Fajar, Dimas; Mangkusubroto, Kuntoro; Sunitiyoso, Yos
The Indonesian Journal of Business Administration Vol 1, No 1 (2012)
Publisher : The Indonesian Journal of Business Administration

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The study aims to applying rational framework of processes in the problem solving of PT. Sejahtera’s Partnership and Organization challenges. It also focuses to problem analysis of organizational problem which produce disharmony among consortium members. With that result, a SMART analysis can be done to select Solution for the current situation and evaluate potential problem analysis in the two best course of action which is suited to company roadmap and strategy. The company shall be recommended to implement a combination of rational process and partnership selection process to have maximum benefit on a project and not to fall into the same organizational problem such as in previous RFID project. Furthermore, the company should replace the previous partnership and create a new partnership with a fresh start of rational selection. Selecting a project shall be inseparable with selecting with the right partnership. A partnership shall be evaluated accordingly by the principle of best practice and evaluated in criteria of technical risks, commercial risk and other project criteria that were driven by company strategy which access based strategy, gain track new record and innovations, also avoid Red Ocean Arenas. The rational framework of processes not only revising company strategy in practical level, but the process has to be implemented in projects and activities. Keywords: Rational Framework, Decision Making, Problem Analysis, SMART analysis and Potential Problem Analysis
Feasibility Study Analysis on Bot Scheme Change (Study Case: PT XYZ) Kartika, Danny; Aliludin, Arson
The Indonesian Journal of Business Administration Vol 2, No 6 (2013)
Publisher : The Indonesian Journal of Business Administration

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XYZ revenue in their core business has been decreasing in the latest years because of the improvement of message delivery. Meanwhile, many property assets that XYZ has are not optimally used, so XYZ makes diversification business strategy to optimize their idle asset by partnership with the partner through business scheme such as “Build, Operate, and Transfer” (BOT). One of the idle property assets of XYZ in which the optimization plan needs to be changed is an idle asset in Banjarmasin, a partnership between XYZ and a partner by optimizing land of XYZ. The concept of the property was mall or shopping centre, later because of financial problem caused by monetary crisis in 2008 and the competition faced makes the revenues decreased. In 2010 the property would be changed to third star hotel concept. The main problem that will be defined in this final project is whether the property asset feasible enough financially to become into hotel, based on the financial parameters that are used in the assumptions. The method used to solve is by analyzing the main root cause of problem, analyzing property industry attractiveness with Porter Five Forces, making feasibility study analysis using discounted cash flow methods of the project, analyzing sensitivity in pessimistic, most likely, and optimistic scenarios, and by giving conclusion about the project feasibility.  The result of feasibility study and sensitivity analysis found out that the project is feasible for both XYZ and partner in all scenarios, except not feasible in pessimistic scenario for XYZ. The project can be implemented by making clear and precise contract and agreement so to avoid terms unclearness in the future, making renovation of interior and exterior of the building and the facilities, and by maintaining the hotel in the operation stage. Key Words: feasibility study, sensitivity, asset, BOT, optimize
Shortage of Production Capacity to Meet Market Demand: A Simple Multi-Attribute Rating Technique (Smart) Analysis Yoyong, Yoyong; Sunitiyoso, Yos
The Indonesian Journal of Business Administration Vol 4, No 3 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.Due to products of PT Bukit Bintan Berjaya are main material for infrastructure and building development, the economic growth will directly raise the demand. This will be very good prospect and challenge for the company to increase its market shares. Therefore, the Company has to maximize its production. At the current condition, the production capacity of the company already reached its maximum capacity which is consist of one unit of rotary and grizzly machine, one unit of crusher (also known as permanent crusher), and one unit of mobile crusher. The company use fishbone diagram to know how to increase the production capacity, and then use Simple Multi-attribute Rating Technique (SMART) analysis to get comprehensive understanding of the decision problem and gain the best alternative to increase production capacity.The study and analysis found that to increase production capacity should be done by add, modify or install additional machine. This happened because the existing crusher machine is too old. With more than 15 years old, the machine frequently need repair and it is difficult to get the spare parts. In addition, the existing mobile crusher cannot produce optimally due to imbalance production output between the first cone crusher with the next cone crusher.The study and analysis also concluded that if the company has more concern in the initial cost and annual cost, the option is alternative G which is not install or modify crushing machines and will keep the production capacity as it is and no need additional initial cost. When the company has more concern in increasing production capacity, the option is alternative A which is install new permanent crushing machines.If the company chooses to increase production capacity with alternative A, it will need to: prepare the time line, prepare schedule and person in charge; prepare the machines and tools; prepare the location; prepare man power; prepare supporting production equipment; and prepare funding and cash flow. The Implementation planned to be done in 6 months.Keywords: multi attribute decision analysis, smart analysis, decision making, fishbone diagram, production shortage
Business Strategy Formulation for PT Ardhia Multi Parama Pratama, Teddy Apriliandi; Hudrasyah, Herry
The Indonesian Journal of Business Administration Vol 2, No 8 (2013)
Publisher : The Indonesian Journal of Business Administration

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The business situation of digital  video-audio industry  will  be  analyzed  from  the  data  that  already collected from observation, interview, and library studies to determine the opportunity in this industry still exist or not. Some analyzing of the internal-external company is the second phase after analyze the business situation, it’s done  to  get  some  information  about  how  strong  the company   to   compete   with   other   competitors.   The analyzing are using Porter five force’s, SWOT analysis, and value chain analysis.  So the business issue of the company is how to win the competition with the current condition. After analyzing all of the situation of the company, the writer  determine  what  kind  of   strategy  to  use  by formulating   the   strategy   using   SWOT   Matrix   and Business Model  canvas. The recommendeation for the company is  to use differentiation strategy because the result  after analyzing the company have strong internal condition, but there are some threats from the  external. So the business issue of the company is how to win the competition with the current condition. Strategy Implementation involves establishing programs to create a series of new organizational activities, budgets to allocate funds to the new activities, and procedures to handle the day-to-day details. With the commitment from all  of  the   employees  in  implementing  the  proposed program, it can be expected can be sustain and grow to be   one   of   the   most   famous   production   house   in Indonesia. Keywords : Digital Video-Audio, Production House
Business Strategy Development and Business Model RS Bakti Timah (RSBT) Groups Pangkal Pinang Under Bakti Timah Foundation (YBT) Become PT RS Bakti Timah as An Existance of Diversification Effort from PT Timah (Persero) Tbk Wibisono, Muhammad Subuh; Hamsal, Mohammad
The Indonesian Journal of Business Administration Vol 2, No 16 (2013)
Publisher : The Indonesian Journal of Business Administration

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Rumah Sakit Bakti Timah groups (RSBT ) is a hospital that managed by Bakti Timah Foundation. Now, RSBT  will become independent through forming an Inc (Incorporated) that will be called “PT RS Bakti Timah”. Concern with the stock-holdings from this PT RS Bakti Timah (99 %) by PT Timah (Persero) Tbk, and (1 %) by Bakti Timah Foundation. This research shows the internal condition of the company and external industry situation with internal and external analysis to find the root causes. In this part, the authors used some model, they are external business situation analysis (macro environment) PESTLE Analysis, Industry Analysis Porter’s Five Force, Internal Analysis Resources and Capability, Business Model and Value Proposition Alignment, Business Model Need Analysis, SWOT analysis, and qualitative survey in questionnaire form and interview. From the business issues faced by RSBT groups, we got major problem that  RSBT groups has difficulty to get investment asset from investor (Bank) because its status under foundation. If RSBT groups will become independence, RSBT will get many benefit from PT Timah (Persero) Tbk Company as majority asset holder (99 %) and minority asset holder of Bakti Timah Foundation ( 1 %). From business issues that RSBT groups faced, the major caused by RSBT groups’ status under Bakti Timah Foundation until RSBT groups has difficulty to get investment asset from investor (Bank) because its status under foundation, with this independent of RSBT groups many benefit will be get for PT Timah (Persero) Tbk Company as majority asset holder (99 %) and minority asset holder of Bakti Timah Foundation ( 1 %). The result of this study we solve this problem by  using Strategic Innovation and Business Model Canvas, Strategic Generic Porter’s ; Corporate Strategy PT RS. Bakti Timah  and Business Strategy RSBT groups, together with Business Model Canvas RSBT groups existing and Business Model Canvas RSBT groups New/proposed. From the results, we suggest to implement analysis results into practical action. Keywords: RSBT groups, hospital business, development strategy, Strategy Implementation, business model Canvas
A Proposal To Improve Depot Cikampek Social Performance Under Operational Cooperation (KSO) PT Pertamina Patra Niaga As an Effort in Achieving Sustainable Development Performance Satya, Healthias; Rudito, Bambang
The Indonesian Journal of Business Administration Vol 1, No 9 (2012)
Publisher : The Indonesian Journal of Business Administration

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Pertamina’s performance in fuel distribution has been judged incompetent in serving fuel stations. Fuel distribution performance degradation can be seen from the fuel stations complaints about the delivery delays, the inaccuracy number of fuel delivered, and poor quality of fuel delivered. There are several issues that cause this, one of them is Depot Cikampek social performance imbalance performance due to the low level of employees’ trust, sense of belonging, communication, and engagement as indicated by: fuel tanker fleets protest, boycott and fraudulent behavior, and others employees disorderly. Pertamina Patra Niaga as a holder of Pertamina’s depots Operational Cooperation/Kerja Sama Operasi (KSO) agreement has responsibility to the situation.In order to always meet national energy needs, Pertamina and the entire business line include Depot Cikampek required to achieve sustainable development. Using Good Corporate Governance (GCG) as a universal structures and processes for the direction and control of companies that moves towards sustainable development can be found the root causes that causes an imbalance in Depot Cikampek social performance due to the low level of employees’ trust, sense of belonging, communication, and engagement. Root causes analysis conducted through qualitative in-depth interviews with relevant parties by comparing the ideal condition with the actual condition in depot.Based on the analysis, the root cause of the problem found is lack of Good Corporate (GCG) principles implementation as indicated by many provisions of those principles that are not well implemented in Depot Cikampek. Good Corporate (GCG) principles that are not well implemented are the provisions in GCG principles: Transparency, Accountability, Responsibility, and Fairness. Based on the existing root causes, there are several proposed solutions that recommended improving Depot Cikampek social performance in order to achieve sustainable development. The proposed solutions are: generate Global Reporting Initiative (GRI) sustainability reporting that publicly reported; generate the stakeholder engagement; implement Knowledge management system; develop, embedded, and integrate human rights policies in Depot Cikampek business management; and finally establish the public affair management as part of organization structure. Those solution aims to increase employees’ engagement, sense of belonging, and level of trust to the depot management that can improve Depot Cikampek social performance. Keywords: Good Corporate Governance (GCG), Fuel Depot Cikampek, Pertamina Patra Niaga, social performance, sustainable development, company governance, sustainability reporting, Global Reporting Initiative (GRI).
New Marketing Strategy For Tatuis Mukena Fashion Putri, Dwidania Sabarina; Paramarta, Riawan B
The Indonesian Journal of Business Administration Vol 3, No 7 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Tatuis is a company pioneered the mukena fashion industry in Indonesia. Mukena and sajadah fashion first launched by Tatuis on 2010 brought changes in the national mukena industry. At that time, the mukena on the market generally in plain white color. Variance of mukena design is evolving due to moslem woman’s taste which more fashion sensitive. How is the marketing strategy of Tatuis in maintaining its position as the mukena fashion pioneer in Indonesia? How Tatuis increase their brand awareness in the market? How Tatuis increase their sales number? How Tatuis face the competitor in the future? Research started with the analysis of the current business situation. The research then combine with the relevant theories and completed with market research of mukena customer in Jakarta. Based on the research analysis using relevant theories and market research analysis, the author proposed to do the market penetration strategy. The result of the analysis found that market penetration strategy is the most suitable marketing strategy for Tatuis mukena fashion. The reasons for selecting market penetration strategy is because the business still on growth stage, the market share is great but still can be improved in order to obtain new customer from the existing segment. Author found that the best business strategy for Tatuis is differentiation strategy. The reason for selecting the differentiation strategy based on the character of the industry, where the product is the main factor that will attract the customer to buy their products and the tough competition among the players. The differentiation strategy will focus on the value received by the customer through their elaboration of product features. This strategy will take Tatuis to a position where competitor will not easily match. The condition will make Tatuis position as the leader in mukena fashion industry hardly rivaled by the competitor. Keyword : fashion, mukena, moslem, marketing strategy, business strategy, Marketing Mix, market penetration strategy, differentiation

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